Accor and ADTIC Collaborate to Launch Sofitel Legend Pyramids Giza

Accor and ADTIC Collaborate to Launch Sofitel Legend Pyramids Giza

By Nithyakala Neelakandan

Published on November 18, 2024

Accor, a prominent name in global hospitality, has partnered with Abu Dhabi Tourism Investment Company (ADTIC) to unveil a new luxury property, Sofitel Legend Pyramids Giza, near Egypt's iconic Pyramids and the Grand Egyptian Museum (GEM). Scheduled to open in late 2027, this project represents a blend of modern luxury and Egypt's ancient cultural heritage.

Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery, and Emblems, expressed her excitement about the collaboration:

“We are truly excited to bring the Sofitel Legend brand to the iconic landscape of Giza with this exceptional project. Here, luxury and history will converge in an unforgettable way. With Sofitel Legend Pyramids Giza, we are creating a flagship destination that honors Egypt’s profound heritage and culture while marking a major milestone for our brand. We deeply appreciate the trust ADTIC has placed in us, and together, we are thrilled to establish a new landmark in Egypt.”

This project marks the eighth property under the exclusive Sofitel Legend brand and the second in Egypt, alongside Sofitel Legend Old Cataract in Aswan. Known for their timeless elegance and historical significance, Sofitel Legend hotels cater to travelers seeking luxury and cultural immersion.

The Giza property will include 303 elegantly designed rooms and suites, featuring modern comforts and French-inspired aesthetics. Guests can look forward to world-class amenities such as a spa, fitness center, infinity pools, and dining options that offer stunning views of the Pyramids.

Located just 500 meters from the GEM, the hotel is positioned to attract both domestic and international tourists. The museum, housing the world’s largest collection of Egyptian antiquities, including treasures from King Tutankhamun’s tomb, is expected to become a major cultural landmark.

Xavier Grange, Chief Development Officer for Sofitel, shared his vision for the brand’s growth:

“We are very proud to enhance our Sofitel Legend portfolio with this magnificent property, our second Sofitel Legend in Egypt. This unique brand, blending French zest with legendary properties and destinations, was reignited just one year ago. With this being the third Sofitel Legend signing this year, we are seeing strong momentum for the brand across all continents, with many more projects to come. Our vision is to expand the Sofitel Legend network from six remarkable hotels open today to a collection of 15 iconic jewels within the next five years, and we are on track to achieve this ambitious objective. We look forward to partnering with ADTIC to serve the ever-evolving global luxury traveler in Egypt.”

ADTIC, established in 1988, has played a significant role in Egypt’s tourism sector by developing landmark properties. This collaboration with Accor is part of their ongoing commitment to enhancing hospitality standards while celebrating the country's heritage.

ADTIC CEO Yahia Kotub emphasized the transformative potential of this partnership:

“Together with Accor, we are crafting a transformative experience at the Sofitel Legend Pyramids giza, where the rich narrative of ancient Egypt meets unparalleled luxury. Our commitment to excellence will not only elevate the standards of hospitality but also celebrate the timeless beauty and heritage of this extraordinary destination.”

The Sofitel Legend Pyramids Giza is set to redefine luxury hospitality in the region. With unmatched views of the Pyramids and proximity to one of the world’s most anticipated cultural attractions, the hotel promises to be an ideal base for cultural exploration and relaxation.


Novotel Cairo Airport Marks World Oceans Day with ‘From the Nile to the Ocean’ Initiative

Novotel Cairo Airport Marks World Oceans Day with ‘From the Nile to the Ocean’ Initiative

By Hariharan U

Published on June 25, 2026

Novotel Cairo Airport commemorated World Oceans Day with its "From the Nile to the Ocean" initiative, a sustainability-focused programme designed to highlight the connection between local environmental responsibility and global marine conservation.

The initiative brought together wellness, education, and responsible dining experiences to encourage greater awareness of the importance of protecting water resources. Through the campaign, the hotel sought to demonstrate how local actions can contribute to broader environmental preservation efforts.

The day began with an outdoor yoga session overlooking the Nile River, creating a reflective and mindful setting for participants. The wellness activity reinforced the campaign's message that meaningful environmental change begins with individual awareness and conscious choices.

Following the yoga session, hotel associates participated in an interactive educational presentation focused on water conservation and ocean safety. The discussion highlighted the role local waterways play in supporting larger marine ecosystems and emphasized the importance of protecting rivers such as the Nile as part of a global sustainability effort.

As part of the celebration, Novotel Cairo Airport's culinary team curated a special menu centred on fresh, local, and responsibly sourced ingredients. Served poolside, the dining experience showcased how sustainable sourcing and conscious food choices can contribute to environmental stewardship while supporting local communities.

