1965 Spirit of Victory Lemon Dash Gets Premium Refresh from Radico Khaitan

1965 Spirit of Victory Lemon Dash Gets Premium Refresh from Radico Khaitan

By Hariharan U

Published on September 28, 2026

Radico Khaitan has unveiled a refreshed identity for its 1965 Spirit of Victory Lemon Dash Flavoured Rum, bringing a new premium visual identity to the citrus-led expression as the company expands its flavoured rum portfolio across key Indian markets.

The refreshed Lemon Dash has made its debut in Assam, with the new packaging set to roll out in phases across Odisha, Jharkhand, Tamil Nadu and West Bengal.

The move forms part of the evolution of the 1965 Spirit of Victory franchise, which Radico Khaitan describes as a Millionaire brand in its portfolio.

Originally launched in 2017, 1965 Spirit of Victory was positioned as a tribute to soldiers of the 1965 Indo-Pak war. The brand was initially introduced through the Canteen Stores Department (CSD) before subsequently expanding into the domestic market.

A Premium Refresh for Lemon Dash

Lemon Dash was introduced in 2022 as the franchise's entry into the premium flavoured rum segment. Built around a lighter and citrus-forward proposition, the expression combines rum with the character of Gandharaj lemon.

The refreshed identity retains elements of the original 1965 Spirit of Victory positioning while giving Lemon Dash a more contemporary visual character.

The new packaging uses a cream-and-gold colour palette, deep green accents, metallic detailing and illustrated Gandharaj lemons. The tall textured glass bottle features embossed detailing and the brand's signature roundel badge.

The four heritage pillars of the wider franchise — Honour, Courage, Brotherhood and Glory — continue to feature in the brand identity.

According to Radico Khaitan, the redesigned pack is intended to balance the heritage associated with the 1965 Spirit of Victory franchise with the brighter and more contemporary character of Lemon Dash.

Commenting on the refreshed identity, Kunal Madan, Chief Marketing Officer, Radico Khaitan Limited, said, "1965 Spirit of Victory has always stood for a distinctive combination of heritage, pride and character. With Lemon Dash, we wanted to bring that heritage into a fresher, more expressive space."

He added that the new packaging brings together the strength of the 1965 identity with the brightness of Gandharaj lemon, describing the refresh as an evolution of the brand in line with changing consumer preferences.

Citrus-Led Flavoured Rum

At the core of Lemon Dash is a citrus-infused rum characterised by a bright aroma, smooth texture and fresh finish.

The expression combines the character of rum with the citrus profile of Gandharaj lemon and has also received international recognition, winning a Gold Quality Award at Monde Selection.

The refreshed Lemon Dash is currently available in Assam in three formats:

  • 750ml glass bottle with mono carton
  • 375ml glass bottle
  • 180ml glass bottle

The new packaging will be introduced progressively across other markets where Lemon Dash is sold, beginning with Odisha, Jharkhand, Tamil Nadu and West Bengal.

Building the 1965 Spirit of Victory Portfolio

The Lemon Dash refresh comes as Radico Khaitan continues to develop the wider 1965 Spirit of Victory portfolio. The company has positioned the franchise around its heritage while expanding into newer flavour-led segments.

Radico Khaitan's broader portfolio includes brands across whisky, rum, vodka, gin, brandy and Indian single malt categories, including Rampur Indian Single Malt Whiskies, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection, Magic Moments Vodka, Morpheus Brandy and 1965 Spirit of Victory Premium XXX Rum.

Established in 1943 as Rampur Distillery Company, Radico Khaitan began developing its own brands in 1998 with the launch of 8PM Whisky. The company currently has owned production capacity of 323 million litres and operates 44 bottling units, including owned, contract and royalty bottling facilities.

Its brands are available in more than 100 countries, making international markets another part of the company's broader spirits business.

With the refreshed Lemon Dash identity now entering the market, Radico Khaitan is extending the heritage of its 1965 Spirit of Victory franchise into a more contemporary flavoured rum proposition while expanding its presence across multiple regional markets.


Novotel Mumbai Juhu Beach Brings Picnic Charm to Sunday Brunch

Novotel Mumbai Juhu Beach Brings Picnic Charm to Sunday Brunch

By Manu Vardhan Kannan

Published on October 18, 2026

Novotel Mumbai Juhu Beach is bringing the charm of leisurely outdoor picnics to its Sunday brunch at The Square. Inspired by the joy of relaxed gatherings, the experience combines familiar picnic favourites with interactive culinary stations in a family-friendly setting overlooking the Arabian Sea.

The specially curated spread features picnic baskets filled with sandwich rolls and fresh fruit skewers, alongside barbecue grills, sliders and flatbread stations. A refreshing lemonade station adds to the outdoor-inspired theme, while dessert offerings such as classic brownies, a chocolate fountain and DIY s’mores bring a playful touch to the afternoon.

Interactive live stations allow guests to explore freshly prepared dishes, adding variety to the brunch experience. Beyond the food, live singing and engaging activities for children create an inviting atmosphere for families and friends looking to spend their Sunday together.

