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By Manu Vardhan Kannan
Published on April 9, 2025
Atmosphere Core, a renowned hospitality brand in the Indian Ocean region, wrapped up an impressive 2024 by launching its ninth resort, RAAYA by Atmosphere and setting the stage for a transformative 2025. According to Chief Commercial Officer Stéphane Laguette, the brand’s success is rooted in one powerful word - agility. “Agility at Atmosphere Core is a mindset. It enables us to adapt swiftly, anticipate guest preferences, and drive innovation even in complex market conditions,” he shared.
One of the most remarkable achievements of 2024 was the lightning-fast launch of RAAYA by Atmosphere. Within just three months, the brand managed rebranding, operational readiness, and market rollout. Their lean, boutique-style operations, free from heavy bureaucracy, gave them the edge in fast decision-making and seamless execution. The achievement was backed by strong global PR, a vast sales network, and a reliable distribution system.
On the commercial front, the company saw exceptional growth across European and Asian markets, including a successful entry into Spain. This reflects the strength of Atmosphere Core’s adaptable strategies tailored to different regions.
Sustainability remained a top priority. All resorts under Atmosphere Core are Green Globe Certified, with four holding ‘Gold Member’ status. Across its eight resorts, over 8,900 solar panels help cut down emissions. Meanwhile, coral restoration has seen notable progress with more than 290 coral frames planted, especially thriving at OBLU SELECT Sangeli, nurtured since 2019 by their in-house marine biologist.
Looking ahead to 2025, the company is aligning with emerging travel trends. The definition of luxury is shifting — guests today are seeking personalised and immersive experiences. Atmosphere Core’s wine program is a perfect example, bringing global vineyards to guests through sommelier-led tastings and masterclasses. Their newest partner, Bottega SpA, joins earlier collaborations like Bodegas Viñátigo and Guy Charbaut Champagne. These wine experiences also travel beyond the resorts with intimate in-market events for travel partners across major cities.
With the Maldives growing as a family destination, Atmosphere Core’s resorts are stepping up with award-winning kids' clubs, fun-filled activities, and curated Holiday Plans. At Ozen Life Madhoo, families can enjoy fine dining under the sea at M6m, an underwater restaurant, while Atmosphere Kanifushi continues to receive accolades for its family-friendly amenities.
2025 also marks exciting milestones in new territories. In India, Sadar Manzil Heritage by Atmosphere in Bhopal brings a piece of the past alive through its 19th-century architecture, vegetarian cuisine, and live music. Designed exclusively for couples, this boutique luxury stay is Atmosphere Core’s thoughtful entry into heritage hospitality.
In Europe, the brand’s first destination is Borgo Monchiero Heritage by Atmosphere in Piedmont, Italy — a restored monastery from 1773 that blends historical charm with local flavours and fine living. Both properties come under the new ‘Heritage by Atmosphere’ label, promising experiences that combine culture, history, and elegance.
Back in India, the momentum continues with upcoming launches like Ozen Mansion Kolkata, offering 235 plush rooms and event-ready spaces, and the scenic Stillwood Retreat – A Signature Atmosphere Stay in Coorg, along with Ozen Villas Jaipur.
Through every milestone and market shift, one thing remains constant — Atmosphere Core’s ability to stay agile and future-ready, ensuring they deliver unforgettable guest experiences across the globe.
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By Hariharan U
Published on October 22, 2025
Hilton has reached a major milestone in its luxury and lifestyle segment, now operating over 160 hotels across Asia Pacific. This growth reflects rising demand for unique, experience-driven stays, and the company plans to expand its portfolio by at least 50% in the coming years.
The expansion follows the recent launch of Motto by Hilton Hong Kong Soho, Hilton’s first lifestyle brand in the region. The hotel offers a connected experience with thoughtfully designed guest rooms, dynamic public areas, and locally inspired food and beverage offerings. Recent openings of Waldorf Astoria Osaka and Secan Hotel Qingdao, Curio Collection by Hilton, also highlight Hilton’s growing presence in the luxury and lifestyle segment.
“Asia Pacific continues to be an engine of growth for Hilton’s luxury and lifestyle brands. The appetite for distinctive, experience-led stays is stronger than ever, and Hilton is proud to lead the way in shaping the future of hospitality in this vibrant region,” said Alan Watts, President, Asia Pacific, Hilton.
Hilton’s upcoming openings over the next 12 months include Waldorf Astoria Shanghai Qiantan, Canopy by Hilton Shanghai Belfry Plaza, KROMO Bangkok, Curio Collection by Hilton, Kahavadi Chiang Rai, Curio Collection by Hilton, and Nivata Koh Samui, Tapestry Collection by Hilton. The first Waldorf Astoria in Indonesia will debut in Bali in 2027, while NoMad Singapore and Canopy by Hilton Makati in the Philippines are set for 2026.
“Hilton brands lead the industry in terms of rooms under construction in this region. In Asia Pacific, we are on track to double our presence of Waldorf Astoria, Conrad, and LXR Hotels & Resorts, debut NoMad and Signia by Hilton, and expand our lifestyle brands which are seeing surging interest from owners across the region,” said Clarence Tan, Senior Vice President, Development, Asia Pacific, Hilton.
