ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

By Author

Published on November 14, 2023

Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'

ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'

Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."

Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."

The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.


Burash Launches 'High Tea Affair' with Aromatic Teas and Fresh Savories

Burash Launches 'High Tea Affair' with Aromatic Teas and Fresh Savories

By Nithyakala Neelakandan

Published on July 18, 2024

Burash, a casual fine-dining restaurant renowned for its exquisite cuisine, has introduced a delightful new experience called the 'High Tea Affair'. This offering is designed to capture the vibrant essence of monsoon evenings with a selection of aromatic teas and freshly prepared savory and sweet treats. Priced at Rs. 999 for two, the 'High Tea Affair' is available Monday to Friday, from 4:00 pm to 7:00 pm.

As the skies turn colorful and the rain begins to fall, Burash invites guests to savor these moments with friends and family through its 'High Tea Affair'. The menu features a beautifully decorated three-tier stand filled with a variety of treats, complemented by a wide selection of teas. From the comforting flavors of Assam and Darjeeling to the unique notes of Earl Grey, Blue Pea, and Kashmiri Kahwa, there is something to please every palate.

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Burash's 'High Tea Affair' offers an array of delicious options. Guests can enjoy different types of sandwiches, 'Mascarpone & Fig Canape', 'Choco Sea Salt Cookies', and other delicately crafted delights. Each item on the menu showcases a blend of innovative and familiar flavors, making it a perfect choice for those looking to indulge in a special treat.

"We're thrilled to present the 'High Tea Affair', a mix of sweet, sour, and salty flavors, all complemented by our warm teas," says Chef Rishab Gupta, Co-founder of Burash. "We, at Burash, celebrate all seasons. The vibrant and rainy summer evenings needed even a more vibrant menu to rejuvenate. All we wish for is to serve the best flavours and refreshments to our guests."

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Burash promises an exceptional culinary journey this monsoon. Guests can enjoy their tea while watching the rain, making for a truly refreshing and memorable evening. The 'High Tea Affair' is now available at Burash from Monday to Friday, 4:00 pm to 7:00 pm.

Due to the popularity of this offering, reservations are highly recommended. To book your table for this incredible seasonal experience, please visit Burash's website at burash.in.

About Burash

Located in the heart of Noida, NCR, Burash is a casual dining restaurant founded by Chef Rishab Gupta. The restaurant is known for its focus on seasonal, high-quality ingredients and mindful nutrition. Burash offers a diverse menu featuring salads, pastas, pizzas, and a vibrant selection of Mediterranean and Italian favorites. Catering to various dietary needs, Burash provides vegetarian, vegan, gluten-free, and non-vegetarian options. Nestled amidst lush greenery, the restaurant features both indoor and outdoor seating, providing a delightful escape from the city bustle.


Haldiram's Unveils New Wheat Menu in Major Indian Cities

Haldiram's Unveils New Wheat Menu in Major Indian Cities

By Nithyakala Neelakandan

Published on July 18, 2024

Haldiram’s, a beloved brand in India’s culinary landscape, has launched an innovative wheat-based menu under its “Ab Sab Khayenge” campaign. This new menu offers a variety of delicious dishes designed to cater to diverse tastes while promoting the nutritional benefits of wheat. The wheat menu is available at Haldiram's outlets in Mumbai, Pune, Hyderabad, Bangalore, Vijayawada, Valsad, Vapi, Surat, Nashik, Shirdi, Kolhapur, and Kognoli.

Haldiram’s is known for celebrating the rich flavors of Indian cuisine, and the new wheat menu continues this tradition with a mix of classic favorites and modern dishes. The menu includes popular items such as Chole Bhature, Pav Bhaji, Batata Vada, and Pani Puri. It also features innovative wheat bread sandwiches like Corn & Spinach and Paneer Tikka, offering something for everyone.

"We are excited to present our Wheat Menu, which demonstrates our dedication to providing a variety of wholesome menu selections," said Neeraj Agrawal, Director of Haldiram’s Foods International Pvt Ltd. "Good food should be enjoyed by everyone, and we are thrilled to provide this experience to our guests with our 'Ab Sab Khayenge' campaign."