By integrating wellness activities, environmental education, and sustainable dining into a single initiative, the hotel aimed to create a holistic experience that encouraged participants to reflect on their relationship with natural resources and the environment.

The programme further reinforces Novotel Cairo Airport's commitment to responsible hospitality and sustainability, while supporting Accor's broader vision of promoting environmentally conscious practices across its global portfolio.

Through initiatives such as "From the Nile to the Ocean," the hotel continues to engage both its team members and guests in conversations around sustainability, inspiring collective action toward the protection of vital water ecosystems and the preservation of the planet's natural resources.


The Forum Hotel & Convention Centre Celebrates International Yoga Day with Wellness Morning in Ahmedabad

The Forum Hotel & Convention Centre Celebrates International Yoga Day with Wellness Morning in Ahmedabad

By Hariharan U

Published on June 24, 2026

The Forum Hotel & Convention Centre marked International Yoga Day with a thoughtfully curated wellness initiative that brought together guests, wellness enthusiasts, and hotel associates for a morning dedicated to mindfulness and holistic wellbeing in Ahmedabad.

The event featured a guided yoga and meditation session designed to encourage participants to slow down, reconnect with themselves, and embrace balance in an increasingly fast-paced lifestyle. Attendees from different age groups took part in yoga asanas, breathwork exercises, and mindfulness practices in a calm and energising environment.

Positioned as a community-focused initiative, the celebration reflected the growing importance of wellness in modern hospitality experiences. The session aimed to create a shared space where participants could prioritise both physical and mental wellbeing while taking a conscious break from daily routines.

Speaking about the initiative, Kalpesh Prajapati, Managing Director of The Forum Hotel & Convention Centre, highlighted that wellness has evolved from being an occasional luxury to an essential part of contemporary living and travel. He emphasised the hotel’s commitment to creating experiences that promote mindfulness, balance, and overall wellbeing within the community.

As wellness continues to shape the hospitality landscape, The Forum Hotel & Convention Centre has been focusing on experiences that extend beyond accommodation and events, encouraging meaningful engagement with both guests and the wider Ahmedabad community.

The International Yoga Day celebration concluded with healthy refreshments and informal interactions among participants, reinforcing the importance of conscious living and collective wellbeing.


The Leela Gandhinagar Marks International Yoga Day with Wellness-Focused Celebration

The Leela Gandhinagar Marks International Yoga Day with Wellness-Focused Celebration

By Manu Vardhan Kannan

Published on June 23, 2026

The Leela Gandhinagar celebrated International Yoga Day with a thoughtfully curated wellness experience that encouraged guests to slow down, reconnect, and embrace a more mindful way of living. Inspired by Aujasya by The Leela, the brand's philosophy centred on vitality, balance, and mindful living, the event brought together guests, wellness enthusiasts, and hotel associates for a morning dedicated to holistic wellbeing.

Hosted within the serene surroundings of the hotel, the programme went beyond physical exercise to focus on mindfulness and self-awareness. Participants took part in guided yoga sessions, mindful breathing exercises, and moments of quiet reflection, creating an environment that encouraged relaxation and inner balance.

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The experience was designed around the belief that true wellbeing is built through meaningful and enriching moments. As the session concluded, guests were invited to continue their wellness journey with an Aujasya-inspired breakfast featuring wholesome dishes, fresh fruits, herbal infusions, and nutritious selections curated to complement the spirit of the occasion.

The event reflected the holistic wellness approach of Aujasya, where movement, nourishment, and mindfulness come together to promote renewal and personal wellbeing. Through the experience, participants were encouraged to pause from their daily routines, recharge, and adopt a more balanced lifestyle.

Commenting on the occasion, Vikas Sood, General Manager, The Leela Gandhinagar, said, “Wellbeing is increasingly becoming an essential part of how people choose to live, travel, and engage with the world around them. Through Aujasya-inspired experiences, we aim to create meaningful opportunities that encourage balance, mindfulness, and a sense of inner renewal. International Yoga Day offered a wonderful occasion to celebrate this philosophy and share it with our guests and associates.”

As wellness continues to play a growing role in luxury hospitality, The Leela Gandhinagar remains focused on creating experiences that blend authentic hospitality with mindful living. Guided by the principles of Aujasya, the hotel continues to offer opportunities for guests to reconnect with themselves through thoughtful and restorative experiences.

More than a celebration of yoga, the event served as a reminder of the importance of mindfulness, nourishment, and inner balance in creating a healthier and more fulfilling way of life.

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