Long-term plans include seven new Waldorf Astoria properties in Kuala Lumpur, Hanoi, Sydney, Xi’an, Tokyo, Delhi, and Bali. Conrad Hotels & Resorts will grow in Jaipur, Kuala Lumpur, Nagoya, Bangkok, and several Chinese cities. LXR Hotels & Resorts will debut in Bengaluru, Hiroshima, and Xi’an, while Signia by Hilton is set to launch in India. Curio Collection by Hilton will arrive in Bengaluru, Wuxi, and Langkawi, and Canopy by Hilton will open in Bangkok and Okinawa.
Hilton’s growth has been accelerated by acquiring a majority stake in Sydell Group to expand the NoMad brand and an exclusive partnership with Small Luxury Hotels of the World, giving Hilton guests access to independent luxury properties globally.
With this momentum, Hilton has added over 100 future luxury and lifestyle hotels to its global development pipeline in 2025 and expects to launch three new luxury and lifestyle hotels per week, adding approximately 150 hotels to its global portfolio.
London-based design studio Shed has revealed an all-new design concept for Jollibee, one of the fastest-growing restaurant brands from the Philippines. Tasked with redefining the brand’s global restaurant experience, Shed’s approach brings together interior design, graphics, and signage to tell Jollibee’s story in a contemporary and engaging way.
As Jollibee continues its ambitious expansion across Asia, Europe, the US, and the UK, the brand sought a modern design language to elevate its iconic identity. The refreshed concept debuted in five new Hong Kong restaurants, marking the beginning of Jollibee’s next chapter in international dining.
At the core of Shed’s creative direction is a simple but powerful idea, “Put a smile at the heart of everything.” This philosophy guided every element of the new design, combining joy and sophistication in a way that appeals to all generations while staying true to Jollibee’s Filipino roots.
The design draws from Jollibee’s cheerful personality while adding a refined visual edge. By balancing fun with modernity, Shed created a distinctive global identity that feels fresh yet familiar. The interiors showcase layered materials, bespoke furniture, and bold graphic motifs, while the brand’s beloved Bee and Chickenjoy mascots appear as reimagined design features that add charm and recognition.
“Our goal wasn't just about creating an instantly ownable piece of design, it was to craft a distinctly new Jollibee experience that encapsulated the joy and warmth the brand represents,” said Matt Smith, co-founder of Shed. “The challenge was to ensure this joy resonated universally, expressed consistently across all design and brand touchpoints.”
He added, “In competitive global markets, the detail matters. It was important to bring together subtle iconic elements with bold playful touches. The aim was balance, making each space distinctive yet quirky and sophisticated.”
Carl Tan, Chairman of Jollibee Foods China, shared, “Every detail was thoughtfully aligned with the original strategy, culminating in a true celebration of the Jollibee spirit. The result is an environment we are deeply proud of, one that radiates warmth, vibrancy, and a sense of joy.”
With its thoughtful blend of heritage and innovation, Shed’s new design sets the tone for Jollibee’s global future, a brand that continues to spread joy, one restaurant at a time.
Published on October 21, 2025
Acqualina Resort & Residences on the Beach, the Forbes Five-Star, AAA Five Diamond luxury resort in Sunny Isles Beach, has unveiled its newest accommodation: the One-Bedroom Oceanfront Villa Suite with Convertible Den. Designed by Isabel Tragash of STA Architectural Group, the suite offers a unique blend of residential comfort and Acqualina’s renowned service and amenities.
Located on the fifth floor of the resort, the 2,767-square-foot Villa Suite redefines the luxury hotel experience with its contemporary interiors, flexible layout, and expansive outdoor living spaces. The design embraces modern Mediterranean aesthetics, featuring curving silhouettes, muted color palettes, and dramatic uplighting, creating a sense of warmth and sophistication.
“The One-Bedroom Oceanfront Villa Suite represents a new chapter of luxury at Acqualina,” said Deborah Yager Fleming, CEO and Partner of Acqualina Resort & Residences. “Designed for both extended stays and intimate escapes, the Villa provides our guests with the feeling of a private residence while enjoying the impeccable service and amenities that have made Acqualina the most awarded beachfront resort in the United States.”
The suite features an open-concept layout with a gourmet kitchen equipped with Calacatta Oro marble countertops, Miele appliances, and a full backsplash. The kitchen flows seamlessly into the living and breakfast areas, adorned with custom-made furnishings, Italian-sourced pieces, and curated décor accents. Artistic touches include abstract artwork by Domenica Brockman, Innovations Pintuck wallpaper, and a Philip Jeffries Terra Tones accent wall, enhancing the suite’s elegant ambiance.
The primary bedroom is designed as a serene sanctuary, featuring a Pianca bed, Cattelan Italia nightstands, a curved upholstered sofa, and a dramatic crystal pendant light. The bathroom showcases Cosmos stone floors, onyx walls, expansive vanities, and premium fixtures by Dornbracht and Kohler.
A convertible den adds flexibility, transforming into a guest bedroom or private office with Italian-built millwork, a concealed queen-sized bed, and a dedicated bathroom.
One of the suite’s highlights is its two terraces, totaling nearly 900 square feet. The ocean-facing terrace, furnished with Harbour’s Victoria Collection, lush trees, and topiaries, offers an alfresco living experience, perfect for morning coffee, sunset cocktails, or sophisticated entertaining.
With its meticulous design, high-end international brands, and seamless indoor-outdoor flow, the One-Bedroom Oceanfront Villa Suite sets a new benchmark for luxury accommodations in South Florida, promising an unmatched residential-style retreat for guests seeking both elegance and comfort.
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