Air India's Brand Evolution: Introducing a New Global Identity

Air India's Brand Evolution: Introducing a New Global Identity

By Author

Published on December 22, 2023

Air India is ushering in a new era with the launch of its refreshed global brand identity, marking a significant step in its journey towards becoming a modern, world-class airline. The rollout, which began with a complete transition to the new brand identity across digital platforms, is now extending to major airports, starting with Delhi and Mumbai.

The new brand identity, introduced in August 2023, is centered around the 'Vista' logo, symbolizing limitless possibilities and progressiveness. The design features a vibrant color palette of Air India red, aubergine, rose gold, and gold accents, along with custom iconography and the unique Air India Sans font. This modern, bold look encapsulates the airline's commitment to offering a seamless and world-class travel experience.

The transformation includes a redesigned website and mobile app, offering a more intuitive and seamless online experience. Developed by teams in Kochi and Silicon Valley, these platforms boast enhanced performance, streamlined booking processes, and features aligned with the new brand identity.

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Air India's social media platforms have also been updated to reflect the new branding, providing an engaging and interactive space for passengers. The rebranding effort extends to various airport touchpoints, including check-in counters, boarding gates, lounges, and redesigned boarding cards.

Campbell Wilson, CEO & Managing Director of Air India, emphasized that the update is more than just a visual change; it's a promise of a transforming travel experience infused with modernity and traditional Indian warmth and hospitality.

The airline's new livery will debut on the Airbus A350 fleet, with plans to adopt it across other incoming aircraft. This rebranding aligns with the induction of the Airbus A350 fleet and the upcoming refurbishment of cabin products.

"This transformation is on a grand scale, and we appreciate our guests' support as we modernize Air India to be the world-class airline India deserves," Wilson added.

The rebranding coincides with Air India's significant aircraft orders and plans for a fleet expansion, including the introduction of the Airbus A350. The airline is also investing in refurbishing its widebody aircraft, introducing new uniforms for cabin and cockpit crews, and planning further upgrades for ground staff, engineers, and security personnel.


Holiday Inn Gurgaon NH8 Champions Sustainability with Water Bottling Plant and EV Charging

Holiday Inn Gurgaon NH8 Champions Sustainability with Water Bottling Plant and EV Charging

By Manu Vardhan Kannan

Published on October 1, 2025

Holiday Inn Gurgaon NH8 is setting a strong benchmark in eco-friendly hospitality with the launch of two landmark initiatives, an in-house water bottling plant and the installation of an EV charging station. These steps reinforce the hotel’s dedication to IHG’s global sustainability vision, Journey to Tomorrow, which focuses on protecting the planet, supporting communities, and driving meaningful change.

The newly inaugurated water bottling plant is a game-changer in the hotel’s sustainability efforts. With the capacity to produce up to 700 bottles of purified water daily in reusable glass bottles, the initiative eliminates thousands of single-use plastic bottles every year. Beyond reducing plastic waste, the move also cuts down on carbon emissions linked to transportation, making it a significant leap toward greener operations.

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Extending its commitment to sustainable travel, the hotel has also introduced an EV charging station. This facility enables electric vehicle owners to conveniently charge their cars while enjoying the hotel’s services, ensuring a seamless and worry-free travel experience. By providing such infrastructure, Holiday Inn Gurgaon NH8 is not only catering to growing guest demand but also actively supporting India’s transition to clean mobility.

Mukta Khanna, General Manager of Holiday Inn Gurugram NH8, remarked, “Sustainability is no longer an option, it is essential. Our in-house water bottling plant and our proactive installation of EV charging stations are not just business decisions; they are a clear statement of our core values and our deep commitment to IHG’s Journey to Tomorrow. We provide the comfort hospitality our guests expect while actively championing a healthier planet.”

With these initiatives, Holiday Inn Gurgaon NH8 continues to combine world-class service with responsible practices, creating a guest experience that is not only comfortable but also environmentally conscious.


