Accor Showcase 2024: A Landmark Event in Hospitality Collaboration and Innovation

Accor Showcase 2024: A Landmark Event in Hospitality Collaboration and Innovation

By Author

Published on March 8, 2024

The recent conclusion of Accor Showcase 2024 in Delhi and Mumbai marked a significant milestone in the realm of hospitality collaboration and innovation. Held at Pullman, Aerocity on February 21, 2024, and at Novotel Mumbai International Airport on February 23, 2024, this dynamic event exceeded expectations, leaving a lasting impact on the industry landscape.

Accor Showcase 2024 provided an immersive experience, fostering vibrant discussions on meetings, incentives, conferences, and exhibitions (MICE), leading to positive outcomes. With over 50 Accor properties from around the world represented, the event attracted active participation from various stakeholders, including corporates, travel partners, wedding planners, travel agents, and airline partners.

The international significance of Accor Showcase 2024 was underscored by the diverse participation from countries such as the United Arab Emirates, the United States, India, Turkey, Thailand, Vietnam, Singapore, and Indonesia. This global representation enriched discussions, turning the event into a platform for collaboration and innovation within the hospitality sector.

A focal point of the event was the ALL-Accor Live Limitless loyalty program, which captured attendees' attention and highlighted Accor's commitment to exceptional guest experiences. Attendees received updates on the program's offerings, emphasizing Accor's dedication to setting new standards for loyalty across luxury, premium, mid-scale, and economy segments.

Pratima Badhwar, Head of Commercial Accor India & South Asia, commented, "Accor Showcase 2024 reflects our dedication to innovation and pushing hospitality boundaries. The positive responses received in both cities affirm that we are shaping the future of hospitality."

Accor Showcase 2024 not only served as a highly respected exhibition in the travel and tourism industry but also laid the groundwork for future innovations. As participants reflect on the event's insights, its impact is expected to drive growth and creativity in the hospitality sector.

About Accor

Accor is a leading hospitality group offering experiences across more than 110 countries in 5,500 properties, including food & beverage venues, wellness facilities, and flexible workspaces. With a diverse ecosystem encompassing over 40 hotel brands, from luxury to economy, Accor is committed to business ethics, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and the OTC Market (Ticker: ACCYY) in the United States.


Novotel Vijayawada Varun Strengthens Sustainable Hospitality Initiatives on World Nature Conservation Day

Novotel Vijayawada Varun Strengthens Sustainable Hospitality Initiatives on World Nature Conservation Day

By Hariharan U

Published on July 25, 2026

Novotel Vijayawada Varun has reinforced its commitment to sustainable hospitality practices on the occasion of World Nature Conservation Day, observed on July 28, by highlighting its ongoing initiatives focused on environmental responsibility, resource conservation, and responsible tourism.

Aligned with this year's theme of “Living Sustainably in Harmony with Nature,” the hotel continues to integrate sustainability into its daily operations through cleaner energy solutions, waste reduction practices, and responsible resource management.

One of the key sustainability initiatives undertaken by the property was the transition from diesel to Piped Natural Gas (PNG) for boiler operations used in laundry steam generation. Implemented in March 2023, the initiative has contributed to an estimated annual reduction of approximately 98 tonnes of carbon dioxide emissions while eliminating sulphur dioxide emissions associated with diesel-based operations.

The hotel has also expanded its renewable energy adoption through solar power. Since early 2025, solar energy has contributed approximately 33 to 44 per cent of the property's monthly electricity requirements, resulting in an estimated annual reduction of around 1,476 to 1,968 tonnes of carbon dioxide emissions.

Beyond operational efficiencies, Novotel Vijayawada Varun has incorporated sustainability into the guest experience through initiatives such as complimentary electric vehicle charging stations, encouraging cleaner mobility among travellers. The property has also eliminated single-use plastics as part of its efforts to minimise waste and promote environmentally conscious practices.

Commenting on the initiative, Manish Pathak, Hotel Manager, Novotel Vijayawada Varun, said, "World Nature Conservation Day reminds us that every organization has an opportunity to contribute towards a healthier planet through meaningful action. We remain committed to adapting responsible practices that create a positive environmental impact while delivering a seamless experience for our guests."

The hotel's sustainability efforts have also received international recognition through the Green Key Certification, awarded by the Foundation for Environmental Education, acknowledging its commitment towards responsible environmental practices.

As sustainability continues to influence the future of travel and hospitality, Novotel Vijayawada Varun remains focused on creating a greener hospitality ecosystem through cleaner energy adoption, conscious operations, and responsible guest experiences.


