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By Nishang Narayan
Published on November 6, 2024
Accor has signed a new Sofitel project, Sofitel Sapa Hotel & Residences, a luxury property set to debut in northern Vietnam in 2030. The development, a collaboration with Vietnam-based Alphanam Group, will combine 176 hotel rooms with 436 residences, bringing Sofitel’s signature French-inspired elegance and hospitality to the scenic Sapa region.
The signing ceremony, held at Sofitel Legend Metropole Hanoi, marked another milestone in Accor's expansion in Southeast Asia. Alphanam Group, a renowned multi-industry corporation, joins hands with Accor to create this distinctive property that will blend French sophistication with Vietnamese artistry and culture.
Designed to offer an immersive luxury experience, Sofitel Sapa Hotel & Residences will feature French-inspired interiors, local artwork, and state-of-the-art amenities such as a Sofitel Spa, fitness center, and a heated swimming pool. Culinary experiences will include dining venues that marry French gastronomy with locally sourced ingredients, reflecting the property’s emphasis on cultural fusion.
Aligned with Accor's commitment to sustainability, Sofitel Sapa Hotel & Residences will incorporate eco-friendly practices like waste reduction, energy-efficient systems, and the use of local materials to minimize its environmental footprint.
Xavier Grange, Accor’s Chief Development Officer for Sofitel, Sofitel Legend, MGallery, and Emblems, highlighted the importance of the partnership, saying, “Vietnam is one of the most sought-after destinations in Asia, and with this project, our Sofitel presence in the country is set to nearly triple in terms of rooms over the next five years. The signing of Sofitel Sapa Hotel & Residences underscores the strength and recognition of our Sofitel brand in Vietnam, as well as the value of collaborating with local partners like Alphanam Group.”
This new addition will join Accor's existing Sofitel properties in Vietnam, Sofitel Saigon Plaza and Sofitel Legend Metropole Hanoi, expanding the brand’s footprint in the country. The announcement follows Accor’s recent agreement to introduce the Pullman brand to Perth Airport in Australia, with an expected opening in 2027, further cementing Accor's commitment to growth in key international markets.
Sofitel, established in 1964, now operates over 120 distinctive hotels worldwide, each reflecting the brand's signature blend of French heritage and local culture. With the addition of Sofitel Sapa Hotel & Residences, Accor is set to redefine luxury hospitality in northern Vietnam, providing travelers with an elegant retreat in one of Asia’s most captivating destinations.
For more information on this and other upcoming projects, visit Accor’s website.
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Published on May 9, 2025
She held your hand through every beginning. She gave you comfort, courage, and quiet strength.This Mother’s Day, gift her something more—an escape that speaks to the soul.
These handpicked destinations are not just getaways; they are sanctuaries of stillness, beauty, and presence.For the woman who gave you everything, give her something that lingers:A view she’ll remember. A morning with no agenda. A moment entirely her own.
This Year, Let Your Love Travel FartherBecause this day isn’t just about celebrating her—it’s about honouring all the ways she made life beautiful.Give her time. Give her wonder. Give her the world.
Published on May 8, 2025
Anantara Hotels, the luxury brand by Minor Hotels, has made a striking debut in Vienna, Austria, by transforming the historic Palais Hansen into the city’s first urban luxury resort. With this, Anantara brings its signature blend of Thai-inspired hospitality and European grandeur to the heart of the Austrian capital.
Originally designed by Baron Theophil Edvard von Hansen, the neo-Renaissance palace has a legacy spanning over 150 years, having once served as both a residential complex and a public administration building. Following a meticulous renovation, the building now offers 152 guest rooms and suites, including a lavish 270m² Presidential Suite. Complete with seven French balconies, a piano for private concerts, and a wellness space with a marble bath, the suite can expand to a sprawling 408m² four-bedroom configuration upon request.
The hotel is equipped with modern luxury comforts while preserving the architectural charm of old Vienna. Guests can enjoy high ceilings, oversized windows, and triple-glazing for comfort and quiet. The property also includes the 800m² Anantara Spa, three elegant dining venues, eight versatile meeting spaces, an executive boardroom, a private reading room, and a ballroom for up to 265 guests — making it an attractive choice for both leisure and business travellers.
This marks another major step in Anantara’s European expansion, joining a portfolio of over 50 luxury properties across Asia, the Middle East, Europe, Africa, and the Indian Ocean. Earlier this year, Minor Hotels also announced plans to develop a new Anantara resort in Egypt, further extending the brand’s reach in key international destinations.
With its Vienna debut, Anantara not only celebrates the preservation of heritage architecture but also sets a new benchmark for luxury hospitality in the city — where timeless elegance meets contemporary service.
In a playful twist on vacation planning, Marriott Bonvoy has introduced “Travel Roulette”, a digital experience designed to inject spontaneity into trip bookings—just as it celebrates a huge milestone: 1 million hotel rooms across the U.S.
Inspired by the viral “vacation roulette” trend on social media, the new initiative invites Marriott Bonvoy members to spin a virtual wheel at MarriottBonvoyRoulette.com for a chance to instantly win prizes, including stays at premium hotels and the grand prize of 1 million Marriott Bonvoy points plus a four-night stay at the newly opened Canal House of Georgetown.
Running from May 7 to May 26, this initiative brings excitement back into travel decisions, allowing travelers to discover destinations at random—fitting with Marriott’s recent survey that revealed 43% of Americans are open to booking unplanned or surprise getaways.
The campaign also highlights Marriott’s 1-millionth U.S. room, located in the Canal House of Georgetown, part of the fast-growing Tribute Portfolio. Nestled in historic Washington, D.C., this boutique property features design-rich accommodations, including specialty suites, townhomes, a library lounge, and a private courtyard.
Besides the grand prize, members may win Marriott Bonvoy points or complimentary two-night stays at select properties such as:
AC Hotel by Marriott Maui Wailea
ADERO Scottsdale Resort, Autograph Collection
JW Marriott Las Vegas
Moxy Downtown Los Angeles
W New York – Union Square, among others.
“Travel roulette embraces the excitement of the unexpected,” says Peggy Roe, EVP and Chief Customer Officer at Marriott International. “With over 30 brands and 10,000 destinations, we want to celebrate this milestone by giving travelers a fun new way to explore.”
With Marriott Bonvoy's growing portfolio, members can redeem points not just for hotel stays, but also for exclusive experiences via Marriott Bonvoy Moments, immersive local activities, or even luxury hotel products from Marriott Bonvoy Boutiques.
Ready to ditch the plan and let the wheel decide? Head to MarriottBonvoyRoulette.com and give your next trip a spontaneous spin.
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