Bengaluru’s beloved The Biere Club has opened its latest outlet in the energetic neighbourhood of HSR Layout, continuing its journey as one of India’s most iconic names in craft brewing.

Established in 2011 as India’s first craft brewery, The Biere Club has carved out a reputation for fresh, small-batch brews and a food menu tailored to match its unique beers. With over 14 years of experience, the brand continues to resonate with beer lovers across the city.

“The Biere Club has always been about creating a space where people connect over great brews,” said Meenakshi Raju and Aravind Raju, co-founders of The Biere Club. “Our new space in HSR Layout represents an exciting evolution of our vision. We’re eager to share this next chapter with Bengaluru and continue the journey we started together.”

The new outlet mirrors the Lavelle Road flagship with its three-floor layout, 220-seat capacity, and open-sided design that floods the space with natural light. A signature art wall adds to the aesthetic appeal, while large screens on two floors cater to live sports fans.

Future plans include live music gigs with local bands, aiming to make the venue a cultural hotspot. The menu remains unchanged, sticking to familiar, beer-friendly dishes that regulars know and love.

The HSR brewery will continue to serve Bengaluru’s favourite brews, maintaining the high standards and inventive spirit that have defined The Biere Club since its inception.

Chinese Wok, India’s largest Chinese QSR brand, has spiced up the snacking scene with the launch of its latest menu innovation — Kurkure Momos. With a crisp exterior and bold, spicy flavours, this dish offers a crunchy new twist on one of India’s favourite street foods.

Deep-fried to golden perfection and served with Chinese Wok’s signature fiery sauces, the Kurkure Momos are designed to hit the sweet spot between indulgence and innovation. This launch is the latest in Chinese Wok’s mission to excite Gen Z and millennial palates with a desi-Chinese fusion flair.

“We are thrilled to introduce Kurkure Momos as the newest star on our menu,” said Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks. “At the intersection of comfort and crunch, Kurkure Momos are a delicious desi twist to the country’s rising love for bold, flavourful snacking.”

The brand is going all out to promote the launch with a digital campaign powered by 80 influencers. From teaser drops to ASMR videos, the campaign is already creating buzz on Instagram — just in time for the grand weekend debut. Chinese Wok’s Superrr Bowl is also getting a boost in visibility alongside this launch.

Adding to the fun, the campaign is synced with the ongoing cricket season — with limited-edition cricket-themed packaging, ad spots during matches, and Instagram contests bringing the flavour to fans both online and offline.

Founded in 2015, Chinese Wok is the flagship brand of Lenexis Foodworks, which also operates The Momo Co. and Big Bowl. With more than 230 outlets across 35+ cities, the brand continues to redefine Desi-Chinese cuisine with accessible, hygienic, and flavour-forward options.

Domaine du Chalet in Chigny-les-Roses, France, set the stage for a meaningful celebration as Cellar 33, in collaboration with Sonarys, hosted an exclusive pre-launch dinner to introduce eight grower Champagne houses to the Indian market. This initiative marks a significant step in connecting India's evolving wine scene with some of France's most authentic, small-batch Champagne producers.

Founded by Amrita Singh DipWSET and Mattia Antonio Cianca DipWSET, Cellar 33 is a Bordeaux-based export and marketing agency focused on Champagne, wine, and spirits, with India as a priority market. Their work includes building long-term partnerships, selecting ideal importers for producers, and offering end-to-end branding and market integration support.

The event highlighted India's growing appetite for craft-driven, authentic wines. With curated Champagne pairings and a gourmet menu crafted by Chef Nikhil Nagpal of Avartana (ITC Grand Chola)—one of Asia’s 50 Best Restaurants—the dinner showcased how the nuanced flavours of artisanal Champagne pair beautifully with the spice and depth of Southern Indian cuisine.

“For Amrita, India represents origin and vision, while for Mattia, it signifies inspiration and opportunity,” noted the hosts. They emphasized that the evening was not just about a product launch but about creating meaningful, long-term collaborations.

The participating Champagne houses were:

• Champagne Gounel-Lassalle (Montagne de Reims)
  
  

• Champagne Lafalise-Froissart (Montagne de Reims)
  
  

• Champagne François Secondé (Montagne de Reims)
  
  

• Champagne R. Faivre (Vallée de la Marne)
  
  

• Champagne Gaston Révolte (Vallée de la Marne)
  
  

• Champagne André Robert (Côte des Blancs)
  
  

• Champagne Daniel Leclerc et Fils (Côte des Bar)
  
  

• Champagne Lacroix-Triaulaire (Côte des Bar)
  
  

Sanjay Menon, CEO of Sonarys, added, “It was a seminal discovery… of both the artistry of Champagne and its perfect pairing with Indian ‘Nouvelle’ cuisine.”

India's wine and spirits market is complex, regulated, yet brimming with opportunity, is seeing a shift towards authenticity, provenance, and craftsmanship. The dinner was attended by Champagne producers, trade professionals, and French and international press, symbolising a pivotal moment in India’s premium beverage journey.

"Introducing these eight producers to India is a momentous occasion," said Mattia Cianca. "Each house represents the soul of its terroir, and we are excited to introduce their artistry to a discerning Indian audience."

With support from Sonarys and growing interest among top restaurants and sommeliers, Cellar 33’s pre-launch celebration lays the foundation for a strong artisanal Champagne presence in India, one rooted in quality, connection, and vision.

About Cellar 33:

Cellar 33, founded in 2023 by Amrita Singh and Mattia Antonio Cianca, is an international marketing and export agency based in Bordeaux. With a sharp focus on Champagne, wine, and spirits, the agency offers branding, market strategy, and representation for select producers. Active participants in Vinexpo and Prowine India, Cellar 33 combines decades of industry expertise to help global brands grow in emerging markets like India.