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By Author
Published on November 14, 2023
Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'
ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'
Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."
Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."
The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.
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By Hariharan U
Published on January 13, 2026
Makar Sankranti, Lohri and Pongal mark the arrival of longer, brighter days and are celebrated across India with harvest foods, warmth, and family togetherness. Rooted in gratitude and sharing, these festivals bring seasonal produce to the centre of the table, turning simple ingredients into comforting festive favourites.
This festive season, bringing families into the kitchen can be just as meaningful as the meal itself. Easy-to-make classics inspired by regional traditions allow festive cooking to feel joyful rather than overwhelming, while still honouring authentic flavours and time-tested recipes.
One such favourite is Golden Sesame Chikki Bites, a Sankranti essential made with toasted white sesame seeds and warm jaggery. Crisp, nutty and lightly spiced with cardamom, these quick homemade chikki squares deliver the perfect balance of crunch and sweetness, making them ideal for sharing during festive gatherings.
For Pongal celebrations, Curd Rice Poppers offer a refreshing twist on a South Indian staple. Soft rice cooked with moong dal and milk, gently sweetened with jaggery and finished with cardamom, cashews and raisins, creates a comforting dish that fits seamlessly into a festive lunch spread while remaining light and nourishing.
Adding a savoury note to the table are Harvest Veggie Skewers, featuring winter vegetables like sweet potato, carrot and baby corn. Lightly parboiled, brushed with a honey-spice glaze and grilled to a gentle char, these skewers celebrate seasonal produce while bringing colour and warmth to festive menus.
Together, these easy winter recipes blend tradition with modern convenience, making festive cooking simple and enjoyable. With thoughtful preparation and a focus on togetherness, the harvest season becomes less about elaborate planning and more about sharing flavours, stories and time around the table.
Baroak has opened its doors in Noida Sector 15A, bringing a refined indoor–outdoor dining and bar experience to the city’s evolving lifestyle landscape. Designed as a space for unhurried meals, thoughtful conversations and well-crafted cocktails, the venue positions itself away from high-decibel nightlife, focusing instead on mood, comfort and pacing.
The name Baroak draws from two inspirations, the intricate structure of Baroque design and the warmth and familiarity associated with oak. This duality is reflected across the space, which feels elegant yet approachable, detailed yet easy to settle into. Set within a standalone property, Baroak offers a sense of separation from the surrounding urban bustle while remaining well connected to Noida as well as South and East Delhi.
The venue is divided between refined indoor seating and an open-air garden, offering distinct yet complementary experiences. Indoors, the design language is layered and classic, while the outdoor space leans relaxed and natural. As the day transitions into evening, the ambience evolves gradually, allowing guests to ease into the experience rather than being overwhelmed by sudden shifts in energy.
Baroak’s culinary offering spans Indian, Oriental and Continental influences, with dishes that balance familiar flavours and modern presentation. The menu is designed to evolve seasonally, while select signature dishes remain constant, reflecting the kitchen’s focus on consistency and balance.
At the bar, the cocktail programme reinterprets global classics using Indian botanicals, herbs and spices. The emphasis is on clarity and structure rather than novelty, resulting in drinks that feel recognisable yet distinctive to the Baroak identity.
Music and programming are curated to complement the space rather than dominate it. The venue hosts baithak-style evenings, ghazal nights and globally inspired soundscapes, alongside occasional live performances, creating an atmosphere that supports conversation and connection.
With multiple seating zones and semi-private areas, Baroak caters to a wide range of occasions—from after-work gatherings and social evenings to group celebrations and corporate dinners. Through its design, food and beverage philosophy, Baroak adds a considered, experience-led destination to Noida’s dining scene, offering guests a place to slow down and engage with all the senses.
By Manu Vardhan Kannan
Chinese Wok, one of India’s leading Desi Chinese QSR brands from Lenexis Foodworks, has announced the launch of its first outlet in Hubli at Inorbit Mall. With this opening, the brand marks its entry into one of North Karnataka’s key commercial and education hubs, a city known for its young population, growing mall culture, and rising preference for organised dining experiences.
The Hubli outlet further strengthens Chinese Wok’s presence in Karnataka, where the brand now operates 36 outlets, including 31 in Bengaluru. Across South India, Chinese Wok has expanded its footprint to a total of 87 outlets, reinforcing its focus on making Desi Chinese cuisine easily accessible in emerging cities beyond metros.
South India continues to play a central role in the brand’s growth story, driven by strong adoption of food delivery, increasing acceptance of organised QSR dining, and consistent repeat consumption across metro and Tier-II markets. Karnataka has emerged as a key scale-up state, and the Hubli launch reflects Chinese Wok’s broader strategy of building strong regional clusters by expanding into high-potential Tier-II cities.
Located within Inorbit Mall, the largest shopping mall in Hubli, the new outlet benefits from strong daily footfall, with the mall recording nearly 5,000 visitors on weekdays and around 10,000 visitors on weekends. From this location, the kitchen will serve multiple brands under Lenexis Foodworks, including Chinese Wok, Big Bowl, and The Momo Co.
Speaking on the expansion, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “Hubli is an important market for us, and we are delighted to open our first store here. Cities like Hubli are seeing rapid growth in organised dining and modern QSR formats. Our expansion into such markets is a key part of our strategy. With the new outlet at Inorbit Mall, we look forward to offering residents of Hubli our signature Desi Chinese flavours along with value, convenience, and a high-quality dining experience.”
The outlet offers a wide range of popular favourites including Burnt Garlic Fried Rice, Hakka Noodles, Chowmein, Kurkure Momos, six varieties of sauces, and 12 Saver Combos. New customers can also explore the Superbowl, making it an easy starting point to experience the brand’s Desi Chinese offerings.
Designed to serve families, students, office-goers, and shoppers, the Hubli outlet is open for dine-in, takeaway, and delivery, catering to consumers in and around the Inorbit Mall area.
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