Ace Group International, the operator of the globally recognized Ace Hotel brand, has announced Chris Penn as its new CEO. This significant leadership move is part of the company’s strategic efforts to drive international growth and strengthen its position in the lifestyle hospitality market.

With a hospitality career spanning 25 years, Penn brings extensive experience in managing independent lifestyle hotels across various markets. As the former Managing Director of Ace Hotel London, he has an intimate understanding of the brand's ethos. In his new role, Penn will oversee all aspects of Ace Group’s operations, focusing on growth, innovation, and commercial success.

To further support its ambitious growth plans, Ace Group has also appointed Mostafa Abdella as Chief Operating Officer (COO) and Meriem Soliman as Chief Brand Officer (CBO).

• Mostafa Abdella, as COO, will oversee key functions, including finance, operations, revenue, food and beverage, IT, and HR. His mission will center on delivering exceptional guest experiences while enhancing profitability.
• Meriem Soliman, who joined Ace Group in 2012 as General Counsel and later served as President, has been named Chief Brand Officer, a role in which she will lead the brand’s creative and strategic vision.

Brad Wilson, Managing Partner of Ace Group International / Atelier Ace, expressed his confidence in the leadership team, stating, “Chris and Mostafa are both seasoned, highly regarded operators with global experience and an intimate understanding of the Ace brand. Their long history of successful partnership will be a major advantage as we continue to seek development opportunities both domestically and internationally.”

The enhanced leadership structure underscores Ace Group’s commitment to delivering elevated hospitality experiences while exploring new development opportunities worldwide. With a focus on innovation and operational excellence, the company is poised to strengthen its foothold in the global lifestyle hospitality sector.