Air India SATS Airport Services Private Limited (AISATS), a joint venture between Air India Limited and Singapore-based SATS Ltd., has unveiled its new brand identity and logo, marking a new phase in India’s aviation transformation. The refreshed identity reflects AISATS’s growth into a dynamic and technology-driven aviation services provider, underscoring its focus on innovation, collaboration, and sustainability.

The redesigned logo embodies the company’s core values of partnership and progress, representing infinite possibilities in creating a seamless, efficient, and sustainable air services ecosystem. Through this rebranding, AISATS reinforces its role as a key player in advancing India’s ground handling and air cargo infrastructure, aiming to set new global benchmarks in operational excellence.

Ramanathan Rajamani, CEO, AISATS, said, “This new identity marks an exciting milestone in AISATS’s growth journey as we continue to build a more connected and progressive aviation ecosystem in India. Our refreshed logo reflects the spirit of collaboration and innovation that drives us, combining technological advancement with a human touch. Together with our partners and stakeholders, we aim to set new standards in operational excellence, efficiency, and customer experience.”

The new logo’s vibrant tones represent excellence, confidence, and passion, values that have long defined AISATS’s service ethos across airports in India. The refreshed identity captures the company’s commitment to partnership-led progress by combining global expertise with local innovation.

The rebranding coincides with a period of rapid growth in India’s aviation sector, supported by initiatives such as PM Gati Shakti, UDAN, and the National Logistics Policy. AISATS continues to expand its operational footprint with projects like the AISATS BLR Logistics Park and the upcoming Multi-Modal Cargo Hub at Noida International Airport, both aimed at enhancing multimodal connectivity and air cargo efficiency.

As India’s aviation industry scales new heights, AISATS’s renewed identity marks its forward-looking approach to sustainable growth and customer-centric excellence. This milestone positions the company as a catalyst in shaping the next phase of India’s aviation transformation, one defined by technology, innovation, and collaboration.