Ahura Restaurants Launches Flagship Brand ‘Mirch Masala’ in Canada and the USA

Ahura Restaurants Launches Flagship Brand ‘Mirch Masala’ in Canada and the USA

By Nishang Narayan

Published on July 16, 2024

Ahura Restaurants Pvt. Ltd., a renowned name in India's dining industry, is thrilled to announce the international expansion of its flagship brand, Mirch Masala. Established in 1992 by Rushad Ginwala and a dynamic team of hospitality professionals, Ahura has built a legacy with its four distinguished brands—Tomato's, Mirch Masala, Angithi, and CarryOn—operating 30 outlets mainly across Gujarat, Maharashtra, and Jharkhand.

In a strategic move to globalise its culinary offerings, Ahura is set to open two new Mirch Masala restaurants in Mississauga, Canada, and New Jersey, USA. This expansion underscores Ahura's commitment to bringing its unique and authentic Indian dining experience to international audiences.

It’s the perfect time to expand into North America, as the love for ethnic foods and flavours has grown exponentially, and India’s rising global position is driving increasing interest in its culture and cuisines. The Indian diaspora serves as ambassadors for its cuisine, helping to expand its reach to new customers. Given these market conditions, Mirch Masala is poised for success and rapid growth.\

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The recent signing of Memorandums of Understanding (MOUs) with franchise partners in Canada and the USA marks a significant milestone in Ahura's history. These strategic developments are in line with Ahura’s plans for the expansion of its brands PAN India and into global markets, promising to deliver the same high-quality dining experiences that have made them beloved brands.

Mirch Masala's journey began in Ahmedabad, where its innovative themes, captivating interiors, and diverse menu quickly attracted a loyal customer base. Over the past three decades, Mirch Masala has become synonymous with excellence in the food industry.

As Ahura Restaurants takes Mirch Masala onto the world stage, it remains dedicated to its legacy of culinary excellence and innovation, ensuring memorable dining experiences for patrons worldwide.


Soy Soi Brings ‘Embers of Grills’ to Chennai with Asian Charcoal-Grilled Specialties

Soy Soi Brings ‘Embers of Grills’ to Chennai with Asian Charcoal-Grilled Specialties

By Manu Vardhan Kannan

Published on July 20, 2026

Soy Soi, one of Chennai's leading destinations for Pan Asian cuisine, is celebrating the rich traditions of Asian charcoal grilling with its limited-time food promotion, 'Embers of Grills', available at its Kotturpuram outlet until July 19, 2026.

Inspired by the bustling satay stalls of Kuala Lumpur, Japan's robata grills, and the charcoal street food culture of Bangkok, Hanoi and Chengdu, the promotion brings together authentic open-fire cooking techniques from across Southeast and East Asia.

The specially curated menu highlights Soy Soi's signature grilled dishes alongside regional favourites, offering guests an opportunity to experience the bold, smoky flavours that have become synonymous with Asian charcoal grilling.

Among the featured dishes are Moo Ping with Spicy Peanut Sauce, featuring Thai-style marinated pork skewers; Ga Nuong – Grilled Chicken Leg, prepared with fragrant lemongrass and charcoal-grilled to perfection; Spiced Tofu Kin, made with Burmese spices and chilli paste; and Xinjiang Lamb Skewers, seasoned with cumin and served alongside a numbing Sichuan chilli sauce.

Drawing inspiration from the vibrant street food culture of Asia, Embers of Grills recreates the experience of live charcoal cooking in a restaurant setting through bold marinades, authentic flavours and a menu designed to cater to a variety of preferences.

With this special promotion, Soy Soi invites guests to savour the distinctive taste of charcoal-grilled cuisine and explore the diverse grilling traditions that continue to define some of Asia's most loved culinary destinations.

Event Details:

  • Venue: Soy Soi, Gandhi Mandapam Road, Chitra Nagar, Kotturpuram, Chennai – 600085

  • Dates: Till July 19, 2026

  • Timings: 12:00 PM – 3:30 PM and 6:30 PM – 10:30 PM


Maize & Malt Introduces Rose Jalebi Tres Leches in Bengaluru

Maize & Malt Introduces Rose Jalebi Tres Leches in Bengaluru

By Manu Vardhan Kannan

Published on July 20, 2026

Riding the wave of one of the internet's most popular dessert trends, Maize & Malt has introduced its latest creation, Rose Jalebi Tres Leches, offering a fresh take on the classic milk-soaked cake with flavours inspired by Indian sweets.

Tres Leches has become a favourite among dessert lovers worldwide, with creative variations appearing across cafés and restaurants. Adding its own signature touch, Maize & Malt has combined the richness of the classic dessert with the familiar flavours of crispy jalebi and fragrant rose.

The dessert features a soft and airy sponge cake soaked in three kinds of milk, topped with crunchy jalebi and finished with delicate rose notes. The combination brings together traditional Indian flavours and the creamy texture of Tres Leches, creating a dessert that is both nostalgic and contemporary.

Designed for those who enjoy discovering new food trends as well as lovers of Indian-inspired desserts, the Rose Jalebi Tres Leches adds a distinctive option to Bengaluru's growing dessert scene.

The dessert is now available at Maize & Malt, located at 3, 4th Cross Road, near Whitefield, Vigneshwar Nagar, Kaveri Nagar, Mahadevapura, Bengaluru, Karnataka 560048.


Haldiram’s Opens New Outlet in Prayagraj, Expands Uttar Pradesh Presence

Haldiram’s Opens New Outlet in Prayagraj, Expands Uttar Pradesh Presence

By Hariharan U

Published on July 19, 2026

Haldiram’s, one of India’s most recognised brands in sweets, snacks, and dining, has strengthened its presence in Uttar Pradesh with the opening of its latest outlet in Prayagraj.

Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, local dignitaries, and community members.

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The launch marks another step in Haldiram’s expansion strategy of entering emerging markets beyond major metropolitan cities while bringing its legacy of traditional Indian flavours closer to consumers across the country. The opening is also aligned with the brand’s “Acche Din Aa Rahe Hai!” campaign, highlighting its continued growth journey.

Known as one of India’s most culturally significant cities, Prayagraj holds a special place in the country’s spiritual and intellectual heritage. Home to the iconic Triveni Sangam, where the Ganga, Yamuna, and mythical Saraswati rivers meet, the city attracts millions of visitors during the Kumbh Mela and continues to be a major destination for travellers, pilgrims, and scholars.

Beyond its cultural importance, Prayagraj has emerged as an important educational, administrative, and commercial hub in Uttar Pradesh. With increasing infrastructure development and rising tourism, the city has witnessed growing demand for quality dining experiences.

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Recognising this evolving consumer landscape, Haldiram’s has introduced its new outlet to offer residents and visitors a trusted destination for traditional Indian cuisine combined with modern dining comfort.

Designed to cater to families, groups, and travellers, the outlet offers Haldiram’s extensive portfolio of Indian sweets, namkeens, regional favourites, chaats, complete meals, and contemporary beverages.

The expansion into Prayagraj reflects Haldiram’s broader vision of reaching new markets while preserving the traditions, flavours, and hospitality that have shaped the brand over decades.

With its growing footprint across India, Haldiram’s continues to focus on delivering authentic Indian culinary experiences while adapting to the changing preferences of today’s consumers.

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