Located at The Square, the brunch combines contemporary interiors, natural light and alfresco dining with views of the Arabian Sea. Pool access further complements the experience, offering guests an opportunity to unwind and enjoy a leisurely afternoon by the coast.

Designed around the nostalgia of traditional picnics, the Sunday brunch brings together food, entertainment and family activities in one setting.

Brunch Details:

  • Venue: The Square, Novotel Mumbai Juhu Beach

  • When: Every Sunday

  • Timings: 12:30 PM to 4:00 PM

  • Highlights: Interactive live stations, live singing, children's activities and pool access.


McDonald's India North and East Introduces ₹99 No Onion, No Garlic McAloo Tikki Meal for Navratri

McDonald's India North and East Introduces ₹99 No Onion, No Garlic McAloo Tikki Meal for Navratri

By Hariharan U

Published on October 18, 2026

McDonald's India – North and East has introduced a special No Onion, No Garlic McAloo Tikki Value Meal for ₹99 during Navratri 2026, offering customers a festive dining option that aligns with traditional food preferences.

Available for a limited period from October 11 to 19, 2026, the offering features the brand's popular McAloo Tikki Value Meal prepared without onion and garlic. The initiative brings together familiar menu favourites and an accessible price point for customers observing Navratri.

The festive offering reflects McDonald's approach to adapting its menu to regional traditions and seasonal food preferences. By introducing a special preparation of one of its established vegetarian products, the brand aims to provide customers with an additional option during the festival.

McDonald's India – North and East also highlights its food-handling practices, which include separate handling procedures for vegetarian and non-vegetarian food, with segregation across kitchen stations and storage areas.

The company operates fully vegetarian restaurants in Amritsar, near the Golden Temple, and in Kurukshetra. These outlets serve entirely vegetarian menus in consideration of local traditions and community preferences.

Customers can access the No Onion, No Garlic McAloo Tikki Value Meal through multiple ordering channels, including dine-in, takeaway and drive-thru services. The offer is also available through the McDonald's app and food delivery platforms such as Swiggy and Zomato, subject to availability at participating outlets.

The offering is part of the brand's seasonal approach to menu planning, with festive options designed to accommodate different dining preferences while retaining familiar products and value-led pricing.

About McDonald's India – North and East

McDonald's restaurants across North and East India are operated by Connaught Plaza Restaurants Pvt. Ltd. The company serves a range of menu options made with quality ingredients, with operations spanning standalone restaurants, drive-thru outlets and 24-hour restaurants.

According to the company, its network comprises 316 restaurants and 200 McCafé outlets across North and East India, serving millions of customers annually and providing direct employment to more than 6,500 people.


Chinese Wok Launches ₹99 Value Woks with 'Wokday Treat' Campaign

Chinese Wok Launches ₹99 Value Woks with 'Wokday Treat' Campaign

By Hariharan U

Published on October 18, 2026

Chinese Wok has introduced its new Value Woks platform, offering select Desi-Chinese favourites at ₹99 and positioning everyday meals as an opportunity for an affordable treat. The launch is supported by the 'Chinese Wok's Wokday Treat' campaign, conceptualised and executed in collaboration with Havas Creative India.

The new offering targets young professionals, officegoers and urban consumers looking for quick, filling and flavourful meals without spending more on everyday dining occasions. The platform centres on two familiar favourites: Veg Hakka Noodles and Veg Chowmein, with availability varying by region.

The campaign draws on the familiar weekday lunch break, presenting it as a small moment of enjoyment amid busy work schedules. The campaign film features freshly wok-fired noodles and Value Wok boxes being served, culminating in the 'Wokday Treat' mnemonic, which connects the everyday workday with an accessible meal experience.

Speaking about the launch, Arvind R P, CEO, Lenexis FoodWorks Pvt Ltd, said, "Desi Chinese is India's favourite comfort food: filling, full of flavour and deeply familiar. With the launch of new ₹99 value platform, we're putting our classics like Hakka Noodles and Chowmein within everyone's reach and inviting more of India to dine-in at Chinese Wok, not just at their homes. This new value platform, brought to life by Havas Creative India, is a key building block of how we're building Chinese Wok into a truly omni-channel brand as we expand across the country."

Anupama Ramaswamy, Managing Director and Chief Creative Officer, Havas Creative India, said the campaign was built around the insight that weekdays can feel repetitive and lunch often becomes a small break to look forward to. She added that the ₹99 Value Wok aims to make an everyday meal feel like a treat without requiring a special occasion.

The Value Woks are available at ₹99 at participating Chinese Wok restaurants through dine-in and takeaway, subject to availability. Veg Hakka Noodles are offered in select regions, while Veg Chowmein is available in others.

The campaign is also being promoted through outdoor communications across malls, food courts and key locations near high-street catchments, extending the offer's visibility among everyday diners.

Founded in 2015, Chinese Wok is the flagship brand of Lenexis FoodWorks and operates more than 270 outlets across over 50 cities in India. The company also operates The Momo Co. and Big Bowl, serving consumers across different quick-service dining formats.

With its new Value Woks platform, Chinese Wok is looking to strengthen its everyday dining proposition by combining familiar flavours, accessible pricing and a campaign designed around the weekday meal occasion.

Campaign Films

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