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By Nithyakala Neelakandan
Published on April 10, 2024
In a bid to rejuvenate the hospitality sector and reinforce its commitment to its workforce, Accor, a leading global hospitality group, has launched its new Employee Value Proposition (EVP) – "Hospitality is a Work of Heart." This initiative aims to highlight the essence of heartfelt experiences and the artistry of hospitality, while addressing the evolving landscape of talent expectations within the industry.
The pandemic-induced challenges have significantly impacted the hospitality talent pool, emphasizing the need for transparency, authenticity, and purpose-driven work environments. Accor recognizes these shifting dynamics and endeavors to showcase the distinct strengths of the sector while acknowledging its challenges transparently.
Accor's EVP is centered around its people, acknowledging them as the heart of the organization. With over 330,000 Heartists® working across its vast network spanning 110 countries and 45+ brands, Accor fosters a culture of empowerment, celebrating diversity, creativity, and individuality. The company's internal network, RiiSE, promotes gender equality and diversity, offering mentoring opportunities and striving for increased female representation in leadership roles.
The EVP’s four core pillars encapsulate the unique benefits of working with Accor:
Be All You Are: Celebrates the diverse and inclusive culture, promoting autonomy and individuality within the workforce.
Grow & Create Your Path: Reflects Accor's commitment to learning and development, offering training programs and career advancement opportunities.
Work with Purpose: Highlights the opportunity for Heartists® to create memorable experiences for guests while making a positive impact on sustainability and social issues.
Enjoy & Feel Valued: Recognizes and appreciates the dedication of Accor's workforce, fostering a culture of feedback and continuous improvement.
Steven Daines, Chief Talent & Culture Officer at Accor, expressed pride in unveiling the new EVP, emphasizing the industry's unique ability to create career opportunities and inspire passion. He underscored the significance of working in hospitality as more than just a job but as an opportunity to embark on a journey of the heart.
Accor's “Hospitality is a Work of Heart” initiative aims to attract and retain top talent while reaffirming its commitment to ethical business practices, sustainability, and diversity. As a global leader in hospitality, Accor continues to innovate and evolve, shaping the future of the industry with its heartfelt approach to hospitality.
About Accor
Accor is a world-leading hospitality group offering experiences across more than 110 countries in over 5,500 properties, including hotels, food & beverage venues, wellness facilities, and flexible workspaces. With a diverse portfolio of over 45 hotel brands and a commitment to responsible tourism, sustainable development, and diversity & inclusion, Accor is dedicated to creating positive impacts in communities worldwide. Founded in 1967, Accor SA is headquartered in France and listed on Euronext Paris and the OTC Market in the United States. For more information, visit www.group.accor.com or follow Accor on social media platforms.
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By Hariharan U
Published on October 6, 2025
In a world where luxury meets sustainability, Ivaira Diamonds stands as India’s leading destination for exquisite lab-grown diamond jewellery. Combining ethical practices, impeccable craftsmanship, and cutting-edge technology, Ivaira Diamonds offers jewellery that is not only stunning but also environmentally responsible.
Lab-grown diamonds are chemically, physically, and visually identical to mined diamonds, but with a significantly lower environmental impact. Ivaira Diamonds takes pride in providing customers with high-quality pieces that reflect modern values of sustainability, transparency, and affordability without compromising on brilliance or design.
Each piece in the Ivaira Diamonds collection is crafted with precision and care, ranging from elegant solitaire rings and dazzling earrings to statement necklaces and sophisticated bracelets. The collection is perfect for those seeking timeless designs with a contemporary edge, ideal for engagements, weddings, anniversaries, or simply as a token of self-expression.
Ivaira Diamonds believes in empowering customers by offering complete transparency in the origin and quality of every diamond. Every lab-grown diamond comes with proper certification, ensuring authenticity and trust. Moreover, their jewellery is designed to meet international standards of quality, making it the perfect choice for anyone who desires beauty, durability, and peace of mind.
The brand also stands out for offering customizable options, allowing customers to create personalized jewellery pieces that reflect their unique stories. Whether it’s selecting the perfect setting or engraving a special message, Ivaira Diamonds makes every purchase personal and meaningful.
Shopping is made seamless through their intuitive online platform, www.ivairadiamonds.com, where customers can explore a wide range of designs, read detailed product descriptions, and order from the comfort of their home. Fast delivery, easy returns, and dedicated customer service ensure a hassle-free experience.
Ivaira Diamonds is more than just a jewellery brand. It’s a movement towards smarter luxury – where beauty, sustainability, and ethical responsibility go hand in hand. Discover the brilliance of lab-grown diamonds today and let your special moments shine brighter with Ivaira Diamonds.
Visit www.ivairadiamonds.com to explore the collection or reach out at info@ivairadiamonds.com for personalized assistance.
By Nishang Narayan
Published on April 18, 2025
Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.
In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.
Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”
“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”
Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.
GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.
Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.
Published on April 7, 2025
Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.
Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.
The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.
PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”
Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.
With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.
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