ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

By Author

Published on November 14, 2023

Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'

ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'

Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."

Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."

The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.


Eros Hotel New Delhi Hosts The Great Dim Sum Feast

Eros Hotel New Delhi Hosts The Great Dim Sum Feast

By Manu Vardhan Kannan

Published on April 18, 2026

Eros Hotel, New Delhi is bringing a fresh dining experience to the city this summer with The Great Dim Sum Feast at Empress of China. Scheduled from 18th to 30th April 2026, the festival focuses on authentic Chinese flavours paired with a relaxed and enjoyable setting.

The specially curated menu features a wide variety of handcrafted dim sums, including steamed, fried, and baked options. Guests can expect a mix of classic favourites along with modern variations, all prepared using quality ingredients and traditional techniques by the hotel’s culinary team.

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One of the main highlights of the festival is the ‘Dim Sum with Beer Lunch’, where guests can enjoy delicate dim sums paired with chilled beers. This combination adds a refreshing touch to the meal and is designed to offer a laid-back yet refined dining experience. It works well for corporate lunches, casual outings, and even weekend plans with friends and family.

The festival aims to bring together flavour, presentation, and comfort in a way that appeals to both regular diners and those looking to try something new. With its focus on authentic taste and thoughtful pairing, The Great Dim Sum Feast offers a simple yet enjoyable way to explore Chinese cuisine.

Guests can visit Empress of China at Eros Hotel, New Delhi, Nehru Place, between 12:00 pm and 3:00 pm during the festival period from 18th to 30th April 2026.


Chin Lung Bengaluru Launches Raw Mango Infused Wheat Beer for Summer

Chin Lung Bengaluru Launches Raw Mango Infused Wheat Beer for Summer

By Hariharan U

Published on April 17, 2026

Chin Lung Brewery is tapping into the spirit of summer with the launch of a Raw Mango Infused Wheat Beer, a limited seasonal brew that brings together nostalgia, local ingredients, and craft innovation.

Inspired by the familiar flavours of kaccha aam, the beer is brewed using freshly plucked raw mangoes sourced directly from the brewery’s own tree. The result is a refreshing reinterpretation of traditional aam panna, transformed into a light, crisp, and highly drinkable wheat ale suited for the city’s warm weather.

The brew opens with bright, zesty aromas of raw mango, complemented by subtle citrus notes and a hint of earthy spice. On the palate, it delivers a vibrant burst of green mango upfront, followed by a refreshing saline tang through the mid-palate. A touch of black salt enhances the tartness, while a gentle layer of chilli warmth adds depth without overpowering the profile.

With an ABV of approximately 4.8%, the beer is designed to be easy-drinking and sessionable. Its hazy pale straw to light golden appearance, combined with a smooth, lightly spiced finish, makes it an ideal companion for long afternoons and relaxed evenings.

This seasonal release reflects a growing trend within India’s craft beer space, where local ingredients and regional flavour memories are being reimagined through contemporary brewing techniques. By drawing from the nostalgia of summer staples, Chin Lung continues to create experiences that resonate with both familiarity and innovation.

With this launch, the brewery offers a refreshing way to celebrate mango season—one that captures the essence of summer in every sip.


Holiday Inn Bengaluru Racecourse Launches CaterINN for Outdoor Catering

Holiday Inn Bengaluru Racecourse Launches CaterINN for Outdoor Catering

By Manu Vardhan Kannan

Published on April 16, 2026

Holiday Inn Bengaluru Racecourse has announced the launch of CaterINN, its dedicated outdoor catering service, marking a step forward in taking its culinary expertise beyond the hotel. The service is designed to deliver hotel-style food and hospitality experiences across workplaces, private celebrations, and social gatherings.

Introduced on 14th April, 26 in Bengaluru, CaterINN aims to cater to a wide range of events including corporate meetings, conferences, weddings, and intimate gatherings. The offering focuses on delivering well-planned food and beverage experiences that balance quality, flexibility, and consistency, while adapting to different event needs.

Speaking on the launch, Kuldeep Bhure, Food and Beverage Manager of Holiday Inn Bengaluru Racecourse, said, "With CaterINN, we are extending our food and beverage offerings beyond the hotel, creating a catering solution that is both flexible and seamless." Chef Ajit Tiwari, Executive Chef further adds, “our focus is on delivering consistent quality, thoughtful service, and efficient execution across diverse event formats, while ensuring each experience is tailored to our guests’ needs. This initiative allows us to bring the essence of our hospitality to a wider range of settings and occasions.”

Mrunal Ajmera, Manager, CaterINN, Holiday Inn Bengaluru Racecourse, shared, "CaterINN has been envisioned to simplify and elevate the catering experience for our clients. From intimate gatherings to large-scale events, our approach is rooted in understanding each requirement in detail and delivering solutions that are both seamless and personalized. We aim to bring the same level of trust, quality, and attention to detail that guests associate with Holiday Inn Bengaluru Racecourse, into every off-site experience we curate."

CaterINN follows a structured yet flexible approach, focusing on smooth planning and execution. Sustainability is also a key part of the service, with the use of bio-degradable packaging, efficient ingredient usage, and a strong focus on health and hygiene. Each event is managed by a dedicated team that handles planning, coordination, and on-ground execution to ensure a seamless experience.

With this launch, Holiday Inn Bengaluru Racecourse continues to expand its services, offering clients a convenient way to enjoy its food and hospitality beyond the hotel space.

CaterINN queries can be directed to caterinnmanager@holidayinnblr.com

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