Accor Enlists Katrina Kaif as a Brand Ambassador for ALL-Accor Live Limitless digital campaign

Accor Enlists Katrina Kaif as a Brand Ambassador for ALL-Accor Live Limitless digital campaign

By Author

Published on June 17, 2023

Accor's lifestyle loyalty program, ALL-Accor Live Limitless, has teamed up with Bollywood actress Katrina Kaif for its latest campaign. In the campaign, Katrina shares her thoughts on loyalty, lifestyle, and travel, discussing her favourite vacation meals, funny travel moments, and how the ALL-Accor Live Limitless loyalty program has simplified her life.

Expressing her excitement about joining the ALL-Accor Live Limitless family and its global membership program, Katrina Kaif said, "I am thrilled to be a part of the ALL- Accor Live Limitless family and its global membership program. ALL-Accor Live Limitless has become an essential part of my travel experience and I am looking forward for everyone to experience all its benefits and endless possibilities too."

ALL-Accor Live Limitless provides seamless and personalized experiences to its members, rewarding frequent guests of Accor with various benefits and privileges. Members can earn points by booking and staying at Accor properties across brands like Raffles, Fairmont, Sofitel, Pullman, Grand Mercure, Novotel, Mercure, and Ibis. Points can also be earned by utilizing services offered by program partners such as airlines and car rental companies. These points can be used to book nights at participating hotels, transferred to partners worldwide, or converted into unforgettable moments with Limitless Experiences in entertainment, sports, culture, shopping, travel, and more.

Puneet Dhawan, Sr. Vice President of Operations - India and South Asia at Accor, expressed delight in partnering with Katrina Kaif and having her share her personal experiences as a member of ALL-Accor Live Limitless. He emphasized that Katrina is the perfect match for the brand, embodying its ethos. Her influence on people in India and beyond makes her an ideal representative for the loyalty program. Dhawan believes that Katrina's insights on travel, lifestyle, and loyalty will resonate with members and inspire more people to join the lifestyle program. 

Accor is committed to delivering exceptional experiences to its members as they believe that loyalty is a two-way street.


Sterling Launches Govardhana Malampuzha, Introducing Kerala’s Garden Valley as a Signature Getaway

Sterling Launches Govardhana Malampuzha, Introducing Kerala’s Garden Valley as a Signature Getaway

By Hariharan U

Published on October 15, 2025

Sterling Holiday Resorts, one of India’s leading experiential hospitality brands, has unveiled its newest destination, Sterling Govardhana Malampuzha. Tucked away in Kerala’s picturesque garden valley, this resort marks Sterling’s 11th property across 8 destinations in the state, reinforcing its leadership in South India’s leisure and wellness travel circuits.

Set against the scenic backdrop of the Western Ghats, Sterling Govardhana Malampuzha reimagines the popular day-trip destination into a signature short-stay getaway for families, couples, and travellers from nearby cities like Coimbatore, Kozhikode, and Kochi. The resort offers the perfect balance of accessibility, natural beauty, and the warmth of Kerala’s culture, all enhanced by Sterling’s signature hospitality.

“Sterling Govardhana, Malampuzha isn’t just a new resort, it’s the creation of a new travel node,” said Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts. “By integrating Malampuzha into our South India grid, we are connecting markets and mindsets. This adds to our strategy, transforming high-potential locales into must-stay destinations that bridge Tamil Nadu, Central Kerala and the Nilgiris. Offering quick connectivity to Sterling in Anaikatti, Athirappilly, Guruvayur and Ooty, it comfortably ticks the requirement of a circuit travel as well.”

Nestled among lush gardens framed by the Sahyadri hills, the resort offers elegant rooms and suites suited for families, couples, and groups. Expansive lawns and stylish indoor venues make it a perfect choice for weddings, reunions, and milestone celebrations.

At Savoree, the resort’s in-house restaurant, guests can experience Kerala’s rich culinary heritage through dishes such as Paal Konchu Porichathu, Kozhi Erussery, and Paneer Kurumulaku Roast. The menu also features global comfort food and child-friendly favourites, all prepared with locally sourced ingredients that celebrate the region’s flavours.

M. Satheesan, representative of Malampuzha Hotel Pvt. Ltd., shared, “Malampuzha has always been a symbol of Kerala’s natural beauty and community spirit. Our partnership with Sterling is founded on a shared belief that thoughtful, design-led hospitality can spotlight such destinations responsibly while enriching local livelihoods. With Sterling’s decades of destination-development expertise, Malampuzha will evolve from a weekend stop to a must-stay experience on India’s leisure map.”

Beyond its rooms and dining, Sterling Govardhana, Malampuzha invites guests to discover the region’s many attractions — from the ropeway gliding over the valley and the whimsical rock gardens to the calm waters of the Malampuzha Dam at sunset. Families can enjoy the colourful gardens, lakeside walks, and cultural evenings filled with local performances, photo trails, and aromatic regional cuisines. Every experience at the resort is designed to help travellers reconnect with nature and each other.

With properties in Athirappilly, Anaikatti, Alleppey, Wayanad, Munnar, Guruvayur, Thekkady, and now Malampuzha, Sterling continues to strengthen its Kerala network. The new resort also fortifies Sterling’s drive-to circuit linking Tamil Nadu, Central Kerala, and the Nilgiris, furthering the brand’s “What-A-Trip” campaign, a celebration of discovering destinations beyond the obvious.

About Sterling Holiday Resorts Ltd.

