ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

By Author

Published on November 14, 2023

Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'

ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'

Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."

Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."

The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.


Father’s Day 2026: Serious Slice Declares “The First Slice is His”

Father’s Day 2026: Serious Slice Declares “The First Slice is His”

By Author

Published on June 19, 2026

This Father’s Day, Serious Slice is rewriting the rules of the family table with a simple idea “The First Slice is His.” The Bengaluru-based pizza destination is turning Father’s Day 2026 into a warm, relaxed, and slightly playful celebration that places dads right at the centre of the dining experience.

Across its Cunningham Road and RR Nagar outlets, the restaurant is moving away from formal set menus and instead focusing on comfort, familiarity, and a sense of easy celebration. The idea is straightforward: give fathers a day where they are not just present at the table, but properly celebrated.

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From the moment guests arrive, the experience is designed to feel personal. Tables will feature “Reserved for Dad” placards, along with handwritten-style notes that add a simple, human touch to the celebration. Live acoustic music from local artists sets a relaxed mood, making the space feel more like a neighbourhood gathering than a curated event.

The highlight of the celebration is the “First Slice” House Rule. As part of this playful initiative, the first pizza slice loaded generously with toppings is served directly to the father at the table before anyone else. It’s a small but symbolic gesture that flips the usual dining hierarchy and ensures dads get the first bite of the meal they usually help organise.

The menu itself stays true to Serious Slice’s signature approach, fresh, indulgent, and unpretentious. Guests can expect a casual dining experience built around sharing, laughter, and comfort food that brings families together without overcomplication.

With its mix of humour, warmth, and thoughtful detail, Serious Slice’s Father’s Day celebration focuses less on extravagance and more on appreciation. It’s a reminder that sometimes the simplest gestures, a slice served first, a note of thanks, or a shared laugh can make the biggest impact.

For reservations, guests can contact +91 99009 41336.


ITC Sunfeast Baked Creations Celebrates Fatherhood with ‘A Briefcase of Love’

ITC Sunfeast Baked Creations Celebrates Fatherhood with ‘A Briefcase of Love’

By Hariharan U

Published on June 19, 2026

This Father’s Day, ITC Limited’s Sunfeast Baked Creations is celebrating fathers with an emotional campaign titled ‘A Briefcase of Love’, highlighting the often-unspoken ways in which fathers express their love through responsibility, dedication, and constant support.

At the heart of the campaign is the briefcase, a familiar object that symbolises much more than work. According to the brand, it represents the responsibilities, dreams, sacrifices, and unwavering commitment that fathers carry throughout their lives for the well-being of their families.

Bringing this concept to life is the Father’s Day Couverture Chocolate Briefcase Cake, a handcrafted creation designed in the shape of a chocolate briefcase. The dessert features layers of rich chocolate sponge, caramel diplomat cream, and a crunchy texture, creating a meaningful tribute to fatherhood while offering an indulgent culinary experience.

The special Father’s Day collection also includes Dad’s Favourite Pistachio Chocolate Pastry, featuring chocolate sponge layered with pistachio mousse and finished with an edible moustache, along with the Belgian Chocolate Brownie (No Added Sugar), crafted for those seeking a more mindful dessert option without compromising on flavour.

Extending beyond its product offerings, the campaign is supported by a digital film and social media storytelling that explore the emotional significance of a father’s briefcase, not merely as an accessory, but as a symbol of cherished memories, values, and countless acts of love that often go unnoticed.

With ‘A Briefcase of Love’, Sunfeast Baked Creations encourages people to look beyond everyday objects and recognise the quiet sacrifices that define fatherhood. The Father’s Day collection is currently available across Bengaluru, Mumbai, Pune, Chennai, and Hyderabad through leading food delivery platforms.


Raise a Toast to Dad at Bengaluru’s Finest Restaurants This Father’s Day

Raise a Toast to Dad at Bengaluru’s Finest Restaurants This Father’s Day

By Hariharan U

Published on June 19, 2026

Father’s Day is more than just another date on the calendar, it is a chance to celebrate the fathers, grandfathers, and father figures who have shaped our lives with guidance, support, and countless unforgettable memories. This year, Bengaluru’s vibrant dining scene is offering a variety of experiences designed to bring families together over great food, drinks, and meaningful moments.

Beer-loving dads can head to Sector 144 in JP Nagar, where the recently launched “King of Pours” craft beer programme takes centre stage. Featuring signature brews such as Billie’s Wit, Dangerous IPA, and Off The Wall Stout, the brewery provides a lively setting for relaxed conversations and celebratory toasts.image

For families who enjoy Italian flavours, Amicii in Indiranagar offers a special Father’s Day menu featuring favourites such as Truffle Mushroom Pizza, Burrata Pizza, handmade pastas, risottos, and signature cocktails. The relaxed atmosphere makes it ideal for long lunches and family dinners.image

Those looking for an Asian-inspired celebration can visit Yuki, where a curated Father’s Day menu highlights sushi, dim sums, small plates, and Japanese-inspired cocktails. Signature dishes such as Salmon Aburi Rolls and Lamb Gyozas promise a memorable dining experience.image

At Gladia in Sarjapur, guests can enjoy flavourful food, handcrafted brews, and an impressive Roman-inspired ambience, creating the perfect setting for a day dedicated to dad.imageFamilies seeking entertainment beyond dining can head to Amoeba Sports Bar on Church Street. Combining bowling, arcade games, live sports screenings, and comfort food, it offers an engaging way to celebrate together while creating lasting memories.

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Meanwhile, Maize & Malt is hosting a special Father’s Day brunch featuring live counters, indulgent favourites, desserts, and exciting giveaways, including the chance to win an iPhone.

Whether it’s a relaxed brunch, a craft beer experience, a sushi feast, or an action-packed day of games and entertainment, Bengaluru’s restaurants are ensuring that Father’s Day is celebrated with warmth, flavour, and quality time spent together.

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