ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

By Author

Published on November 14, 2023

Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'

ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'

Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."

Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."

The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.

The Patio at 24/1, JW Marriott Bengaluru Introduces New All-Day Dining Menu

By Hariharan U

Published on July 12, 2026

The Patio at 24/1, located at JW Marriott Hotel Bengaluru, has introduced a refreshed all-day dining menu curated by Chef Afzal Mahmood. Bringing together global flavours, contemporary techniques, and comforting favourites, the new menu has been designed to cater to guests throughout the day, from leisurely breakfasts to relaxed evening meals.

The breakfast selection is headlined by the Ms. Patio Big Breakfast, featuring eggs prepared to guests' preference, beef bacon, chicken sausage, and crispy potatoes. The offering is designed to provide a hearty start to the day while reflecting the restaurant's relaxed yet refined dining philosophy.

Guests can also explore a variety of globally inspired small plates, including Lebanese Batata Harra served with roasted red pepper dip and Edamame & Red Cheddar Croquetas paired with saffron aioli and jalapeño salsa, offering vibrant flavours and contemporary presentation.

The main course menu highlights Chef Afzal Mahmood's international culinary approach with dishes such as Homemade Almond Butter Ricotta & Young Spinach Ravioli finished with tomato basil pecorino fondue, Saffron Seafood Cappelletti served in a delicate creamy bisque, and Premium Pink Cut Salmon complemented by saffron caviar butter sauce and a refreshing citrus fennel salad.

For dessert, guests can indulge in A Must Eat Risotto, a creative sweet dish featuring white chocolate gelato and almond crumble, or enjoy the restaurant's signature Tiramisu, prepared using a family recipe that dates back 58 years.

Whether visiting after a game on the pickleball court, enjoying a casual breakfast meeting, or extending lunch into the afternoon, The Patio at 24/1's new menu offers an elevated yet approachable dining experience in the heart of Bengaluru.

The menu is available daily from 11:00 AM to 11:00 PM at The Patio at 24/1, JW Marriott Hotel Bengaluru. The average cost for two is approximately INR 3,000 plus taxes.

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Maize & Malt Introduces Viral Rose Jalebi Tres Leches with an Indian Twist in Bengaluru

By Author

Published on July 12, 2026

As Tres Leches continues to dominate dessert menus and social media feeds across the world, Bengaluru-based Maize & Malt has introduced its own Indian-inspired interpretation with the launch of the Rose Jalebi Tres Leches.

Bringing together the richness of the classic Latin American dessert with the familiar flavours of jalebi and rose, the new creation reflects the growing trend of reimagining traditional Indian favourites through contemporary culinary techniques.

The dessert features a light and airy sponge soaked in three kinds of milk, layered with crisp jalebi for texture and finished with delicate rose flavours. The combination delivers a balance of creamy richness, sweetness, and crunch, offering diners a fresh take on one of the internet's most popular desserts.

Designed for guests who enjoy innovative desserts as well as those seeking nostalgic Indian flavours, the Rose Jalebi Tres Leches blends global inspiration with local culinary traditions in a single serving.

Located in Bengaluru's Mahadevapura, Maize & Malt continues to expand its menu with inventive offerings that celebrate both international food trends and regional influences, positioning itself as a destination for contemporary dining experiences.