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By Nithyakala Neelakandan
Published on April 18, 2024
In 2024, Accor, a global leader in hospitality, is taking bold steps to redefine the guest experience while championing sustainability across its diverse brand portfolio. With over 57 years of expertise, Accor boasts a remarkable array of 45+ hospitality brands, catering to the evolving needs of travelers worldwide. This year, Accor is leveraging its strategic realignment into Luxury & Lifestyle (L&L) and Premium, Midscale & Economy (PM&E) brands to propel its transformative journey in hospitality.
2024 marks significant milestones for Accor, with Sofitel celebrating its 60th anniversary as the pioneering international luxury hotel brand, and ibis marking its 50th anniversary as a globally recognized economy brand. Additionally, the 1000th Mercure hotel is set to open its doors, offering locally inspired accommodations to inquisitive travelers.
Accor proudly oversees four of the world’s seven centennial global hospitality brands, including Pullman, Orient Express, Raffles, and Fairmont, each embodying resilience and innovation. These brands continue to set new standards in hospitality while preserving their rich legacies. Future endeavors include the introduction of Orient Express Grand Hotel de la Minerve in Italy, promising immersive travel experiences.
Accor remains committed to curating thoughtful stay experiences characterized by kindness and care. Through innovative brand extensions like the Handwritten Collection and branded residences, Accor is pioneering new avenues for authentic guest experiences. Embracing the shift towards remote work, Accor offers unique long-stay accommodations tailored to modern travelers.
With a steadfast commitment to sustainability, Accor is eliminating single-use plastics and measuring carbon emissions across its properties. The company aims to eco-certify all its hotels by 2026, demonstrating its dedication to environmental stewardship and community engagement.
Looking ahead, Accor is poised to expand its presence in key global destinations, including China, Japan, and India. With numerous hotels and iconic landmarks in the pipeline, Accor promises boundless exploration and unforgettable experiences for its guests.
Accor’s 2024 strategy reflects its unwavering commitment to elevating hospitality standards while embracing sustainability and innovation. Through its diverse brand portfolio and forward-thinking initiatives, Accor continues to shape the future of travel and hospitality, one remarkable experience at a time.
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By Manu Vardhan Kannan
Published on December 20, 2025
Kanchenjunga, standing tall at 8,586 metres, is not only the highest peak in India but also the third-highest mountain in the world. A symbol of pride, awe, and natural grandeur, the mountain continues to captivate travellers from across the globe. Sterling Darjeeling offers guests a rare opportunity to experience uninterrupted views of this iconic peak, placing the mountain at the heart of the stay experience.
Located atop Ghoom, the highest point in Darjeeling, Sterling Darjeeling provides what can best be described as a ringside view of the Kanchenjunga range. Guests are increasingly drawn to the resort for its thoughtfully designed vantage points that allow them to observe the mountain’s ever-changing moods throughout the day. The resort’s restaurant, Delicacy, is one such space where families and groups can come together to enjoy panoramic views while dining in a relaxed and comfortable setting.
The resort places a strong emphasis on shared experiences that foster connection and togetherness. Guests can begin their mornings with breakfast served on the lawns, soaking in sweeping views of Kanchenjunga as the day unfolds. High tea by the viewpoint offers another memorable moment, set against Darjeeling’s calm mountain backdrop, encouraging guests to pause, unwind, and immerse themselves in nature.
While select rooms at Sterling Darjeeling also offer views of the Kanchenjunga range, the resort’s focus remains on open, accessible spaces designed for guests of all ages. These shared areas invite travellers to connect with both nature and one another, complemented by Sterling’s signature warm hospitality and comfortable stay experience.
Commenting on the offering, Mr. Harinath M., Senior Vice President – Marketing, Sterling Holiday Resorts, said, “Kanchenjunga is not just a mountain, it is a landmark that defines the spirit of Darjeeling and India. At Sterling Darjeeling, we have consciously created shared spaces where guests can experience these celebrated Kanchenjunga views together, at different points of the day. As a brand with a wide presence across leisure destinations in India, Sterling remains committed to delivering experiences that are rooted in the destination and memorable for families.”
With its elevated location, destination-inspired experiences, and focus on togetherness, Sterling Darjeeling continues to strengthen its position as a preferred mountain retreat for travellers seeking comfort, connection, and unforgettable views of one of India’s most celebrated natural wonders.
