Air India's Brand Evolution: Introducing a New Global Identity

Air India's Brand Evolution: Introducing a New Global Identity

By Author

Published on December 22, 2023

Air India is ushering in a new era with the launch of its refreshed global brand identity, marking a significant step in its journey towards becoming a modern, world-class airline. The rollout, which began with a complete transition to the new brand identity across digital platforms, is now extending to major airports, starting with Delhi and Mumbai.

The new brand identity, introduced in August 2023, is centered around the 'Vista' logo, symbolizing limitless possibilities and progressiveness. The design features a vibrant color palette of Air India red, aubergine, rose gold, and gold accents, along with custom iconography and the unique Air India Sans font. This modern, bold look encapsulates the airline's commitment to offering a seamless and world-class travel experience.

The transformation includes a redesigned website and mobile app, offering a more intuitive and seamless online experience. Developed by teams in Kochi and Silicon Valley, these platforms boast enhanced performance, streamlined booking processes, and features aligned with the new brand identity.

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Air India's social media platforms have also been updated to reflect the new branding, providing an engaging and interactive space for passengers. The rebranding effort extends to various airport touchpoints, including check-in counters, boarding gates, lounges, and redesigned boarding cards.

Campbell Wilson, CEO & Managing Director of Air India, emphasized that the update is more than just a visual change; it's a promise of a transforming travel experience infused with modernity and traditional Indian warmth and hospitality.

The airline's new livery will debut on the Airbus A350 fleet, with plans to adopt it across other incoming aircraft. This rebranding aligns with the induction of the Airbus A350 fleet and the upcoming refurbishment of cabin products.

"This transformation is on a grand scale, and we appreciate our guests' support as we modernize Air India to be the world-class airline India deserves," Wilson added.

The rebranding coincides with Air India's significant aircraft orders and plans for a fleet expansion, including the introduction of the Airbus A350. The airline is also investing in refurbishing its widebody aircraft, introducing new uniforms for cabin and cockpit crews, and planning further upgrades for ground staff, engineers, and security personnel.


Ruckus Networks Introduces AI-Driven Platform for Enhanced Hospitality Services

Ruckus Networks Introduces AI-Driven Platform for Enhanced Hospitality Services

By Nishang Narayan

Published on April 21, 2024

At the recent International Hotel Technology Forum in Barcelona, Steven Johnson, Senior Director for EMEA at Ruckus Networks, introduced a groundbreaking AI-driven platform tailored for the hospitality industry. This new suite, a specialized adaptation of the Ruckus One platform, promises to revolutionize guest experiences by integrating advanced technologies such as AI, Wi-Fi 7, and the Internet of Things (IoT).

The newly launched platform aims to significantly enhance operational efficiency and customer service by allowing hotels to offer personalized guest interactions. Through this technology, hotels can integrate their own applications to cater to individual guest preferences, potentially increasing guest loyalty. For instance, the platform enables the use of digital room keys, customization of guest preferences, and streamlined requests for services directly from the guest's room.

"This launch represents not just an innovation but a transformation in how we approach hospitality management," said Johnson. "Our goal is to provide a platform that not only enhances guest satisfaction but also optimizes hotel operations through intelligent technology."

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Key features of the Ruckus Networks hospitality suite include:

Personalization Capabilities: Enabling hotels to tailor services to individual guest needs through a customizable network.

Ruckus AI: Embedded AI technology assists in managing technology infrastructure efficiently, providing predictive analytics to prevent issues before they arise and offering actionable insights.

Advanced Connectivity: Incorporating Wi-Fi 7 for faster, more reliable internet access that meets the expectations of tech-savvy travelers.

IoT Integration: Facilitating a smarter, interconnected environment that enhances guest experiences and operational efficiency.

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The impact of Ruckus AI has already been felt at the Royal Garden Hotel, where IT Systems Manager Miguel Fonseca reports a 90% reduction in customer complaints related to Wi-Fi, citing significant improvements in guest satisfaction regarding connectivity.

As Ruckus Networks continues to roll out this innovative suite, the hospitality industry looks forward to harnessing the power of AI, Wi-Fi 7, and IoT to deliver exceptional services that meet the evolving demands of modern travelers.


Wow! Momo Raises $9 Million in Latest Series D Funding Round

Wow! Momo Raises $9 Million in Latest Series D Funding Round

By Nishang Narayan

Published on April 21, 2024

Indian fast-food chain Wow! Momo has announced a significant boost in its financing with a $9 million injection in an expanded Series D funding round from Z3 Partners. This recent funding brings the total raised in this round to $51 million, which includes $34 million in primary funding and $27 million in secondary funding.

Earlier participants in this round included the Indian Angel Network and Lighthouse Funds, which contributed through a secondary acquisition. The initial phase of the Series D funding in January secured $42 million, led by Khazanah Nasional Berhad, which significantly contributed to the company's current valuation of over $300 million, as reported by TheKredible.

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The Kolkata-based company, founded by Sagar Daryani and Binod Homagai, operates under the Wow! Momo Foods umbrella, which includes Wow! Momo, Wow! China, and Wow! Chicken. Currently, Wow! Momo boasts 630 outlets across 38 cities and employs a direct workforce of 6,000 individuals.

With the latest funding, Wow! Momo plans to enhance and expand its quick-service restaurant brand, improve distribution channels, and invest in research and development for its FMCG sector, which it entered in July 2021.

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For the fiscal year 2025, Wow! Momo aims to increase its footprint by adding 200 more outlets and targets a revenue projection of $83-89 million, up from $55 million in FY23. The company's financial growth is evident, as its operational revenue doubled to $28 million in FY22 from $13.5 million in FY21.

This strategic funding and expansion plan underscore Wow! Momo's commitment to strengthening its market presence in India's competitive food service industry and enhancing its product offerings to meet the evolving tastes and preferences of consumers.


The Macallan M 2023: A Luxurious Whisky Experience Arrives in India

The Macallan M 2023: A Luxurious Whisky Experience Arrives in India

By Nithyakala Neelakandan

Published on April 21, 2024

The Macallan has unveiled its highly anticipated The Macallan M 2023 whisky, signaling a new era of sophistication and exclusivity in the country's spirits landscape. With only 10 meticulously chosen bottles available, this release not only exemplifies the pinnacle of craftsmanship but also underscores The Macallan's unwavering commitment to excellence.

This extraordinary whisky embodies The Macallan's Six Pillars – Natural Colour, Mastery, Curiously Small Spirit Stills, The Estate, Exceptional Oak Casks, and Sherry Seasoning – serving as a testament to the brand's dedication to quality and tradition. Each bottle encapsulates a legacy of distilling expertise and artistry, offering a sensory journey like no other.

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Crafted with precision and care, The Macallan M 2023 presents a harmonious blend of flavors, where sweet black cherry and demerara sugar intertwine with smooth crème anglaise, leading to an opulent fusion of chocolate orange, subtle wood spice, and decadent dark chocolate undertones. It's a symphony of indulgence that captivates the palate and leaves a lasting impression.

Debuting at prestigious locations such as the Taj Mahal Hotel & The Oberoi in Delhi, The Macallan M 2023 transcends the realm of whisky, embodying a celebration of heritage and craftsmanship. As the most valuable spirit ever introduced in India, it adds an unprecedented level of prestige to the discerning whisky aficionados across the nation.

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This launch heralds a significant milestone in India's spirits landscape, inviting enthusiasts to embark on a journey of discovery and appreciation for the rich history and unparalleled quality that define The Macallan. It's not just a whisky; it's a testament to the brand's enduring legacy and its relentless pursuit of perfection.

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