Abu Dhabi’s charm came alive in Mumbai as Tripadvisor and Experience Abu Dhabi wrapped up their three-day interactive showcase, “Abu Dhabi Is Calling,” at Jio World Plaza. The one-of-a-kind activation drew thousands of curious visitors who stepped into a world where innovation met imagination, exploring the culture and beauty of Abu Dhabi through cutting-edge technology and immersive storytelling.

From the moment guests entered, they were transported into a dynamic space filled with futuristic installations and creative displays. The highlight of the showcase was a pair of interactive domes, where visitors navigated Abu Dhabi’s landmarks in real time while being surrounded by motion visuals, 360° sound, and captivating stories. On the upper floor, an AI-powered itinerary pod curated customised travel plans for each guest, while a green-screen photo booth whisked participants away to Abu Dhabi’s iconic sights, complete with printed souvenirs to take home.

Adding a playful twist, attendees received themed “passports” to collect stamps from all four experience zones. Completing the journey earned them exclusive goodie bags and traditional dates flown in from Abu Dhabi, offering a personal touch to end the adventure on a sweet note.

Throughout the weekend, the activation buzzed with excitement as visitors shared their experiences online, sparking strong social engagement and word-of-mouth. Influencers, families, and high-net-worth visitors alike joined in, reflecting the event’s broad appeal.

Steve Paganelli, Global VP of Media & Partnerships at Tripadvisor, shared, “Continually evolving this particular element of our partnership with Abu Dhabi - now across four different countries and cultures - underscores that travel storytelling can break outside the screen to spark genuine connection. We’re proud of how this activation brought the essence of Abu Dhabi closer to one of the most dynamic markets in the world.”

Georgios Kalliamvakos, Planning, Strategy & Operations Department Director at DCT Abu Dhabi, added, “This project showcased the perfect intersection of culture, creativity, and technology. Bringing Abu Dhabi to Mumbai in such an engaging way not only celebrated our destinations but also deepened the connection with Indian audiences, a market that continues to be key to Abu Dhabi’s growth story.”

The “Abu Dhabi Is Calling” activation has already made its mark in London, Paris, and New York, and its strong reception in India reinforces the growing importance of experiential travel. By blending technology with emotion, Tripadvisor and Experience Abu Dhabi continue to reimagine how travellers connect with destinations, one story, and one experience, at a time.