Accor Strengthens Asia Presence with 27 New Hotel Signings in 2024

Accor Strengthens Asia Presence with 27 New Hotel Signings in 2024

By Nishang Narayan

Published on November 18, 2024

Accor is making waves in the Asian hospitality sector with an impressive 27 new hotel signings in 2024, adding 8,117 keys to its portfolio across eight countries. The expansion reinforces Accor’s standing as the largest international hotel operator in Asia, where it already operates 495 hotels and over 110,647 keys across 19 brands in 13 countries.

This year's signings showcase Accor’s focus on premium, midscale, and economy (PM&E) segments, alongside its luxury and lifestyle (L&L) offerings. Renowned brands like Novotel, ibis, Pullman, Mövenpick, Raffles, and Sofitel lead the charge, with a significant emphasis on conversion-friendly options such as Mercure, Handwritten Collection, and ibis Styles.

Key Highlights of 2024

  • India: Accor will debut its first property in Varanasi with the signing of Pullman Varanasi, a landmark addition to one of the world’s oldest cities. India remains a high-potential market, with five deals signed this year.
  • Vietnam: A booming market for Accor, with ten signings including Sofitel Sapa Hotel & Residences, TRIBE Saigon Airport, and Grand Mercure Living Saigon Riverside. These properties cater to diverse traveler preferences, from luxury to extended stays.
  • Indonesia: New projects include Kapuk Hills Hotel Jakarta – Handwritten Collection and Novotel Medan, further bolstering Accor’s presence in this vibrant market.
  • Japan: Accor continues to grow its premium offerings with the signing of Pullman Tokyo Ginza and plans to debut Raffles Tokyo in 2028.

Garth Simmons, COO of Accor’s Premium, Midscale, and Economy Division in Asia, commented:
"Asia remains a dynamic market, and our 2024 signings demonstrate our commitment to offering distinctive hospitality experiences while meeting the growing demand from travelers and owners alike."

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Strategic Growth Across Diverse Brands
Accor’s multi-segment approach ensures travelers find a brand experience that suits their needs, whether they prefer budget-friendly stays or high-end luxury. With 239 hotels in its development pipeline, Accor is poised to maintain its market dominance across Asia’s hospitality landscape.

From India to South Korea, Vietnam, and Japan, Accor’s robust expansion reflects its adaptability and commitment to creating meaningful hospitality experiences for modern travelers. The group's ability to cater to a diverse range of markets and its focus on both conversions and new builds underline its long-term growth strategy in Asia.


Outletcity Metzingen Retains Top Spot as Germany’s Leading Outlet Destination

Outletcity Metzingen Retains Top Spot as Germany’s Leading Outlet Destination

By Hariharan U

Published on April 8, 2026

Reinforcing its position at the forefront of European retail, Outletcity Metzingen has once again been ranked as Germany’s leading outlet centre in the Outlet Centre Performance Report Europe 2025.

Published by ecostra in collaboration with French research institute magdus, the report highlights Metzingen’s consistent performance and growing influence across the European outlet landscape.

A major highlight this year is the recognition of Outletcity AG as Europe’s best operator for the sixth time since the study began. The operator category evaluates management professionalism, brand attractiveness, and the strength of partnerships with tenants, making it one of the most respected benchmarks in the industry.

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Speaking on the achievement, CEO Regine Schöllkopf-Pinakidis noted that the recognition reflects a continued commitment to excellence in brand management, service quality, and destination development. The strong endorsement from international partners further underlines the trust placed in Metzingen as a long-term retail hub.

On a broader European scale, Outletcity Metzingen has also secured a place among the top ten in the category of “Most Economically Successful Outlet Centre in Europe 2025.” Based on tenant feedback, this ranking positions the destination among the continent’s most impactful retail centres.

Widely recognised as Europe’s largest outlet destination, Metzingen continues to set benchmarks in destination management. Its strong portfolio of premium and luxury brands, along with the presence of the world’s largest BOSS store, enhances its appeal as a global shopping hotspot.

The latest recognition reflects a long-term strategy focused on consistent quality, a strong brand mix, and innovation across both physical and digital retail experiences. The destination’s sustained leadership in Germany is particularly notable, with no other outlet centre achieving a similar level of engagement from international brands.

This continued dominance highlights Outletcity Metzingen’s economic strength, brand appeal, and future-ready positioning in an increasingly competitive retail environment.

About AVIAREPS:

AVIAREPS is a global leader in aviation, tourism, and hospitality representation, with a presence across 76 offices in 71 countries. Founded in Germany in 1994, the company supports over 250 clients worldwide with services spanning sales, marketing, public relations, digital strategy, and business development, helping brands expand across international markets.


