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By Manu Vardhan Kannan
Published on September 13, 2025
Adhira & Appa Coffee (A&A), a homegrown coffee brand from Kochi, has announced the opening of new outlets in Hyderabad and Nashik, marking the next phase of its national expansion. Following the strong response to its first café in Kochi, the brand now aims to establish over 50 outlets across India by the end of the financial year.
To accelerate this growth, A&A Coffee is inviting investors and franchise partners to collaborate in its journey. The brand’s expansion strategy includes multiple store formats designed to cater to different consumer segments and investor capacities.
Speaking about the brand’s vision, Karan Mendon, Co-founder & COO of Adhira & Appa Coffee, said:
“Our mission is to celebrate India’s coffee traditions while creating modern spaces where people can come together over authentic food, locally sourced coffee, and meaningful conversations. The enthusiastic response to our Kochi outlet has reinforced our belief that A&A’s unique mix of heritage, innovation, and local artistry has the power to connect with communities across India.”
Echoing this vision, Hari Kiran, Co-founder & COO of EBG Group, added:
“Adhira & Appa Coffee reflects our commitment to building businesses that combine cultural heritage with modern consumer needs. As part of the EBG Group, A&A is more than just a café chain; it is a platform for sustainable growth, an experience with community connection, and a vision to expand nationwide. We are confident that A&A’s unique blend of authentic coffee, fusion food, and local artistry will allow us to scale to 50+ outlets this year and strengthen our position as a group that champions India’s entrepreneurial spirit.”
A&A Coffee outlets will be introduced in various formats, including Mini Kiosks (Rs 15 lakh investment), Express Kiosks (Rs 30 lakh), Signature Stores (Rs 90 lakh), Flagship Stores (Rs 60 lakh), and Master Franchise models (Rs 1–3 crore). This tiered structure ensures accessibility for diverse investors while keeping the brand’s focus on culture, quality, and authenticity intact.
With its distinctive blend of traditional Indian coffee culture and modern café experiences, Adhira & Appa Coffee is set to strengthen its footprint across the country, offering a compelling opportunity for both coffee enthusiasts and entrepreneurs.
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