Accor has announced the appointment of Amitabh Rai as chief operating officer – luxury, South Asia, strengthening its leadership team at a crucial phase of regional expansion.

In this strategic role, Rai will lead the operational and strategic direction of Accor’s luxury and lifestyle portfolio across South Asia. His mandate includes delivering distinctive guest experiences and driving sustained performance across the group’s marquee brands, Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Sofitel.

With nearly three decades of hospitality experience across India and Indonesia, Rai is recognised for building empowered teams and navigating complex business environments with consistent results. He began his career with Oberoi Hotels & Resorts after graduating from The Oberoi School of Hotel Management, going on to become one of the youngest general managers of his time.

In 2018, he joined Marriott International as General Manager of The Ritz-Carlton, Bangalore and later oversaw Marriott’s Hyderabad market. Most recently, he served as Multi-Property General Manager for The Ritz-Carlton, Jakarta and JW Marriott, Jakarta, further strengthening his global luxury credentials.

Commenting on the appointment, Ranju Alex, Chief Executive Officer, Accor South Asia, said, “Amitabh’s appointment comes at a pivotal time for Accor’s luxury journey in South Asia. His deep operational expertise, people-first leadership style and sharp strategic lens make him exceptionally well-suited to lead our luxury and lifestyle portfolio. Amitabh has a rare ability to balance brand integrity with commercial excellence, and we are confident he will play a defining role in shaping the next phase of growth for our luxury brands in the region.”

In his new role, Rai will define and execute Accor’s long-term strategic vision for its luxury and lifestyle brands in South Asia. His focus areas include driving financial excellence, strengthening brand differentiation, and fostering a culture rooted in learning, trust, and innovation.

Speaking on his appointment, Rai said, “It is a privilege to join Accor at such an exciting moment for luxury hospitality and Accor’s expansion plans in the region. Accor’s commitment to purposeful growth, distinctive brands, and people-centric leadership strongly resonates with my own values. I look forward to working closely with our teams to craft memorable guest experiences, nurture talent and build future-ready luxury destinations that are both meaningful and sustainable.”

With this appointment, Accor signals its intent to sharpen its luxury positioning in South Asia while accelerating growth across key markets.