accesso® Teams Up with Saudi Entertainment Ventures to Revolutionize Entertainment in Saudi Arabia

By Nishang Narayan

Published on March 29, 2024

In a bold move that promises to reshape the landscape of entertainment in Saudi Arabia, accesso Technology Group (ACSO) has partnered with Saudi Entertainment Ventures (SEVEN), a subsidiary of the Saudi Public Investment Fund. This groundbreaking collaboration will see accesso deploying its innovative ticketing and visitor management technology across a network of 21 state-of-the-art entertainment destinations across 14 cities in Saudi Arabia.

"We're thrilled to be at the forefront of entertainment innovation in Saudi Arabia, working alongside SEVEN to create unforgettable guest experiences," said Steve Brown, CEO of accesso. "This partnership is a testament to our dedication to advancing the leisure and entertainment industry."

As Saudi Arabia marches towards realising its ambitious Saudi Vision 2030, SEVEN's initiative to introduce over 150 attractions alongside a myriad of dining and retail outlets represents a significant leap forward. accesso's role in this transformation involves implementing the accesso HorizonSM platform, a sophisticated yet user-friendly solution designed to streamline operations and enhance guest interactions.

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Key features of the accesso Horizon platform include seamless support for multiple locations, vertical-specific functionality for a range of entertainment venues, and a guest-centric design that prioritises personalised experiences. Additionally, accesso Horizon's robust financial management tools will ensure efficient operations across SEVEN's diverse portfolio.

"This collaboration with accesso is pivotal in our mission to spearhead the entertainment ecosystem in Saudi Arabia," remarked a spokesperson for SEVEN. "By leveraging accesso's cutting-edge technology, we're set to offer an unmatched level of service and engagement to millions of guests annually."

With accesso's technology, SEVEN aims to provide a seamless and immersive entertainment experience that aligns with the cultural and recreational goals of Saudi Vision 2030. This partnership not only underscores the potential of technology to transform guest experiences but also highlights the global interest in the burgeoning Saudi entertainment market.

For more information about accesso and its innovative solutions for the leisure and entertainment industry, visit accesso.com or follow accesso on social media platforms.


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