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By Nithyakala Neelakandan
Published on August 7, 2024
abCoffee, India’s first tech-enabled, grab-and-go specialty coffee chain, is expanding its presence to Bengaluru. The brand, known for blending convenience with high-quality coffee, has launched seven new outlets across the city, aiming to cater to Bengaluru’s fast-paced, tech-savvy population.
The new outlets are strategically located at Sunriver in Embassy Golf Links, Prestige Tech Park, Brigade Magnum, Brigade Opus, Prestige Tech Cloud, Prestige Pacific Tech Park, and Indiranagar, which will focus on home delivery. To mark this significant expansion, abCoffee is offering the first 50 customers at each location unlimited refills of their Signature Cold Coffee and Cappuccino.
abCoffee has redefined coffee culture in India with its innovative grab-and-go model, which appeals to office workers, millennials, and coffee enthusiasts. By combining advanced technology with artisanal craftsmanship, the brand aims to make specialty coffee more accessible and affordable. Their coffee starts at just ₹77, making premium coffee experiences available to a broader audience. Customers can visit the new outlets or order online through platforms like Zomato and Swiggy. They can also pre-order their coffee for pickup using the brand’s web app.
Abhijeet Anand, the founder of abCoffee, expressed his excitement about the expansion, stating, “We are thrilled to bring the abCoffee experience to the tech city of Bengaluru with the launch of seven new outlets. Our focus on delivering affordable, specialty coffee in a grab-and-go format has resonated strongly with guests across India. All abCoffee locations will offer quick, friendly service with an inviting vibe, perfect for grabbing your favorite coffee and savories on the go. Bengaluru, with its vibrant IT and start-up crowd, provides the perfect backdrop for abCoffee's model for “to-go” specialty coffee beverages and quick eats enabled by efficient and technology-powered interfaces.”
abCoffee’s rapid growth has been impressive, reaching 50 outlets in just two years, covering cities like Mumbai, Delhi, and now Bengaluru. The brand’s unique selling point lies in its streamlined system, which ensures quality coffee is served quickly, without the unnecessary frills typically associated with coffee consumption in India.
abCoffee is highly rated by customers and has won awards for its commitment to quality. The brand sources 100% Specialty Coffee beans from India’s top coffee plantations, contributing to a high customer loyalty rate of 61% and leading Net Promoter Score (NPS) in the industry.
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