The Adie Broswon Group has introduced MOOOZ Cranberry Vodka in Uttar Pradesh, adding a new berry-led expression to the brand’s growing flavoured vodka portfolio.

The new variant is built around the character of cranberry, combining ripe red-fruit notes with gentle tartness and a clean vodka base. Designed for both simple serves and cocktails, MOOOZ Cranberry can be enjoyed over ice or used in mixed drinks. MOOOZ Cranberry opens with lively cranberry aromas and fresh red-fruit notes. On the palate, it brings together ripe berry flavours with light acidity, followed by a crisp and refreshing finish with a subtle tartness.

The expression uses MOOOZ’s vodka base, produced at the brand’s distillation facility in Batala, Punjab. Carefully selected grains sourced from Punjab are used along with Extra Neutral Alcohol and demineralised water. The spirit then goes through a triple-distillation process.

The vodka is further refined through MOOOZ’s Platinum, Gold and Diamond filtration process, which is designed to enhance purity, smoothness and clarity while creating a clean base for the cranberry flavour. MOOOZ Cranberry offers flexibility across different serves. It can be enjoyed well chilled or over ice, while soda or tonic can also be added for a refreshing and easy-drinking serve.

With its launch in Uttar Pradesh, MOOOZ is expanding its presence across North India while adding another fruit-led expression to its flavoured vodka portfolio. MOOOZ Cranberry is available in Uttar Pradesh in 750 ml and 180 ml bottles.