Ahura Restaurants Launches Flagship Brand ‘Mirch Masala’ in Canada and the USA

Ahura Restaurants Launches Flagship Brand ‘Mirch Masala’ in Canada and the USA

By Nishang Narayan

Published on July 16, 2024

Ahura Restaurants Pvt. Ltd., a renowned name in India's dining industry, is thrilled to announce the international expansion of its flagship brand, Mirch Masala. Established in 1992 by Rushad Ginwala and a dynamic team of hospitality professionals, Ahura has built a legacy with its four distinguished brands—Tomato's, Mirch Masala, Angithi, and CarryOn—operating 30 outlets mainly across Gujarat, Maharashtra, and Jharkhand.

In a strategic move to globalise its culinary offerings, Ahura is set to open two new Mirch Masala restaurants in Mississauga, Canada, and New Jersey, USA. This expansion underscores Ahura's commitment to bringing its unique and authentic Indian dining experience to international audiences.

It’s the perfect time to expand into North America, as the love for ethnic foods and flavours has grown exponentially, and India’s rising global position is driving increasing interest in its culture and cuisines. The Indian diaspora serves as ambassadors for its cuisine, helping to expand its reach to new customers. Given these market conditions, Mirch Masala is poised for success and rapid growth.\

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The recent signing of Memorandums of Understanding (MOUs) with franchise partners in Canada and the USA marks a significant milestone in Ahura's history. These strategic developments are in line with Ahura’s plans for the expansion of its brands PAN India and into global markets, promising to deliver the same high-quality dining experiences that have made them beloved brands.

Mirch Masala's journey began in Ahmedabad, where its innovative themes, captivating interiors, and diverse menu quickly attracted a loyal customer base. Over the past three decades, Mirch Masala has become synonymous with excellence in the food industry.

As Ahura Restaurants takes Mirch Masala onto the world stage, it remains dedicated to its legacy of culinary excellence and innovation, ensuring memorable dining experiences for patrons worldwide.


SOCIAL Oktobeerfest 2025: Bigger Buckets, Bolder Bites, and Brew Bingo Fun!

SOCIAL Oktobeerfest 2025: Bigger Buckets, Bolder Bites, and Brew Bingo Fun!

By Manu Vardhan Kannan

Published on October 1, 2025

SOCIAL, India’s favorite neighborhood café-bar, is back with its much-awaited Oktobeerfest 2025, running from 6th to 19th October. This year’s edition promises bigger buckets, bolder bites, and playful new experiences designed to bring people together over food, beer, and festive cheer.

Buckets, Platters & Pairings

Beer takes the spotlight with bucket deals offering up to 20% savings on 3, 6, and 9 pints, perfect for sharing with friends. Making a comeback is SOCIAL’s popular Sausage Platter, the perfect companion to chilled brews. Guests can also indulge in exclusive bucket-and-platter pairings crafted to spark camaraderie and turn group hangouts into memorable beer-filled feasts.

SOCIAL’s Brew Bingo

Adding a quirky SOCIAL twist, each table will feature Brew Bingo, a beer-inspired challenge card with fun prompts like “chugged a pint in one go,” “spilled beer on yourself and kept drinking,” or “paired beer with dessert.” Guests can tick off their challenges as they go, creating laughter-filled moments to remember.

Festive Vibes All Around

All SOCIAL outlets nationwide will transform with buntings, quirky décor, and festive energy. True to SOCIAL’s spirit of being a second home for communities, the festival combines good beer, hearty food, and togetherness.

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd, shared, “Oktobeerfest at SOCIAL has become a custom our communities look forward to every year. It’s our way of raising a toast to togetherness with buckets to share, a hearty platter to dig into, and playful experiences that bring people closer. Every year, we add a new SOCIAL twist to the global Oktobeerfest tradition, making it uniquely ours and something our guests can truly call their own.”

