ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

By Author

Published on November 14, 2023

Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'

ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'

Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."

Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."

The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.


Navratri Special Recipes: Satvik Flavours with a Modern Touch

Navratri Special Recipes: Satvik Flavours with a Modern Touch

By Hariharan U

Published on September 18, 2025

Navratri is the season to celebrate food that is both festive and nourishing. With fasting-friendly ingredients and satvik cooking, it’s about enjoying dishes that are wholesome yet flavourful. Two celebrated chefs bring their unique creations to the table this season each recipe blending tradition with a modern touch.

Tarun Sibal’s Makhana Makhani with Kuttu Paratha, Chef and entrepreneur Tarun Sibal, from Street Storyss, presents a rich, comforting dish perfect for Navratri. His Makhana Makhani Gravy combines roasted makhana simmered in a creamy tomato base, flavoured with garam masala, kasuri methi, and finished with a garnish of fresh cilantro. Paired with soft Kuttu Parathas brushed with ghee, the dish makes for a festive indulgence while staying true to fasting traditions.

Pooja Masurkar’s Broccoli Millet Salad, From Pause, Mumbai, founding chef Pooja Masurkar offers a refreshing twist with her Broccoli Millet Salad. A vibrant mix of fluffy foxtail millet, parsley, dates, avocado, and pomegranate, it is topped with lightly spiced broccoli and a zesty lemon vinaigrette. Light, energising, and free from onion and garlic, this satvik salad brings both colour and nourishment to Navratri dining.

Why these recipes are Navratri-friendly

  • They use fasting-friendly ingredients like kuttu flour, makhana, and foxtail millet.

  • They avoid onion and garlic, keeping the meals satvik.

  • They balance flavour and nutrition, perfect for nine days of celebration.

  • They celebrate timeless Indian traditions with modern culinary innovation.

Whether you prefer the richness of a traditional gravy or the freshness of a salad, these recipes are designed to make Navratri dining both wholesome and memorable.


The Filter Coffee Launches Unlimited Banana Leaf Meal for Weekends

The Filter Coffee Launches Unlimited Banana Leaf Meal for Weekends

By Hariharan U

Published on September 18, 2025

Bengaluru’s popular South Indian dining brand, The Filter Coffee, is bringing something special to weekends with the launch of its Unlimited Banana Leaf Meal. Starting September 20, 2025, guests can enjoy this exclusive feast every Saturday and Sunday across select outlets in the city.

The meal celebrates the timeless charm of South Indian dining, a spread served traditionally on a banana leaf, designed for togetherness and indulgence. Guests can relish an array of dishes including Poori, Kadalai Kurma, Soup Rasam, White Rice, Special Sambar, Kosambri, Poriyal, Varuval, Kootu, Avial, Kara Kozhambu, Curd, Thogayal, Flavoured Rice, Masala Vada, Papad, and Payasam. Each element on the leaf brings out the richness and variety of South Indian flavours, creating a wholesome experience.

The Unlimited Banana Leaf Meal will be available at Kalyan Nagar, Indiranagar, Koramangala, and Brookefield outlets, with slots at 1:00 PM, 2:00 PM, and 3:00 PM. Diners can reserve tables online, while delivery options through Swiggy and Zomato will be available between 1 PM and 4 PM.

This new addition complements the restaurant’s well-loved Beyond the Leaf menu, bringing another layer of choice to loyal patrons. For The Filter Coffee, it’s not just a meal, it’s a way to revive tradition, celebrate flavours, and make weekends memorable.

About The Filter Coffee

Founded in 2014 under WishVish Foods Private Limited, The Filter Coffee has quickly grown into one of Bengaluru’s favourite South Indian casual dining chains. With six full-service restaurants and three cloud kitchens, it offers both traditional and contemporary experiences across dine-in, takeaway, and online delivery.


Shriram Catering Services: Serving Taste with Tradition Since 2013

Shriram Catering Services: Serving Taste with Tradition Since 2013

By Hariharan U

Published on September 17, 2025

Since its establishment in 2013, Shriram Catering Services has been redefining the catering experience in Achalpur-Paratwada and across the Amaravati district. What began as a vision to bring professional, high-quality catering to a city that once lacked reliable solutions has grown into a trusted name for exceptional food and service.

At the heart of this journey is the founder Santhosh R Ughade, a Diploma holder in Hotel Management from Government Polytechnic College, Amaravati, whose expertise combines technical knowledge with a deep passion for food. His professional background ensures that every event, from menu design to service delivery, is executed with precision and care.

Shriram Catering Services is known for its signature dishes – the soft, perfectly spiced Dahi Vada and the much-loved Sitaphal (Custard Apple) Rabdi, a dessert that delights guests across all age groups. Beyond these favorites, the team curates customized menus ranging from traditional Maharashtrian thalis to elaborate multi-cuisine spreads, carefully tailored to match the occasion and guest preferences.

Shriram Catering Services goes beyond being just a food provider; it is a complete hospitality partner that creates memorable experiences. The company has built strong expertise in wedding catering, successfully managing events of up to 5,000 guests while ensuring seamless execution and uncompromising quality. Its corporate catering services bring professionalism and efficiency to conferences, meetings, and office celebrations. The team also caters to private gatherings such as birthdays, anniversaries, religious ceremonies, and community functions, adding warmth and personal attention to every event. Alongside food, their trained hospitality staff ensure that guests are cared for with courtesy and respect, making every celebration truly special.

Clients continue to place their trust in Shriram Catering Services because of its consistent focus on quality and service. Every dish is prepared with fresh, hygienic ingredients to ensure both taste and health. Timeliness is another hallmark, with the team committed to setting up and serving right on schedule. Hospitality is delivered with warmth and a smile, creating a welcoming atmosphere for every guest. With more than a decade of proven expertise, Shriram Catering Services stands as a name synonymous with reliability, taste, and heartfelt service in the catering industry.

For Shriram Catering Services, food is not only about flavor but also about creating emotions, memories, and togetherness. With every celebration, the team strives to make events unforgettable through mouthwatering dishes and heartfelt service, a true blend of taste and tradition.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.