A Journey of 18 Years: jüSTa Hotels & Resorts Celebrates a Significant Milestone

A Journey of 18 Years: jüSTa Hotels & Resorts Celebrates a Significant Milestone

By Author

Published on August 19, 2023

In a commemoration of its 18th anniversary, jüSTa Hotels & Resorts, a renowned brand under Bangalore-based Onora Hospitality Pvt Ltd, is gearing up to embark on a series of initiatives in the upcoming year. These initiatives are aimed at sharing the excitement of this achievement with the valued guests who have been an integral part of their journey.

With a strong emphasis on art, jüSTa Hotels & Resorts plans to organize art & craft workshops and artist residencies at select properties. These workshops will focus on promoting traditional Indian art forms, providing guests with an immersive experience of indigenous art and craft. The upcoming months will also witness an array of vibrant food festivals hosted across all 20 jüSTa Hotels & Resorts. In an effort to contribute to environmental sustainability, the company is launching an ambitious tree plantation drive, aiming to plant around 5,000 trees across its properties.

Reflecting on this significant and remarkable milestone, Ashish Vohra, Founder & CEO of jüSTa Hotels & Resorts, shared, "Eighteen years ago, our journey began with a vision to offer not just accommodation, but unforgettable experiences etched in the memories of our guests. As we celebrate this remarkable milestone, we are immensely grateful for the unwavering support and trust bestowed upon us by our guests. Their unwavering patronage has been our inspiration to constantly redefine excellence in the hospitality realm. Every touchpoint, from our warm welcomes to the culinary delights, is thoughtfully designed to create a truly extraordinary stay. Looking ahead, we are thrilled for what the future holds. Our commitment remains steadfast in enhancing guest experiences, venturing into new horizons, and upholding the core values that define jüSTa Hotels & Resorts."

Since its inception in 2005, jüSTa Hotels & Resorts has evolved significantly. Beginning with a Service Apartment in Bangalore, the brand had expanded to include city hotels in Bangalore and Delhi by 2006. With 14 boutique hotels across India by 2020, the brand's trajectory took an innovative turn during the COVID-19 pandemic. In 2020, jüSTa streamlined its focus by exiting 6 properties and concentrated exclusively on the luxury boutique hospitality sector. Notably, amidst the pandemic, jüSTa Mukteshwar Retreat & Spa was unveiled in October 2020 as the first luxury boutique resort. Subsequently, the brand witnessed remarkable growth, unveiling 10 new properties over the past couple of years.

In the months ahead, jüSTa Hotels & Resorts is set to inaugurate two additional properties: one in Kolad, Maharashtra, and another in the picturesque Mussoorie, Uttarakhand. These endeavors underscore the brand's relentless commitment to offer exceptional hospitality experiences, propelling its journey forward with innovation and unwavering dedication.


ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

By Hariharan U

Published on October 22, 2025

ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.

Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.

“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.

“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.

Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.

With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.

If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.


Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

By Hariharan U

Published on October 22, 2025

Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.

This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.

The upcoming Lemon Tree Resort, Saj by the Mountain will feature:

  • 78 well-appointed rooms offering scenic views

  • A restaurant and a bar serving curated local and global cuisines

  • A banquet hall for events and celebrations

  • A swimming pool and spa for recreation and relaxation

Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”

The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.


Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

By Hariharan U

Published on October 21, 2025

Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.

Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”

The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.

Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.

The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.

With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.

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