In a bid to rejuvenate the hospitality sector and reinforce its commitment to its workforce, Accor, a leading global hospitality group, has launched its new Employee Value Proposition (EVP) – "Hospitality is a Work of Heart." This initiative aims to highlight the essence of heartfelt experiences and the artistry of hospitality, while addressing the evolving landscape of talent expectations within the industry.

The pandemic-induced challenges have significantly impacted the hospitality talent pool, emphasizing the need for transparency, authenticity, and purpose-driven work environments. Accor recognizes these shifting dynamics and endeavors to showcase the distinct strengths of the sector while acknowledging its challenges transparently.

Accor's EVP is centered around its people, acknowledging them as the heart of the organization. With over 330,000 Heartists® working across its vast network spanning 110 countries and 45+ brands, Accor fosters a culture of empowerment, celebrating diversity, creativity, and individuality. The company's internal network, RiiSE, promotes gender equality and diversity, offering mentoring opportunities and striving for increased female representation in leadership roles.

The EVP’s four core pillars encapsulate the unique benefits of working with Accor:

Be All You Are: Celebrates the diverse and inclusive culture, promoting autonomy and individuality within the workforce.

Grow & Create Your Path: Reflects Accor's commitment to learning and development, offering training programs and career advancement opportunities.

Work with Purpose: Highlights the opportunity for Heartists® to create memorable experiences for guests while making a positive impact on sustainability and social issues.

Enjoy & Feel Valued: Recognizes and appreciates the dedication of Accor's workforce, fostering a culture of feedback and continuous improvement.

Steven Daines, Chief Talent & Culture Officer at Accor, expressed pride in unveiling the new EVP, emphasizing the industry's unique ability to create career opportunities and inspire passion. He underscored the significance of working in hospitality as more than just a job but as an opportunity to embark on a journey of the heart.

Accor's “Hospitality is a Work of Heart” initiative aims to attract and retain top talent while reaffirming its commitment to ethical business practices, sustainability, and diversity. As a global leader in hospitality, Accor continues to innovate and evolve, shaping the future of the industry with its heartfelt approach to hospitality.

About Accor

Accor is a world-leading hospitality group offering experiences across more than 110 countries in over 5,500 properties, including hotels, food & beverage venues, wellness facilities, and flexible workspaces. With a diverse portfolio of over 45 hotel brands and a commitment to responsible tourism, sustainable development, and diversity & inclusion, Accor is dedicated to creating positive impacts in communities worldwide. Founded in 1967, Accor SA is headquartered in France and listed on Euronext Paris and the OTC Market in the United States. For more information, visit www.group.accor.com or follow Accor on social media platforms.