A Journey of 18 Years: jüSTa Hotels & Resorts Celebrates a Significant Milestone

A Journey of 18 Years: jüSTa Hotels & Resorts Celebrates a Significant Milestone

By Author

Published on August 19, 2023

In a commemoration of its 18th anniversary, jüSTa Hotels & Resorts, a renowned brand under Bangalore-based Onora Hospitality Pvt Ltd, is gearing up to embark on a series of initiatives in the upcoming year. These initiatives are aimed at sharing the excitement of this achievement with the valued guests who have been an integral part of their journey.

With a strong emphasis on art, jüSTa Hotels & Resorts plans to organize art & craft workshops and artist residencies at select properties. These workshops will focus on promoting traditional Indian art forms, providing guests with an immersive experience of indigenous art and craft. The upcoming months will also witness an array of vibrant food festivals hosted across all 20 jüSTa Hotels & Resorts. In an effort to contribute to environmental sustainability, the company is launching an ambitious tree plantation drive, aiming to plant around 5,000 trees across its properties.

Reflecting on this significant and remarkable milestone, Ashish Vohra, Founder & CEO of jüSTa Hotels & Resorts, shared, "Eighteen years ago, our journey began with a vision to offer not just accommodation, but unforgettable experiences etched in the memories of our guests. As we celebrate this remarkable milestone, we are immensely grateful for the unwavering support and trust bestowed upon us by our guests. Their unwavering patronage has been our inspiration to constantly redefine excellence in the hospitality realm. Every touchpoint, from our warm welcomes to the culinary delights, is thoughtfully designed to create a truly extraordinary stay. Looking ahead, we are thrilled for what the future holds. Our commitment remains steadfast in enhancing guest experiences, venturing into new horizons, and upholding the core values that define jüSTa Hotels & Resorts."

Since its inception in 2005, jüSTa Hotels & Resorts has evolved significantly. Beginning with a Service Apartment in Bangalore, the brand had expanded to include city hotels in Bangalore and Delhi by 2006. With 14 boutique hotels across India by 2020, the brand's trajectory took an innovative turn during the COVID-19 pandemic. In 2020, jüSTa streamlined its focus by exiting 6 properties and concentrated exclusively on the luxury boutique hospitality sector. Notably, amidst the pandemic, jüSTa Mukteshwar Retreat & Spa was unveiled in October 2020 as the first luxury boutique resort. Subsequently, the brand witnessed remarkable growth, unveiling 10 new properties over the past couple of years.

In the months ahead, jüSTa Hotels & Resorts is set to inaugurate two additional properties: one in Kolad, Maharashtra, and another in the picturesque Mussoorie, Uttarakhand. These endeavors underscore the brand's relentless commitment to offer exceptional hospitality experiences, propelling its journey forward with innovation and unwavering dedication.


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