Agro-Rural Tourism on the Rise: Market Outlook and Trends

Agro-Rural Tourism on the Rise: Market Outlook and Trends

By Author

Published on July 25, 2023

Agro-rural tourism has experienced substantial growth in recent years, with its market size reaching around USD 91.6 billion in 2023, and a predicted CAGR of 5.8% from 2023 to 2033. By 2033, the overall market value is expected to reach USD 160.9 billion. This emerging trend in tourism offers city travellers the chance to escape urban life and immerse themselves in rural experiences, supporting the primary sector of a country and uplifting remote regions.

The agro-rural tourism market is bolstered by eco-tourism and sustainability efforts, attracting travellers to engage in agriculture, explore rural life, and connect with authentic experiences. The growing popularity of farm and ranch stays, especially among youths and millennials, has further contributed to the market's expansion.

Moreover, the rise of ecotourism, driven by environmental consciousness, has generated more demand for agro-tourism. The concept offers various benefits, including understanding local culture, heritage, and customs, providing a serene and peaceful experience in nature, and contributing to the improvement of rural livelihoods through income generation.

The positive attributes and values offered by agro-rural tourism have made it an attractive option for conscious travellers seeking sustainable and meaningful experiences. As the market continues to grow, agro-rural tourism holds the potential to become a significant segment within the broader tourism industry.


Booking.com Joins Forces with Stonewall National Monument Visitor Center, Amplifying LGBTQ+ Representation in Travel and History

Booking.com Joins Forces with Stonewall National Monument Visitor Center, Amplifying LGBTQ+ Representation in Travel and History

By Nishang Narayan

Published on June 17, 2024

Booking.com is enhancing its mission to make travel accessible for everyone by announcing a new partnership with the Stonewall National Monument Visitor Center. This collaboration aims to preserve and promote LGBTQ+ history and culture, reinforcing Booking.com's commitment to diversity and inclusion in the travel industry.

Arjan Dijk, CMO and Senior Vice President of Booking.com, expressed pride in being a Founding Partner of the Visitor Center, stating, "Booking.com is incredibly proud to be a Founding Partner of the Stonewall National Monument Visitor Center, making it easier for visitors to learn more about a significant piece of history for the LGBTQ+ civil rights movement, in one of the most popular travel destinations in the world."

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This partnership announcement coincides with Booking.com's release of new research emphasizing the importance of inclusivity in travel. Key insights include:

  • Over half (59%) of American LGBTQ+ travelers have faced discrimination while traveling.

  • 50% of American LGBTQ+ travelers feel more insecure and self-conscious due to their LGBTQ+ identity.

  • More than half (58%) of American LGBTQ+ travelers prefer destinations with established LGBTQ+ tourism, while 46% seek destinations where they can promote social awareness and acceptance.

  • 72% of American LGBTQ+ travelers acknowledge that increased inclusivity in the travel industry has made them feel more comfortable.

For more detailed insights, the research methodology, and global statistics, please visit the Booking.com global media room.

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About Booking.com

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's mission is to make it easier for everyone to experience the world. By leveraging technology to reduce travel friction, Booking.com connects millions of travelers with memorable experiences daily. Follow @bookingcom on social media or visit globalnews.booking.com for more information.


Holiday Inn Club Vacations Launches All-New, My Vacation Portal

Holiday Inn Club Vacations Launches All-New, My Vacation Portal

By Nishang Narayan

Published on June 17, 2024

Holiday Inn Club Vacations Incorporated, an international vacation ownership company, has launched My Vacation Portal, an innovative online platform designed specifically for Club Members and owners. This new portal offers a centralized, self-service tool for booking reservations, managing upcoming stays, accessing key membership details, making payments, and more.

"At Holiday Inn Club Vacations, customer obsession is one of our core growth strategies. We are passionate about providing great service and empowering guests to interact with our brand on their own terms," said JP Hurtado, Chief Information Officer at Holiday Inn Club Vacations Incorporated. "In crafting My Vacation Portal, our focus was on our owners and Club Members. We engaged them throughout the development process, regularly gathering their feedback, testing features, and incorporating their recommendations. The outcome is a user-friendly tool tailored to their needs today while staying aligned with the evolving preferences of future consumers."

