Access Group Expands with Acquisition of SHR Group

Access Group Expands with Acquisition of SHR Group

By Nithyakala Neelakandan

Published on June 13, 2024

The Access Group, a leading business management software provider valued at over $1.3 billion, is expanding its footprint in the North American hotel tech market with the acquisition of SHR Group. This move integrates SHR’s advanced capabilities into Access's AI-powered platform, further enhancing their end-to-end solutions for the hospitality industry.

SHR Group, based in Houston, Texas, specializes in hotel and casino technology. This acquisition is set to complement Access’s previous acquisition of Guestline, a Property Management Software (PMS) provider with a strong presence in DACH and Europe. By merging SHR’s 2,000 hotel customers with Guestline's 3,000 properties, the combined client base will experience improved efficiency and profitability through a complete digital guest journey.

The integration of SHR solidifies Access Hospitality as one of the few comprehensive software providers in the global hotel industry. SHR’s offerings include a dynamic Central Reservation System (CRS), Internet Booking Engine (IBE), Customer Relationship Manager (CRM), Revenue Management System (RMS), and digital marketing and loyalty program tools. Leveraging AI, SHR customizes content on direct booking sites to increase relevance and maximize revenues through conversion, upselling, and cross-selling.

This strategic acquisition will enable Access to further penetrate the US market and cater to larger hotel groups with more complex distribution needs than smaller boutique and independent operators. Access employs a modular approach, allowing hoteliers to customize their tech stack while ensuring seamless integration of key components.

Jonah Paransky, appointed as Access President of the Americas earlier this year, said “This deal has taken us a step closer to achieving our goal of being the global go-to technology partner for hotels, helping them deliver exceptional guest experiences and increase their profitability. SHR’s pioneering use of technology and laser focus on customer experience make it a natural fit for Access. This acquisition is a key milestone in our drive to grow our market share in the US and tap into the massive growth opportunity the market presents.”

The Access Group, with more than 7,000 employees worldwide, provides software solutions across multiple sectors, including hospitality. Their hospitality division currently supports over 20,000 hotels, multi-site pubs and bars, restaurants, food-to-go, and leisure operators. This division aims to enhance guest experiences and improve venue profitability through fully integrated software solutions.

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Champa Magesh, MD of Access Hospitality, commented “We’ve always worked to provide world-class products and unrivaled technological capabilities and SHR embodies that ambition. SHR is undoubtedly the world’s leading automated hotel technology platform and a significant addition to our hospitality offering. In this competitive and increasingly complex industry, leveraging AI’s immense potential will give hoteliers a competitive edge – enabling them to revolutionize guest experiences, drive operational efficiencies, and increase revenue. It further bolsters our accommodation offer following the acquisition of Guestline last year – a leading hotel distribution and operations platform provider.”

Rod Jimenez, CEO of SHR, echoed this sentiment, saying “Access is already a leader in providing software and services to UK and European hotels. Its focus on offering solutions that support customers with their entire operations enable hoteliers to deliver excellent guest experiences cost-effectively, profitably and sustainably. By joining the Access Hospitality family, SHR’s customers gain access to a complete suite of products and services. The ability to draw on the expertise of Access’ extensive network of partners will not only help our customers; it will provide us with the ability to accelerate capabilities and innovation across our products and customer support services.”

About SHR

SHR Group, established in 2004 and headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, is a leading global specialist in technology and services for the hotel sector. Dedicated to keeping its clients ahead in a fast-paced and competitive market, SHR empowers hotels and resorts to enhance revenue and customer lifetime value throughout the guest journey. This is achieved by integrating the potential of AI with a dynamic product suite of automated and integrated solutions. Additionally, SHR Hotel Services focuses on providing the hospitality industry with a competitive edge through exceptional digital services and consultancy. For more information about SHR, visit www.shrgroup.com.

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About The Access Group

The Access Group, headquartered in the UK, is a leading provider of business management software for small and mid-sized organizations in the UK, Ireland, USA, and Asia Pacific. It serves over 100,000 customers across commercial and non-profit sectors, enhancing their productivity and efficiency. The company's innovative cloud solutions revolutionize business software usage, enabling employees to focus on what matters most. Founded in 1991, The Access Group employs approximately 6,800 people. For more information, visit www.theaccessgroup.com 


Oracle Recognized as Leader in IDC MarketScape 2025 for Hospitality PMS

Oracle Recognized as Leader in IDC MarketScape 2025 for Hospitality PMS

By Manu Vardhan Kannan

Published on August 15, 2025

Oracle Hospitality has been recognized as a Leader in the IDC MarketScape Worldwide Hospitality Property Management Systems (PMS) 2025 Vendor Assessment, for the second time following its initial recognition in 2022.

The report commended Oracle for its consistent delivery against its roadmap, noting the company’s track record in providing planned updates, enhancements, and new functionalities to hotel clients worldwide. Oracle’s OPERA Cloud PMS was highlighted for addressing challenges faced by hotels across geographies, market segments, and property sizes.

Laura Calin, Senior Vice President, Oracle Hospitality, said, “Being named a Leader for the second time validates our commitment to delivering the most functional, secure, and future-proof cloud platform for property management. It also reflects the trust our thousands of hotel customers place in us to drive revenue growth and ensure smooth operations.”

The IDC MarketScape evaluation assessed vendors on integration and partnerships, user experience, innovation, data reporting, guest engagement, flexibility, and scalability. The study noted that OPERA Cloud supports hotels from midscale to luxury and resort segments, offering customizable workflows, role-based personalization, and functionality to ensure smooth guest experiences from check-in to checkout.

