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By Nithyakala Neelakandan
Published on July 2, 2024
Accor, a leading global hospitality group and a Premium Partner of Paris 2024, has unveiled its new advertising campaign for the upcoming Paris 2024 Olympic and Paralympic Games. This campaign, which aims to highlight Accor's commitment to exceptional hospitality, includes a main film directed by Vincent Lobelle (Iconoclast), two short formats, and visuals shot by Aurélien Chauvaud.
Under the tagline “Crafting treasured memories,” the campaign reflects the ethos of Accor’s brands and its 1,700 hotels in France. The campaign emphasizes the dedication of Accor’s 40,000 Heartists®—staff members who are committed to creating memorable experiences for guests. Stories featured in the campaign include a concierge named Jean who embarks on an adventure to bring an ice cream to cheer up a young guest, a waitress who prevents a mishap with her quick thinking, and a receptionist who goes above and beyond to return a lost camera to its owner.
The campaign is set to air on TV and digital platforms from June 23 to September 15, and will also appear on billboards in train stations and airports, targeting both French and international travelers. Additionally, Accor has planned a comprehensive media strategy with France Télévisions to support the 2024 Paris Paralympic Games, reflecting its commitment to inclusion and support for disabled athletes.
Stéphanie Dartevelle, VP Sponsorship Europe & North Africa at Accor, said, “The campaign aims to celebrate the spirit of the 2024 Paris Olympics and Paralympics and to showcase the values of excellence, surpassing oneself and respect that Accor holds dear. It highlights Accor’s vision of hospitality and its ability to offer outstanding experiences to its guests during all the major events that inspire and bring people together throughout the world.”
Fabrice Plazolles, Creative Director at Havas Play, said “We wanted to create a blockbuster film for this campaign while simultaneously retaining a certain playfulness to entertain French audiences and make them smile. By featuring Heartists® as top athletes who will go to any lengths to satisfy their guests, we are highlighting Accor’s dedication and its expectations when it comes to hospitality. Vincent Lobelle’s talent took care of the rest, enabling us to create a vibrant and joyful film that reflects Accor’s values.”
As part of its role as a Premium Partner, Accor is also focusing on accessibility and inclusivity for the Paris 2024 Games. The group is working towards obtaining the “Tourism and Disability” certification for its French hotels, with over 330 hotels involved in the certification process. Furthermore, Accor will manage key services in the Athletes and Media Villages, including laundry, cleaning, and information services. These efforts are aligned with Accor’s broader commitment to sustainable development and responsible tourism.
Accor’s preparation for the 2024 Paris Games includes recruiting over 700 individuals to ensure efficient operations in the Athletes and Media Villages. The group has also introduced a specialized training program, “Sportist Training,” to equip its teams with the necessary skills for the event.
To enhance the guest experience during the Games, Accor will introduce “Mood Service” in select hotels, offering activities and themed events inspired by the spirit of Paris 2024. These initiatives aim to create a vibrant and engaging atmosphere for guests, further cementing Accor’s reputation for exceptional hospitality.
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Published on November 17, 2024
Regent Seven Seas Cruises®, a leader in ultra-luxury cruising, has introduced its latest campaign, In Pursuit of Perfection, which offers a unique glimpse into the behind-the-scenes efforts that contribute to its exceptional guest experiences. The campaign highlights the dedication of the team members who ensure every detail, no matter how small, enhances the luxury journey.
“At Regent Seven Seas Cruises, we strive to continuously exceed the expectations of our discerning guests, perfecting even the smallest of details because every element, no matter how small, contributes to an unforgettable journey,” said Andrea DeMarco, President of Regent Seven Seas Cruises. “Heartfelt hospitality is at the center of what we do, and our dedicated crew and shoreside teams are the ones who ensure the highest of standards from the moment our guests step on board. In Pursuit of Perfection is a behind-the-scenes look at the onboard secrets and a celebration of our valued team members.”
The campaign showcases the craftsmanship behind creating The Most Inclusive Luxury Experience®. Through a mix of digital brochures, online videos, and podcasts, In Pursuit of Perfection tells the stories of Regent’s team members, including Senior Vice President of Hotel Operations, Franco Semeraro, who has been with the cruise line since its inception in 1992; Vice President of Hotel Operations, Steph Armengol, who joined in 2000; and Vice President of Food & Beverage, Bernhard Klotz, a team member for over 25 years.
Franco Semeraro emphasized the hard work behind the luxury experience, saying, “In Pursuit of Perfection is a tribute to the incredible hard work that happens behind the scenes. I couldn’t be prouder of our team — each member plays a vital role in crafting moments that stay with our guests long after they’ve disembarked.”
