AI: The Future Driver of Travel & Tourism, Reports WTTC

AI: The Future Driver of Travel & Tourism, Reports WTTC

By Nishang Narayan

Published on April 24, 2024

The World Travel & Tourism Council (WTTC) has unveiled two critical reports in partnership with Microsoft, spotlighting the transformative effects of Artificial Intelligence (AI) in the travel and tourism industry. These reports, titled "Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance" and "Artificial Intelligence (AI): Global Strategies, Policies & Regulations," were launched during WTTC's participation at the UN General Assembly in New York, highlighting the organization's commitment to fostering a safe and ethical digital future.

The "Responsible Artificial Intelligence (AI)" report explores the potential risks of AI and proposes frameworks for transparency, accountability, and fairness. It addresses critical issues such as bias, discrimination, and the need for human oversight, enabling organizations to utilize AI technology responsibly.

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The final installment, "Artificial Intelligence (AI): Global Strategies, Policies & Regulations," provides a comprehensive overview of the AI landscape across various nations and international bodies. This report details how governments and organizations are crafting policies to promote AI innovation responsibly.

Julia Simpson, President & CEO of WTTC, emphasized AI's role as a strategic tool for enhancing customer experiences and driving sustainability within the industry. She highlighted successful AI applications, such as Iberostar's use of AI for food waste management, which significantly cut costs and reduced waste.

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Julie Shainock, Microsoft's Managing Director for the Travel, Transport, & Logistics Industry, also commented on AI's increasing adoption across the travel sector, enhancing customer and employee experiences and improving operational efficiencies.

The reports from WTTC stress the critical need for the Travel & Tourism sector to prioritize AI integration, urging investment in AI skills and collaboration between human and AI systems. Despite AI's growing influence, challenges like shortages in AI-skilled workers persist, underlining the need for proactive educational and training programs to facilitate AI adoption.

As AI reshapes global industries, WTTC continues to advocate for its safe, ethical, and inclusive use, ensuring that AI serves as a beneficial force in Travel & Tourism's future.


PRISM Offers Full Refunds for Guests Affected by Flight Disruptions

PRISM Offers Full Refunds for Guests Affected by Flight Disruptions

By Hariharan U

Published on December 10, 2025

PRISM, the parent company of OYO, has announced a full refund policy for guests who could not check into their hotels between December 5 and 15, 2025 due to the widespread flight disruptions across India. With more than 1,400 flights cancelled over the weekend and multiple delays crossing four hours, thousands of travel plans were affected at the peak of the wedding and holiday season.

Under this policy, guests who booked through the OYO or CheckIn apps will receive automatic refunds once they submit valid proof of cancellation or delay. PRISM is also coordinating closely with its hotel partners to ensure the process is smooth and does not burden small and mid-sized properties that depend heavily on seasonal business.

Sharing more details, Varun Jain, Chief Operating Officer, PRISM Asia, said, “Our early estimates indicate that significant bookings across our hotel network may be affected by the ongoing flight disruptions. Coinciding with the peak wedding and holiday season, both leisure and business travel plans are being impacted. Our decision to offer full refunds is guided by empathy and a sense of responsibility to ensure our guests are not financially burdened by circumstances entirely beyond their control.”

PRISM today operates 13,000+ hotels under brands such as Townhouse, Sunday and Palette across India. To support the increased volume of queries, the group has also expanded its customer service team to help guests with refund requests and clarity on documentation. The company will continue to monitor the situation and extend the refund window if required.

Guests can access detailed policy information or raise requests through the CheckIn policy page or contact the dedicated support helpline.


Thomas Cook India and SOTC Reveal 7 Christmas Getaways Across India

Thomas Cook India and SOTC Reveal 7 Christmas Getaways Across India

By Manu Vardhan Kannan

Published on December 8, 2025

Christmas in India brings together beaches, hills, colonial heritage, and cultural celebrations, creating a festive atmosphere that feels unique to every region. Showcasing this diversity, Thomas Cook India and SOTC Travel have highlighted seven destinations that capture the country’s holiday spirit and inspire travellers to plan memorable year-end trips.

