Accor to Introduce Sofitel, Novotel, and Novotel Living to Changzhou High Speed Rail New Town

Accor to Introduce Sofitel, Novotel, and Novotel Living to Changzhou High Speed Rail New Town

By Nithyakala Neelakandan

Published on June 10, 2024

Accor Greater China, in collaboration with Changzhou High-Speed Railway Town and Changzhou High-Tech Group Co., Ltd., has announced a significant hospitality project in the burgeoning community of Changzhou High Speed Rail New Town. This ambitious development will see the introduction of three prominent Accor brands: Sofitel, Novotel, and Novotel Living, marking a major expansion in this key economic zone of Jiangsu province.

The new hospitality project aims to create a diverse and vibrant community in Changzhou High Speed Rail New Town, which is rapidly becoming one of the most crucial economic development zones in Changzhou. This area is strategically linked to the Yangtze River Delta Economic Zone and is known for its advancements in sustainable technology, artificial intelligence manufacturing, and various high-tech industries.

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Sofitel Changzhou will bring French luxury and sophistication to the heart of Star City, located next to Changzhou North Station. This hotel will feature 310 elegantly designed guest rooms, a luxurious spa and wellness center with a pool, an executive lounge, and a variety of dining options. Additionally, Sofitel Changzhou will offer extensive meeting facilities, including two elegant ballrooms ideal for weddings and special events. This establishment is set to become a beacon of luxury in an area surrounded by modern businesses, high-end offices, and tech enterprises.

In the nearby Changzhou International Talent Plaza, Accor will develop Novotel Changzhou and Novotel Living Changzhou. Novotel Changzhou will feature a 324-guestroom tower, providing a balanced and welcoming environment for travelers. The adjoining Novotel Living Changzhou will offer 223 rooms designed for extended stays, catering to the needs of modern travelers and young business professionals who prefer a home-like experience. Novotel Living is designed to offer comfortable, apartment-style accommodations, making it ideal for those who mix business with leisure and seek deeper connections with the local community.

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This project is part of Accor’s broader growth strategy in Greater China. The company recently celebrated the opening of its 700th hotel in the region, with plans to open more than 100 hotels by the end of the year and over 150 development projects currently underway. Gary Rosen, CEO of Accor Greater China, said “Accor is a market leader in matching the right brand with the right destination, in line with our partner’s development objectives. Working with Changzhou High-Tech Group, we have the ideal opportunity to create an inspired mix of luxury, midscale and extended stay hotels that we believe will be ideally suited to the vibrant and booming community of Changzhou High Speed Rail New Town.”

Ge Yafang, Secretary of the Party Committee and General Manager of Changzhou High-Speed Railway Town and Changzhou High-Tech Group, said “Accor is an obvious leader when it comes to offering a wide range of the world’s most renowned hospitality brands, such as Sofitel and Novotel, which we are excited to bring to the city of Changzhou. The addition of Novotel Living will add a modern and fresh spin on the hospitality experience, which is particularly important to the young business travelers who are increasingly traveling to Changzhou and wanting to connect with the local community.”

Accor’s entry into Changzhou High Speed Rail New Town with Sofitel, Novotel, and Novotel Living marks a pivotal moment in the area’s development. This project not only enhances the hospitality landscape but also supports the broader economic growth of this key region. 


Elite Island Resorts Unveils “A Love Letter To Antigua” Campaign

Elite Island Resorts Unveils “A Love Letter To Antigua” Campaign

By Manu Vardhan Kannan

Published on March 22, 2026

Elite Island Resorts has launched its latest campaign, “A Love Letter To Antigua,” inviting travellers and travel professionals to experience the island beyond just a resort stay. Designed for the summer season, the campaign focuses on Antigua’s rich culture, history, and scenic beauty through engaging and interactive storytelling.

The initiative brings together curated itineraries created in collaboration with content creators, along with a 360° interactive map that gives a closer look at the island. From cinematic visuals to detailed travel ideas, the campaign positions Antigua as an ideal summer destination for those seeking a well-rounded Caribbean experience.

The brand’s portfolio in Antigua includes a range of all-inclusive properties, each offering a distinct experience. Galley Bay Resort & Spa and Hammock Cove Antigua cater to adults looking for a peaceful escape, while Pineapple Beach Club Antigua and The Verandah Antigua offer lively beachfront settings. St. James’s Club & Villas adds a family-friendly touch with activities suited for all age groups. As part of the campaign, The Verandah Antigua is offering a “5th Night FREE” deal, valid for bookings made until May 31, 2026, for travel between May 1 and September 30, 2026.

A key highlight of the campaign is its interactive approach to travel planning. Through a social media series, content creators engage with audiences by allowing them to vote, ask questions, and shape their ideal itineraries. These journeys cover popular attractions such as Nelson's Dockyard, Devil's Bridge, rainforest trails, and local cultural events, helping travellers visualise their trip in a more personalised way.

The newly introduced 360° Antigua map further enhances this experience by showcasing all 365 beaches, natural harbours, cultural landmarks, and lesser-known spots across the island. With integrated videos and creator insights, the map offers a virtual preview of what travellers can expect before they even arrive.

Adding to this, Elite Island Resorts has also released a national parks video featuring Antigua’s protected landscapes. Narrated by Causion, widely known as the “Reggae Ambassador of Antigua,” the film captures stunning aerial views of the island’s coastline and landmarks, including areas around Devil's Bridge and Nelson's Dockyard National Park.

