adidas and Saudia Launch ‘Made to Fly’ Travel Pack

adidas and Saudia Launch ‘Made to Fly’ Travel Pack

By Manu Vardhan Kannan

Published on May 6, 2026

adidas and Saudia have come together to introduce the ‘Made to Fly’ travel pack, marking a first-of-its-kind collaboration that brings sportswear and aviation into one space. The collection officially launched in retail on April 20 across Saudi Arabia, the United Arab Emirates, Egypt and Morocco.

Saudia, as the national flag carrier of the Kingdom of Saudi Arabia, has played an important role in shaping the region’s travel experience over the years. By partnering with adidas, the collaboration aims to connect travel with modern sportswear, while appealing to a younger generation that sees travel as part of their lifestyle.

The collection is built on adidas’ SOFT LUX line, which focuses on clean design, premium materials and a refined look. With this collaboration, the classic tracksuit is reimagined as a modern travel essential, designed to suit both comfort and style.

Subtle design elements inspired by aviation and Saudi culture are woven into the collection, giving it a distinct identity while keeping the overall look minimal and contemporary. The idea is to create pieces that feel easy to wear, yet polished enough for different travel moments.

The garments are crafted using peached spacer fabric with modal and enhanced with a liquid cotton treatment, giving them a smooth texture and a soft feel. This makes the collection suitable for long journeys, airport transitions and everyday wear.

Speaking about the collaboration, Bilal Fares, SVP and GM, adidas EMC, said, “This collaboration allowed us to reinterpret one of adidas’ most refined sportswear lines through the lens of travel, alongside a brand that has shaped the Kingdom’s travel culture for generations. By bringing together Saudia’s connection to movement and adidas’ sportswear heritage, we created a collection that feels elevated, effortless and relevant to today’s consumer.”

The ‘Made to Fly’ pack blends elements of fashion, travel and movement, positioning the tracksuit as a modern-day travel uniform. It reflects how today’s travellers see their journeys not just as a way to move, but also as an expression of identity and personal style.

Khaled Tash, Saudia Group Chief Marketing Officer, added, “For 80 years, Saudia has connected the Kingdom to the world. Today, travel is no longer defined only by destinations, but by identity, culture, and self-expression. Building on our 2023 rebrand, which marked a new chapter in our global journey, we are expanding our brand presence beyond aviation into culture and lifestyle. Our collaboration with adidas brings these elements together, transforming movement into a statement of modern Saudi ambition and capturing the confidence and creativity shaping the Kingdom today.”

The adidas x Saudia ‘Made to Fly’ travel pack is available at select adidas stores across the region and online, offering a fresh take on travel-ready fashion.


PRISM Expands U.S. Extended-Stay Portfolio with 38 New Hotel Openings under Studio 6

PRISM Expands U.S. Extended-Stay Portfolio with 38 New Hotel Openings under Studio 6

By Hariharan U

Published on May 26, 2026

PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.

The portfolio spans major gateway cities such as New York, Dallas, Houston, and Phoenix, along with business hubs including Charlotte, St Louis, Richmond, and Indianapolis. It also includes leisure-focused destinations like Las Vegas and suburban markets such as Oakland, Greenville, and Pasadena.

The Studio 6 brand focuses on extended-stay accommodations designed for guests staying several days to weeks. The properties typically offer kitchenettes, workspaces, laundry facilities, high-speed internet, and flexible housekeeping services, catering to corporate travellers, relocating families, and project-based professionals.

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Each hotel features approximately 100–120 rooms, a configuration that supports operational efficiency while serving consistent long-stay demand. PRISM is positioning the segment as a high-efficiency hospitality model, driven by lower turnover costs, reduced housekeeping frequency, and improved occupancy stability.

The company has stated that the expansion is part of its broader strategy to transition from a domestic hospitality platform to a globally scaled operator, leveraging India-built technology, AI systems, and revenue management tools across its international portfolio.

Speaking on the development, PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.

The portfolio spans major gateway cities such as New York, Dallas, Houston, and Phoenix, along with business hubs including Charlotte, St Louis, Richmond, and Indianapolis. It also includes leisure-focused destinations like Las Vegas and suburban markets such as Oakland, Greenville, and Pasadena.

The Studio 6 brand focuses on extended-stay accommodations designed for guests staying several days to weeks. The properties typically offer kitchenettes, workspaces, laundry facilities, high-speed internet, and flexible housekeeping services, catering to corporate travellers, relocating families, and project-based professionals.

Each hotel features approximately 100–120 rooms, a configuration that supports operational efficiency while serving consistent long-stay demand. PRISM is positioning the segment as a high-efficiency hospitality model, driven by lower turnover costs, reduced housekeeping frequency, and improved occupancy stability.

The company has stated that the expansion is part of its broader strategy to transition from a domestic hospitality platform to a globally scaled operator, leveraging India-built technology, AI systems, and revenue management tools across its international portfolio.