Goa remains one of India’s most popular festive escapes, glowing with lights, carols, and its signature Christmas flavours. Churches such as the Basilica of Bom Jesus and Our Lady of the Immaculate Conception host soulful midnight masses that attract visitors from across the country. Travellers can explore lively Christmas markets, enjoy beachfront music sessions, or savour traditional Goan feasts.

In Kerala, Christmas blends coastal charm with serene celebrations. Cities such as Kochi, Kottayam, and Thiruvananthapuram come alive with star lanterns, nativity displays, and warm community gatherings. A backwater cruise on Christmas Eve, a Kathakali show in Kochi, and the beautifully lit streets of Fort Kochi offer a relaxed yet festive holiday experience.

Puducherry brings together French elegance and coastal simplicity for a peaceful Christmas getaway. White Town turns into a picture-perfect festive setting lined with cafés, heritage buildings, and soft illumination. Visitors can attend midnight mass at the Basilica of the Sacred Heart of Jesus, enjoy French-Indian festive menus, or spend quiet evenings by the sea.

For travellers seeking a hill destination, Meghalaya offers a vibrant yet serene celebration. Shillong shines with decorated churches, choir performances, and lively music nights that reflect the state’s strong musical culture. Christmas fairs, colourful lights at Police Bazaar, and outings to Umiam Lake make it an inviting winter retreat.

A culturally rich experience awaits visitors in Nagaland, where community feasts, gospel performances, and beautifully decorated churches define the celebrations. Kohima and Dimapur showcase the state’s strong sense of togetherness, while travellers visiting in early December can also experience the energy of the Hornbill Festival.

Kolkata brings timeless charm to Christmas with its Anglo-Indian traditions and festive street scenes. Park Street turns into a hub of lights, music, and food, drawing crowds throughout the season. Midnight mass at St. Paul’s Cathedral, treats from heritage bakeries, and the warm celebrations of Bow Barracks add to the nostalgic experience.

Those dreaming of a winter escape can head to Shimla, where pine trees, colonial architecture, and the possibility of snow create a classic Christmas mood. The Ridge and Mall Road glow with decorations, while Christ Church offers a peaceful setting for Christmas services. Visitors can enjoy scenic walks, warm cafés, and short trips to Kufri for snow-filled adventures.

Thomas Cook India and SOTC Travel’s curated selection offers travellers a chance to choose a Christmas holiday that suits their festive mood, be it relaxed, cultural, adventurous, or nostalgic.


Indian Railways Add 116 Extra Coaches Across 37 Trains as IndiGo Cancellations Spike

Indian Railways Add 116 Extra Coaches Across 37 Trains as IndiGo Cancellations Spike

By Manu Vardhan Kannan

Published on December 6, 2025

Indian Railways has increased capacity across its network by adding 116 extra coaches to 37 trains, stepping in to manage the sudden surge in travel demand caused by widespread IndiGo flight cancellations. The move aims to ensure smoother travel and better seat availability for passengers facing long waits and heavy crowds at several airports.

These additional coaches have been deployed across 114 augmented trips nationwide. Southern Railway carried out the largest expansion, strengthening 18 trains with extra Sleeper and Chair Car coaches on routes that have seen a sharp jump in demand.

Northern Railway added 3AC and Chair Car coaches to eight trains, improving availability along the busy northern corridors. Western Railway expanded four high-demand trains with 3AC and 2AC coaches, supporting heavy passenger movement between western regions and the national capital.

East Central Railway increased capacity on the Rajendra Nagar–New Delhi service (12309) by adding 2AC coaches over multiple trips, offering relief to travellers on the busy Bihar–Delhi route. East Coast Railway also added 2AC coaches on Bhubaneswar–New Delhi trains (20817/20811/20823), improving links between Odisha and Delhi.

Eastern Railway strengthened three key services by attaching Sleeper Class coaches over several trips to meet rising inter-state travel needs in the eastern region. Northeast Frontier Railway expanded two important trains with Sleeper and 3AC coaches over multiple trips, ensuring consistent connectivity for passengers in the Northeast.

With airports seeing long queues and delayed flights, Indian Railways has stepped in to ease passenger movement. The additional coaches are expected to improve the overall travel experience and help travellers reach their destinations on time during this high-demand period.

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