Beyond tourism, the resorts continue to stay closely connected with local communities. The Verandah Antigua supports sustainability by producing its own water, beer, and nursery resources on-site. Pineapple Beach Club contributes to literacy programs, supports schools, and runs a turtle sanctuary, while also promoting products from nearby village businesses like Granma Aki's hot sauce. Galley Bay Resort & Spa focuses on education and environmental efforts through scholarships, school support, and eco-friendly practices such as hydroponic farming, recycling, and wildlife protection in partnership with AB Sea Turtle Awareness.

"Antigua is a Caribbean gem unlike any other, offering a blend of natural beauty, rich history, and vibrant culture," says Kari Tarnowski, Chief Commercial Officer of Elite Island Resorts. "Through our community partnerships, regenerative tourism initiatives, creator-curated itineraries, and new 360° interactive island map, we are creating meaningful ways for travelers to experience Antigua through both its landscapes and the distinctive experiences our hotels provide. We want every guest to leave inspired, having discovered the heart of the destination, and eager to return."

With “A Love Letter To Antigua,” the brand encourages travellers to explore deeper, plan better, and truly connect with the destination.


Ludlow Coffee Supply Expands in Miami with New All-Day Café Concept

Ludlow Coffee Supply Expands in Miami with New All-Day Café Concept

By Manu Vardhan Kannan

Published on March 19, 2026

Ludlow Coffee Supply, the Lower East Side-born coffee brand known for its community-driven approach and single-origin coffees, is expanding its presence in Miami with a new location at Domus Brickell Park. The opening marks the brand’s third location in South Florida and second in Miami.

This new outpost represents a significant step for Ludlow Coffee Supply, introducing its first all-day café concept that transitions from a daytime coffee destination into an evening cocktail lounge. The move reflects the brand’s evolution from a neighbourhood coffee shop into a broader hospitality experience that blends coffee culture with nightlife.

Building on its success in New York and South Florida, the brand has developed a loyal following through its specialty coffee offerings and fresh food selections. The Domus Brickell Park location will roll out in two phases. The first phase will feature Ludlow’s signature café experience, similar to its existing outlet at 801 Brickell, while the second phase will introduce a full-service evening menu along with curated programming such as DJ sets, listening sessions, and late-night events.

Speaking about the expansion, John Seymour said, “Miami has always felt like an extension of what we built on the Lower East Side; a city that moves fast but still makes time for real connection. Domus Brickell Park gives us the space to fully realize that vision: a place where the morning espresso crowd and the late-night cocktail crowd are really the same people, just at different hours. We're not just opening a café - we're planting a neighborhood.”

The café menu will feature crafted lattes, espressos, single-origin cold brews, teas, and smoothies, along with signature flavours such as maple, bourbon vanilla, salted caramel, and mocha. Food offerings include breakfast tacos, sandwiches, salads, and grab-and-go options. As the day transitions into evening, a dedicated cocktail programme will take centre stage, extending the experience into a social nightlife setting.

Designed by Zyscovich, the space blends Ludlow’s Lower East Side character with Miami’s indoor-outdoor lifestyle. Guests can enjoy a bright coffee bar for work and meetings, along with an open patio designed for relaxed, all-day gatherings. As night falls, the venue transforms into a vibrant cocktail space, bringing a new energy to the neighbourhood.

Adding to the experience, Ludlow Market Supply will offer a curated selection of wellness products, pantry essentials, home goods, and vintage items, enhancing the brand’s community-focused approach.

With this launch, Ludlow Coffee Supply continues to expand its footprint while introducing a new format that brings together coffee, culture, and nightlife in a seamless experience.


The Imperia by Dhaba Appoints Chef Jasbir Singh Adhikari as Assistant Chef

The Imperia by Dhaba Appoints Chef Jasbir Singh Adhikari as Assistant Chef

By Manu Vardhan Kannan

Published on March 19, 2026

The Imperia by Dhaba has announced the appointment of Jasbir Singh Adhikari as Assistant Chef. The restaurant, known for its fine-dining Indian cuisine, is part of a well-established family-owned group with a strong presence across New York City and New Jersey.

With an impressive 36 years of culinary experience, Chef Adhikari brings deep expertise in Indian cuisine, especially in traditional and tandoor-based cooking. Over the years, he has built a strong reputation for balancing authenticity with evolving global tastes, shaped by his extensive work across international kitchens.

He has previously worked with Old World Hospitality, including its well-known restaurant Chor Bazar, where he contributed to showcasing India’s rich culinary heritage. His international experience includes roles at Tandoori King, Indian Restaurant Maharani, and Indian Restaurant Ganga, further refining his skills and understanding of diverse dining preferences.

In India, he has also been associated with Residency Resort Pvt. Ltd., strengthening his foundation in premium hospitality and guest-focused dining experiences. His career across continents reflects his adaptability, consistency, and commitment to quality.

In his new role, Chef Adhikari will support the culinary leadership team in delivering authentic Indian flavours while maintaining the brand’s standards of excellence and innovation.

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Sharing his thoughts, Chef Jasbir Singh Adhikari said, “I am truly honored to join The Imperia by Dhaba, a brand that represents authenticity and excellence in Indian cuisine. I look forward to contributing my experience to create memorable dining experiences while staying true to traditional flavors.”

The management expressed confidence that his experience and passion will play a key role in enhancing guest satisfaction and further strengthening the restaurant’s reputation in the region.

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