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By Author
Published on November 14, 2023
Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'
ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'
Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."
Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."
The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.
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By Nishang Narayan
Published on February 5, 2025
This Ramadan 2025, Mövenpick Resort Al Marjan Island invites guests to experience the holy month with an indulgent celebration of tradition, exquisite flavors, and breathtaking views. With a luxurious Iftar spread, a serene Suhoor experience at Neo Sky Bar, and a commitment to giving back to the community, the resort promises a truly memorable Ramadan for families, friends, and corporate gatherings.
The Iftar buffet at Mövenpick Resort Al Marjan Island is a grand culinary affair, featuring a rotating menu to ensure variety for returning guests. The spread includes authentic Ramadan specialties such as lamb ouzi, chicken biryani, grilled lamb kofta, and shrimp moghrabieh. Live-action stations serve up fresh chicken shawarma and Arabic mixed grill, while soups, fresh salads, and hot starters add to the feast. To end on a sweet note, guests can indulge in kunefe, umm ali, and mango mohallabia at the dessert station.
Guests can also take advantage of an exclusive 50% early bird discount on Iftar vouchers, available for purchase between 1st February and 20th February 2025. These vouchers can be used during the first seven days of Ramadan, making it an unbeatable deal for an exceptional culinary experience.
For those looking for a tranquil Suhoor setting, the resort introduces a new Suhoor experience at Neo Sky Bar, offering 360-degree panoramic views of Marjan Island. From 9 PM until 1 AM, guests can savor a curated menu of flavorful dishes and beverages in a serene rooftop ambiance.
For in-house guests, the resort offers an exclusive in-room dining Suhoor set menu, allowing them to enjoy a late-night indulgence in the comfort of their rooms.
This year, Mövenpick Resort Al Marjan Island is hosting its first-ever Charity Iftar event during the first week of Ramadan. Companies and individuals can purchase charity Iftar seating, with 100% of the proceeds donated to the resort’s CSR partner, the Sheikh Saud Bin Saqr Charitable Educational Foundation. This initiative supports four charitable schools, the RAK Autism Center, and other community programs.
Continuing its commitment to social responsibility, the resort will also distribute free food packs every Friday to Ras Al Khaimah taxi drivers. This initiative, successfully running for the past two years, underscores the resort’s dedication to supporting the local community during Ramadan.
With stunning surroundings, an exceptional feast, and meaningful initiatives, Mövenpick Resort Al Marjan Island is the perfect place to celebrate Ramadan.
Published on February 2, 2025
Hyatt Hotels Corporation has introduced PVT LTD, a hidden speakeasy bar nestled within Hyatt Centric Chandigarh. Designed as an exclusive retreat, the venue is accessible only through a unique invitation-only code, ensuring a truly private and sophisticated experience for those in the know.
Discreetly located behind an unmarked door in the hotel lobby, PVT LTD exudes an air of mystery and grandeur. With an ambiance that channels the Roaring Twenties, the bar is a haven for guests who appreciate vintage decor, refined cocktails, and an atmosphere of understated opulence.
"PVT LTD is an experience that keeps you at the edge of your seat, from its hidden location to the curated vinyl collection, the immersive vibe, and the artisanal cocktails crafted for this space. It transports guests to a realm of old-world charm and timeless elegance, an ode to the city of Chandigarh and its vibrant culture," said Thomas Angerer, Director of Food & Beverage, India and Southwest Asia, Hyatt.
Sohaib Kidwai, General Manager, Hyatt Centric Chandigarh, added, "PVT LTD is a groundbreaking concept that redefines luxury and exclusivity. We are thrilled to introduce this extraordinary experience to Chandigarh, setting new benchmarks in sophistication and personalized hospitality."
With its limited guest capacity, PVT LTD offers an elite level of personalized service, making every visit a rare privilege. The bar also features the Member’s Reserve, a bespoke bottle-keeping service where guests can store their favorite premium spirits in personalized lockers, adding another dimension to its exclusive offerings.
For those fortunate enough to receive an invitation, PVT LTD promises an unforgettable journey into a world of elegance, intrigue, and bespoke luxury.
By Manu Vardhan Kannan
Avartana at ITC Maratha, Mumbai, has completed its first year, establishing itself as a destination for a reimagined South Indian dining experience. Since its expansion to ITC Maratha, the restaurant has been redefining culinary artistry with a fusion of tradition and contemporary techniques.
At the heart of Avartana’s kitchen is Chef Diptii Jadhav, who has been instrumental in shaping its identity. Her expertise lies in blending authentic South Indian flavors with modern presentation, creating a harmonious balance of taste, texture, and visual appeal. From selecting premium ingredients to perfecting every detail on the plate, her passion reflects in every dish.
Marking the occasion, Jadhav shared, "Celebrating Avartana’s first anniversary is a moment of joy and gratitude. Our journey has been about preserving the soul of South Indian cuisine while giving it a modern touch. Every dish we serve is a tribute to tradition, creativity, and the dedication of our team. I’m incredibly thankful to my team and our patrons for supporting our vision. Here’s to many more years of culinary excellence together."
Avartana’s menu is designed to offer an immersive dining experience, featuring a selection of set menus that cater to both vegetarian and non-vegetarian preferences. Each menu is thoughtfully curated, ensuring every guest embarks on a unique gastronomic journey.
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