abCoffee has teamed up with Shoppers Stop, one of India’s leading premium retail destinations, to offer a unique shopping experience that blends retail with the enjoyment of specialty coffee. This partnership marks an important step in abCoffee's growth, introducing three new coffee decks located in major cities: Rohini in Delhi, Bannerghatta in Bengaluru, and Andheri in Mumbai.

Strategically placed within Shoppers Stop stores, these coffee decks provide customers with a convenient place to take a break and enjoy a quality coffee while shopping. This collaboration is designed to meet the evolving needs of modern consumers who seek an all-encompassing shopping experience. Whether shoppers are browsing or making a purchase, abCoffee's presence ensures a refreshing coffee option is always available.

Kavindra Mishra, Managing Director and CEO of Shoppers Stop, expressed enthusiasm about the partnership, stating, “Customer is at the core of all our decision making, with our Personal Shoppers, Makeovers, Black Card personalized services and more we have ensured to provide a good solution. Based on market consumption data, we have realised coffee has the closest affinity to shopping and customers prefer a beverage break. abCoffee is an up & coming new age brand which complements our format & we are excited about this opportunity & believe that this will help our customers spend more time in our store and enjoy shopping.”

Abhijeet Anand, Founder and CEO of abCoffee, echoed this sentiment, adding, “We are excited about this collaboration. Shoppers Stop is one of the finest and go-to shopping destinations for modern  India and this collaboration truly aligns with abCoffee's vision of brewing India's finest coffees for Indians wherever they go.”

abCoffee plans to introduce innovative, tech-enabled brewing methods tailored specifically for shoppers, ensuring that the coffee served is of consistent quality and quick service. This partnership reflects a shared vision between Shoppers Stop and abCoffee to elevate the shopping experience by integrating global standards into modern retail practices.