Accor Launches First Handwritten Collection Hotel in the US

Accor Launches First Handwritten Collection Hotel in the US

By Nishang Narayan

Published on May 13, 2024

Accor is proud to announce the opening of its first Handwritten Collection hotel in the United States: Hotel Stratford San Francisco. This European-style boutique hotel, owned by Frame Ventures and located in the heart of the city's vibrant Union Square on Powell Street, marks a significant addition to Accor's growing portfolio in San Francisco. The property joins the prestigious ranks of Accor's Fairmont hotels atop Nob Hill and at Ghirardelli Square, reinforcing the company's presence in this iconic city.

Built in 1910, Hotel Stratford has recently undergone a multi-million-dollar renovation to ensure that its unique character and the historic essence of San Francisco are reflected in every detail. The hotel now offers 94 tastefully styled rooms that merge historical elegance with modern comforts. The lobby welcomes guests with its elegant wooden paneling and marble counters, complemented by intuitive self-check-in technology.

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Adding to the hotel's allure is the debut of Navé, a lively European-style café/bar designed by MODO, a local San Francisco Architecture and Interior Design firm. This new venue aims to foster genuine connections among travelers and locals alike, offering a place where guests can enjoy superb food and drink in a stylish setting.

Accor's Chief Development Officer for the Americas, Abel Castro, emphasized the strategic importance of this launch, stating, "The arrival of the first Handwritten Collection hotel in the United States underscores our expansion strategy across the Americas. San Francisco, a hub of cultural and economic activity, is the perfect location to introduce a brand that caters to travelers seeking unique and authentic experiences."

Chris Lehman, Partner at Frame Ventures, shared his enthusiasm about the collaboration with Accor, noting, "Hotel Stratford brings a modern vibe to its historic location, fully capturing the spirit of the city and making it a perfect match for the Handwritten Collection brand."

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The Handwritten Collection by Accor was launched in 2023 and features hotels that are carefully curated to reflect the unique personality and warmth of their hosts. With properties in nine countries, the brand is known for its dedication to providing genuine, personalized hospitality experiences that resonate with both domestic and international guests.

Hotel Stratford San Francisco is now poised to become a landmark for those who value rich history, distinctive design, and impeccable service. Join us at this new Accor address to experience a blend of traditional hospitality and modern innovation in the heart of San Francisco.

Celebrate the unique charm and personalized service of Hotel Stratford San Francisco, where every stay is designed to be memorable.


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