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By Nishang Narayan
Published on July 17, 2024
abCoffee, a pioneering tech-enabled grab-and-go coffee chain based in Mumbai, has achieved a significant milestone by opening its 50th outlet within just two years of inception. Known for its mission to democratize specialty coffee and make it accessible, abCoffee has rapidly expanded its footprint across the city.
The brand announced the inauguration of four new outlets, marking its entry into key locations:
Lodha iThink, Thane
Billabong High International School, Mulund, Mumbai
L&T TC-4, Powai, Mumbai
Marwah Centre, Marol, Mumbai
To celebrate reaching this milestone, abCoffee is offering its popular Signature Cold Coffee at an exclusive price of Rs. 50 at all outlets today. This promotion underscores the brand's commitment to customer satisfaction and appreciation for its loyal clientele.
Narsaya Gajji, VP Operations of abCoffee, expressed enthusiasm about the brand's journey and future plans: "From our first outlet in Versova-Andheri West in June 2022 to now reaching 50 locations, our growth has been remarkable. With a focus on customer love and leveraging robust technology, we aim to expand to 150 outlets by March 2025, ensuring more people across India can enjoy our exceptional coffee experience."
abCoffee's grab-and-go format, coupled with its emphasis on specialty coffee sourced from India's premier plantations, has garnered a customer loyalty rate of 61% and top ratings in customer satisfaction. The brand's commitment to quality and accessibility has positioned it as a leader in the Indian coffee industry.
For more information about abCoffee and its expanding network of outlets, visit www.abcoffee.in.
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