Sterling Holiday Resorts Limited is one of India’s foremost hospitality companies, known for creating immersive experiences across diverse landscapes, from beaches and hills to jungles and heritage towns. Its extensive network spans destinations like Alleppey, Coorg, Darjeeling, Goa, Ooty, Munnar, and more.

Sterling is a 100% independently managed subsidiary of Thomas Cook (India) Ltd. (TCIL) and part of the Fairfax Financial Holdings Group.

For bookings and more information, visit www.sterlingholidays.com or whatrip.sterlingholidays.com.


A Stage for Splendour: Four Seasons Mumbai Unveils a Grand 10,000-Square-Foot Ballroom

A Stage for Splendour: Four Seasons Mumbai Unveils a Grand 10,000-Square-Foot Ballroom

By Manu Vardhan Kannan

Published on October 15, 2025

Four Seasons Hotel Mumbai is set to redefine city celebrations with the unveiling of its stunning 10,000-square-foot ballroom in the heart of Worli. A perfect blend of grandeur and grace, the new space embodies the timeless Four Seasons philosophy, where life’s most meaningful moments are celebrated beautifully. From weddings to soirées, every occasion here promises to be effortless, elegant, and unforgettable.

Designed to be both spacious and intimate, the ballroom opens with a 500-square-foot private arrival foyer that leads into a 1,300-square-foot pre-function area, ideal for welcome drinks, conversations, or mingling before guests step into the main event. The heart of the venue lies in its 7,000-square-foot banqueting space, anchored by a spectacular 5,700-square-foot pillarless hall crowned with a soaring 19-foot ceiling. Its seamless flow into The Great Room allows celebrations to transition smoothly, from glittering weddings to sleek corporate gatherings and glamorous fashion showcases.

Technologically advanced and visually captivating, the ballroom features a full LED-paneled wall, portable repeater displays, and sleek digital signage, ensuring guests enjoy an immersive experience from every corner. Its modular design, customizable lighting, and live kitchen concept allow each event to be as unique as the people celebrating it.

Yet, it’s the signature Four Seasons service that turns every moment into something extraordinary. From handwritten countdown notes and bespoke arrival touches to personalized farewell keepsakes, the experience is deeply human and heartfelt. Every couple is supported by a dedicated wedding specialist and banquet concierge, ensuring no detail goes unnoticed. Guests also enjoy curated mementos, instant photo memories tagged with #FSMUM, and even anniversary reminders, keeping the spirit of the occasion alive long after the event ends.

Reflecting Four Seasons’ vision of conscious luxury, the ballroom emphasizes sustainability through locally sourced ingredients, zero-waste culinary practices, and partnerships with eco-luxe décor creators.

“At Four Seasons Mumbai, we believe no idea is too extravagant and no detail too small,” shares Nitesh Gandhi, General Manager. “Our new ballroom reflects this belief, evolving with our city and offering experiences that feel both grand and personal. It’s a proud moment for us to introduce this extraordinary space to Mumbai.”

From opulent sangeets and glamorous cocktail evenings to intimate brunches and bespoke after-parties at Opus or AER, the new ballroom at Four Seasons Mumbai isn’t just a venue, it’s a stage where every gathering becomes a masterpiece.


Echor Hotels Strengthens Its Presence in Uttarakhand with Two New Boutique Resorts

Echor Hotels Strengthens Its Presence in Uttarakhand with Two New Boutique Resorts

By Hariharan U

Published on October 12, 2025

After a strong start in Mussoorie, Echor Hotels Pvt. Ltd. (formerly Livin Hospitality) is expanding deeper into Uttarakhand with the opening of two boutique resorts, Echor The Corbett Nishk in Jim Corbett and Echor Malusara Lakeview Retreat in Bhimtal.

The move follows the successful debut of Echor Baris Resort, Mussoorie, which set new standards for personalised, nature-inspired hospitality. With these new openings, Echor strengthens its vision of creating thoughtfully designed boutique stays across India’s favourite travel destinations.

Nestled close to the famous Jim Corbett National Park, Echor The Corbett Nishk brings together comfort and wilderness. The resort features 56 luxury rooms, lush lawns, and elegant banquet spaces, ideal for destination weddings, corporate retreats, and leisure escapes. Located just minutes from the park, it blends modern amenities with the calm of nature.
Visit: https://echor.in/luxury-resort-in-jim-corbett

Perched by the serene Bhimtal Lake, Echor Malusara Lakeview Retreat offers a blend of European charm and contemporary comfort. With its scenic lake views, stylish interiors, and tranquil atmosphere, it’s perfect for families, couples, and solo travellers seeking a peaceful retreat. Its proximity to the Kainchi Dham Temple adds a spiritual touch for guests exploring the region.
Visit: https://echor.in/best-hotel-in-bhimtal

With these two additions, Echor Hotels continues to strengthen its presence across Uttarakhand’s premium hospitality circuit. The brand aims to expand further across Nainital, Rishikesh, Dehradun, Mukteshwar, Ranikhet, and other key destinations by 2027.

We are thrilled to welcome Echor Jim Corbett and Echor Bhimtal to our growing family,” said Manoj Sihag, Founder & Director of Echor Hotels. “Both properties reflect our vision of creating experiential stays that celebrate nature and culture while offering heartfelt hospitality. Our journey in Uttarakhand has only begun, we’re creating spaces where travellers can connect with the spirit of the Himalayas through design, comfort, and sustainability.”

Echor Hotels Pvt. Ltd. is a boutique hospitality company known for its experiential stays and nature-inspired designs. With a growing presence across Uttarakhand, Himachal Pradesh, and North India, Echor continues to redefine boutique travel experiences through comfort, authenticity, and personalised service.

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