Accor Strengthens Asia Presence with 27 New Hotel Signings in 2024

Accor Strengthens Asia Presence with 27 New Hotel Signings in 2024

By Nishang Narayan

Published on November 18, 2024

Accor is making waves in the Asian hospitality sector with an impressive 27 new hotel signings in 2024, adding 8,117 keys to its portfolio across eight countries. The expansion reinforces Accor’s standing as the largest international hotel operator in Asia, where it already operates 495 hotels and over 110,647 keys across 19 brands in 13 countries.

This year's signings showcase Accor’s focus on premium, midscale, and economy (PM&E) segments, alongside its luxury and lifestyle (L&L) offerings. Renowned brands like Novotel, ibis, Pullman, Mövenpick, Raffles, and Sofitel lead the charge, with a significant emphasis on conversion-friendly options such as Mercure, Handwritten Collection, and ibis Styles.

Key Highlights of 2024

  • India: Accor will debut its first property in Varanasi with the signing of Pullman Varanasi, a landmark addition to one of the world’s oldest cities. India remains a high-potential market, with five deals signed this year.
  • Vietnam: A booming market for Accor, with ten signings including Sofitel Sapa Hotel & Residences, TRIBE Saigon Airport, and Grand Mercure Living Saigon Riverside. These properties cater to diverse traveler preferences, from luxury to extended stays.
  • Indonesia: New projects include Kapuk Hills Hotel Jakarta – Handwritten Collection and Novotel Medan, further bolstering Accor’s presence in this vibrant market.
  • Japan: Accor continues to grow its premium offerings with the signing of Pullman Tokyo Ginza and plans to debut Raffles Tokyo in 2028.

Garth Simmons, COO of Accor’s Premium, Midscale, and Economy Division in Asia, commented:
"Asia remains a dynamic market, and our 2024 signings demonstrate our commitment to offering distinctive hospitality experiences while meeting the growing demand from travelers and owners alike."

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Strategic Growth Across Diverse Brands
Accor’s multi-segment approach ensures travelers find a brand experience that suits their needs, whether they prefer budget-friendly stays or high-end luxury. With 239 hotels in its development pipeline, Accor is poised to maintain its market dominance across Asia’s hospitality landscape.

From India to South Korea, Vietnam, and Japan, Accor’s robust expansion reflects its adaptability and commitment to creating meaningful hospitality experiences for modern travelers. The group's ability to cater to a diverse range of markets and its focus on both conversions and new builds underline its long-term growth strategy in Asia.


Michelin Starred Chef Giorgio Servetto to Host Underwater Dining at Atmosphere Core Resorts

Michelin Starred Chef Giorgio Servetto to Host Underwater Dining at Atmosphere Core Resorts

By Manu Vardhan Kannan

Published on March 7, 2026

Giorgio Servetto will bring a distinctive culinary experience to the Maldives this May as he collaborates with Atmosphere Core for a limited period takeover of two of the region’s renowned underwater restaurants. The exclusive collaboration will present a unique Garden to Sea Immersion concept beneath the waters of the Indian Ocean, combining Michelin level gastronomy with sustainable island sourcing.

The chef will host exclusive lunch and dinner experiences at Only BLU from 7th to 9th May 2026, followed by a second showcase at M6m (Minus Six Metres) from 12th to 14th May 2026. As part of the culinary showcase, a signature Crab Dinner Experience will also be presented at Hudhu Bay at OZEN LIFE MAADHOO.

Presented as a five course menu at both underwater venues, the dining experience will reflect Chef Servetto’s culinary philosophy rooted in circular cuisine and zero waste precision. Developed together with the Atmosphere Core culinary team, the menu will focus on island grown ingredients including hydroponic greens cultivated on Maadhoo Island, fresh vegetables sourced from local farms, and responsibly sourced seafood from the Indian Ocean. The approach highlights a transparent and measurable commitment to sustainable dining while celebrating the natural bounty of the islands.

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“Creativity begins with listening, to the land, the sea, and what they give you,” says Chef Giorgio Servetto. “My cuisine is about simplifying. When you respect ingredients fully, every element finds its purpose and flavour becomes clearer. You are a guest in nature’s elegant dining room. It is especially exciting to bring this experience to the Maldives for the first time with Atmosphere Core, where serving food in this underwater realm makes the journey feel even more special.”