OZEN LIFE MAADHOO Elevates Wellness Travel with Personalised Journeys

OZEN LIFE MAADHOO Elevates Wellness Travel with Personalised Journeys

By Manu Vardhan Kannan

Published on April 8, 2026

OZEN LIFE MAADHOO is redefining wellness travel with a personalised and intuitive approach to well-being through its ELE|NA Elements of Nature concept. Moving beyond traditional spa experiences, the resort focuses on individuality, offering tailored wellness journeys that reflect each guest’s unique needs.

At the centre of this offering is ELE|NA Elements of Nature, where experiences are designed around specific wellness archetypes. Instead of standardised treatments, guests can choose journeys that align with their goals, whether it is restoration, balance, vitality, or transformation.

Wellness at the resort extends beyond the spa, incorporating a wide range of holistic practices. Guests can engage in sound healing sessions using handpans and Tibetan bowls, along with energy healing therapies, breathwork, meditation, and mindful movement. These experiences are designed to restore harmony between the body and mind in a natural and immersive setting.

Education also plays a key role in the experience. Through wellness and sustainability workshops, guests are encouraged to adopt conscious living practices and holistic self-care routines that can be integrated into their daily lives. These sessions aim to create a deeper connection with well-being while promoting long-term health.

The culinary experience is equally aligned with the wellness philosophy. In collaboration with the resort’s culinary team, a dedicated menu blends Ayurvedic principles with modern techniques, focusing on nourishment, sustainability, and mindful sourcing. Each dish is crafted to complement the guest’s wellness journey.

Set within serene overwater treatment rooms, guests receive personalised care from skilled therapists using products that support holistic healing. The experience is further enhanced by the resort’s INDULGENCE Plan, which seamlessly combines wellness, dining, and curated island activities into a single, stress-free journey.

Commenting on the concept, Mei P. Pun, General Manager of OZEN LIFE MAADHOO, said, “Today’s discerning traveller seeks more than relaxation; they seek alignment. At OZEN LIFE MAADHOO, wellness is deeply personal. Through ELE|NA Elements of Nature’s archetype-led journeys, elemental therapies, and mindful culinary collaborations, we offer a destination where luxury and well-being exist in complete harmony, allowing our guests to reconnect with themselves in a truly meaningful way.”

With this approach, OZEN LIFE MAADHOO positions itself as a destination where wellness is not just an offering, but a way of life, combining personalised care, elemental balance, and refined island luxury.


We All Gotta Eat Appoints Chef Roel Alcudia as Culinary Director

We All Gotta Eat Appoints Chef Roel Alcudia as Culinary Director

By Manu Vardhan Kannan

Published on April 8, 2026

We All Gotta Eat, the hospitality group founded by David and Josh Foulquier, has announced the appointment of Roel Alcudia as its Culinary Director. In his new role, Alcudia will oversee culinary strategy and innovation across all the group’s concepts, focusing on introducing new dishes while refining existing menus.

A globally respected chef and longtime mentor to David Foulquier, Alcudia’s appointment marks a significant step for the group as it continues to expand its presence. His return to Miami is seen as a full-circle moment, given his earlier contributions to the city’s dining scene.

Commenting on the development, David Foulquier said, “Roel has been one of the most important mentors in my career. Bringing him on as Culinary Director is incredibly meaningful - not just personally, but for the future of our restaurants. His perspective, discipline, and creativity will push us to the next level.”

With over two decades of experience across New York, Miami, and international markets, Alcudia brings a well-rounded culinary perspective. His career includes working with renowned chefs such as Scott Bryan and Jonathan Waxman, along with leadership roles in several high-profile hospitality groups.

Most recently, he served as Chef at Stissing House, which was recognised among The New York Times’ “50 Best Restaurants in America” and earned semifinalist honours from the James Beard Foundation. He has also played key roles in Miami as Corporate Executive Chef for Groot Hospitality, overseeing popular рестораны such as Komodo, Swan, and Papi Steak.

In addition, Alcudia contributed to the growth of Mandolin Aegean Bistro, helping expand the concept internationally in collaboration with Soho House.

In his new role, Alcudia will work closely with the leadership team to shape the group’s culinary identity, with a strong focus on seasonality, technique, and thoughtful menu development.

Known for his ingredient-driven approach, Alcudia blends tradition with innovation, aiming to create meaningful dining experiences rooted in culture and community.

“I’ve always believed that food is about connection - bringing people together and creating lasting experiences,” said Alcudia. “Joining We All Gotta Eat feels like joining family. I’m excited to collaborate, build, and contribute to the next chapter of these already impressionable restaurants.”

His appointment marks a new phase of growth for the group as it continues to strengthen its position in Miami’s evolving dining landscape.

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