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By Author
Published on November 14, 2023
Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'
ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'
Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."
Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."
The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.
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By Hariharan U
Published on May 27, 2026
As Loya Mumbai marks a year of culinary storytelling, the restaurant continues its journey of exploring lesser-known dishes from the northern heartlands of India through its anniversary menu.
At the centre of this celebration is Akotri, a traditional Himachali breakfast dish reinterpreted as a dessert, reflecting Loya’s signature approach of blending heritage with contemporary presentation.
Originally a humble buckwheat pancake from Himachal Pradesh, Akotri is reimagined at Loya using ingredients such as buckwheat, coconut milk, jaggery, rabdi, and saffron. The result is a dessert that balances earthy depth with soft sweetness, offering a comforting yet refined finish to the dining experience.
The dish remains rooted in simplicity while introducing layered textures and subtle richness, paying tribute to the culinary traditions passed down through generations in the Himalayan region.
As part of its anniversary menu, Loya continues to spotlight regional Indian flavours that are often underrepresented, presenting them through a modern fine-dining perspective while preserving their cultural identity.
The Akotri dessert reflects the restaurant’s larger philosophy, bringing forgotten or lesser-known recipes into contemporary relevance without losing their essence. At Loya, each dish is designed not just as a preparation, but as a narrative rooted in place, memory, and tradition.
By Manu Vardhan Kannan
Haldiram's has launched ‘The Great Summer Chillers’ campaign, introducing a refreshing range of nostalgic beverages and seasonal food favourites inspired by India’s timeless summer traditions. Designed around flavours deeply associated with Indian summers, the campaign brings back memories of cooling drinks and familiar street-style favourites that generations have enjoyed over the years.
For many Indians, summer has always been linked with traditional beverages and flavours that provide comfort during the scorching heat. Through this campaign, Haldiram's aims to recreate those memorable experiences by pairing refreshing drinks with classic food favourites that reflect a distinctly Indian summer experience.
Leading the range is Mango Lassi, bringing back the familiar creamy comfort associated with homemade summer afternoons. Kacha Aam Panna also returns as one of the standout offerings with its timeless balance of sweet and tangy flavours. The menu further includes Jamun Kala Khatta with Soda, Sweet Tamarind with Soda, Masala Soda Lemonade, Masala Sikanji, Peach Iced Tea with Soda, and Dark Roast Cold Coffee.
Adding to the seasonal experience, Haldiram's has also included street-style classics such as Jhalmuri and Bhelpuri, continuing flavours customers have enjoyed over the years. Summer-special meal additions include Mango Shrikhand, Elaichi Shrikhand, Dakshin Curd Rice, and Mishti Doi, offering refreshing and comforting choices for the season.
Speaking about the initiative, the brand highlighted that the campaign was designed to help customers reconnect with memorable summer moments and relive familiar experiences with friends and family through nostalgic flavours.
Customers can experience ‘The Great Summer Chillers’ at Haldiram's outlets or order online through Swiggy and Zomato.
Ironhill India has rolled out a refreshed menu that brings together comfort food, bold flavours, and creative culinary touches. Designed to pair seamlessly with Ironhill’s craft beers and signature cocktails, the new menu combines global inspirations with familiar local favourites, creating a dining experience that feels exciting yet comforting.
The updated spread features a range of dishes perfect for sharing and enjoying over conversations. Seafood lovers can look forward to the crispy and flavour-packed Prawn Koliwada, while the Venezuelan Avocado Chicken Salad adds a fresh and creamy balance to the menu. Comfort food also gets its moment with the hearty Keema Pav, while the Mezze Board creates a laid-back experience ideal for social dining.
One of the highlights of the new additions is the Mutton Donne Biryani, a dish rich in aroma and deeply rooted in local flavours. Bringing together tradition and soul, it stands out as one of the menu’s most memorable offerings. Ending the experience on a sweet note is the Jaggery Brûlée with Red Velvet, adding a rich and indulgent finish.
Created with thoughtful flavours and versatility in mind, the menu has been designed for every occasion, whether it is a quick catch-up, a relaxed meal with friends, or long conversations that stretch into the evening.
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