ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

By Author

Published on November 14, 2023

Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'

ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'

Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."

Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."

The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.


Daawat-e-Challenge at Omaxe Chowk: Chandni Chowk’s Street Food Legacy Comes Alive

Daawat-e-Challenge at Omaxe Chowk: Chandni Chowk’s Street Food Legacy Comes Alive

By Manu Vardhan Kannan

Published on June 30, 2025

Delhi’s food capital, Chandni Chowk, is ready to stir up the appetite of the city with a celebration like no other. Omaxe Chowk is bringing the spotlight back to Old Delhi’s legendary flavours with ‘Daawat-e-Challenge’, a two-day food-eating competition to be held on June 28 and 29, 2025, at the popular Dawatpur Food Court.

Celebrating the rich heritage of Delhi’s culinary past, the event is designed as an immersive, high-energy food fest where over 100 teams from across Delhi-NCR will compete for prizes, pride, and of course—plates full of iconic street food.

The competition will unfold in multiple spicy and savoury rounds. On Day 1, participants will begin with Round 1, where 20–25 teams will take on the challenge of quickly finishing Golgappe, Dahi Bhalla, and Tikki in just a couple of minutes.

Winners will then advance to Round 2, a test of speed and spice tolerance with Paranthas, Kachori, and Matar Kulcha. The top teams will battle it out in the Grand Finale on Day 2, where a massive Grand Thali Challenge awaits. This round will push appetites and timing to the limit in a 5–7 minute showdown.

To honour the champions of this gastronomic showdown, exciting prizes are on the table:

  •  First Prize – ₹50,000

  • Second Prize – ₹30,000

  •  Third Prize – ₹20,000

Participants will also receive exclusive food vouchers, turning their eating efforts into a delicious win. The competition will feature dishes prepared by well-known food brands at Omaxe Chowk, such as:

  • Jung Bahadur Kachori

  • Kuremal’s Kulfi

  • Chaat Town

  • Gaya Prasad – Paranthe Wali Gali

  • Amritsari Express

  • Ghoomar

  • Cafe Chennai

From crispy snacks to rich desserts, the event is not only a contest but a true celebration of Chandni Chowk’s legendary food culture.

Speaking about the initiative, Jatin Goel, Executive Director, Omaxe Group, said:

“Omaxe Chowk has always aimed to revive and celebrate the timeless charm of Old Delhi’s culinary traditions. Through Daawat-e-Challenge, we are creating an interactive platform that brings the community together in a fun and culturally rooted way. We are excited to welcome participants and spectators to what promises to be a spirited and flavourful event.”

The contest will be open to teams of two, with a small entry fee per team. The format encourages teamwork and community participation, making it as much about shared memories as it is about winning.

With the Daawat-e-Challenge, Omaxe Chowk is once again reinforcing its position as a cultural and commercial landmark in Delhi. From golgappas to kulchas, the event promises laughter, flavour, fun, and fierce competition — all rooted in the timeless magic of Old Delhi’s street food. So whether you're in it to win it or just there to savour the vibe, Daawat-e-Challenge is where Delhi’s appetite meets its heart.


ibis India Partners with Chef Sanjyot Keer to Elevate Dining at Spice It

ibis India Partners with Chef Sanjyot Keer to Elevate Dining at Spice It

By Nishang Narayan

Published on June 29, 2025

ibis India has announced an exciting new collaboration with renowned chef and culinary creator Sanjyot Keer, aimed at transforming the guest dining experience across its Spice It restaurants nationwide. This strategic partnership is part of ibis India’s broader initiative to refresh its food and beverage offerings and resonate more deeply with the evolving tastes of today’s travellers.

Founder of Your Food Lab, Chef Sanjyot Keer is celebrated for his unique storytelling and modern interpretations of Indian cuisine. With over two million followers on Instagram and collaborations with global and Indian icons like Ed Sheeran, Ajay Devgn, and Sourav Ganguly, Keer’s dynamic culinary sensibility makes him the perfect partner to infuse ibis India’s dining with fresh energy and creativity.

“We are thrilled to collaborate with Chef Sanjyot Keer in this bold step forward for our dining experiences. His creative approach and cultural relevance perfectly reflect the ibis brand ethos. This partnership redefines what guests can expect from food and beverage at an economy hotel – approachable yet innovative cuisine served with heart,” said Tejus Jose, Director of Operations, ibis & ibis Styles India.

Sharing his excitement, Chef Keer added, “Partnering with ibis India is a wonderful opportunity to bring my culinary vision to life on a national scale. The menu we’ve created blends familiar Indian flavours with a global perspective, resulting in a collection of dishes that are comforting, imaginative, and made to spark conversation. I look forward to guests across the country enjoying this new dining experience.”

This collaboration reinforces ibis India’s commitment to delivering multi-sensory, memorable guest experiences that go beyond the usual expectations of economy hotels. Whether travelling for work or leisure, guests at Spice It can now look forward to a menu that’s thoughtfully crafted to connect people through great food, bold flavours, and a sense of shared enjoyment.


Tino’s Brings Authentic Italian Flavours to Gurugram with New Café at Sapphire Mall

Tino’s Brings Authentic Italian Flavours to Gurugram with New Café at Sapphire Mall

By Nishang Narayan

Published on June 29, 2025

Gurugram’s culinary scene just got a delightful Italian upgrade with the launch of Tino’s, a charming café that promises the heart of Italy right at Sapphire Mall. Designed to blend the authenticity of a traditional Italian eatery with a modern, laid-back vibe, Tino’s invites guests to slow down and savour life’s simple joys.

Rooted in the values of simplicity, authenticity, and warmth, the concept at Tino’s celebrates classic Italian flavours prepared with fresh, high-quality ingredients and time-honoured techniques. Guests can indulge in wood-fired Neapolitan pizzas, handcrafted pastas, creamy burrata, and rich Italian coffee, all served in a cozy space that feels both rustic and contemporary.

“The story of Tino’s is built on our belief that creating meaningful bonds over good food and shared moments can truly enrich our lives. We take pride in using time-honoured techniques and respecting Italian culinary traditions, while carefully sourcing the finest ingredients to bring every dish to life,” shared Atik Gill, owner at Tino’s.

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“Tino’s is our humble neighbourhood pizzeria, where the simple act of breaking bread becomes memorable. We hope it becomes a space for magical everyday moments shared with friends, family, and even strangers.”

The interiors of Tino’s reflect this philosophy with a rustic-modern aesthetic, soft wood tones, natural textures, and an understated elegance that invites guests to linger—whether it’s over brunch with friends, a solo work afternoon, or a cozy evening meal.

More than just a new restaurant, Tino’s aims to become a community-centric café, a go-to spot for those seeking a perfect balance of good food, good vibes, and heartfelt hospitality.

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