LaRiSa Hotels & Resorts Expands Uttarakhand Presence with Two New Hotel Management Agreements

LaRiSa Hotels & Resorts Expands Uttarakhand Presence with Two New Hotel Management Agreements

By Hariharan U

Published on July 24, 2026

LaRiSa Hotels & Resorts has expanded its presence in Uttarakhand with the signing and launch of two new Hotel Management Agreements for Ramgarh Vatika and Kumaon Cottage, both joining the portfolio under the AM Hotel Kollection.

The additions mark another milestone in LaRiSa’s growth journey, taking its presence in India to 39 hotels while strengthening its footprint in the Kumaon region, which continues to attract travellers seeking peaceful, nature-led, and experiential stays.

Located near Nainital, both properties offer guests a quieter alternative to conventional hill destinations while retaining easy access to the region’s attractions. Rooted in their surroundings, Ramgarh Vatika and Kumaon Cottage reflect LaRiSa’s focus on creating hospitality experiences that celebrate local character, heritage, and regional culture.

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Ramgarh Vatika is a wooden chalet-style boutique retreat situated in the hills of Ramgarh at an altitude of over 4,500 feet. The property offers mountain-facing views, an in-house restaurant featuring freshly prepared cuisine and local Kumaoni specialities, along with curated experiences inspired by the natural surroundings.

Kumaon Cottage, meanwhile, carries a rich heritage legacy, having originated as a private home nearly 180 years ago. Over the years, the property has been transformed into a boutique stay while preserving its traditional charm through carved wooden doors, sheesham wood flooring, and handcrafted furniture created by local artisans.

The dining experience at Kumaon Cottage focuses on fresh organic ingredients and regional flavours, with in-house chefs creating dishes that reflect the culinary traditions of Kumaon.

Commenting on the new additions, Randhir Narayan, CEO, LaRiSa Hotels and Resorts, said, "Signing Ramgarh Vatika and Kumaon Cottage was not a move to add more hotels to our portfolio, rather a way to deepen our connection to a landscape and a way of travelling that feels quieter and more personal. Both hotels are rooted in their surroundings, and that is exactly what guides us when we grow: to build with intention, not just ambition."

With these additions, LaRiSa continues to strengthen its presence across India through its three brands, LaRiSa Resorts, AM Hotel Kollection, and 8fold by LaRiSa. The company focuses on developing professionally managed properties that combine warm hospitality, regional experiences, and a strong connection with their destinations.

The expansion into Uttarakhand reflects the growing demand for boutique mountain retreats and experiential hospitality, as travellers increasingly seek meaningful stays beyond traditional tourist destinations.


Accor’s Mid Year Sale Offers Up to 25% Off Stays at Novotel Vijayawada Varun

Accor’s Mid Year Sale Offers Up to 25% Off Stays at Novotel Vijayawada Varun

By Hariharan U

Published on July 22, 2026

Accor is inviting travellers to make their next getaway more rewarding with its Mid Year Sale, offering savings of up to 25% across more than 1,500 participating hotels in Asia Pacific, Africa, and beyond, including Novotel Vijayawada Varun.

The limited-time offer provides an opportunity for guests to plan city escapes, family holidays, business trips extended into leisure, and relaxing staycations at attractive value.

Bookings for the offer are open until July 31, 2026, with stays valid through September 30, 2026. Guests can enjoy 20% savings, while members of ALL – Accor Live Limitless, Accor’s lifestyle loyalty programme, receive an additional 5% discount on their stays.

Commenting on the offer, Manish Pathak, Hotel Manager, Novotel Vijayawada Varun, said: "At Novotel Vijayawada Varun, we believe a memorable getaway should be both accessible and exceptional. Accor's Mid Year Sale gives travellers the perfect opportunity to experience our warm hospitality and distinctive dining experiences at even greater value. Whether it is a relaxing weekend staycation, a family break or a business trip extended into leisure, we look forward to welcoming guests for an unforgettable stay in the heart of Vijayawada."

Located in the heart of Vijayawada, Novotel Vijayawada Varun, the city’s only five-star deluxe hotel, offers contemporary accommodation combined with signature hospitality experiences. The property features 233 elegantly designed rooms and suites, a rejuvenating spa, a fully equipped fitness centre, and an infinity swimming pool overlooking the city.

Beyond accommodation, guests can explore the hotel’s diverse culinary offerings, including the live Teppanyaki experience at Red Bowl, international cuisine at Food Exchange, handcrafted beverages at Gourmet Bar, panoramic city views at Skydeck, and artisanal desserts from The Cake Factory.

The hotel also focuses on responsible hospitality through initiatives such as complimentary EV charging facilities for guests and sustainability-driven practices, enhancing the overall stay experience.

Travellers who are not yet members of ALL – Accor Live Limitless can join the programme free of charge to access exclusive member rates, rewards, and special offers throughout the year.

The Accor Mid Year Sale is available for bookings until July 31, 2026, with stays valid until September 30, 2026, subject to availability and applicable terms and conditions

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