Accor's 2024 Strategy: Elevating Hospitality with Iconic Brands and Sustainable Practices

Accor's 2024 Strategy: Elevating Hospitality with Iconic Brands and Sustainable Practices

By Nithyakala Neelakandan

Published on April 18, 2024

In 2024, Accor, a global leader in hospitality, is taking bold steps to redefine the guest experience while championing sustainability across its diverse brand portfolio. With over 57 years of expertise, Accor boasts a remarkable array of 45+ hospitality brands, catering to the evolving needs of travelers worldwide. This year, Accor is leveraging its strategic realignment into Luxury & Lifestyle (L&L) and Premium, Midscale & Economy (PM&E) brands to propel its transformative journey in hospitality.

2024 marks significant milestones for Accor, with Sofitel celebrating its 60th anniversary as the pioneering international luxury hotel brand, and ibis marking its 50th anniversary as a globally recognized economy brand. Additionally, the 1000th Mercure hotel is set to open its doors, offering locally inspired accommodations to inquisitive travelers.

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Accor proudly oversees four of the world’s seven centennial global hospitality brands, including Pullman, Orient Express, Raffles, and Fairmont, each embodying resilience and innovation. These brands continue to set new standards in hospitality while preserving their rich legacies. Future endeavors include the introduction of Orient Express Grand Hotel de la Minerve in Italy, promising immersive travel experiences.

Accor remains committed to curating thoughtful stay experiences characterized by kindness and care. Through innovative brand extensions like the Handwritten Collection and branded residences, Accor is pioneering new avenues for authentic guest experiences. Embracing the shift towards remote work, Accor offers unique long-stay accommodations tailored to modern travelers.

With a steadfast commitment to sustainability, Accor is eliminating single-use plastics and measuring carbon emissions across its properties. The company aims to eco-certify all its hotels by 2026, demonstrating its dedication to environmental stewardship and community engagement.

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Looking ahead, Accor is poised to expand its presence in key global destinations, including China, Japan, and India. With numerous hotels and iconic landmarks in the pipeline, Accor promises boundless exploration and unforgettable experiences for its guests.

Accor’s 2024 strategy reflects its unwavering commitment to elevating hospitality standards while embracing sustainability and innovation. Through its diverse brand portfolio and forward-thinking initiatives, Accor continues to shape the future of travel and hospitality, one remarkable experience at a time.


Royal Orchid & Regenta Hotels Strengthens Rajasthan Presence with Jodhpur Signing

Royal Orchid & Regenta Hotels Strengthens Rajasthan Presence with Jodhpur Signing

By Hariharan U

Published on January 5, 2026

Royal Orchid & Regenta Hotels Ltd. (ROHL) has announced the signing of a new leisure-focused property in Jodhpur, Rajasthan, further expanding its presence in culturally significant destinations across the country. The upcoming Regenta Hotel, Jodhpur will be operated under a hotel management agreement, in line with the group’s asset-light growth strategy.

The 200-key all-suite hotel is strategically located near the Jodhpur High Court at Shatabdi Circle on New Pali Road, offering convenient access to key commercial hubs as well as the city’s prominent heritage attractions. Spread across 3,623 square metres, the property is being developed as a destination-led leisure hotel designed for longer stays and immersive experiences in the Blue City.

Regenta Hotel, Jodhpur will feature expansive conference and banquet facilities, a lobby bar, an all-day dining restaurant, and a rooftop pool bar. With its versatile event infrastructure and leisure-driven amenities, the hotel is positioned to cater to destination weddings, celebrations, premium social gatherings, and corporate events alongside leisure stays.

The project is being developed in partnership with Jodhana Real Home Private Limited & Shreeyukt. The hotel will offer spacious suite accommodations, curated dining experiences, comprehensive banqueting spaces, and wellness-oriented amenities, making it well-suited for leisure travellers and high-end social and destination events.

Banquet facilities will include a 6,000 square feet banquet hall connected to a 4,000 square feet open terrace, an additional 4,000 square feet banquet hall, and three breakaway rooms measuring approximately 2,500 square feet each.

