Accor and ADTIC Collaborate to Launch Sofitel Legend Pyramids Giza

Accor and ADTIC Collaborate to Launch Sofitel Legend Pyramids Giza

By Nithyakala Neelakandan

Published on November 18, 2024

Accor, a prominent name in global hospitality, has partnered with Abu Dhabi Tourism Investment Company (ADTIC) to unveil a new luxury property, Sofitel Legend Pyramids Giza, near Egypt's iconic Pyramids and the Grand Egyptian Museum (GEM). Scheduled to open in late 2027, this project represents a blend of modern luxury and Egypt's ancient cultural heritage.

Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery, and Emblems, expressed her excitement about the collaboration:

“We are truly excited to bring the Sofitel Legend brand to the iconic landscape of Giza with this exceptional project. Here, luxury and history will converge in an unforgettable way. With Sofitel Legend Pyramids Giza, we are creating a flagship destination that honors Egypt’s profound heritage and culture while marking a major milestone for our brand. We deeply appreciate the trust ADTIC has placed in us, and together, we are thrilled to establish a new landmark in Egypt.”

This project marks the eighth property under the exclusive Sofitel Legend brand and the second in Egypt, alongside Sofitel Legend Old Cataract in Aswan. Known for their timeless elegance and historical significance, Sofitel Legend hotels cater to travelers seeking luxury and cultural immersion.

The Giza property will include 303 elegantly designed rooms and suites, featuring modern comforts and French-inspired aesthetics. Guests can look forward to world-class amenities such as a spa, fitness center, infinity pools, and dining options that offer stunning views of the Pyramids.

Located just 500 meters from the GEM, the hotel is positioned to attract both domestic and international tourists. The museum, housing the world’s largest collection of Egyptian antiquities, including treasures from King Tutankhamun’s tomb, is expected to become a major cultural landmark.

Xavier Grange, Chief Development Officer for Sofitel, shared his vision for the brand’s growth:

“We are very proud to enhance our Sofitel Legend portfolio with this magnificent property, our second Sofitel Legend in Egypt. This unique brand, blending French zest with legendary properties and destinations, was reignited just one year ago. With this being the third Sofitel Legend signing this year, we are seeing strong momentum for the brand across all continents, with many more projects to come. Our vision is to expand the Sofitel Legend network from six remarkable hotels open today to a collection of 15 iconic jewels within the next five years, and we are on track to achieve this ambitious objective. We look forward to partnering with ADTIC to serve the ever-evolving global luxury traveler in Egypt.”

ADTIC, established in 1988, has played a significant role in Egypt’s tourism sector by developing landmark properties. This collaboration with Accor is part of their ongoing commitment to enhancing hospitality standards while celebrating the country's heritage.

ADTIC CEO Yahia Kotub emphasized the transformative potential of this partnership:

“Together with Accor, we are crafting a transformative experience at the Sofitel Legend Pyramids giza, where the rich narrative of ancient Egypt meets unparalleled luxury. Our commitment to excellence will not only elevate the standards of hospitality but also celebrate the timeless beauty and heritage of this extraordinary destination.”

The Sofitel Legend Pyramids Giza is set to redefine luxury hospitality in the region. With unmatched views of the Pyramids and proximity to one of the world’s most anticipated cultural attractions, the hotel promises to be an ideal base for cultural exploration and relaxation.


ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

ITC Hotels Unveils Storii Narindera Orchards, Kufri: A Soulful Mountain Retreat

By Hariharan U

Published on October 22, 2025

ITC Hotels has expanded its premium Storii brand with the launch of Storii Narindera Orchards, Kufri, an experiential mountain retreat set amidst apple orchards with stunning views of the Dhauladhar ranges. The property blends the natural beauty of the Shimla Hills with refined hospitality, offering guests an immersive, soulful escape.

Storii Kufri features elegantly appointed rooms overlooking the valley, a spa with curated wellness experiences, and multiple dining options. Guests can indulge in Himachali delicacies and global cuisine at Daran Valley, enjoy open-air terrace dining with light bites and handcrafted beverages at Café Mehral, relax with teas and desserts at Baag View, or savour premium cocktails at Raspippin Bar. The Baghal Room serves as the signature banquet space, ideal for weddings, corporate retreats, and social gatherings.

