ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

ABD Revolutionizes Whisky Packaging with Trendy 'Hippy' Design

By Author

Published on November 14, 2023

Allied Blenders and Distillers Limited (ABD) is making waves in the whisky segment with its innovative approach to packaging. The company has unveiled a stylish and trendy 180ML pack named 'Hippy,' a contemporary reimagination of the traditional 180ml SKU, commonly known as the 'quarter.'

ABD, known for its commitment to constant innovation, introduces the Hippy as a consumer-centric offering, aiming to broaden the occasions where consumers can engage with the brand. The sleek and stylish design of the Hippy pack enhances its appeal across all age groups, marking a departure from the conventional 'brown-bag syndrome' associated with the humble 'quarter' or 'pau-a.'

Alok Gupta, Managing Director of ABD, expresses the company's dedication to innovation. "Constantly Innovating is one of ABD’s core values. The Hippy is a great example of this core value brought alive on the back of consumer-centric thinking. It is an offering that allows for widening the occasions where consumers can engage with our brand on account of its style quotient and mobile form factor."

Bikram Basu, Chief Strategy and Marketing Officer at ABD, emphasizes the liberation that the Hippy brings to alcobev consumers. "For long, alcobev consumers have suffered from the ‘brown-bag syndrome’ where they would be hesitant to be seen with their humble ‘quarter’ or ‘pau-a’. The Hippy allows consumers to break free of inhibitions and flaunt their Sterling Reserve BX Whisky."

The Hippy is currently available in select regions, including Maharashtra, West Bengal, Uttar Pradesh, Assam, Daman, and Tripura, presenting consumers with a modern and stylish option to enjoy their semi-premium whisky. As ABD continues to prioritize consumer satisfaction and innovation, the Hippy stands as a testament to their commitment to redefining the whisky experience.


Scuzo Ice 'O' Magic Opens Second Outlet in Patna, Marks 64th Store Nationwide

Scuzo Ice 'O' Magic Opens Second Outlet in Patna, Marks 64th Store Nationwide

By Manu Vardhan Kannan

Published on June 18, 2025

Scuzo Ice 'O' Magic, India’s fastest-growing live-popsicle and gelato brand, has officially launched its second outlet in Patna and 64th outlet across the country. The new store is located at Nasib Market, Ramnagri More, Ashiyana, bringing a fresh wave of interactive dessert experiences to Bihar’s capital.

Scuzo stands out for its live popsicle-making concept, where customers can create their own popsicles using real fruits, frozen live on the spot using a unique freezing technique. It’s not just a dessert—it’s an experience designed to be fresh, fun, and fully personalized.

image

Beyond popsicles, the outlet offers a diverse dessert menu featuring handcrafted gelatos, crispy waffle cones, sundaes, and thick milkshakes. All items are made with 100% real fruit and premium ingredients, completely free of artificial colours, flavours, and preservatives.

image

Gagan Anand, Founder of Scuzo Ice 'O' Magic, shared his excitement:

"Opening another store in Patna is a milestone for us. Our vision has always been to revolutionize the dessert industry in India—from the conventional, sugar-drenched to something enjoyable, healthier, and interactive. This store is proof of that vision being fulfilled in yet another energetic city."

Franchisee Partner Mohsin Raza Khan added,

"We are excited to bring Scuzo to the heart of Bihar. It's not just about desserts—it's about spreading delight. From the freshness of our ingredients to the excitement of live freezing, every aspect of the experience is crafted to impress our customers."

image

image

Located in a bustling and youth-friendly zone, the new outlet is well-placed to attract families, students, and tourists alike. With its unique combination of health, flavour, and visual appeal, the store promises to be a go-to spot for dessert lovers looking for something different.

image

As Scuzo Ice 'O' Magic continues its rapid growth across India, this launch in Patna reaffirms its commitment to offering innovative, handcrafted desserts with a healthy twist—making dessert guilt-free and fun at the same time.


