Beyond Reveals Key Trends in Travel Preferences and AI Adopt

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AI and Consumer Preferences Shape the Future of Travel: Beyond's Latest Insights

By Nishang Narayan

Published on August 20, 2024

In its latest consumer travel survey, Beyond, a leader in revenue management for short-term rentals, has unveiled critical insights into evolving traveler preferences. The study reveals a clear shift towards personalized amenities, eco-friendly options, and innovative use of AI in travel planning.

Julie Brinkman, CEO of Beyond, commented, “One thing remains true in our post-pandemic world: people want to travel - and now more than ever, travelers want to curate their trips to create unforgettable stays. Our insights provide a roadmap for hospitality businesses to enhance their revenue management, distribution, and marketing strategies, aligning with modern traveler demands.”

Key Findings from the Survey Include:

AI Adoption Gaining Ground: While 56.1% of respondents are hesitant about using AI for trip planning, 43.9% are open to it, signaling a gradual acceptance of AI in the travel industry.
Emerging Eco-Trends: Younger travelers, especially those aged 18-24, are increasingly interested in intimate, eco-friendly travel experiences, with 48.1% favoring smaller, more sustainable trips.
Booking and Trust: Transparency remains crucial, with 50.3% of respondents likely to lose trust in vacation rentals if misled by property listings. Privacy concerns persist, as 24.9% of guests have searched for hidden cameras in short-term rentals.
Personal Preferences and Amenities: A shift in travel dynamics is evident, with 63.8% of respondents preferring separate bedrooms when traveling with partners. Additionally, 53.2% of travelers expect poolside cocktails to enjoy summer vacations, underscoring the importance of tailored amenities.

Beyond’s Search-Powered Pricing solution, used in over 40 global markets, leverages real-time consumer search data to optimize pricing and distribution channels. This is particularly valuable in the current economic climate, where shorter booking windows and unpredictable revenue streams challenge travel companies.

About Beyond

Beyond, founded in 2013 and headquartered in San Francisco, has revolutionized revenue management for the short-term rental market. The company's advanced global data analysis supports thousands of users in optimizing pricing and maximizing revenue. For more information on how Beyond can transform your hospitality business, visit beyondpricing.com.

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Etihad and Vietnam Airlines Announce New Codeshare and Loyalty Partnership

By Manu Vardhan Kannan

Published on November 23, 2025

Etihad Airways and Vietnam Airlines have taken their partnership forward with the launch of a new codeshare agreement. This move builds on Etihad’s recently introduced Abu Dhabi–Hanoi service, creating smoother travel options between the UAE and Vietnam.

With this partnership, Etihad guests can now book onward journeys to major domestic destinations in Vietnam as well as popular cities across Asia, all on a single ticket. Travellers also benefit from one check-in and automatic baggage transfer, making Abu Dhabi an easy connection point to the Middle East, Europe, and Africa.

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: "This partnership with Vietnam Airlines delivers significant value to our guests by unlocking access to some of Asia's most dynamic and popular destinations. Our new Abu Dhabi-Hanoi service has been warmly received, and this codeshare agreement transforms it into a gateway to Vietnam's most exciting cities. Combined with our frequent flyer partnership, which enables loyalty members of both airlines to earn and redeem miles across our combined global networks, this collaboration underscores our commitment to providing our guests with greater flexibility, broader reach, and superior travel experiences."

From Vietnam Airlines’ perspective, this collaboration builds on the Memorandum of Understanding signed earlier. Nguyen Quang Trung, Director of Corporate Planning and Development, Vietnam Airlines, said: “Vietnam Airlines is pleased to advance our partnership with Etihad Airways through this new codeshare agreement, following the Memorandum of Understanding signed in 2024. The collaboration offers seamless access to Etihad’s network across the Middle East, Europe, and Africa, while allowing more travellers to experience Vietnam Airlines’ signature warmth and hospitality. Together with our expanded frequent-flyer partnership, this agreement enhances convenience, broadens destination choices, and strengthens tourism and economic ties between Vietnam and the UAE.”

The rollout of the codeshare will take place in phases. As it expands, passengers of Vietnam Airlines will gain access to six destinations beyond Abu Dhabi, Athens, Addis Ababa, Bahrain, Muscat, Cairo, and Istanbul, opening up a wider network across the Middle East, Europe, and Africa through Etihad’s strong connectivity.

Etihad and Vietnam Airlines already have a frequent flyer partnership in place. Launched in July 2025, it allows Etihad Guest and Lotus Miles members to earn and redeem miles across both airlines’ networks. This loyalty integration adds more value to the newly announced codeshare, giving travellers broader options and smoother travel experiences.