Accor's 2024 Strategy: Elevating Hospitality with Iconic Brands and Sustainable Practices

Accor's 2024 Strategy: Elevating Hospitality with Iconic Brands and Sustainable Practices

By Nithyakala Neelakandan

Published on April 18, 2024

In 2024, Accor, a global leader in hospitality, is taking bold steps to redefine the guest experience while championing sustainability across its diverse brand portfolio. With over 57 years of expertise, Accor boasts a remarkable array of 45+ hospitality brands, catering to the evolving needs of travelers worldwide. This year, Accor is leveraging its strategic realignment into Luxury & Lifestyle (L&L) and Premium, Midscale & Economy (PM&E) brands to propel its transformative journey in hospitality.

2024 marks significant milestones for Accor, with Sofitel celebrating its 60th anniversary as the pioneering international luxury hotel brand, and ibis marking its 50th anniversary as a globally recognized economy brand. Additionally, the 1000th Mercure hotel is set to open its doors, offering locally inspired accommodations to inquisitive travelers.

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Accor proudly oversees four of the world’s seven centennial global hospitality brands, including Pullman, Orient Express, Raffles, and Fairmont, each embodying resilience and innovation. These brands continue to set new standards in hospitality while preserving their rich legacies. Future endeavors include the introduction of Orient Express Grand Hotel de la Minerve in Italy, promising immersive travel experiences.

Accor remains committed to curating thoughtful stay experiences characterized by kindness and care. Through innovative brand extensions like the Handwritten Collection and branded residences, Accor is pioneering new avenues for authentic guest experiences. Embracing the shift towards remote work, Accor offers unique long-stay accommodations tailored to modern travelers.

With a steadfast commitment to sustainability, Accor is eliminating single-use plastics and measuring carbon emissions across its properties. The company aims to eco-certify all its hotels by 2026, demonstrating its dedication to environmental stewardship and community engagement.

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Looking ahead, Accor is poised to expand its presence in key global destinations, including China, Japan, and India. With numerous hotels and iconic landmarks in the pipeline, Accor promises boundless exploration and unforgettable experiences for its guests.

Accor’s 2024 strategy reflects its unwavering commitment to elevating hospitality standards while embracing sustainability and innovation. Through its diverse brand portfolio and forward-thinking initiatives, Accor continues to shape the future of travel and hospitality, one remarkable experience at a time.


Rebel Foods Opens 200th Wendy's Restaurant in India at Elan Miracle Mall, New Delhi, Kicking Off Month-Long Celebrations

Rebel Foods Opens 200th Wendy's Restaurant in India at Elan Miracle Mall, New Delhi, Kicking Off Month-Long Celebrations

By Author

Published on March 14, 2025

Rebel Foods has reached a significant milestone with the launch of its 200th Wendy's restaurant in India, located at Elan Miracle Mall, Sector 82, Gurugram. This achievement highlights the brand’s rapid growth, as it has expanded to 200 locations in just 40 months, making India one of Wendy’s fastest-growing markets. The new restaurant, covering 1,142 square feet and seating over 30 customers, offers a premium quick-service dining experience featuring Wendy’s signature hamburgers, chicken burgers, nuggets, Hot & Crispy fries, and the beloved Frosty dessert. With a presence across more than 50 cities, including 15 dine-in locations, Wendy’s continues to strengthen its footprint in India, particularly in the Delhi NCR region, with its Global Next Gen restaurant design.

Ankush Grover, Co-founder and CEO - India and MENA, Rebel Foods, emphasized the strong consumer love for Wendy’s in India and the company’s commitment to innovation with the introduction of localized menu additions like the Korean and Chimichurri Ranges. These new offerings reflect evolving customer preferences and aim to redefine the fast-food experience in India. Chris Conway, SVP, Managing Director, APMEA for The Wendy's Company, echoed this sentiment, highlighting how the brand’s expansion reflects its success in delivering high-quality food and exceptional customer experiences. He credited the strong partnership with Rebel Foods for Wendy’s rapid growth in the country.

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To celebrate this major milestone, Rebel Foods is launching a month-long celebration starting March 15. The festivities will begin with an all-women superbike squad dressed as Wendy’s iconic red pigtailed character, delivering orders in key cities. Flagship dine-in restaurants in Delhi, Bangalore, and Hyderabad will turn into vibrant celebration hubs, featuring high-energy hamburger parties with female DJs dressed as Wendy, entertaining customers while they enjoy an exclusive ₹200 menu. Even delivery customers will be part of the celebration, as Wendy’s packaging will feature a special limited-time milestone design on hamburger boxes, napkins, and bags.

Innovation remains at the heart of Wendy’s strategy in India, with the introduction of bold new flavors through the Korean and Chimichurri Ranges. The Korean Range brings rich, savory flavors to hamburgers and wraps, while the Chimichurri Range introduces a fresh, herb-packed twist to the classic burger. These new menu items cater to Indian customers’ growing love for global flavors while staying true to Wendy’s commitment to quality. Since entering the Indian market in 2020, Wendy’s has successfully introduced hits like the Spicy Aloo Crunch Hamburger and the Flavor Fresh Range, continuously redefining the fast-food experience.

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Rebel Foods, the world’s largest and fastest-growing internet restaurant company, continues to revolutionize the food industry with its digital-first approach. With over 450 kitchens across 70+ cities, the company operates brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, and more. Through its proprietary technology, Rebel OS, the company efficiently launches and scales multiple brands, ensuring rapid expansion across markets. Wendy’s remains a key part of this growth strategy, combining dine-in restaurants, cloud kitchens, and delivery innovations to serve a growing customer base.

