Accor Greater China, in collaboration with Changzhou High-Speed Railway Town and Changzhou High-Tech Group Co., Ltd., has announced a significant hospitality project in the burgeoning community of Changzhou High Speed Rail New Town. This ambitious development will see the introduction of three prominent Accor brands: Sofitel, Novotel, and Novotel Living, marking a major expansion in this key economic zone of Jiangsu province.

The new hospitality project aims to create a diverse and vibrant community in Changzhou High Speed Rail New Town, which is rapidly becoming one of the most crucial economic development zones in Changzhou. This area is strategically linked to the Yangtze River Delta Economic Zone and is known for its advancements in sustainable technology, artificial intelligence manufacturing, and various high-tech industries.

Sofitel Changzhou will bring French luxury and sophistication to the heart of Star City, located next to Changzhou North Station. This hotel will feature 310 elegantly designed guest rooms, a luxurious spa and wellness center with a pool, an executive lounge, and a variety of dining options. Additionally, Sofitel Changzhou will offer extensive meeting facilities, including two elegant ballrooms ideal for weddings and special events. This establishment is set to become a beacon of luxury in an area surrounded by modern businesses, high-end offices, and tech enterprises.

In the nearby Changzhou International Talent Plaza, Accor will develop Novotel Changzhou and Novotel Living Changzhou. Novotel Changzhou will feature a 324-guestroom tower, providing a balanced and welcoming environment for travelers. The adjoining Novotel Living Changzhou will offer 223 rooms designed for extended stays, catering to the needs of modern travelers and young business professionals who prefer a home-like experience. Novotel Living is designed to offer comfortable, apartment-style accommodations, making it ideal for those who mix business with leisure and seek deeper connections with the local community.

This project is part of Accor’s broader growth strategy in Greater China. The company recently celebrated the opening of its 700th hotel in the region, with plans to open more than 100 hotels by the end of the year and over 150 development projects currently underway. Gary Rosen, CEO of Accor Greater China, said “Accor is a market leader in matching the right brand with the right destination, in line with our partner’s development objectives. Working with Changzhou High-Tech Group, we have the ideal opportunity to create an inspired mix of luxury, midscale and extended stay hotels that we believe will be ideally suited to the vibrant and booming community of Changzhou High Speed Rail New Town.”

Ge Yafang, Secretary of the Party Committee and General Manager of Changzhou High-Speed Railway Town and Changzhou High-Tech Group, said “Accor is an obvious leader when it comes to offering a wide range of the world’s most renowned hospitality brands, such as Sofitel and Novotel, which we are excited to bring to the city of Changzhou. The addition of Novotel Living will add a modern and fresh spin on the hospitality experience, which is particularly important to the young business travelers who are increasingly traveling to Changzhou and wanting to connect with the local community.”

Accor’s entry into Changzhou High Speed Rail New Town with Sofitel, Novotel, and Novotel Living marks a pivotal moment in the area’s development. This project not only enhances the hospitality landscape but also supports the broader economic growth of this key region.