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Haldiram's has been a household name for decades, known for its commitment to quality and taste. The brand offers an exceptional range of snacks and sweets, constantly evolving to meet changing consumer preferences while honoring traditional flavors. The new wheat menu is a testament to Haldiram's ability to innovate while staying true to its roots.

Haldiram's invites everyone to join the 'Ab Sab Khayenge' campaign and explore the delightful flavors of the new wheat menu. Whether you're a fan of traditional Indian cuisine or looking to try something new, the wheat menu has offerings to satisfy your cravings. This campaign encourages everyone to enjoy the rich and diverse flavors of Indian food, enhanced with the goodness of wheat.

About Haldiram’s

Haldiram's Foods International Pvt Ltd has a rich legacy spanning over eight decades. The company is renowned for its diverse range of products, including Indian namkeens, snacks, sweets, ready-to-eat food, and beverages. Haldiram's has also expanded into the restaurant business, with over 80 outlets across major cities like Mumbai, Pune, Hyderabad, and Bangalore. The brand continues to innovate with unique offerings such as rail coach-themed outlets in Pune, Bangalore, and Mumbai.


Four Seasons Resort Dubai Unveils Prohibition Nights at Hendricks Bar

Four Seasons Resort Dubai Unveils Prohibition Nights at Hendricks Bar

By Nithyakala Neelakandan

Published on July 18, 2024

Hendricks Bar at Four Seasons Resort Dubai at Jumeirah Beach is launching an exciting new event series called "Prohibition Nights." Every Wednesday and Thursday from 9:00 pm, guests can immerse themselves in the captivating ambiance of the 1920s Prohibition era, complete with live jazz and bespoke cocktails.

From June 5, 2024, Hendricks Bar transforms into a nostalgic retreat, reminiscent of the clandestine speakeasies of the Prohibition era. The dimly lit halls and secretive corners set the stage for a night filled with intrigue and excitement. The atmosphere is rich with sophistication, and every detail whispers of secret rendezvous and forbidden pleasures.

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Adding to the charm, the live jazz duo Salt N Pepper will perform throughout the evening. Their soulful melodies and dulcet rhythms transport guests back to the Roaring Twenties, creating an ambiance that is both sophisticated and enchanting.

Bespoke Cocktails by Erion Bardhoci

Bar Manager Erion Bardhoci, a semi-finalist in the World Class UAE & Oman 2024 Competition, has crafted three unique cocktails exclusively for Prohibition Nights. Each drink is a masterpiece of mixology, designed to tease the taste buds and delight the senses.

In Our Time: A sophisticated twist on the classic New York Sour, this cocktail features salted caramel bourbon, clarified lemon juice, and a spiced red wine float. It offers a luxurious blend of sweet, citrus, and spiced flavors.

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Movement: This innovative take on the classic Manhattan combines coffee rye whiskey with crème de cacao and port. The result is a beautiful balance of bitter, sweet, and spicy elements.

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Golden Mirror: Elevating the classic Boulevardier, this drink mixes gin, tequila, Campari, Aperol, and port wine with clarified milk for a velvety texture. It's visually stunning and uniquely satisfying.

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Prohibition Nights at Hendricks Bar is more than just an evening out; it's an experience that captures the essence of a bygone era. Guests are transported to a world of mystery and glamour, where the sounds of live jazz and the enticing aromas of crafted cocktails fill the air. It's a sleek celebration of history, timeless charm, and forbidden indulgence.

Event Details

Prohibition Nights: Every Wednesday and Thursday from 9:00 pm starting June 5, 2024

Location: Hendricks Bar, Four Seasons Resort Dubai at Jumeirah Beach

Reservations: Call 04 270 7777

Whether you're a jazz aficionado, a cocktail enthusiast, or simply looking for a unique night out, Prohibition Nights at Hendricks Bar promises an unforgettable experience. Leave your inhibitions at the door and step into a world where the thrill of the forbidden beckons. See you there!

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