The Adie Broswon Group has expanded the North India presence of its MOOOZ Sparkle Jamun Vodka with its launch in Punjab, Chandigarh and Uttarakhand. The move follows the brand's rollout across Delhi, Haryana and Uttar Pradesh, strengthening its reach across key regional markets.

The expansion is part of the company's strategy to grow its flavoured spirits portfolio by combining familiar Indian flavours with contemporary craftsmanship and changing consumer preferences. Inspired by the Indian jamun fruit, MOOOZ Sparkle Jamun Vodka brings its distinctive sweet-tart taste to the flavoured spirits category. The brand offers a contemporary take on a familiar Indian flavour, designed for consumers looking for different taste experiences.

Developed under Adie Broswon's MOOOZ portfolio, the vodka is made using Extra Neutral Alcohol, demineralised water and carefully selected rice sourced from Punjab. Following the brand's grain-to-glass philosophy, each batch undergoes triple distillation and a proprietary Platinum, Gold and Diamond filtration process.

The production process is designed to deliver a clean and smooth vodka that can be used in different serves and cocktails. MOOOZ Sparkle Jamun Vodka is positioned for contemporary social occasions. It can be served over ice, mixed with soda or tonic, or used as a base for fruit-forward cocktails.

MOOOZ Sparkle Jamun Vodka is now available at leading retail outlets across Punjab, Chandigarh and Uttarakhand. The 750 ml bottle is now available in Punjab, Chandigarh and Uttarakhand at different prices. With this expansion, Adie Broswon Group continues to build its homegrown spirits portfolio and strengthen distribution across North India.