Air India's Brand Evolution: Introducing a New Global Identity

Air India's Brand Evolution: Introducing a New Global Identity

By Author

Published on December 22, 2023

Air India is ushering in a new era with the launch of its refreshed global brand identity, marking a significant step in its journey towards becoming a modern, world-class airline. The rollout, which began with a complete transition to the new brand identity across digital platforms, is now extending to major airports, starting with Delhi and Mumbai.

The new brand identity, introduced in August 2023, is centered around the 'Vista' logo, symbolizing limitless possibilities and progressiveness. The design features a vibrant color palette of Air India red, aubergine, rose gold, and gold accents, along with custom iconography and the unique Air India Sans font. This modern, bold look encapsulates the airline's commitment to offering a seamless and world-class travel experience.

The transformation includes a redesigned website and mobile app, offering a more intuitive and seamless online experience. Developed by teams in Kochi and Silicon Valley, these platforms boast enhanced performance, streamlined booking processes, and features aligned with the new brand identity.

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Air India's social media platforms have also been updated to reflect the new branding, providing an engaging and interactive space for passengers. The rebranding effort extends to various airport touchpoints, including check-in counters, boarding gates, lounges, and redesigned boarding cards.

Campbell Wilson, CEO & Managing Director of Air India, emphasized that the update is more than just a visual change; it's a promise of a transforming travel experience infused with modernity and traditional Indian warmth and hospitality.

The airline's new livery will debut on the Airbus A350 fleet, with plans to adopt it across other incoming aircraft. This rebranding aligns with the induction of the Airbus A350 fleet and the upcoming refurbishment of cabin products.

"This transformation is on a grand scale, and we appreciate our guests' support as we modernize Air India to be the world-class airline India deserves," Wilson added.

The rebranding coincides with Air India's significant aircraft orders and plans for a fleet expansion, including the introduction of the Airbus A350. The airline is also investing in refurbishing its widebody aircraft, introducing new uniforms for cabin and cockpit crews, and planning further upgrades for ground staff, engineers, and security personnel.


Hilton Debuts Flagship Property in Kathmandu: A New Landmark for Luxury Hospitality

Hilton Debuts Flagship Property in Kathmandu: A New Landmark for Luxury Hospitality

By Nishang Narayan

Published on July 27, 2024

Hilton (NYSE: HLT) is excited to unveil Hilton Kathmandu, marking its entry into Nepal and expanding its presence in the Indian subcontinent. Nestled in Naxal, just four kilometers from Tribhuvan International Airport, the new flagship hotel is ideally situated near popular attractions like Thamel and Durbar Marg, making it a prime choice for both business and leisure travelers.

A Blend of Heritage and Modernity

Hilton Kathmandu, the tallest hotel in the city, is a marvel of contemporary architecture and design. Its striking glass façade, inspired by traditional Nepali prayer flags, features vertical fins that change color with the light. The hotel’s interior incorporates intricate patterns of Nepali Dhaka fabric, creating a unique blend of local heritage and modern luxury. With rooms and presidential suites offering breathtaking views of the Langtang Valley’s mountains, Hilton Kathmandu ensures an unforgettable stay for its guests.

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A Statement of Excellence

Alexandra Jaritz, Senior Vice President, Brand Management, Asia Pacific, Hilton, commented, “Hilton has a long history of pioneering international hospitality. Hilton Kathmandu stands as a landmark for the city’s discerning guests, immersing them in Nepal’s rich history and culture against the stunning backdrop of the Langtang mountains.”

Prime Location and Local Integration

The hotel’s central location offers easy access to the vibrant Thamel district, known for its cafes, pubs, and entertainment options. It is also conveniently close to Kathmandu’s cultural sites, including the Narayanhiti Palace Museum and Durbar Marg.

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Exceptional Dining and Amenities

Hilton Kathmandu features five distinctive dining venues, including:

  • THE LAVA BOX and HAVA: Offering quick meals and relaxed bistro dining at the lobby level.

  • ASA: A live cooking station on the 13th floor where chefs create personalized dishes.

  • ORION: A rooftop bar with stunning views transitioning from day to night.

  • LYRA: The pool bar on the rooftop, perfect for alfresco dining and drinks.

Commitment to Sustainability

In line with Hilton’s sustainability goals, the hotel incorporates eco-friendly practices, including EV charging stations and a green fleet of electric vehicles. The building’s seismic-resilient infrastructure ensures a secure and environmentally conscious stay.

Hilton Honors Benefits

As part of Hilton Honors, the award-winning guest loyalty program, Hilton Kathmandu offers members exclusive benefits such as flexible payment options, discounts, and free standard Wi-Fi. The Hilton Honors mobile app enhances the guest experience with convenient check-in and room selection features.

