adidas and Saudia have come together to introduce the ‘Made to Fly’ travel pack, marking a first-of-its-kind collaboration that brings sportswear and aviation into one space. The collection officially launched in retail on April 20 across Saudi Arabia, the United Arab Emirates, Egypt and Morocco.

Saudia, as the national flag carrier of the Kingdom of Saudi Arabia, has played an important role in shaping the region’s travel experience over the years. By partnering with adidas, the collaboration aims to connect travel with modern sportswear, while appealing to a younger generation that sees travel as part of their lifestyle.

The collection is built on adidas’ SOFT LUX line, which focuses on clean design, premium materials and a refined look. With this collaboration, the classic tracksuit is reimagined as a modern travel essential, designed to suit both comfort and style.

Subtle design elements inspired by aviation and Saudi culture are woven into the collection, giving it a distinct identity while keeping the overall look minimal and contemporary. The idea is to create pieces that feel easy to wear, yet polished enough for different travel moments.

The garments are crafted using peached spacer fabric with modal and enhanced with a liquid cotton treatment, giving them a smooth texture and a soft feel. This makes the collection suitable for long journeys, airport transitions and everyday wear.

Speaking about the collaboration, Bilal Fares, SVP and GM, adidas EMC, said, “This collaboration allowed us to reinterpret one of adidas’ most refined sportswear lines through the lens of travel, alongside a brand that has shaped the Kingdom’s travel culture for generations. By bringing together Saudia’s connection to movement and adidas’ sportswear heritage, we created a collection that feels elevated, effortless and relevant to today’s consumer.”

The ‘Made to Fly’ pack blends elements of fashion, travel and movement, positioning the tracksuit as a modern-day travel uniform. It reflects how today’s travellers see their journeys not just as a way to move, but also as an expression of identity and personal style.

Khaled Tash, Saudia Group Chief Marketing Officer, added, “For 80 years, Saudia has connected the Kingdom to the world. Today, travel is no longer defined only by destinations, but by identity, culture, and self-expression. Building on our 2023 rebrand, which marked a new chapter in our global journey, we are expanding our brand presence beyond aviation into culture and lifestyle. Our collaboration with adidas brings these elements together, transforming movement into a statement of modern Saudi ambition and capturing the confidence and creativity shaping the Kingdom today.”

The adidas x Saudia ‘Made to Fly’ travel pack is available at select adidas stores across the region and online, offering a fresh take on travel-ready fashion.