ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

By Author

Published on November 14, 2023

Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'

ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'

Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."

Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."

The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.


Rumour Opens in Delhi, Bringing Speakeasy Vibes to Vasant Vihar

Rumour Opens in Delhi, Bringing Speakeasy Vibes to Vasant Vihar

By Hariharan U

Published on March 29, 2026

Delhi’s nightlife scene welcomes a new entrant with the opening of Rumour in Vasant Vihar, a speakeasy-style lounge designed to blend curated drinks with an intimate, high-energy atmosphere. Inspired by New York’s after-work wine and cocktail culture, the space aims to offer a relaxed yet vibrant social escape.

Conceptualised by founders Rhea Parekh Jain and Nishchay Jain, the bar is built around spontaneity and connection. The founders describe it as a place where guests can drop in without planning and still expect an engaging, memorable evening driven by good drinks and lively energy.

Designed by The Charcoal Project, led by Sussanne Khan, the space brings together quirky luxury and rustic loft aesthetics. A hidden entrance, layered textures, warm lighting, and compact seating for around 45 guests create a setting that feels both exclusive and social, with options ranging from intimate corners to group lounges and a balcony view.

Wine forms the core of the beverage program, supported by curated tastings and a cocktail menu where nearly half the offerings are wine-based. This is complemented by a selection of refined, shareable plates designed to enhance the overall experience.

Positioned for urban professionals and experience-driven diners, Rumour aims to deliver a balance of design, energy, and thoughtfully curated hospitality. Operating from Wednesday to Monday between 6 PM and 1 AM, the lounge caters to after-work gatherings, date nights, and late-evening social sessions.

With its focus on immersive atmosphere and guest-centric experiences, Rumour signals a growing demand for intimate, design-led nightlife formats in the capital.


Malai Marke New York Launches Summer Mocktail Collection

Malai Marke New York Launches Summer Mocktail Collection

By Hariharan U

Published on March 29, 2026

Malai Marke has unveiled a refreshing new lineup of signature mocktails, bringing a seasonal, flavour-forward twist to its modern Indian culinary experience. Known for its innovative approach to Indian cuisine, the restaurant continues to expand its beverage program with a thoughtfully curated, alcohol-free collection designed for summer.

Crafted by Himanshu Joshi, the new mocktail menu focuses on combining fruits, herbs, and citrus elements to create drinks that are both visually engaging and layered in flavour. The collection reflects a balance of traditional inspiration and contemporary creativity, appealing to a wide range of palates.

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The menu features a variety of refreshing options, each highlighting seasonal freshness. Standout offerings include Strawberry, Lemon, Orange Blossom, a citrus-forward blend with a subtle watermelon twist, and Watermelon Mint Cooler, which combines juicy watermelon with fresh mint and a hint of chilli for added depth. Cranberry, Lime Honey Suckle delivers a tart, sparkling profile, while Summer Blossom brings together citrus, berries, and pineapple for a tropical burst.

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For those seeking lighter, cooling options, Cucumber Mint Soda offers a crisp, clean finish, while the Summer Heat Drink blends strawberry, citrus, and soda into a refreshing cooler. The collection is rounded off with Blossom Tea, a black tea-based beverage enhanced with citrus notes for a refined finish.

Speaking about the launch, Joshi said, “This collection is inspired by the essence of summer—fresh, vibrant, and full of life. We wanted to create drinks that not only complement our cuisine but also stand out as memorable experiences on their own.”

With this new offering, Malai Marke continues to push boundaries by reimagining traditional flavours through a modern lens, reinforcing its focus on innovation, seasonality, and elevated guest experiences.


Helen’s Place Reimagines Global Comfort with Flavours of 2026

Helen’s Place Reimagines Global Comfort with Flavours of 2026

By Manu Vardhan Kannan

Published on March 29, 2026

Helen’s Place, India’s first Indo-Portuguese restaurant known for blending flavour with storytelling, has introduced Flavours of 2026, a new menu inspired by kitchens across Europe, Asia, and India. Rooted in comfort and guided by creativity, the menu reinterprets familiar dishes through a contemporary lens, bringing together global influences with warmth, balance, and thoughtful innovation.

With Flavours of 2026, the restaurant explores how comfort food evolves as it travels, from Malabar to Madrid, and Osaka to Canton. Each dish is shaped by inspiration rather than imitation, where nostalgic flavours are layered with bold textures, high-impact ingredients, and inventive twists. The result is a menu that feels familiar at its core, yet refreshed with a new and expressive identity.

Designed by Abhrajyoti Nandy, the menu stays true to the brand’s philosophy of restraint and respect for ingredients. Flavours are carefully layered using elements like pickle glaze, mango chilli, chimichurri, truffle, and ghee roast to create depth without overwhelming the palate. Presented as a selection of small, shareable plates, the menu encourages a social dining experience that brings together cultures, flavours, and stories.

Highlights include the wok-tossed chicken with mustard pickle glaze, offering a bold and tangy profile, and the salmon ceviche with mango and chilli that adds brightness and freshness. Regional influences are reflected in the Malabar ghee roast prawns with paratha and the coastal cafreal prawns, both rich in flavour and character. The tenderloin with mushroom ragù cream and chimichurri balances indulgence with freshness, while the avocado corn crunch with green pea hummus introduces a lighter, textured contrast. The experience concludes on a comforting note with ricotta bites paired with walnut and honey.

With this new menu, Helen’s Place continues to create a space where global comfort food is not just served but thoughtfully reimagined, bringing together diverse culinary influences in a way that feels both personal and new.

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