Dorothy Creamer, Senior Research Manager, IDC, said, “Oracle demonstrates a strong strategy to help hoteliers centralize operations while maintaining accessibility and enterprise-grade security.”

A key highlight is the Oracle Hospitality Integration Platform (OHIP), enabling partners and clients to manage integrations independently. The platform continues to be instrumental in driving innovation and delivering exceptional guest experiences.

For hoteliers, Oracle Hospitality solutions provide a unified, customizable, and scalable platform, helping brands adapt to evolving market needs and elevate guest engagement.


Hotelogix Powers Over 400,000 Hotel Rooms in India, Accelerating Hospitality Digitisation

Hotelogix Powers Over 400,000 Hotel Rooms in India, Accelerating Hospitality Digitisation

By Manu Vardhan Kannan

Published on August 14, 2025

Hotelogix, a global leader in cloud-based hospitality technology, has reached a major milestone by powering over 400,000 hotel rooms in India across its complete product suite including the Cloud PMS under the Hotelogix brand and distribution solutions from AxisRooms. This accounts for over 15% of India’s total hotel room inventory, marking a significant step in the country’s ongoing hospitality digitisation.

This achievement reflects the rapid shift of India’s mid-market hotel brands from legacy systems to modern cloud-based platforms. Brands across categories including luxury, leisure, heritage, boutique, budget, and co-living, such as Royal Orchid Hotels, Leisure Hotels, The Clarks, Brij Hotels, OYO, Zolostays, Alivaa Hotels & Resorts, Elivaas, Olive Living, and Sterling Holidays, are streamlining operations and scaling quickly with the help of Hotelogix and AxisRooms solutions. These platforms enable centralised control, faster property onboarding, and real-time OTA distribution, crucial for competitiveness and profitability in today’s market.

“We are privileged to partner with some of India’s most progressive, homegrown mid-market hospitality brands,” said Aditya Sanghi, CEO of Hotelogix. “Their quick adoption of modern, cloud-based technology is setting new benchmarks within the industry. With our integrated AI offerings, we aim to boost their operational efficiency and help them raise service standards.”

Sanghi also emphasised the importance of advanced solutions in the current competitive landscape: “As global hotel chains expand in India, local players need equally sophisticated tools to stay competitive. Our mission is to deliver affordable, high-impact solutions that allow Indian hotel brands to lead confidently.”

Hotelogix has recently introduced integrated AI tools designed to enhance operational efficiency, guest experience, and profitability. With more properties being onboarded nationwide, the company remains committed to empowering Indian hotels with technology that supports sustained growth and service excellence.


Elevating Guest Experience Through Technology – EYTE’s Cutting-Edge Work at Marriott Vashi

Elevating Guest Experience Through Technology – EYTE’s Cutting-Edge Work at Marriott Vashi

By Hariharan U

Published on August 13, 2025

In today’s hospitality landscape, technology is no longer an afterthought – it is the heartbeat of exceptional guest experiences. At the recently launched Marriott Vashi, EYTE Technologies Pvt. Ltd. has redefined what it means to blend comfort, convenience, and innovation. As trusted AV, IT, Acoustics, and IoT consultants with a presence in Singapore, Mumbai, Pune, Bangalore, Delhi, and Hyderabad, EYTE has delivered a seamlessly integrated technology ecosystem that enhances every touchpoint of the guest journey.

A Vision of Immersive Hospitality

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From the moment guests step into Marriott Vashi’s lift lobby, they are greeted by a carefully orchestrated audio-visual environment. Strategically placed ceiling speakers set a warm, inviting tone, while dynamic signage displays deliver real-time updates and brand messaging. Centralized AV racks ensure all systems operate flawlessly, reflecting Marriott’s commitment to sophistication and reliability.

Enhancing Every Space – Tailored to Function & Mood

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Whether it’s the soothing ambient music in the restaurant, high-brightness LED walls in the ballroom, or precision audio in the pre-function area, EYTE’s designs adapt to the unique atmosphere of each zone. Meeting rooms are equipped with dual high-resolution displays, cable cubbies for clutter-free connectivity, and beamforming microphones for crystal-clear hybrid conferences. Even the gym, spa, and terrace pool benefit from thoughtful technology integration – from motivational soundscapes to weather-resistant outdoor speakers.

Smart Solutions for Modern Hospitality

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EYTE’s work goes beyond hardware. Intelligent volume controls, Bluetooth-enabled audio streaming, and synchronized BGM systems across connected spaces make managing the guest experience effortless for hotel staff. Floor boxes, discreetly embedded in lounges and event spaces, ensure power and AV connections are always accessible yet invisible, preserving Marriott Vashi’s refined aesthetic.

Driving Brand Experience Through Technology

By creating immersive atmospheres, streamlining communication, and supporting seamless event execution, EYTE has helped Marriott Vashi elevate its service standards. This project demonstrates how smart technology design can not only meet but anticipate guest needs – from the energy of a ballroom gala to the tranquility of a spa retreat.

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EYTE Technologies, led by Managing Director Abdul Waheed, has transformed Marriott Vashi’s guest experience with a fully integrated audio-visual, IT, and IoT system. Their tailored solutions, combining innovation with comfort, set a new benchmark for hospitality technology in India.

EYTE Technologies’ expertise proves that in luxury hospitality, technology isn’t just a support system  it’s a signature of the brand. With projects like Marriott Vashi, they continue to set new benchmarks for integrated hospitality technology across India and beyond.

To learn more about EYTE Technologies’ hospitality solutions, visit www.eyte.sg.

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