The Access Group, a leading business management software provider valued at over $1.3 billion, is expanding its footprint in the North American hotel tech market with the acquisition of SHR Group. This move integrates SHR’s advanced capabilities into Access's AI-powered platform, further enhancing their end-to-end solutions for the hospitality industry.

SHR Group, based in Houston, Texas, specializes in hotel and casino technology. This acquisition is set to complement Access’s previous acquisition of Guestline, a Property Management Software (PMS) provider with a strong presence in DACH and Europe. By merging SHR’s 2,000 hotel customers with Guestline's 3,000 properties, the combined client base will experience improved efficiency and profitability through a complete digital guest journey.

The integration of SHR solidifies Access Hospitality as one of the few comprehensive software providers in the global hotel industry. SHR’s offerings include a dynamic Central Reservation System (CRS), Internet Booking Engine (IBE), Customer Relationship Manager (CRM), Revenue Management System (RMS), and digital marketing and loyalty program tools. Leveraging AI, SHR customizes content on direct booking sites to increase relevance and maximize revenues through conversion, upselling, and cross-selling.

This strategic acquisition will enable Access to further penetrate the US market and cater to larger hotel groups with more complex distribution needs than smaller boutique and independent operators. Access employs a modular approach, allowing hoteliers to customize their tech stack while ensuring seamless integration of key components.

Jonah Paransky, appointed as Access President of the Americas earlier this year, said “This deal has taken us a step closer to achieving our goal of being the global go-to technology partner for hotels, helping them deliver exceptional guest experiences and increase their profitability. SHR’s pioneering use of technology and laser focus on customer experience make it a natural fit for Access. This acquisition is a key milestone in our drive to grow our market share in the US and tap into the massive growth opportunity the market presents.”

The Access Group, with more than 7,000 employees worldwide, provides software solutions across multiple sectors, including hospitality. Their hospitality division currently supports over 20,000 hotels, multi-site pubs and bars, restaurants, food-to-go, and leisure operators. This division aims to enhance guest experiences and improve venue profitability through fully integrated software solutions.

Champa Magesh, MD of Access Hospitality, commented “We’ve always worked to provide world-class products and unrivaled technological capabilities and SHR embodies that ambition. SHR is undoubtedly the world’s leading automated hotel technology platform and a significant addition to our hospitality offering. In this competitive and increasingly complex industry, leveraging AI’s immense potential will give hoteliers a competitive edge – enabling them to revolutionize guest experiences, drive operational efficiencies, and increase revenue. It further bolsters our accommodation offer following the acquisition of Guestline last year – a leading hotel distribution and operations platform provider.”

Rod Jimenez, CEO of SHR, echoed this sentiment, saying “Access is already a leader in providing software and services to UK and European hotels. Its focus on offering solutions that support customers with their entire operations enable hoteliers to deliver excellent guest experiences cost-effectively, profitably and sustainably. By joining the Access Hospitality family, SHR’s customers gain access to a complete suite of products and services. The ability to draw on the expertise of Access’ extensive network of partners will not only help our customers; it will provide us with the ability to accelerate capabilities and innovation across our products and customer support services.”

About SHR

SHR Group, established in 2004 and headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, is a leading global specialist in technology and services for the hotel sector. Dedicated to keeping its clients ahead in a fast-paced and competitive market, SHR empowers hotels and resorts to enhance revenue and customer lifetime value throughout the guest journey. This is achieved by integrating the potential of AI with a dynamic product suite of automated and integrated solutions. Additionally, SHR Hotel Services focuses on providing the hospitality industry with a competitive edge through exceptional digital services and consultancy. For more information about SHR, visit www.shrgroup.com.

About The Access Group

The Access Group, headquartered in the UK, is a leading provider of business management software for small and mid-sized organizations in the UK, Ireland, USA, and Asia Pacific. It serves over 100,000 customers across commercial and non-profit sectors, enhancing their productivity and efficiency. The company's innovative cloud solutions revolutionize business software usage, enabling employees to focus on what matters most. Founded in 1991, The Access Group employs approximately 6,800 people. For more information, visit www.theaccessgroup.com