With bigger buckets, flavorful pairings, and engaging activities, Oktobeerfest 2025 is set to turn October into a month-long celebration of flavor, fun, and friendship, reaffirming SOCIAL’s place as the go-to neighborhood destination for unforgettable gatherings.


Santé Spa Cuisine Opens Third Pune Outlet at Law College Road

Santé Spa Cuisine Opens Third Pune Outlet at Law College Road

By Hariharan U

Published on October 1, 2025

Santé Spa Cuisine, the award-winning health and wellness dining brand, has strengthened its presence in Pune with the opening of its third outlet at Law College Road. Known for its commitment to fresh, preservative-free, and plant-based cooking, the brand continues to champion mindful dining with dishes that balance taste, nutrition, and sustainability.

The new outlet, set in the backyard of a century-old home surrounded by greenery, features both indoor and outdoor seating for up to 120 guests. With cane, bamboo, copper, and recycled accents, the space reflects Santé’s eco-conscious philosophy while encouraging guests to relax and connect with nature.

Santé’s menu remains true to its wellness-driven ethos. Guests can choose from vegetarian, vegan, Jain, and gluten-free options including millet bowls packed with superfoods, Levantine-inspired protein-rich dishes, gluten-free multigrain pizzas, high-fibre casseroles, and indulgent yet healthy desserts made with jaggery, date sugar, and erythritol. Cold-pressed juices, detox beverages, and carefully paired wines and sangrias complement the food experience.

Founder Sonal Barmecha shared her vision at the launch, “Our aim is to provide a space where people can sit peacefully and nourish both body and mind. With the Law College Road outlet, we are creating more than a dining space, we are building a community that values health, sustainability, and mindful living.”

She added, “The vibrant greenery and open spaces beautifully complement our ethos of simplicity and nourishment. We hope this space inspires people to adopt healthier lifestyles and to enjoy life’s simple pleasures, while also caring for the planet.”

With outlets already at Koregaon Park and Baner in Pune, along with three locations in Mumbai, Santé Spa Cuisine is rapidly expanding its reach in the health food space. Soon to be available on Swiggy and Zomato, the brand is making nutritious and sustainable dining more accessible to urban diners.

Santé’s seasonal menus, like the current Monsoon Menu featuring Himalayan Thukpa soup with momos, keep the experience fresh, relevant, and comforting.

About Santé Spa Cuisine

Founded by Sonal Barmecha and led by Chef Shailendra Kekade, Santé Spa Cuisine has been redefining India’s health dining landscape for over a decade. With a philosophy of ‘less-is-more,’ the brand focuses on plant-based, preservative-free meals rooted in sustainability. Its outlets across Pune, Mumbai, Bangalore, Chennai, and Ahmedabad reflect a vision of mindful eating that nurtures both the body and the environment.


The Den Bengaluru Launches Kebabs & Biryanis Fridays

The Den Bengaluru Launches Kebabs & Biryanis Fridays

By Hariharan U

Published on October 1, 2025

 The Den, Bengaluru, a 5-star luxury property known for its innovative dining experiences, has launched “Kebabs & Biryanis Fridays”, a weekend culinary festival celebrating the best of India’s flavours.

Every Friday evening from 7:00 PM to 11:00 PM, The Den transforms into a gourmet destination where succulent kebabs inspired by cities across India meet five distinct variations of biryanis, prepared with traditional methods and authentic spices. Guests can also opt for an unlimited beverage package to complement the lavish buffet.

This experience goes beyond dining—designed to bring people together, it encourages families and friends to enjoy food, flavours, and celebrations under one roof. The restaurant’s elegant setting and warm ambience enhance the festive vibe, making it a perfect start to the weekend.

Details:

  • What: Kebabs & Biryanis

  • When: Every Friday

  • Where: The Creek at The Den, Bengaluru

  • Time: 7:00 PM – 11:00 PM

With “Kebabs & Biryanis Fridays,” The Den Bengaluru promises a feast that blends tradition, indulgence, and togetherness, a true celebration of India’s rich culinary heritage.

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