ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

By Author

Published on November 14, 2023

Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'

ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'

Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."

Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."

The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.


Mumbai Cafes Serve Power-Packed Breakfasts for Healthy Morning Starts

Mumbai Cafes Serve Power-Packed Breakfasts for Healthy Morning Starts

By Manu Vardhan Kannan

Published on May 23, 2026

Healthy breakfasts are moving beyond simple salads and basic meals, with cafés across Mumbai creating menus that combine nutrition with comfort and flavour. Whether it is a quick morning bite before work or a relaxed brunch outing, several food destinations are now offering breakfast options that are both wholesome and satisfying.

Leading the list is Pantry, known for serving mindful meals without compromising on indulgence. Its breakfast menu includes the Four Cheese Omelet, bringing together mozzarella, cheddar, parmesan and artisanal gouda for a rich start to the day. For those looking for a protein-rich option, the Protein Packed Quinoa Egg Scrambled combines eggs, quinoa, cheddar and spinach into a filling breakfast plate. Another standout is the Marine Lines Wrap, filled with spicy cottage cheese, BBQ mix, peppers and lettuce wrapped in multigrain bread.

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Flax Healthy Living continues to focus on lighter and nourishing breakfast choices. The Granola Power Bowl combines Greek yoghurt, fresh fruits and chia seeds for a balanced meal, while the Avocado and Garlic Butter Rye Toast pairs creamy avocado with roasted garlic butter and seeds on sourdough toast. Its smoothie bowls and parfait options, including Dragon Fruit Parfait, Blueberry Honey Parfait and Green Protein Smoothie, offer refreshing choices packed with nutrients.

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Adding a creative touch to breakfast is Juliette Café & Bar, where classic comfort food meets global flavours. The café’s smoothie bowl collection, featuring options like The Beetfruit, Day Dreamer and The Green Galaxy, includes a mix of fruits, nuts, seeds and superfoods.

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Those looking for sweet breakfast options can choose Japanese Fluffy Pancakes and French Toast, while savoury selections include Healthy Bowls, Quinoa Upma and Eggs Benedict Crobun. The Benne Dosas also bring a familiar South Indian touch to the menu.

Across the city, cafés and cloud kitchens are increasingly focusing on menus that balance indulgence with healthier ingredients. From protein-rich scrambles to energising smoothie bowls and wraps, breakfast options are becoming more thoughtful and diverse.

With changing eating habits and growing interest in wellness-led dining, these breakfast destinations show that healthy eating no longer means giving up flavour or comfort.


MoMo Café Brings Back The Brunch Society with Mango-ficent Edition

MoMo Café Brings Back The Brunch Society with Mango-ficent Edition

By Hariharan U

Published on May 23, 2026

MoMo Café is bringing back its popular brunch concept, The Brunch Society, with a special Mango-ficent Edition celebrating the flavours and vibrancy of the summer season.

Scheduled for Sunday, 24 May 2026, the themed brunch experience at Courtyard by Marriott Mumbai International Airport will spotlight mango-inspired delicacies, refreshing beverages, desserts, and interactive family-friendly activities designed around India’s favourite summer fruit.

The specially curated brunch menu features a wide selection of mango-forward dishes including Mango Sushi, Raw Mango Chicken Tikka, Raw Mango Som Tum, Meen Mango Curry, Mango Risotto, and the classic Aamras Puri.

Complementing the culinary experience are seasonal beverages such as Mango Mint Cooler and Aam Panna, alongside indulgent desserts including Mango Shrikhand and Mango Tres Leches.

Beyond the dining experience, the Mango-ficent Edition aims to create an immersive summer-themed afternoon through vibrant décor, Mango-themed Housie sessions, interactive paper craft workshops for children, and activities curated for guests across all age groups.

The brunch continues the larger concept of The Brunch Society, which blends experiential dining with entertainment-led hospitality experiences focused on family gatherings, social dining, and relaxed weekend indulgence.

With seasonal flavours, interactive engagement, and a festive atmosphere, the Mango-ficent Edition offers guests a lively Sunday celebration centred around the king of fruits.

Event Details

  • Venue: MoMo Café
  • Date: Sunday, 24 May 2026
  • Time: 1:00 PM to 4:00 PM
  • Location: Courtyard by Marriott Mumbai International Airport

Rumour Hosts Immersive Flea Experience for International Wine Day in Delhi

Rumour Hosts Immersive Flea Experience for International Wine Day in Delhi

By Hariharan U

Published on May 23, 2026

Rumour is set to celebrate International Wine Day with an immersive one-night flea experience designed around wine, music, curated brands, and social experiences in the capital.

Scheduled for 24 May 2026, the event titled “Flea at Rumour” will transform the New York-inspired speakeasy into an experiential social space featuring curated wine tastings, a dedicated wine window, pop-up lifestyle brands, and music-led experiences.

Positioned as an evening for wine enthusiasts and culture-focused audiences, the event aims to combine the relaxed charm of European wine evenings with the evolving social and nightlife culture of Delhi. Guests will have the opportunity to explore homegrown brands, engage in wine discovery sessions, and enjoy an atmosphere designed for conversations and community interaction.

Speaking about the concept, founders Rhea Parekh Jain and Nishchay Jain shared that the event was created to make wine experiences more social, approachable, and immersive beyond conventional dining settings.

The venue interiors, designed by Sussanne Khan through The Charcoal Project, feature warm lighting, layered textures, rustic detailing, and intimate seating inspired by hidden wine bars and loft-style spaces in New York.

The Flea at Rumour further reflects Delhi’s growing appetite for experiential hospitality concepts that blend food, beverages, music, retail, and community-led engagement into a single curated evening.

Event Details

  • Venue: Rumour
  • Date: Sunday, 24 May 2026
  • Time: 5:00 PM – 8:00 PM
  • Location: Vasant Vihar, New Delhi

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