Aditya Birla Group Diversifies Hospitality Portfolio with Four Iconic Brands

Aditya Birla Group Diversifies Hospitality Portfolio with Four Iconic Brands

By Author

Published on August 4, 2023

Aditya Birla Group's hospitality arm, Aditya Birla New Age Hospitality (ABNAH), acquires a 100% stake in four restaurant brands - Hakkasan, Yauatcha, Nara Thai, and CinCin. The brands cater to the mid-market to premium segments, with Hakkasan offering Michelin-starred Cantonese food, Yauatcha as an award-winning teahouse, Nara Thai capturing authentic Thai cuisine, and CinCin reflecting the Italian "La Dolce Vita" lifestyle.

ABNAH aims to deliver exceptional culinary experiences and broaden the reach of these brands across India. The acquisition adds seven new restaurants to its portfolio, and the group plans to capitalize on the growing demand for premium casual dining experiences in the country.

The deal involves the acquisition of KA Hospitality Private Limited (KAH), the company that owns CinCin and holds franchise rights to the other three global restaurant brands. Kishor Bajaj, the founder of KA Hospitality, introduced Hakkasan and Yauatcha to Mumbai, demonstrating foresight for Michelin-grade dining in India.

ABNAH's expansion strategy aligns with the evolving preferences of Indian consumers seeking high-quality dining experiences. The group aims to redefine the culinary landscape in India and off


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