Commenting on the signing, Chander K. Baljee, chairman & managing director, Royal Orchid & Regenta Hotels Ltd., said, “Jodhpur continues to be a key market for us, driven by strong tourism demand and an evolving hospitality landscape. The signing of Regenta Hotel, Jodhpur aligns seamlessly with our vision of expanding high-quality leisure offerings in heritage cities through an asset-light model. We are confident this property will further strengthen our portfolio in Rajasthan and deliver a distinctive hospitality experience.”

Speaking on the association, Suresh Bharti, owner, Jodhana Real Home Private Limited, said, “We are delighted to partner with Royal Orchid & Regenta Hotels for the Regenta Hotel project. Their proven operational expertise and strong brand credentials make them the ideal partner to introduce a premium all-suite leisure hotel in Jodhpur. Together, we aim to create a destination that blends comfort, elegance, and world-class service.”


Migsun Group Signs Clubhouse for 200-Key Hotel in Lucknow

Migsun Group Signs Clubhouse for 200-Key Hotel in Lucknow

By Hariharan U

Published on January 5, 2026

Migsun Group has signed hospitality brand Clubhouse to develop and operate a 200-key hotel at its mixed-use project, Migsun Janpath, in Lucknow. The agreement has been structured as a long-term 28-year revenue share lease, marking a strategic addition to the company’s growing portfolio of income-generating assets.

The hotel forms part of Migsun Janpath’s planned development mix, which brings together retail, commercial, and lifestyle components. With Lucknow witnessing steady growth in organised hospitality and mixed-use developments, the upcoming property is expected to cater to business travellers, social gatherings, and leisure demand.

Commenting on the development, Yash Miglani, Managing Director of Migsun Group, said, “The signing of Clubhouse is aligned with our strategy of adding stabilised, income-generating assets to our mixed-use developments. Lucknow has been witnessing consistent demand across business, social, and leisure travel, which creates a strong quality case for well-located hotels. The 28-year revenue share structure ensures long-term alignment between developer and operator while allowing the asset to respond to market changes over time. We believe this addition will strengthen the overall project ecosystem and contribute meaningfully to the city’s evolving hospitality landscape.”

The addition of Clubhouse is expected to enhance Migsun Janpath’s positioning as a destination that seamlessly integrates retail, leisure, and stay experiences, adding a strong hospitality dimension to the overall project.

Migsun Group has delivered over 40 projects across the NCR region and is recognised for its focus on quality, innovation, and timely delivery. With a robust pipeline of upcoming developments, the Group continues to expand its presence while strengthening its position in India’s real estate and mixed-use development space.


Suba Hotels Commences Operations of Click Collection Hotel in Gangtok

Suba Hotels Commences Operations of Click Collection Hotel in Gangtok

By Hariharan U

Published on December 31, 2025

Suba Hotels has officially commenced operations of Click Collection Hotel, Gangtok, marking its second landmark presence in the capital city of Sikkim. The new property strengthens the group’s growing footprint in the Northeast and reinforces its focus on delivering contemporary hospitality in emerging leisure destinations.

Strategically located at Bojoghari, Indra Bypass Road, near the helipad and within easy reach of popular attractions such as MG Marg and Tsomgo Lake, Click Collection Hotel Gangtok offers travellers a comfortable base to explore the city while enjoying scenic valley views. The hotel is designed to cater to both leisure and business travellers seeking modern comforts in a relaxed mountain setting.

The property features 42 thoughtfully designed rooms and suites, blending functional design with warm interiors suited for today’s urban traveller. Guests can expect well-appointed amenities, attentive service, and a stay experience aligned with Suba Hotels’ signature standards of efficiency and comfort.

With its convenient location, contemporary rooms and focus on guest-centric service, Click Collection Hotel Gangtok aims to become a preferred choice for visitors travelling to Sikkim for holidays, business trips or short city getaways. The opening also reflects Suba Hotels’ continued expansion strategy across key tourism-driven and emerging markets in India.

As travel demand to Northeast India continues to rise, the launch of Click Collection Hotel Gangtok positions Suba Hotels to tap into the region’s growing popularity while offering travellers a reliable and comfortable hospitality option in the heart of Gangtok.

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