ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

By Author

Published on November 14, 2023

Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'

ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'

Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."

Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."

The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.


Horizon Brings a New Sunday Brunch to Bengaluru’s Skyline

Horizon Brings a New Sunday Brunch to Bengaluru’s Skyline

By Manu Vardhan Kannan

Published on August 17, 2026

Bengaluru's skyline is getting a new Sunday dining experience as Horizon, the Pan-Asian rooftop destination at the Sheraton Grand Bangalore Hotel at Brigade Gateway, introduces its new Skyline Brunch. Starting 16 August 2026, the brunch will take place every Sunday on the hotel's 31st floor, bringing together Pan-Asian flavours, live cooking, music and views of the city.

The culinary team at Horizon has curated a menu featuring a selection of Pan-Asian favourites and chef-led preparations. Adding to the experience, live cooking stations will allow guests to watch dishes being prepared fresh, bringing an interactive element to the brunch. Guests will also receive a welcome pour of premium spirits, while live music sets the mood through the afternoon.

The rooftop setting remains one of the highlights of the experience. With its open-air location and panoramic views of Bengaluru, Horizon offers a relaxed backdrop for guests to enjoy a long Sunday lunch with good food, music and the city spread out below.

The new Skyline Brunch brings together food, drinks, live entertainment and the setting of one of Bengaluru's rooftop dining destinations, creating an easy-going Sunday experience for guests looking to unwind.

Event Details:

  • When: Every Sunday | Starting 16 August 2026
  • Where: Horizon – 31st Floor Rooftop, Sheraton Grand Bangalore Hotel at Brigade Gateway

The experience includes:

  • Welcome pour of premium spirits

  • Chef-curated Pan-Asian menu

  • Live cooking stations

  • Live music

  • Panoramic Bengaluru city views.


McDonald’s India North & East Launches Fans Fries Meal for Fries Lovers

McDonald’s India North & East Launches Fans Fries Meal for Fries Lovers

By Hariharan U

Published on August 17, 2026

McDonald’s India – North & East has introduced the Fans Fries Meal, a limited-time offering created for customers who believe fries deserve more than a supporting role.

Available until August 16, 2026, the Fans Fries Meal features an XXL fries pack along with two Regular Coke Zero beverages, priced at ₹149 exclusively on the McDonald’s App.

The limited-time offering gives fries enthusiasts the option to turn the popular side into a standalone meal, with an oversized portion designed specifically around the brand's fries.

The Fans Fries Meal is available for a limited five-day period at participating McDonald’s restaurants across North and East India.

Customers can access the offer through multiple ordering channels, including dine-in, self-ordering kiosks, takeaway, drive-thru and delivery platforms, in addition to the McDonald’s App.

The launch comes with a playful campaign aimed at customers who consider fries an essential part of every meal, positioning the Fans Fries Meal as a dedicated offering for the brand's fries-focused audience.

With the offer available only until August 16, customers have a short window to opt for the XXL fries experience before the limited-time promotion ends.

Offer Details

Offer: Fans Fries Meal
Includes: XXL Fries + 2 Regular Coke Zero beverages
Price: ₹149
Availability: Until August 16, 2026
Region: McDonald’s India – North & East
Ordering: McDonald’s App, dine-in, SOK, takeaway, drive-thru and delivery platforms


The Filter Coffee Brings a Traditional Two-Day Onam Sadhya to Bengaluru

The Filter Coffee Brings a Traditional Two-Day Onam Sadhya to Bengaluru

By Manu Vardhan Kannan

Published on August 17, 2026

This Onam, The Filter Coffee is inviting guests to enjoy the traditional flavours of Kerala with a two-day Onam Sadhya on 26th and 27th August 2026 across its Bengaluru outlets.

Served on a traditional banana leaf, the festive feast will feature 32 authentic vegetarian dishes, with a different menu prepared for each day. The spread brings together familiar Kerala favourites and festive delicacies, offering guests a taste of the state's rich culinary traditions.

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On the first day, the Sadhya will feature favourites including Sakkara Varatti, Nendram Upperi, Kalan, Olan, Aviyal, Pulissery, Kerala Matta Rice, Appam with Vegetable Stew, Kerala Parotta with Veg Nadan Curry, and Ada Pradhaman, along with several other traditional preparations.

The second day's menu will bring a refreshed selection to the banana leaf. Guests can enjoy Paruppu Vadai, Pazhampori (SFG), Pineapple Pachadi, Cucumber Pachadi, Kerala Parotta with Veg Nadan Curry, Lemon Rice, Cabbage Thoran, Sena Erissery, Vazhakkai Varuval, Mix Veg Sambar, Tomato Rasam, Thenga Manga Chammanthi, Narangai Pickle, and Ada Pradhaman, alongside other timeless festive favourites.

The two-day celebration is designed around the traditional spirit of Onam, where food, family and togetherness come together around an elaborate Sadhya.

Event Details:

  • Dates: 26th & 27th August 2026 (Wednesday & Thursday)
  • Time Slots: 1:00 PM, 2:00 PM & 3:00 PM
  • Also Available: Takeaway and online ordering on Swiggy & Zomato
  • Venues: Kalyan Nagar, Indiranagar, Brookfield, Koramangala, Sadashiva Nagar, and Jayanagar.

The Onam Sadhya at The Filter Coffee is planned as a warm and nostalgic celebration of Kerala's culinary heritage. Served on a banana leaf and meant to be enjoyed with family and friends, the festive feast brings the traditional flavours of Onam to Bengaluru over two days.

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