The campaign also extends to podcasts, beginning with a feature on Food with Mark Bittman. Regent’s Executive Culinary Director, Wolfgang Maier, will reveal secrets behind the cruise line’s award-winning culinary offerings. The episode will be available for download starting November 20.
This initiative builds on Regent’s 30-year legacy of offering unmatched luxury experiences. From all-suite accommodations with private balconies to gourmet dining, enriching entertainment, and unlimited shore excursions, Regent continues to deliver on its promise of luxurious and personalized travel.
Published on November 16, 2024
Norwegian Cruise Line (NCL), renowned for its innovative approach to global cruise travel, has launched over 400 new voyages for the fall-winter 2026/27 season during its ongoing Black Friday Sale. The promotion offers 50% off all published sailings, providing travelers with an opportunity to plan their dream cruises at discounted rates.
The new itineraries span 11 regions, including the Caribbean, Bermuda, Bahamas, Mexican Riviera, and Asia, among others. With voyages scheduled from September 2026 to April 2027, guests can depart from 20 unique ports and explore nearly 100 destinations across 38 countries.
Enhanced Offerings with “More At Sea”
Guests can further enhance their cruise experience by combining the Black Friday savings with NCL’s More At Sea™ package, available on voyages beginning January 1, 2025. This package includes elevated amenities such as:
Highlights of Fall-Winter 2026/27 Voyages
Caribbean Adventures:
Fifteen NCL ships will offer sailings from ports such as Miami, New Orleans, New York City, and Galveston.
Newer ships like Norwegian Prima, Viva, Aqua, and Luna will offer itineraries to popular destinations, including NCL’s private islands, Harvest Caye (Belize) and Great Stirrup Cay (Bahamas).
Mexican Riviera:
Norwegian Encore will debut its full season of seven-day roundtrips from Los Angeles.
Asia Exploration:
Norwegian Jade will return to Asia for the first time since 2019/20, with 16 open-jaw voyages between ports like Incheon, Hong Kong, and Singapore.
Australia and New Zealand:
Norwegian Spirit will offer cruises from Sydney, including wine-themed voyages and shorter four-day trips to Hobart, Tasmania.
Bahamas Getaways:
Norwegian Joy will begin its first-ever three- and four-day Bahamas cruises from Miami in November 2026.
Norwegian Getaway will continue offering three- to five-day cruises from Miami and Port Canaveral, extending through April 2027.
Puerto Rico and Philadelphia:
Norwegian Breakaway will debut from San Juan with seven-day Southern Caribbean voyages.
Norwegian Pearl will operate from Philadelphia, extending its Caribbean itineraries through March 2027.
Leadership Perspective
David J. Herrera, President of NCL, expressed excitement about the expanded offerings:
“With our new fall-winter 2026/27 itineraries, we’re thrilled to provide guests with more options, destinations, and cutting-edge ships. The holiday season is the perfect time to plan while enjoying exceptional value.”
For more details or to book, travelers can visit NCL’s website.
Published on October 9, 2024
Haldiram’s, one of India’s leading sweets and snacks brands, has unveiled its latest television campaign titled “Haldiram’s mithai khao aur happy shappy ho jao”, under the hashtag #MithaiHotTohBasHaldirams. This campaign showcases Haldiram’s extensive range of premium gifting mithai, just in time for the festive season. The campaign encourages consumers to not only enjoy sweets during celebrations but also to create joyful moments by indulging in Haldiram’s mithai.
The TV ad highlights a wide selection of Haldiram’s popular products, including the Imperial Joy Box, Royal Heritage Box, Kaju Katli, Motichoor Ladoo, Gulab Jamun, and Rasgulla, among others. Through this campaign, the company aims to emphasize the role of its premium sweets in uplifting every occasion, making each moment sweeter and more memorable.
Launching as the festive season kicks off across India, the campaign brings forward the message that you don’t need to wait for a special occasion to enjoy mithai—sweets can make any day happier. This idea is creatively captured in a catchy and vibrant song that conveys the joy and togetherness of enjoying sweets with loved ones. The campaign will be visible across multiple platforms, including television, print, digital media, and outdoor advertisements.
Divya Batra, Head of Marketing at Haldiram’s, said, "We want to highlight that mithai is not just a treat for festivals but can bring happiness into everyday life. Our gifting range is the perfect way to spread this joy to friends and family every day. That’s why we say—Khushkhabri ka wait mat karo, Haldiram’s mithai khao aur happy shappy ho jao. Mithai ho toh bas Haldiram’s!"
This new campaign reinforces Haldiram’s leadership in the mithai gifting market, positioning the brand as the go-to choice for sweet gifts that connect families and friends during the festive season. The brand continues to expand its reach and cater to the growing demand for high-quality sweets, making every celebration a little sweeter.
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