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By Author
Published on January 11, 2024
Allied Blenders and Distillers Limited (ABDL) steps into the premium gin market with the launch of Zoya Special Batch Gin, marking its debut in the luxury spirits segment. This move aligns with ABD's strategy to focus on high-margin brands for future success.
Crafted from 100% grain and natural spirits, Zoya features delicate juniper and a blend of 12 botanicals, offering a fresh and distinctive finish. Ideal for sipping or mixing, Zoya invites enthusiasts to explore a unique combination of herbs, fruits, and spices.
As part of the premiumization trend in the Indian alcobev industry, ABD aims to capture the attention of younger, experimental consumers seeking indigenous experiences. Alok Gupta, Managing Director of ABD, expressed excitement about Zoya's launch, emphasizing its exceptional product experience and contribution to a higher-value portfolio.
The gin will debut in Gurgaon, followed by Maharashtra and other major Indian cities, with global availability planned. Priced at Rs. 2200 for a 750ml bottle in Maharashtra, Zoya represents ABD's entry into the curated luxury gin segment.
Focusing on Premium Spirits: ABDL's New Vertical 'PremBrands'
In addition to the gin launch, ABD has introduced a new business vertical called 'PremBrands,' focusing on premium offerings. The company's portfolio includes Officer's Choice, a globally bestselling whisky, and other successful brands like Sterling Reserve and ICONiQ White Whisky.
The move into premium spirits is part of ABD's strategy to tap into evolving consumer preferences and elevate its brand presence. The spirits market in India is witnessing rapid growth in the premiumization segment, particularly in the gin category. ABD aims to enhance its presence in this market by launching a new product every quarter in 2024, with Zoya as its flagship luxury offering.
While the company plans an IPO, the launch of Zoya signals ABD's commitment to innovation, high-quality products, and strategic growth in the evolving spirits landscape.
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By Nishang Narayan
Published on December 14, 2024
Experience the magic of Christmas with unmatched elegance and culinary delights at Sheraton Grand Bangalore Hotel at Brigade Gateway. This festive season, the hotel presents a range of sumptuous dining experiences, from an exquisite Christmas Eve Dinner to delightful brunches that promise to make your celebrations truly unforgettable.
Join us at Feast for an enchanting Christmas Eve Dinner, where a delightful selection of festive dishes awaits. The carefully curated menu promises to envelop you in the warmth and flavors of the season, making it an evening filled with joy, laughter, and festive cheer.
Make your Christmas Day extra special with the Merry Brunch at Feast, a culinary extravaganza accompanied by live performances by Jukebox 2.0. Relish an array of festive dishes, including:
Indulge your sweet tooth with decadent desserts like Plum Pudding, Yule Log, and Linzer Torte. At the carving station, savor classics such as Roast Turkey and Beef Wellington, alongside specialties from the Mexican Station and Chaat Corner.
Escape the city’s bustle and enjoy panoramic views at Horizon, located on the 31st floor. The Bells & Bento Brunch combines the magic of the season with a touch of vibrant Eastern flavors. Highlights include:
End your feast on a refreshing note with Thapthim Krop, a Thai dessert of water chestnuts in sweetened coconut milk.
Whether at Feast or Horizon, each bite is designed to bring the festive spirit to life.
Where:Feast and Horizon at Sheraton Grand Bangalore Hotel at Brigade Gateway
When:
Contact:For reservations, call 096203 88234.
Embrace the season with family, friends, and the finest festive flavors at Sheraton Grand Bangalore Hotel. Reserve your table today and create cherished holiday memories!
Bangalore’s renowned craft brewery, The Biere Club, is bringing the festive cheer to life with the launch of its exclusive Christmas Ale. This limited-edition seasonal beer is the perfect blend of holiday warmth and joy, crafted to indulge your taste buds and complement your holiday celebrations.
The Christmas Ale is a complex, brown brew bursting with holiday-inspired flavors. On the nose, it delights with the warm, aromatic hints of ginger and nutmeg, layered with refreshing citrus undertones of orange. This sensory experience mirrors the essence of a freshly baked gingerbread cookie, adding a nostalgic charm to every sip.
With an alcohol content of approximately 6% and a balanced medium bitterness, this ale pairs wonderfully with festive favorites such as roasted turkey, spiced desserts, or even a hearty cheese platter. While the flavor profile may subtly evolve during fermentation, the core notes of ginger, nutmeg, and orange remain integral to its character.
Exclusively available for the holiday season, The Biere Club’s Christmas Ale is more than just a beer—it’s a celebration of festive memories. Whether you’re hosting a family gathering or catching up with friends, this brew makes every moment special.
Don’t miss the chance to relish this seasonal delight. Gather your loved ones, head to The Biere Club, and immerse yourself in the holiday spirit with this one-of-a-kind Christmas Ale.
Where:The Biere Club, 20/2, Vittal Mallya Rd, D' Souza Layout, Ashok Nagar, Bengaluru, Karnataka 560001
Timing:11:00 AM to 12:00 AM
Reservation:Call 99867 69776
As Bangalore’s first craft brewery, The Biere Club has built its reputation on brewing innovative, high-quality beers that suit every occasion. With a passion for creativity and a commitment to excellence, the brewery continues to delight beer enthusiasts with unique brews designed to elevate every celebration.
As the festive season approaches, Crowne Plaza Greater Noida invites you to experience the magic of the holidays with a lineup of extraordinary events. From delightful Christmas celebrations to an electrifying New Year’s Eve party headlined by the sensational Navraj Hans, this season promises unforgettable moments for all.
Get ready to groove into 2025 with Navraj Hans, who will take the stage on December 31, 2024, to deliver an unforgettable New Year’s Eve performance. Known for his vibrant energy and dynamic stage presence, Navraj will set the perfect tone for the year ahead, creating a celebration filled with joy and excitement.
Before the grand New Year’s Eve event, indulge in the spirit of Christmas with Crowne Plaza’s delightful celebrations. Enjoy a sumptuous Christmas Eve Dinner on December 24th and a festive Christmas Brunch on December 25th, featuring an array of gourmet dishes and seasonal treats. These events will bring warmth and cheer to your holiday season, setting the stage for the ultimate year-end celebration.
The New Year’s Eve celebration at Crowne Plaza Greater Noida is designed to be nothing short of spectacular. With a blend of live music by Navraj Hans, delectable cuisine, premium beverages, and a lively ambiance, it’s the perfect occasion to bid farewell to 2024 and welcome the new year with loved ones.
At Crowne Plaza Greater Noida, there’s something for everyone. The festive events are thoughtfully curated to cater to all age groups, offering activities that keep the little ones entertained while adults enjoy the festivities.
Spaces for these exclusive events are limited, so be sure to book early to secure your place at this year’s festive extravaganza. For reservations or more information, please contact the Festivity Desk:
Phone: 0120 673 5000 / +91 852 7694 313Email: Reservations.CPGN1@ihg.com
This holiday season, join us at Crowne Plaza Greater Noida for a celebration filled with music, delicious food, and cherished memories. Let’s make the end of 2024 and the start of 2025 truly spectacular!
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