ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

By Author

Published on November 14, 2023

Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'

ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'

Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."

Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."

The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.


Novotel Hyderabad Airport Brings India’s Culinary Heritage to the Table with A Taste of Tales

Novotel Hyderabad Airport Brings India’s Culinary Heritage to the Table with A Taste of Tales

By Manu Vardhan Kannan

Published on June 13, 2026

Novotel Hyderabad Airport is inviting guests to explore the rich flavours and traditions of Indian cuisine with A Taste of Tales, a specially curated dining experience that celebrates the country’s culinary heritage.

Hosted at Food Exchange, the experience draws inspiration from royal kitchens, treasured family recipes, and regional cooking traditions that have been passed down through generations. The Friday evening feast brings together a selection of iconic dishes from across India, offering guests an opportunity to discover the stories and cultural influences behind each preparation.

The menu features a variety of favourites, including succulent kebabs, aromatic kormas, flavourful dum biryani, and classic rasgullas. Each dish reflects the craftsmanship, traditions, and regional influences that continue to shape India’s diverse food culture.

Designed to offer more than just a meal, A Taste of Tales combines authentic flavours with the narratives that have made these dishes a lasting part of India’s gastronomic legacy.

  • Venue: Food Exchange, Novotel Hyderabad Airport
  • Dates: Every Friday in June 2026
  • Time: 7:00 PM – 11:00 PM


Roseate House Hosts ‘Cyprus On A Plate by Coração Do Vale’, Showcasing Authentic Mediterranean Flavours

Roseate House Hosts ‘Cyprus On A Plate by Coração Do Vale’, Showcasing Authentic Mediterranean Flavours

By Hariharan U

Published on June 13, 2026

Roseate House, New Delhi, has partnered with Coração Do Vale and the Cyprus High Commission to present Cyprus On A Plate by Coração Do Vale, a week-long culinary showcase celebrating the flavours, traditions and heritage of Cyprus. The festival, running from June 11 to 17, 2026, offers guests an opportunity to experience authentic Mediterranean cuisine crafted using premium Portuguese extra virgin olive oil.

The culinary celebration commenced on June 11 with an exclusive dinner attended by food enthusiasts, diplomats and hospitality professionals. Present at the launch were H.E. Mr. Evagoras Vryonides, High Commissioner of the Republic of Cyprus, and Raksha Kotian, Business Head, Leads Brand Connect for Coração Do Vale.

Curated by Chef Gagandeep alongside Chef Eleni Michael, a Cypriot chef, culinary consultant and food anthropologist, the menu was designed to showcase the diversity and depth of Cyprus’s culinary traditions. Through a carefully structured multi-course dining experience, guests were introduced to the island nation’s rich food culture and time-honoured recipes.

The experience began with an assortment of traditional cold and warm mezze, including Tsakistes, Tashi, Melitzanosalata, Village Salad and Louvi Hummus. The warm selection featured iconic Cypriot favourites such as Halloumi, Sheftalia and freshly prepared Cypriot Pita.

Among the standout dishes were Patzarosalata, a beetroot and potato salad infused with coriander chutney, and Ravioles, handmade Cypriot pasta filled with halloumi cheese and spearmint. The main course highlighted Tavas Lefkarítikos, a slow-braised lamb preparation cooked with rice, potatoes, tomatoes and aromatic spices, alongside Gemista, roasted vegetables stuffed with rice, herbs and mint, finished with feta and served with herbed potatoes.

Desserts offered a sweet conclusion to the culinary journey, featuring Anarokrema, a whipped ricotta cream layered with cinnamon, filo pastry, honey and walnuts. Guests also enjoyed traditional petit fours including Soutzioukkos, Loukoumi and Daktyla, paired with Cyprus Coffee and fresh mint tea.

Speaking about the initiative, Raksha Kotian, Business Head, Leads Brand Connect for Coração Do Vale, said, “We are delighted to see Coração Do Vale enhancing the experience of Cyprus on a Plate. It was more than a dinner; it was a cultural bridge elevated by Coração Do Vale. Every dish reflected centuries of Cypriot culture and offered guests an immersive Mediterranean experience in the heart of Delhi.”

The event also marks the launch of ‘World On A Plate by Coração Do Vale’, a new culinary series designed to celebrate the food cultures of different countries through specially curated gastronomic experiences. The initiative will spotlight international cuisines while showcasing the role of premium ingredients, with Coração Do Vale Extra Virgin Olive Oil serving as a central element across future editions.

Through ‘Cyprus On A Plate’, Roseate House and Coração Do Vale aim to bring global culinary traditions closer to Indian audiences, creating memorable dining experiences rooted in authenticity, culture and craftsmanship.


Amoeba Sports Bar Introduces Knock Out Kick, a Gin-Based Celebration Cocktail for Game Nights

Amoeba Sports Bar Introduces Knock Out Kick, a Gin-Based Celebration Cocktail for Game Nights

By Hariharan U

Published on June 12, 2026

Amoeba Sports Bar has introduced its latest signature creation, Knock Out Kick, a gin-based cocktail crafted by Mixologist Arindam Das. Designed to reflect the thrill of competitive moments and the excitement of victory, the cocktail brings together playful flavour contrasts with a modern, easy-drinking style.

Knock Out Kick is built around a refreshing blend of gin, peach syrup, fresh jalapeño, citrus and tonic water. The drink opens with smooth fruity sweetness from peach, followed by bright citrus notes, before unfolding into a gentle jalapeño heat that lingers subtly on the palate. The addition of tonic water enhances its crispness, making it both lively and refreshing.

Crystal clear in appearance yet layered in character, the cocktail balances brightness, fruitiness and spice in a way that makes it suitable for relaxed evenings as well as celebratory occasions. It is positioned as a go-to drink for game nights, social gatherings and high-energy evenings at the bar.

Speaking about the creation, the concept behind Knock Out Kick focuses on capturing moments of excitement and celebration through flavour, offering guests a drink that feels both familiar and surprising in equal measure. The cocktail reflects Amoeba Sports Bar’s focus on creating engaging, experience-driven beverage offerings.

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