Founded in 1969, Wendy’s has become a global icon in the QSR industry, known for its made-to-order square hamburgers, Spicy Chicken Sandwich, Baconator, and Frosty dessert. With over 7,000 restaurants worldwide, including more than 1,300 outside the United States, Wendy’s continues to uphold its promise of “Fresh, Famous Food, Made Right, For You.” As Wendy’s and Rebel Foods celebrate this remarkable 200th restaurant milestone, they look forward to further expansion and continued success in bringing high-quality fast food to even more communities across India.


Tragic Lift Accident at Hyatt Regency Chennai: Two Arrested

Tragic Lift Accident at Hyatt Regency Chennai: Two Arrested

By Nishang Narayan

Published on March 14, 2025

A tragic incident at the Hyatt Regency Chennai has raised serious safety concerns after a worker lost his life when a malfunctioning lift collapsed. The incident occurred on March 12, 2025, at the luxury hotel in Theynampet, leaving the hospitality community in shock.

According to reports, the hotel's management had arranged for the removal of a faulty lift located at the back of the premises. Abdul Khader, a scrap dealer from Periyamedu, was hired to oversee the dismantling process and brought in workers, including 34-year-old Shyam Sundar and another worker, Vinod.

During the operation, while Shyam Sundar was standing below, Vinod and others attempted to lower the lift from an upper floor. However, in a sudden and tragic turn of events, the lift collapsed, crushing Shyam Sundar on the spot. Emergency responders rushed to the scene, but he was declared dead at the site due to severe injuries.

Following the incident, the Theynampet police launched an investigation and recovered Shyam Sundar’s body, which was sent to Omandurar Government Hospital for a post-mortem examination. As part of the ongoing probe, the police have arrested two individuals, including the hotel’s chief engineer, in connection with the accident.

The incident has sparked concerns regarding workplace safety and equipment maintenance in high-end hospitality establishments. Authorities are expected to scrutinize safety protocols to prevent such mishaps in the future.


Dusit Hotels Expands to Indonesia with Kaliwatu Residences – Dusit Collection

Dusit Hotels Expands to Indonesia with Kaliwatu Residences – Dusit Collection

By Nishang Narayan

Published on March 14, 2025

Dusit Hotels and Resorts, one of Thailand’s leading hospitality brands, has announced its expansion into Indonesia with the signing of Kaliwatu Residences – Dusit Collection in Labuan Bajo, Flores. The exclusive luxury retreat, developed by PT Komodo Property Management, is set to bring Dusit’s signature Thai-inspired hospitality to one of Indonesia’s most breathtaking destinations.

A New Luxury Haven in Labuan Bajo

Perched on a private hillside with panoramic sea views, Kaliwatu Residences – Dusit Collection offers a serene and sophisticated escape just 10 minutes from Komodo International Airport and the vibrant town of Badjo—the gateway to Komodo National Park. Known for its legendary Komodo dragons, world-class diving spots, and stunning landscapes, Labuan Bajo is emerging as one of Indonesia’s top luxury travel destinations.

The phased development will feature:

  • 63 private villas with plunge pools
  • 194 contemporary apartments
  • clubhouse with a restaurant, bars, shops, a gym, a spa, and a rooftop swimming pool

Designed with European-inspired architecture, each villa is strategically positioned to blend with the natural surroundings, creating an immersive and exclusive guest experience.

Elevating Indonesia’s Luxury Hospitality Scene

Kaliwatu Residences will join Dusit Collection, the brand’s portfolio of exceptional hotels and residences in iconic locations. This marks Dusit’s first Dusit Collection property in Indonesia, complementing its Elite Havens brand, which already operates luxury villa rentals in Bali and Lombok.

Recognizing Labuan Bajo’s rapid growth, Alessandro Mugavero, CEO of PT Komodo Property Management, shared:

“As Labuan Bajo cements its position as a premier global destination, this project is perfectly timed to set new standards in sustainable luxury hospitality. With Dusit’s expertise, we are confident this collaboration will redefine the region’s hospitality landscape.”

Labuan Bajo: A Rising Star in Indonesian Tourism

Labuan Bajo has been designated as one of Indonesia’s top five super-priority tourism destinations, with a target of 1.5 million visitors annually. Recent upgrades to Komodo International Airport and new direct flights from Kuala Lumpur, Singapore (March 2024), and Perth (coming soon) are further strengthening its appeal as a premier destination for luxury travelers.

Highlighting Dusit’s expansion strategy, Gilles Cretallaz, Chief Operating Officer of Dusit International, stated:

“Labuan Bajo is an extraordinary destination with immense potential. We are delighted to introduce our signature gracious hospitality to this stunning location. This project embodies everything Dusit stands for—refined luxury, cultural richness, and a commitment to creating value for the wider community.”

Dusit’s Growing Global Portfolio

With this latest addition, Dusit now operates 296 properties across 18 countries, including:

  • 57 hotels under Dusit Hotels and Resorts
  • 239 luxury villas under Elite Havens

Kaliwatu Residences joins two other Dusit Collection properties currently in development:

  • Layan Verde in Phuket (opening 2027)
  • Plaza De Zamboanga – Dusit Collection, Philippines (opening later this year)

As Dusit continues to expand, Kaliwatu Residences – Dusit Collection stands as a testament to its commitment to delivering luxury, sustainability, and world-class hospitality in emerging global destinations.

For more information, visit www.dusit.com.

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