Speaking on the development, Ritesh Agarwal said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.

The latest rollout follows PRISM’s approximately $525 million acquisition of G6 Hospitality and builds on earlier phases that included eight initial hotel openings, followed by 30 additional properties in the current expansion cycle.

The move highlights growing momentum in the U.S. extended-stay segment, which continues to attract investor interest due to stable demand patterns and efficient operating economics.

 said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.

The latest rollout follows PRISM’s approximately $525 million acquisition of G6 Hospitality and builds on earlier phases that included eight initial hotel openings, followed by 30 additional properties in the current expansion cycle.

The move highlights growing momentum in the U.S. extended-stay segment, which continues to attract investor interest due to stable demand patterns and efficient operating economics.


Saudia Becomes First in Middle East & Africa to Take Delivery of Airbus A321XLR

Saudia Becomes First in Middle East & Africa to Take Delivery of Airbus A321XLR

By Hariharan U

Published on May 26, 2026

Saudia has announced the induction of its first Airbus A321XLR, becoming the first airline in the Middle East and Africa region to operate the new-generation long-range narrow-body aircraft.

The delivery marks a significant step in Saudia’s ongoing fleet modernisation programme, aimed at improving operational efficiency, expanding international connectivity, and enhancing overall passenger experience. With a range of up to 8,700 kilometres and flight endurance of around nine hours, the aircraft allows the airline to operate longer routes using a more efficient narrow-body configuration.

The aircraft also debuts “The New Saudia Experience,” the airline’s refreshed onboard product focused on comfort, connectivity, entertainment, dining, and service consistency. The cabin features 24 Business Class suites designed for privacy and premium comfort, along with 120 Economy Class seats equipped with larger personal screens and charging ports.

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High-speed inflight connectivity will enable passengers to browse, stream content, and attend virtual meetings during flights. Business Class travellers will also benefit from an enhanced dining experience, including chef-curated menus featuring Saudi and international cuisine.

Speaking on the milestone, Ibrahim Al-Omar said the delivery reflects the airline’s broader transformation strategy, focusing not only on capacity expansion but also on elevating product quality and operational performance in line with national aviation ambitions.

The aircraft induction is part of Saudia Group’s wider order of 105 Airbus aircraft, which is also expected to generate economic value through local supplier development and integration into global aviation supply chains.

Saudia is scheduled to add 15 Airbus A321XLR aircraft by 2027 as part of its expansion roadmap, supporting network growth across tourism, business travel, pilgrimage, and major international events aligned with Saudi Arabia’s Vision 2030.


Chef Mahesh Dhami Joins Zaya Indian & Persian Kitchen as Executive Chef

Chef Mahesh Dhami Joins Zaya Indian & Persian Kitchen as Executive Chef

By Manu Vardhan Kannan

Published on May 26, 2026

Zaya Indian & Persian Kitchen in McAllen, Texas has announced the appointment of Chef Mahesh Dhami as its new Executive Chef. Bringing more than 14 years of experience in luxury hospitality, Indian fine dining, and modern gastronomy, Chef Dhami joins the leadership team with a strong background in culinary innovation and operations.

Recognised for his expertise in regional Indian cuisines and creative menu development, Chef Dhami will oversee all culinary functions at Zaya. His responsibilities will include menu innovation, kitchen operations, team training, food quality standards, and enhancing the overall dining experience for guests.

Before joining Zaya, Chef Dhami was associated with Musaafer by Spice Route in Houston, Texas, a Michelin-recognized Indian fine dining restaurant known for its progressive take on Indian cuisine in the United States. During his time there, he progressed from Junior Sous Chef to Sous Chef within a year, reflecting his strong leadership abilities and operational expertise.

Chef Dhami received his professional culinary training at The Taj Mahal Hotel through the Hotel Operations Management Training (HOMT) program. He further sharpened his skills at well-known culinary establishments including Masala Art and Machan, where he gained valuable experience across luxury hospitality, banquet operations, and traditional Indian cooking.

His expertise spans Awadhi, Mughlai, Rajasthani, and South Indian cuisines. By combining traditional Indian flavours with contemporary cooking methods, tasting experiences, and artistic presentation styles, Chef Dhami brings a balanced approach to modern dining. His experience also extends to menu engineering, food costing, team development, and luxury restaurant operations.

“I am honored to join Zaya Indian & Persian Kitchen and lead a concept that values authenticity and innovation. My goal is to create memorable dining experiences that celebrate the richness of Indian cuisine through modern techniques and thoughtful presentation,” said Chef Mahesh Dhami.

With Chef Dhami taking charge of the culinary direction, Zaya Indian & Persian Kitchen aims to further strengthen its position as one of South Texas’ emerging destinations for elevated Indian and Persian dining experiences.

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