The Adie Broswon Group has expanded its MOOOZ portfolio with the launch of MOOOZ Litchi, a flavoured vodka built around the fresh and aromatic character of ripe litchi.

The launch comes as flavoured vodka continues to gain interest among younger consumers in India. It also adds another fruit-led expression to MOOOZ's portfolio, following the recent introduction of MOOOZ Sparkle Jamun Vodka.

MOOOZ Litchi combines a clean vodka base with familiar fruit notes, offering pronounced litchi flavours, subtle pear-like nuances and a crisp finish. The expression has been developed for consumers looking for smoother, flavour-forward spirits that can work across different drinking occasions.

The launch comes at a time when India's vodka category is showing strong growth. According to the latest data from drinks market consultancy IWSR, vodka volumes in India grew 14% in 2025, while the category recorded 12% growth in value. IWSR expects the category to continue growing at a 5% compound annual growth rate in both volume and value through 2030, with flavoured variants expected to contribute significantly to this growth.

Changing drinking occasions, the growing cocktail culture and greater interest in distinctive yet familiar flavours are supporting the trend. Fruit-led expressions are also creating opportunities beyond conventional citrus and berry profiles, particularly flavours that connect with Indian consumers.

MOOOZ follows a grain-to-glass approach from its distillation facility in Batala, Punjab, with a focus on quality and consistency. MOOOZ Litchi is made using selected grains sourced from Punjab, Extra Neutral Alcohol and demineralised water. It goes through a triple-distillation process, followed by MOOOZ's Platinum, Gold and Diamond filtration process. The resulting profile opens with ripe litchi and delicate floral notes. The palate brings together succulent litchi sweetness with subtle pear-like nuances and a soft, light-bodied texture. It finishes clean, crisp and smooth, leaving a refreshing fruit-led impression.

Designed for different drinking occasions, MOOOZ Litchi can be served chilled or over ice, paired with soda or tonic, or used in fruit-forward cocktails. Its familiar flavour profile is also aimed at consumers exploring flavoured vodka or looking for an easy-drinking option within the white spirits category. MOOOZ Litchi is currently available in Haryana in 180 ml, 375 ml and 750 ml formats, expanding the brand's presence in the growing flavoured vodka segment.