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Key Features of My Vacation Portal:

  • Optimized Design: Seamless access on web browsers and mobile devices.

  • Multi-Location Search: Room photo galleries and the ability to book reservations.

  • Centralized Platform: Manage both membership and HOA, including making HOA/maintenance fee payments.

  • Self-Service Capabilities: Transfer Club Points to IHG One Rewards Points and extend Club Points.

  • Access to Details: View upcoming stays, current and future payments, partnership details (e.g., IHG One Rewards member number), current Club Points, exclusive offers, and more.

My Vacation Portal is part of several digital transformation investments made by Holiday Inn Club Vacations to enhance the experience for owners and Club Members. The platform will be continuously updated and enhanced to elevate user experience.

Holiday Inn Club Vacations Members and owners can now access My Vacation Portal by visiting myvacationportal.com and logging in with their credentials.

To see how My Vacation Portal appears to Club Members and owners, view the video here.

About Holiday Inn Club Vacations Incorporated

Encompassing resorts across the United States and the Mexican Caribbean, Holiday Inn Club Vacations Incorporated is a resort, real estate, and travel company with a mission to be the most loved brand in family travel by delivering easy-to-plan, memorable vacation experiences that strengthen families.

Based in Orlando, Florida, the company has been a leader in the vacation ownership industry since 1982, when Holiday Inn® founder Kemmons Wilson debuted the company's flagship property, Holiday Inn Club Vacations® at Orange Lake Resort, next to Orlando's Walt Disney World® Resort.

Today, the Holiday Inn Club Vacations resort portfolio spans across the United States and into the Mexican Caribbean, following the company's international expansion in May 2023. Throughout its history, the company has maintained the core family values true to its founding Wilson family, while aggressively pursuing growth, transforming its member engagement model, and building an industry-leading team passionate about the guest experience.


Top Summer Holiday Destinations for Indian Travelers Revealed by Agoda

Top Summer Holiday Destinations for Indian Travelers Revealed by Agoda

By Nithyakala Neelakandan

Published on June 17, 2024

As summer approaches, Indian travelers are eagerly planning their vacations, with a strong preference for international destinations. Digital travel platform Agoda has unveiled the most searched destinations for Indian tourists, highlighting a clear trend towards Southeast Asian locales. The top city destinations for the summer months of May and June include Bali, Singapore, Bangkok, Dubai, and Kuala Lumpur.

Popular Destinations:

Bali: Known for its serene beaches and rich cultural heritage, Bali remains a top choice for Indian travelers seeking both relaxation and adventure.

Singapore: This city-state attracts tourists with its modern urban environment, vibrant nightlife, and unique attractions like Gardens by the Bay.

Bangkok: Famous for its bustling street life and cultural landmarks, Bangkok continues to be a favorite among those looking for an exciting urban experience.

Dubai: Offering a mix of shopping, entertainment, and cultural experiences, Dubai appeals to tourists who enjoy luxury and adventure.

Kuala Lumpur: The capital of Malaysia is renowned for its iconic skyline, diverse culinary scene, and historical landmarks.

Regional Preferences:

Agoda's data indicates that Thailand, Indonesia, Singapore, and Malaysia are the most searched countries, with the United Arab Emirates also making the top five. This reflects Indian travelers' growing interest in diverse cultural experiences, vibrant cityscapes, and scenic beaches offered by these regions.

Krishna Rathi, Senior Country Director for the India Subcontinent and Maldives at Agoda, noted, “The allure of Southeast Asia continues to captivate Indian travelers as they seek out new experiences and leisure opportunities. The diversity of destinations like Bali, with its serene beaches and rich traditions, along with the urban excitement of cities like Singapore and Bangkok, serves a broad spectrum of travel preferences. Furthermore, the many searches for Dubai and Kuala Lumpur show an inclination towards combining shopping, entertainment, and cultural engagement.”

Regions that offer a blend of leisure, culture, and culinary delights rank high among Indian tourists. Agoda’s platform caters to this demand by providing a wide array of accommodations, flights, and activities, making it easier for travelers to plan and book their ideal summer vacation.

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