Thomas Cook India Partners with Ministry of Tourism to Elevate Destination Experiences

Thomas Cook India Partners with Ministry of Tourism to Elevate Destination Experiences

By Manu Vardhan Kannan

Published on October 1, 2025

Thomas Cook (India) Limited, India’s leading omnichannel travel services company, has partnered with the Ministry of Tourism (MoT), Government of India, in a strategic initiative to transform the country’s tourism landscape. The Memorandum of Understanding (MoU) was signed by Ms. Seema Jain, Director, Destination Development Division, Ministry of Tourism, and Mr. Romil Pant, Executive Vice President & Head – Holidays, Thomas Cook (India) Limited. The event took place in the presence of key dignitaries, including Mr. Suman Bery, Vice Chairman, NITI Aayog, Mr. Suresh Gopi, Minister of State for Tourism, Petroleum and Natural Gas, Mr. Suman Billa, Additional Secretary and Director General, Ministry of Tourism, and Mr. Gyan Bhushan, Senior Economic Advisor, Ministry of Tourism.

The collaboration focuses on gathering direct and verified traveller feedback to assess India’s best-performing tourism destinations while identifying areas that need improvement. By leveraging its strong physical and digital presence, Thomas Cook India will integrate a co-branded feedback form, standardised by the Ministry, across its platforms. These insights will capture visitor opinions on cleanliness, safety, accessibility, service standards, and overall experiences.

This MoU, valid for three years, underscores a shared commitment to enhancing domestic tourism through transparency and data-driven decision-making. The anonymised, aggregated data will be shared with the Ministry of Tourism to support interventions aimed at improving infrastructure and services at destinations across India.

Mr. Suman Billa, Additional Secretary & Director General Ministry of Tourism, said, “We are extremely delighted to sign this Memorandum of Understanding with Thomas Cook India. The idea behind this collaboration is to see how the Ministry of Tourism can collect real-time feedback from users at key destinations across the country. Our aim is to use this data as a foundation to identify and promote destinations that are able to provide great experiences. This marks the first step in a long journey ahead, and we hope this partnership proves fruitful for both of us.”

Mr. Rajeev Kale, President & Country Head, Holidays, MICE, VisaThomas Cook (India) Limited, added, “We are delighted to partner with the Ministry of Tourism on this transformative initiative. With our extensive reach and deep understanding of Indian travellers, Thomas Cook India is uniquely positioned to provide valuable insights on destination performance. Our collaboration will focus on gathering authentic feedback from our customers to empower the Ministry’s efforts in enhancing the quality, safety, and sustainability of India’s tourism offerings.”


SOCIAL Oktobeerfest 2025: Bigger Buckets, Bolder Bites, and Brew Bingo Fun!

SOCIAL Oktobeerfest 2025: Bigger Buckets, Bolder Bites, and Brew Bingo Fun!

By Manu Vardhan Kannan

Published on October 1, 2025

SOCIAL, India’s favorite neighborhood café-bar, is back with its much-awaited Oktobeerfest 2025, running from 6th to 19th October. This year’s edition promises bigger buckets, bolder bites, and playful new experiences designed to bring people together over food, beer, and festive cheer.

Buckets, Platters & Pairings

Beer takes the spotlight with bucket deals offering up to 20% savings on 3, 6, and 9 pints, perfect for sharing with friends. Making a comeback is SOCIAL’s popular Sausage Platter, the perfect companion to chilled brews. Guests can also indulge in exclusive bucket-and-platter pairings crafted to spark camaraderie and turn group hangouts into memorable beer-filled feasts.

SOCIAL’s Brew Bingo

Adding a quirky SOCIAL twist, each table will feature Brew Bingo, a beer-inspired challenge card with fun prompts like “chugged a pint in one go,” “spilled beer on yourself and kept drinking,” or “paired beer with dessert.” Guests can tick off their challenges as they go, creating laughter-filled moments to remember.

Festive Vibes All Around

All SOCIAL outlets nationwide will transform with buntings, quirky décor, and festive energy. True to SOCIAL’s spirit of being a second home for communities, the festival combines good beer, hearty food, and togetherness.

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd, shared, “Oktobeerfest at SOCIAL has become a custom our communities look forward to every year. It’s our way of raising a toast to togetherness with buckets to share, a hearty platter to dig into, and playful experiences that bring people closer. Every year, we add a new SOCIAL twist to the global Oktobeerfest tradition, making it uniquely ours and something our guests can truly call their own.”

With bigger buckets, flavorful pairings, and engaging activities, Oktobeerfest 2025 is set to turn October into a month-long celebration of flavor, fun, and friendship, reaffirming SOCIAL’s place as the go-to neighborhood destination for unforgettable gatherings.

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