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By Author
Published on November 14, 2023
Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'
ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'
Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."
Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."
The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.
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By Hariharan U
Published on April 11, 2026
Pangeo has introduced Rooftop Innings, a high-energy cricket screening experience that transforms match days into vibrant social gatherings in the heart of the city.
Set against a lively rooftop backdrop, the experience brings together the thrill of live cricket with an elevated nightlife setting, creating an atmosphere that keeps the energy going from the first ball to the final over. Designed for corporate outings, team evenings, and casual catch-ups, Rooftop Innings seamlessly blends sport with celebration.
The experience is complemented by a thoughtfully curated menu featuring indulgent sharing platters and bold, flavour-forward offerings. Guests can enjoy handcrafted dumpling baskets, sushi platters with balanced umami profiles, and expansive vegetarian and non-vegetarian selections including paneer tikka assortments and tandoori seafood platters.
Adding to the excitement are crowd favourites such as peri peri tandoori drums, smoky ghost wings, and sriracha wings, each crafted to match the intensity of the game. Special platter combinations paired with beverages further enhance the group dining experience, making it ideal for extended match nights and lively conversations.
More than just a screening, Rooftop Innings at Pangeo positions itself as a destination where cricket feels larger than life, gatherings feel elevated, and every match becomes a shared celebration.
Fact Sheet:Where: PangeoDate: Starting April 2026Time: 12:00 PM – 12:30 AM
Loya at Taj Mahal Palace introduces ‘Mittha’, a thoughtfully curated dessert menu that brings together nostalgia, tradition, and seasonal indulgence.
Rooted in the culinary traditions of northern India, the menu celebrates sweets that go beyond taste, drawing from generational recipes and memories of shared moments. At Loya, desserts are not just an end to a meal but a continuation of storytelling through flavour.
The ‘Mittha’ selection blends comforting classics with contemporary interpretations. Highlights include Badana Pearls, where rabri and saffron foam meet pistachios and almonds, and Doodh Jalebi, featuring crisp jalebis paired with pista, chuara, and aromatic kesar milk.
Adding a playful summer twist, the Kulfi Pop assortment reimagines traditional kulfi into bite-sized indulgences. Guests can explore flavours like rose petal, saffron-cardamom, royal paan leaf, and malai, offering a refreshing take perfect for the season. The Falooda, layered with almond kulfi and rose rabri, adds a cooling, indulgent note to the experience.
Among the standout creations is Gud–Ke–Maan, inspired by a cherished family recipe of badam kheer, bringing a deeply personal touch to the menu. Meanwhile, Loya Khel introduces a contemporary finish with a light chikoo mousse paired with biscuit cake and coconut elements.
With ‘Mittha’, Loya creates a dessert experience that feels both familiar and new, inviting guests to rediscover Indian sweets through a refined, seasonal lens.
Café Swasthya has announced the opening of its third outlet at MG Road Metro Station in New Delhi, marking a significant step in its mission to make wellness-focused food more accessible to people on the move.
Located within the Delhi Metro Rail Corporation (DMRC) network, the new outlet represents a notable milestone, given the limited and highly selective retail opportunities within metro stations. Positioned strategically near both malls and residential neighbourhoods, the café caters to commuters as well as the surrounding community.
Designed as a compact yet inviting space, the 280 sq. ft. outlet accommodates around 10–12 guests. The interiors reflect the brand’s signature aesthetic minimal, calming, and rooted in Ayurvedic philosophy featuring curated artworks and visual elements associated with Butterfly Ayurveda.
The menu focuses on wholesome, accessible offerings aligned with Ayurvedic principles. Guests can choose from breakfast dishes and snacks such as khatta meetha poha, kala chana wraps, and freshly prepared aloo samosas made with a whole wheat crust and fried in mustard oil. Beverage options include desi masala chai, buttermilk, hot chocolate, and a range of herbal and iced teas.
A highlight of the menu is Jivanti Kwath, a traditional herbal drink made using ingredients like Ashwagandha, Giloy, and Pippali, known for their role in supporting immunity and overall wellbeing.
Speaking on the launch, Akshi Khandelwal shared, “Our vision has always been to transform how people perceive wellness food by making it more accessible and inviting. This space is designed for both quick, nourishing bites and moments of pause during a busy day.”
Beyond food, the café also promotes awareness of Ayurvedic concepts through interactive elements such as a QR-based body constitution quiz and informative menu content explaining Panchamahabhuta and Tridosha.
With this expansion, Café Swasthya continues to strengthen its position in the growing wellness dining segment, offering a convenient, thoughtful alternative for everyday commuters seeking healthier choices
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