Ahura Restaurants Launches Flagship Brand ‘Mirch Masala’ in Canada and the USA

Ahura Restaurants Launches Flagship Brand ‘Mirch Masala’ in Canada and the USA

By Nishang Narayan

Published on July 16, 2024

Ahura Restaurants Pvt. Ltd., a renowned name in India's dining industry, is thrilled to announce the international expansion of its flagship brand, Mirch Masala. Established in 1992 by Rushad Ginwala and a dynamic team of hospitality professionals, Ahura has built a legacy with its four distinguished brands—Tomato's, Mirch Masala, Angithi, and CarryOn—operating 30 outlets mainly across Gujarat, Maharashtra, and Jharkhand.

In a strategic move to globalise its culinary offerings, Ahura is set to open two new Mirch Masala restaurants in Mississauga, Canada, and New Jersey, USA. This expansion underscores Ahura's commitment to bringing its unique and authentic Indian dining experience to international audiences.

It’s the perfect time to expand into North America, as the love for ethnic foods and flavours has grown exponentially, and India’s rising global position is driving increasing interest in its culture and cuisines. The Indian diaspora serves as ambassadors for its cuisine, helping to expand its reach to new customers. Given these market conditions, Mirch Masala is poised for success and rapid growth.\

image

The recent signing of Memorandums of Understanding (MOUs) with franchise partners in Canada and the USA marks a significant milestone in Ahura's history. These strategic developments are in line with Ahura’s plans for the expansion of its brands PAN India and into global markets, promising to deliver the same high-quality dining experiences that have made them beloved brands.

Mirch Masala's journey began in Ahmedabad, where its innovative themes, captivating interiors, and diverse menu quickly attracted a loyal customer base. Over the past three decades, Mirch Masala has become synonymous with excellence in the food industry.

As Ahura Restaurants takes Mirch Masala onto the world stage, it remains dedicated to its legacy of culinary excellence and innovation, ensuring memorable dining experiences for patrons worldwide.


Sheraton Grand Bangalore Showcases Flavours of Kongunadu at High Ultra Lounge

Sheraton Grand Bangalore Showcases Flavours of Kongunadu at High Ultra Lounge

By Hariharan U

Published on April 10, 2026

Sheraton Grand Bangalore Hotel at Brigade Gateway brings the bold and rustic flavours of western Tamil Nadu to the city with its latest culinary showcase, Flavours of Kongunadu, hosted at High Ultra Lounge.

Celebrating the rich culinary heritage of Kongunadu, the experience highlights a cuisine known for its robust spices, earthy ingredients, and deeply rooted agrarian traditions. The showcase offers guests an opportunity to explore flavours that are both hearty and intensely satisfying.

Curated by Chef Gopinath, the menu brings together a thoughtful mix of vegetarian and non-vegetarian delicacies. Highlights include Kongu Mushroom Milagu Fry and Karuveppilai Baby Potato Roast, alongside signature dishes such as Mutton Kola Urundai and Pallipalayam Chicken Fry, each reflecting the authentic taste and character of the region.

Complementing the food is a curated selection of gin-based cocktails designed to enhance the flavour profile of the cuisine. Creations such as Pepper Leaf Gin Smash, Curry Leaf Gin Fizz, Spiced Tamarind Gin Sour, and Smoked Botanical Gin Tonic add a contemporary edge to the traditional spread.

Set on the 31st floor, High Ultra Lounge offers sweeping views of the Bengaluru skyline, pairing the culinary journey with a vibrant, high-energy ambience that transitions seamlessly from sunset to late evening.

With its blend of regional authenticity and elevated dining, Flavours of Kongunadu presents a unique opportunity for guests to experience the essence of Tamil Nadu’s western region in a contemporary rooftop setting.


Brigade Hospitality Relaunches The Baking Company with a Fresh, Urban Concept

Brigade Hospitality Relaunches The Baking Company with a Fresh, Urban Concept

By Hariharan U

Published on April 10, 2026

In a strategic move to align with evolving urban consumer preferences, Brigade Hospitality has relaunched its flagship bakery brand, The Baking Company (TBC), introducing a refreshed concept focused on quality, convenience, and contemporary design.

Currently operating at prominent locations including the World Trade Center and The Woodrose, the brand continues to position itself within high-end commercial and lifestyle spaces. Strengthening its presence, a third outlet is set to open later this month at Brigade Tech Gardens, with three additional outlets planned across Bengaluru within the year.

The relaunch reflects a conscious effort to reimagine the brand for today’s fast-paced, quality-conscious consumers. With a strong emphasis on freshness and accessibility, The Baking Company aims to seamlessly integrate into everyday urban routines while maintaining a premium positioning.

The Baking Company holds a special place in our portfolio, and this relaunch reflects our effort to reimagine the brand for today’s fast-paced, quality-conscious consumer. With a strong focus on freshness, convenience, and design, we aim to create a bakery experience that fits seamlessly into everyday urban life,” said Gurmeet Singh.

The menu has been curated to cater to diverse tastes, offering a wide range of bite-sized savouries, desserts, and beverages. Guests can expect an assortment of sandwiches, sliders, doughnuts, macarons, tartlets, and gourmet cakes. In line with changing consumer preferences, the brand is also expanding its focus on healthier options, incorporating fresh ingredients and select superfoods.

Operationally, the brand leverages a central kitchen model supported by a hub-and-spoke distribution system, ensuring consistency in quality, food safety, and efficiency across all outlets. This structured approach positions The Baking Company for scalable growth while maintaining product integrity.

With this relaunch, Brigade Hospitality blends the familiarity of a well-loved brand with a modern, forward-looking vision. As the brand expands its footprint, it aims to establish itself as a preferred urban bakery destination for India’s evolving consumer base.


Tipsy Tiger Garden Bar Hosts Korean Food Festival in Mumbai

Tipsy Tiger Garden Bar Hosts Korean Food Festival in Mumbai

By Manu Vardhan Kannan

Published on April 10, 2026

Tipsy Tiger Garden Bar in Mumbai is currently hosting a Korean Food Festival, bringing the vibrant and bold flavours of Korean cuisine to the spotlight. The limited-time menu celebrates comfort food with a modern twist, inspired by the growing popularity of Korean dishes around the world.

As part of the festival, the restaurant has introduced two special additions that stand out for their flavour and presentation. The Big Bowl Ramen is a highlight, created as an oversized and filling dish for those who enjoy generous portions. Known as one of the biggest ramen bowls in Mumbai, it offers a hearty and shareable experience that adds a fun element to dining.

For those looking for something more indulgent, the Cheese Baked Ramen offers a rich and satisfying option. This oven-baked dish comes layered with gooey cheese and bold flavours, delivering a comforting and decadent experience. With only 10 portions prepared each day, it also adds a sense of exclusivity to the menu.

To go along with the food, the bar features eight beers on tap, including a seasonal mango cider that brings a fresh and fruity balance to the rich dishes. The combination of bold flavours and refreshing drinks adds to the overall appeal of the festival.

With its focus on flavour, portion size, and limited-time offerings, the Korean Food Festival at Tipsy Tiger Garden Bar creates a dining experience that is both enjoyable and memorable.

  • Address: Hotel peninsula redpine, Andheri - Kurla Rd, Bori Colony, Marol, Andheri East, Mumbai, Maharashtra 400059.
  • Timings: 4pm to 1am.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.