Radisson Resort & Spa Lonavala Unveils Marquee – Lonavala’s First-Ever Sky Bar

Radisson Resort & Spa Lonavala Unveils Marquee – Lonavala’s First-Ever Sky Bar

By Manu Vardhan Kannan

Published on June 18, 2025

Radisson Resort & Spa Lonavala is rewriting the rules of hilltop indulgence with the launch of Marquee — the first-ever sky bar in Lonavala, designed to elevate lifestyle experiences to a whole new level. Set against the stunning Sahyadri hills, Marquee offers more than just views — it’s a curated journey where nature meets luxury, and every moment feels cinematic.

Thoughtfully segmented into three distinctive zones — The Rock Bar, Eclectic Dining, and the serene Sunset Garden — the venue is an open-air escape where elegance and elemental beauty blend effortlessly. Whether it's a sunset toast at Vantage Point, a whimsical Champagne Boat on Wheels, or a stargazing session beneath the velvet sky, Marquee is packed with signature experiences designed to inspire wonder.

At its heart is a 25-feet sculptural rock bar, a bold centrepiece that anchors the space with character. Guests can witness culinary theatrics at the live chef’s table, enjoy globally inspired menus featuring Pan-Asian small plates, Mediterranean favourites, wood-fired pizzas, and artisanal pastas, or unwind to live entertainment ranging from soul-soothing bands to captivating illusionists.

image

“With Marquee, we’re unveiling a fresh take on leisure and lifestyle in Lonavala,” said Faisal Nafees, General Manager, Radisson Resort & Spa Lonavala. “Whether it’s golden hour cocktails or starlit celebrations, Marquee blends immersive experiences, sweeping views, and an atmosphere that’s both stylish and laid-back.”

The venue also transforms into an artful space by night, with rotating showcases, culinary pop-ups from celebrated chefs, and performances by illusionists and mentalists, creating what the team calls “a celestial gallery under the stars.”

Backed by the vision of Abhishek, Karan, and Parth — the young and dynamic directors of Radisson Resort & Spa Lonavala — Marquee is just the beginning. Plans are already in motion to bring this elevated concept to Mumbai and explore beachfront expansions in Goa, taking the experience to other iconic locations.

“Marquee sets the stage for a new kind of escape, where every evening is a story waiting to unfold,” Faisal added.

With this launch, Radisson Lonavala reaffirms its place at the forefront of luxury hospitality, crafting moments that go beyond conventional hospitality to celebrate human connection, expression, and escape.


Continental Coffee Brings UK’s Percol Brand to India, Launches Premium Instant Coffee Range

Continental Coffee Brings UK’s Percol Brand to India, Launches Premium Instant Coffee Range

By Manu Vardhan Kannan

Published on June 17, 2025

 CCL Products (India) Ltd., a leading coffee manufacturer, has announced the India launch of Percol, the iconic premium coffee brand from the UK. Acquired by CCL in 2023, Percol is now being introduced to Indian shelves with three freeze-dried instant coffee variants — Intenzo, Da Essenza, and Espresso Noir — each crafted for discerning coffee lovers.

Percol has a strong legacy dating back to 1987, when it was founded by Brian Chapman and became the first UK coffee brand to earn Fairtrade certification. Built on the pillars of quality, ethical sourcing, and sustainability, Percol has been a top choice among conscious consumers in the UK for over three decades. With this launch, CCL aims to bring that same heritage and experience to India’s evolving coffee market.imageCommenting on the launch, Praveen Jaipuriar, CEO, CCL Products (India) Ltd., said:
"The Indian coffee landscape is evolving rapidly, with consumers increasingly seeking sophisticated flavours and meaningful brand experiences. Percol represents not just premium coffee, but a philosophy that resonates with today's nuanced consumer, who is particular about the sophistication, depth and the value of the products they consume.”

image

The new variants - Intenzo, Da Essenza, and Espresso Noir, feature beans sourced from top global coffee regions including Colombia and Vietnam. Each 100g jar is designed to deliver a unique flavour profile, perfect for those who appreciate the finer notes of premium coffee.

image

image

In line with Percol’s sustainability-first approach, the products come in plastic-free, reusable glass jars, topped with metal lids, and packaged in premium matte-finish boxes featuring embossed design, spot-UV effects, and Percol’s signature vignette logo.

image

Percol is now available across leading e-commerce platforms and select retail outlets in Tier-1 cities of North and West India, marking a key step in CCL’s goal to premiumise the Indian at-home coffee experience while introducing global coffee culture to Indian consumers.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.