Born and professionally shaped in Liguria, Italy, Chef Servetto is recognised for a disciplined yet curious approach to cooking. His culinary philosophy combines research, cultural exchange, and continuous experimentation. The chef remains the only culinary professional in Liguria to hold both a Michelin Red Star and a Michelin Green Star and is also the only chef from the region to have received Red Stars at two different restaurants.

According to Anupam Banerjee, Vice President Food and Beverage at Atmosphere Core, the collaboration reflects the group’s long term commitment to responsible gastronomy. “This kind of culinary experience feels very natural to us. We are focused on bringing conscious dining into everything we do. Our approach to circular cuisine comes from working closely with what’s grown on our islands and what the sea provides responsibly. Collaborating with Chef Servetto has been inspiring. His way of thinking aligns instinctively with ours, and together we’ve designed something enriching, grounded and memorable, a new experience that our guests can genuinely enjoy and take with them.”

The underwater venues themselves are designed to elevate the sensory experience. Only BLU, one of the Maldives’ largest underwater restaurants, features a cobalt washed dining room surrounded by marine life, while M6m offers a more intimate dining experience six metres below the ocean surface with sweeping underwater views. In both settings, the ambience encourages guests to slow down and fully immerse themselves in the flavours and surroundings.

Located within convenient reach of Velana International Airport, OBLU SELECT Lobigili and OZEN LIFE MAADHOO provide accessible gateways for travellers seeking immersive luxury experiences. Through this collaboration, Atmosphere Core continues to position itself at the forefront of experiential gastronomy where sustainability, creativity, and a strong sense of place come together.

In a time when luxury dining is evolving toward more thoughtful and responsible experiences, this underwater culinary takeover highlights a refined vision of the future where fine dining becomes quieter, deeper, and more connected to nature.


Emirates Operates Reduced Flight Schedule Following Partial Airspace Reopening

Emirates Operates Reduced Flight Schedule Following Partial Airspace Reopening

By Manu Vardhan Kannan

Published on March 6, 2026

Emirates has confirmed that it is currently operating a reduced flight schedule until further notice following the partial reopening of regional airspace for the safe conduct of commercial flights. The airline stated that this measured approach allows it to resume services responsibly while ensuring that all operational and regulatory requirements are fully met, with safety remaining its highest priority.

For 5 and 6 March, over 100 flights will depart from and return to Dubai, helping passengers reach their final destinations while also carrying essential cargo such as perishables and pharmaceuticals. The airline highlighted that maintaining the movement of critical goods continues to be an important part of its operations, supporting supply chains and time-sensitive shipments during this transitional period.

Emirates will continue to gradually rebuild its flying schedule in line with airspace availability and operational clearances. The situation remains under close review, and the airline has stated that it will adapt its services accordingly as conditions evolve.

Passengers are advised to proceed to the airport only if they have a confirmed booking. Customers are also encouraged to check emirates.com and the airline’s official social media channels regularly for the latest updates and travel advisories. As regional airspace conditions stabilize, Emirates remains committed to restoring its full schedule in a phased and responsible manner, prioritizing passenger safety and operational reliability at every step.


Novotel Cairo Airport Joins Hands with Egyptian Clothing Bank to Support Community

Novotel Cairo Airport Joins Hands with Egyptian Clothing Bank to Support Community

By Manu Vardhan Kannan

Published on March 3, 2026

Hospitality is not just about service, it is also about giving back. Novotel Cairo Airport has partnered with the Egyptian Clothing Bank, a well-known charitable organisation that provides clothing to families in need across Egypt.

As part of this initiative, two donation boxes have been placed within the hotel premises, allowing both guests and staff to contribute clothing and directly support those who need it most. The effort offers a simple yet impactful way for the hotel community to come together and make a real difference.

Sharing his thoughts on the collaboration, Mr. Atta El Dessouky, General Manager, said, “At Novotel Cairo Airport, we believe true hospitality extends beyond our doors. Partnering with the Egyptian Clothing Bank allows us to support families in need and contribute to initiatives that have a real, positive impact on society.”

The partnership reflects the hotel’s ongoing commitment to social responsibility and community care. By supporting initiatives that uplift people and strengthen society, Novotel Cairo Airport continues to extend its role beyond hospitality and into meaningful community engagement.

The hotel looks forward to participating in similar initiatives in the future and remains committed to supporting causes that create lasting, positive change.

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