“ITC Hotels Limited has a very strong presence in Himachal Pradesh and with the addition of Storii Narindera Orchards, Kufri, we further strengthen our footprint in the state. The property is inspired by the region’s rich heritage and culture, celebrating local artistry thoughtfully blended with contemporary comforts,” said Anil Chadha, Managing Director, ITC Hotels Limited.

“Our dream was to create more than a hotel, we envisaged a destination that reflects the essence of Shimla Hills. We welcome guests to discover not just a stay, but a story that celebrates the region and the spirit of true hospitality,” said Udayvir Singh Punta, Owner of Storii Narindera Orchards, Kufri.

Visitors can enjoy orchard walks, curated treks, bonfire evenings, and wellness treatments at the spa and salon. Located just a short drive from Shimla, the retreat is positioned as a premier choice for leisure getaways, corporate retreats, and destination weddings.

With Storii Narindera Orchards, Kufri, ITC Hotels continues to expand its portfolio of premium experiential destinations, combining regional authenticity with modern luxury.

If you want, I can also draft a shorter social media-friendly version highlighting the scenic location, wellness offerings, and curated dining at Storii Kufri.


Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

Lemon Tree Hotels Expands in Maharashtra with New Resort in Mahabaleshwar

By Hariharan U

Published on October 22, 2025

Lemon Tree Hotels Limited has announced the signing of its newest property, Lemon Tree Resort, Saj by the Mountain, Mahabaleshwar. The resort will be managed by Carnation Hotels Private Limited, the management arm and a wholly-owned subsidiary of Lemon Tree Hotels Limited.

This signing marks an important milestone in the brand’s expansion across Maharashtra, further strengthening its leisure and resort portfolio. Known for offering vibrant, comfortable, and value-driven stays, Lemon Tree continues to attract both business and leisure travellers across India.

The upcoming Lemon Tree Resort, Saj by the Mountain will feature:

  • 78 well-appointed rooms offering scenic views

  • A restaurant and a bar serving curated local and global cuisines

  • A banquet hall for events and celebrations

  • A swimming pool and spa for recreation and relaxation

Speaking on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure portfolio in Maharashtra, a state where we currently have 15 operational and 11 upcoming properties, in addition to this one. While growing our footprint across cities of all tiers, this partnership aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”

The addition of the Mahabaleshwar resort highlights Lemon Tree’s strategic focus on premium leisure destinations, complementing its strong city presence. As the travel and tourism landscape continues to evolve, the brand aims to deliver distinctive experiences rooted in comfort, warmth, and value.


Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

Sheraton Hyderabad Relaunches Jade Ballroom After Extensive Redesign

By Hariharan U

Published on October 21, 2025

Sheraton Hyderabad Hotel has announced the relaunch of its signature banquet space, the Jade Ballroom following an extensive redesign. The transformed venue combines contemporary elegance with the city’s cultural heritage, setting a new benchmark for events and celebrations in Hyderabad.

Speaking about the relaunch, Subhankar Bose, General Manager, Sheraton Hyderabad Hotel, said, “The relaunch of Jade Ballroom represents our commitment to offering Hyderabad an exceptional venue that honours tradition while embracing innovation. This space is designed to create magical moments for our guests — whether they are celebrating life’s milestones or hosting distinguished business events.”

The reimagined Jade Ballroom now offers 4,500 sq. ft. of flexible, pillarless meeting space, complemented by a 2,500 sq. ft. pre-function area. With a total capacity of up to 600 guests, it ranks among Hyderabad’s largest and most adaptable event venues.

Designed for versatility, the ballroom’s column-free architecture ensures unobstructed sightlines, allowing seamless transitions between intimate gatherings and grand celebrations. The space can also be divided into Jade 1 and Jade 2, offering flexibility for simultaneous events or customized layouts.

The enhanced pre-function area, ideal for cocktail receptions, networking sessions, or registration zones, features independent access for added exclusivity. State-of-the-art audio-visual systems and advanced lighting technology have also been integrated, ensuring every event is executed with sophistication and precision.

With its blend of timeless design, modern technology, and spacious versatility, the new Jade Ballroom reaffirms Sheraton Hyderabad’s position as a premier destination for weddings, social celebrations, and corporate events in the city.

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