Novotel Visakhapatnam Varun Beach marked the beginning of the festive season with the unveiling and lighting of its Sustainable Christmas Tree, a thoughtful tribute to Andhra Pradesh’s cultural heritage and the hotel’s commitment to conscious hospitality. The ceremony welcomed guests, dignitaries and members of the media, creating a warm start to a joyful and meaningful Christmas season.

This year’s Christmas tree stands out for its sustainable design. Every element has been selected to honour local artisans, represent regional traditions and promote eco-friendly living. The installation blends culture, craftsmanship and responsibility, reflecting the hotel’s dedication to mindful celebrations.

Speaking about the initiative, Ms Lakshmi Sridhar, General Manager, Novotel Visakhapatnam Varun Beach, said, “Our Sustainable Christmas Tree is not just a festive centrepiece, it is a meaningful tribute to Andhra Pradesh’s artisans, a celebration of conscious craftsmanship, and a reflection of our commitment to honouring local traditions in a responsible way. At Novotel Visakhapatnam Varun Beach, we take pride in championing initiatives that celebrate our community while promoting mindful hospitality.”

The tree features responsibly sourced Araku bamboo that represents purity and green living, handwoven Mangalagiri sarees that bring colour and elegance, and traditional toys from Ettikoppaka and Kondapalli that celebrate the state’s artistic heritage. Together, these elements highlight the region’s rich culture while supporting local craftspeople.

Novotel Visakhapatnam Varun Beach looks forward to welcoming guests throughout the season to enjoy Christmas celebrations that are joyful, conscious and deeply connected to the community.