Air India's Brand Evolution: Introducing a New Global Identity

Air India's Brand Evolution: Introducing a New Global Identity

By Author

Published on December 22, 2023

Air India is ushering in a new era with the launch of its refreshed global brand identity, marking a significant step in its journey towards becoming a modern, world-class airline. The rollout, which began with a complete transition to the new brand identity across digital platforms, is now extending to major airports, starting with Delhi and Mumbai.

The new brand identity, introduced in August 2023, is centered around the 'Vista' logo, symbolizing limitless possibilities and progressiveness. The design features a vibrant color palette of Air India red, aubergine, rose gold, and gold accents, along with custom iconography and the unique Air India Sans font. This modern, bold look encapsulates the airline's commitment to offering a seamless and world-class travel experience.

The transformation includes a redesigned website and mobile app, offering a more intuitive and seamless online experience. Developed by teams in Kochi and Silicon Valley, these platforms boast enhanced performance, streamlined booking processes, and features aligned with the new brand identity.

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Air India's social media platforms have also been updated to reflect the new branding, providing an engaging and interactive space for passengers. The rebranding effort extends to various airport touchpoints, including check-in counters, boarding gates, lounges, and redesigned boarding cards.

Campbell Wilson, CEO & Managing Director of Air India, emphasized that the update is more than just a visual change; it's a promise of a transforming travel experience infused with modernity and traditional Indian warmth and hospitality.

The airline's new livery will debut on the Airbus A350 fleet, with plans to adopt it across other incoming aircraft. This rebranding aligns with the induction of the Airbus A350 fleet and the upcoming refurbishment of cabin products.

"This transformation is on a grand scale, and we appreciate our guests' support as we modernize Air India to be the world-class airline India deserves," Wilson added.

The rebranding coincides with Air India's significant aircraft orders and plans for a fleet expansion, including the introduction of the Airbus A350. The airline is also investing in refurbishing its widebody aircraft, introducing new uniforms for cabin and cockpit crews, and planning further upgrades for ground staff, engineers, and security personnel.


Botswana Government and De Beers Finalize Rough Diamond Sales Agreement

Botswana Government and De Beers Finalize Rough Diamond Sales Agreement

By Manu Vardhan Kannan

Published on February 5, 2025

The Government of the Republic of Botswana (GRB) and De Beers have announced the successful conclusion of their negotiations on a new sales agreement for Debswana’s rough diamond production. This agreement also extends the mining licences for Debswana’s operations beyond 2029.

Debswana, a 50:50 joint venture between the GRB and De Beers, operates some of the leading diamond mines in Botswana, including Jwaneng, Orapa, Letlhakane, and Damtshaa. With new mining licences set to be issued by Botswana’s regulatory authorities, the final agreements will be signed once governance approvals are secured. Until then, the existing agreements remain in effect.

This collaboration between the GRB and De Beers spans over 50 years, focusing on the sustainable and responsible recovery, marketing, and sale of diamonds. Both parties are committed to ensuring the sustainability of the global diamond industry while making significant contributions to Botswana's fiscal and societal growth.

Botswana’s strong oversight of its diamond resources plays a crucial role in the country’s economic development. As the world’s leading producer of diamonds by value, the country continues to maintain a competitive edge in the global diamond market. The revenue generated from diamond sales is reinvested into infrastructure, social programs, and the welfare of the nation’s citizens.

About Botswana:
Botswana is a thriving Southern African democracy known for its commitment to the rule of law, including the protection of property rights. It is a leading investment destination for mining, particularly diamonds. The government’s strategic management of its diamond resources strengthens its position in the global market, ensuring long-term growth and prosperity for the country.

About De Beers Group:
 Founded in 1888, De Beers Group is the world’s leading diamond company. With operations in Botswana, Canada, Namibia, and South Africa, De Beers is the largest diamond producer globally by value. The company is committed to innovation and responsible practices, offering a wide range of services in the diamond industry, including diamond sourcing, traceability initiatives, and ethical operations.


H&S Unveils Luxury Leather Collection, Blending Heritage with Contemporary Elegance

H&S Unveils Luxury Leather Collection, Blending Heritage with Contemporary Elegance

By Manu Vardhan Kannan

Published on February 5, 2025

H&S, India's premier luxury leather goods brand, has unveiled its latest collection of meticulously crafted accessories, redefining elegance with world-class craftsmanship. With a legacy of designing premium leather goods for renowned global luxury houses, H&S now brings its signature excellence to discerning Indian consumers.

The Crown Jewel: Edinburgh Cap Toe Oxford

The Edinburgh Cap Toe Oxford is a statement of refined style and expert craftsmanship. Designed with intricate Brogue detailing, this distinguished Oxford embodies timeless sophistication. The leather sole, enhanced with a fine-lined rubber forepart, ensures superior traction and durability, while the sleek lace-up closure offers a secure and elegant fit.

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Executive Essential: The Weave Slim Zip Brief

Crafted for the modern professional, the Weave Slim Zip Brief features a sleek matte finish and a thoughtfully designed interior for seamless organization. With a single zipper ensuring secure storage for laptops and daily essentials, this sophisticated briefcase blends elegance with everyday practicality—ideal for business meetings or stylish travel.

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Urban Sophistication: Tamponation Backpack

For those who appreciate urban luxury, the Tamponation Backpack in rich tan offers the perfect balance of style and functionality. Designed for contemporary professionals, this backpack features a spacious interior, multiple compartments, and adjustable straps for maximum comfort. Whether for daily commutes or business travel, it makes a refined statement.

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Luxury Meets Sustainability

Each piece in the collection undergoes rigorous quality control and is crafted using H&S’s signature Zero Liquid Discharge technology, ensuring sustainability without compromising on luxury.

The collection is available at H&S stores in Bangalore and Chennai and online at www.hnscraftsmanship.com.

Bangalore Store: 105, Globe House, Richmond Circle, Bengaluru - 560025
Chennai Store: 15/2, College Rd, Thousand Lights West, Nungambakkam, Chennai, Tamil Nadu 600006


Govt’s Budget 2025 Push for PPP and EV Growth Welcomed by Chartered Speed

Govt’s Budget 2025 Push for PPP and EV Growth Welcomed by Chartered Speed

By Manu Vardhan Kannan

Published on February 5, 2025

As the Union Budget 2025 wraps up, leaders across industries are weighing in on its impact. Sanyam Gandhi, Whole Time Director at Chartered Speed, has welcomed the government’s continued focus on infrastructure, sustainable transport, and economic reforms.

He highlighted that the push for Public-Private Partnerships (PPP), including a structured three-year pipeline of state projects and ₹1.5 lakh crore allocated for 50-year interest-free loans, would drive large-scale urban development and mobility advancements. "This initiative creates strong opportunities for better infrastructure and innovative mobility solutions," Gandhi stated.

The budget’s emphasis on expanding EV manufacturing is another significant move, expected to accelerate the growth of multimodal transport, clean energy, and digital infrastructure. Gandhi believes these efforts will hasten the transition towards cleaner, more efficient transport networks, benefiting both businesses and consumers.

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“At Chartered Speed, we see significant potential to scale EV adoption and multimodal transport solutions through PPPs and sustainable transit initiatives,” he added.

Additionally, the introduction of a no-income-tax slab for earnings up to ₹12 lakh is expected to stimulate consumer spending, enhancing liquidity in the economy. Gandhi pointed out that this move could lead to an increase in travel-related expenditures, further benefiting the transport and tourism industries.

With these strategic announcements, the budget sets the stage for India’s mobility sector to advance in a sustainable and innovative direction.

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