Rising above the city at the Four Seasons Hotel Bengaluru, Copitas continues to stand out as one of India’s most refined bar destinations. Overlooking expansive skyline views from the 21st floor, the bar has now achieved a significant milestone by securing the second position at the Condé Nast Traveller Readers’ Travel Awards 2025, marking a moment of distinction as the year draws to a close.
The recognition reflects Copitas’ sustained commitment to clarity, craft, and creative restraint. Known for cocktails that are precise, polished, and free from unnecessary flourish, the bar has built a reputation for delivering experiences that feel effortless yet deeply considered.
Reflecting on the achievement, Biswajit Chakraborty, General Manager, Four Seasons Hotel Bengaluru, said, “At Four Seasons Hotel Bengaluru, our beverage philosophy is rooted in craft, clarity, and intention. At Copitas, every pour is considered, every cocktail designed to create an experience that lingers well beyond the last sip. This recognition belongs to an exceptional team that works with quiet precision and deep pride, delivering moments that feel effortless, memorable, and truly global.”
Copitas has consistently earned accolades on both global and regional platforms, including a ranking among India’s 30 Best Bars 2024 and a place on Asia’s 50 Best Bars. Its approach favours balance and refinement, where classic cocktails coexist seamlessly with thoughtful reinterpretations driven by technique and intent.
The bar’s interiors mirror its philosophy. A low-lit, contemporary space accented by cool marble, sculptural wood elements, and plush seating creates an atmosphere that is intimate yet assured. Seamless service, an impeccably curated back bar, and a calm confidence define the Copitas experience.
Adding another layer to its identity, Copitas’ latest menu draws inspiration from music and time, taking guests on a journey from the jazz age of the 1920s through disco and into modern electronica. Each cocktail is conceived as a tribute to a genre, pairing flavour with era and inviting guests to experience sound through taste.
Beyond its own bar counter, Copitas has established a strong presence on the international mixology circuit through curated takeovers and collaborations with leading global bartenders. As Bengaluru’s after-dark scene continues to evolve, Copitas remains at the forefront, defining modern luxury drinking in India with precision, intention, and a quiet sense of excellence.
By Hariharan U
Published on December 19, 2025
This festive season, ITC Hotels continue their legacy of creative, responsible celebration with sustainable Christmas trees across ITC Maurya, ITC Mughal, ITC Rajputana, and ITC Grand Bharat. These installations combine artistry, tradition, and eco-conscious practices, reflecting the brand’s ethos of Responsible Luxury, where celebration meets sustainability.
ITC Mughal: Weaving Tradition with Zardozi
In Agra, ITC Mughal’s grand lobby is adorned with a 17-feet Christmas Tree inspired by Zardozi craft, showcasing gold threads, beads, and intricate Mughal-era detailing. Each ornament celebrates the skill of local artisans while highlighting the hotel’s sustainable approach through renewable energy, reduced plastic usage, and biodiverse green spaces. The installation offers a festive experience that is immersive, artistic, and environmentally mindful.
ITC Rajputana: A Christmas Draped in Safa
At ITC Rajputana, a 15-feet pagri-inspired Christmas tree honours the craft communities of Rajasthan. Made with iron, plywood, and over 130 handcrafted safa fabrics in Bandhej, Pachranga, and Leheriya patterns, the vibrant installation reflects the region’s artistic heritage. Positioned in the Jaigarh Lobby, it exemplifies ITC Rajputana’s dedication to culturally rooted hospitality and Responsible Luxury.
ITC Maurya: Eco Elora – A Thoughtful Expression of Christmas
ITC Maurya presents Eco Elora, a 16-feet lobby installation crafted entirely from natural, repurposed, and biodegradable materials, including pine flowers, shola, betel nut skins, corn husk, palm leaves, jute, dried fruits, moss, and coconut coir. With 170 hours of meticulous craftsmanship, this tree embodies patience, precision, and sustainability, merging eco-conscious design with festive charm.
ITC Grand Bharat: Sustain-a-Tree
At ITC Grand Bharat, the Sustain-a-Tree offers a minimalist and eco-forward celebration. Constructed from wood, cane, and jute, each layer of the tree reflects intentional design and a commitment to sustainability, symbolising joy through mindful living and responsible festivity.
Across these iconic hotels, ITC’s green Christmas installations uphold a vision where creativity, culture, and sustainability converge, offering guests a festive experience that is as joyful as it is conscientious.
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