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Future Expansion

Hilton Kathmandu joins nearly 90 Hilton Hotels & Resorts across Asia Pacific, with recent additions including Hilton Singapore Orchard and Hilton Saigon. Future openings are planned in Shanghai, Hyderabad, and Kyoto.

For more information, visit Stories from Hilton.

Location: Hilton Kathmandu, Thirbam Sadak, near Bhagwati Bahal, Naxal, Kathmandu 44600, Nepal.


Lilac Hotels Opens in Kumbakonam: Tamara Leisure’s Third Property in Tamil Nadu

Lilac Hotels Opens in Kumbakonam: Tamara Leisure’s Third Property in Tamil Nadu

By Nishang Narayan

Published on July 27, 2024

Tamara Leisure Experiences is excited to unveil its latest venture, Lilac Hotels in Kumbakonam, Tamil Nadu. This new addition to the brand’s portfolio marks their third property in the state and strengthens their presence in pilgrimage destinations across South India.

A Cultural Haven

Kumbakonam, renowned for its 188 temples, offers a serene backdrop for the new hotel, adding to the city's rich cultural tapestry. The grand inauguration featured a ceremonial lamp-lighting by Shruti Shibulal, CEO and Director of Tamara Leisure Experiences, followed by a brand presentation by Hotel Manager V. Unnikrishnan. This launch highlights Tamara’s commitment to affordable yet exceptional hospitality experiences.

Expanding Horizons

Shruti Shibulal expressed enthusiasm about the new property, stating, “As a group, we have remained highly optimistic about the travel market in India. We are committed to expanding our presence in key pilgrimage towns. Lilac Hotels, our mid-segment brand, is perfectly suited for families and groups visiting these religious and historic sites. We are delighted to unveil Lilac Hotels Kumbakonam as our third property in Tamil Nadu and ninth in India.”

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Hotel Highlights:

  • Location: Centrally located in Kumbakonam, just 1 km from the railway station and close to major temples such as Navagraha Temple and Kasi Vishwanatha Temple.

  • Rooms: The hotel features 27 Executive rooms, 13 Premium rooms, 4 Elite rooms, and 1 suite, all designed for spacious family accommodation.

  • Decor: The hotel’s architecture and interior design are inspired by the local heritage of Kumbakonam.

  • Dining: Kesar by Lilac, the 80-seater signature restaurant, offers local delicacies and the renowned Kumbakonam Degree Coffee.

  • Banquet: Utsava, the banquet hall, is ideal for small gatherings and ceremonies, accommodating up to 60 guests.

Community and Authenticity

Tamara Leisure Experiences takes pride in employing a predominantly local workforce, fostering strong community ties and boosting the local economy. This approach ensures guests receive an authentic and culturally rich experience.

The launch of Lilac Hotels in Kumbakonam marks a significant milestone for Tamara Leisure Experiences, enhancing their portfolio with the fourth Lilac property in South India and reinforcing their dedication to exceptional hospitality in key spiritual and cultural destinations across India.


Shivneet Pohoja Appointed Executive Chef of ITC Maurya

Shivneet Pohoja Appointed Executive Chef of ITC Maurya

By Nishang Narayan

Published on July 27, 2024

ITC Maurya proudly announces the appointment of Shivneet Pohoja as its Executive Chef. With a distinguished career spanning over two decades at ITC Hotels, Pohoja is set to elevate the hotel's culinary experiences to new heights.

A Culinary Maestro

Pohoja's illustrious career includes managing a portfolio of award-winning food and beverage outlets and bespoke banqueting. As an alumnus of the ITC Hospitality Management Institute, he has honed his skills across various acclaimed dining destinations in India, including Yi Jing, Pavilion, Ottimo at West View, and Peshawri. His specialization in sustainable Indian cuisine, including farm-to-fork and plant-based options, will bring a fresh perspective to ITC Maurya.

Elevating Dining Experiences

In his new role, Pohoja will lead a team dedicated to curating exquisite menus that celebrate indigenous cooking techniques while integrating global influences. His focus will be on enhancing ITC Maurya's dining offerings, ensuring that they continue to set the benchmark for luxury dining in the region.

A Vision for Excellence

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Amaan R Kidwai, Area Manager Luxury Hotels (North) and General Manager of ITC Maurya, expressed enthusiasm about Pohoja's return. "We are thrilled to welcome Chef Shivneet Pohoja back to ITC Maurya. His exceptional culinary talent and unwavering commitment to excellence perfectly align with our ethos of delivering consistent gastronomic experiences. Under his leadership, we are confident that ITC Maurya will continue to set the standard for culinary excellence in the region."

With Pohoja at the helm, ITC Maurya is poised to continue its tradition of culinary excellence, offering guests a unique and memorable dining experience.

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