Adrian Zecha, the 92-year-old hotelier behind some of the world’s most iconic luxury stays, recently made his way to Vietnam to spend time at Azerai Ke Ga Bay and Azerai La Residence, Hue. Both properties hold special importance for him, as they represent the core values of Azerai Resorts embracing nature, local culture, and authentic experiences.

Often asked when he will retire, Zecha laughs it off. “I can’t sit there and do nothing. I mean, come on, it’s crazy,” he said. With characteristic energy, he added, “I feel that my new journey is just beginning. There’s so much to do. God gives you life, you should use it.”

At Azerai Ke Ga Bay, a 56-key beachfront resort spread along five kilometers of sandy shoreline, Zecha highlighted how connecting with nature remains central to his vision. “Nature brings me tranquility and peace, supporting my quest to explore new destinations,” he said while walking through the resort’s ginger forest.

Zecha was accompanied by longtime business partner Jonathan Breene, with whom he co-founded Mahaman, the company that owns Azerai Resorts. Breene praised Zecha’s instinct to create spaces that truly connect with their setting, saying there’s no fixed formula for an Azerai property.

Opened in 2020, Azerai Ke Ga Bay offers a quiet oceanfront escape, contrasting with Azerai La Residence, Hue—an elegant 122-room retreat built around a 1920s mansion in Vietnam’s former imperial capital. “I liked both. I thought: Why not do two?” Zecha quipped when recalling the decision to expand.

Julian Moore, General Manager at Azerai Ke Ga Bay, noted how the resort draws charm from its cultural setting. Guests often see local fishermen catching their morning meals offshore. “With Azerai, we want to make sure you feel Vietnam, you feel the people,” Moore explained.

Recognition has followed, earlier this year, Luxury Travel Advisor named Azerai Ke Ga Bay the “Most Instagrammable Hotel in Asia, the Indian Ocean and South Pacific,” and second globally. The Times of London also included it among Southeast Asia’s best boutique hotels.

Up the coast, Azerai La Residence, Hue offers a very different experience. Its riverfront setting, facing the city’s historic Citadel, allows guests to enjoy leisurely cruises past pagodas, temples, and imperial landmarks. General Manager Minh Phan Trong describes the property as a balance between “vibrant city life” and “a tranquil resort feel.”

Breene emphasized its charm lies in the Art Deco flourishes and colonial design touches. “You really feel like you’ve stepped into another time,” he said. The hotel’s accolades include being listed among Time Magazine’s “World’s 100 Greatest Places” and being named by The Times of London as one of Vietnam’s best hotels.

While industry peers regard Zecha as a visionary, he attributes his success to his team. “I lead fantastic people who will continue these legacies, and I’m delighted to be working with them,” he said.

With Azerai Resorts, Zecha continues to prove that age is no barrier to new beginnings his focus on understated elegance, cultural depth, and connection with nature remains as strong as ever.

For bookings:

A.kegabay@azerai.com, azerai.com/azerai-ke-ga-bay/

.laresidence.hue@azerai.com, azerai.com/azerai-la-residence-hue/

About Azerai

Founded by Adrian Zecha, Azerai is a collection of refined resorts known for elegance, thoughtful design, and personalized service. The name draws inspiration from Zecha’s initials and the Persian word “caravanserai,” referencing historic inns that welcomed travelers in unique destinations.