Air India's Brand Evolution: Introducing a New Global Identity

Air India's Brand Evolution: Introducing a New Global Identity

By Author

Published on December 22, 2023

Air India is ushering in a new era with the launch of its refreshed global brand identity, marking a significant step in its journey towards becoming a modern, world-class airline. The rollout, which began with a complete transition to the new brand identity across digital platforms, is now extending to major airports, starting with Delhi and Mumbai.

The new brand identity, introduced in August 2023, is centered around the 'Vista' logo, symbolizing limitless possibilities and progressiveness. The design features a vibrant color palette of Air India red, aubergine, rose gold, and gold accents, along with custom iconography and the unique Air India Sans font. This modern, bold look encapsulates the airline's commitment to offering a seamless and world-class travel experience.

The transformation includes a redesigned website and mobile app, offering a more intuitive and seamless online experience. Developed by teams in Kochi and Silicon Valley, these platforms boast enhanced performance, streamlined booking processes, and features aligned with the new brand identity.

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Air India's social media platforms have also been updated to reflect the new branding, providing an engaging and interactive space for passengers. The rebranding effort extends to various airport touchpoints, including check-in counters, boarding gates, lounges, and redesigned boarding cards.

Campbell Wilson, CEO & Managing Director of Air India, emphasized that the update is more than just a visual change; it's a promise of a transforming travel experience infused with modernity and traditional Indian warmth and hospitality.

The airline's new livery will debut on the Airbus A350 fleet, with plans to adopt it across other incoming aircraft. This rebranding aligns with the induction of the Airbus A350 fleet and the upcoming refurbishment of cabin products.

"This transformation is on a grand scale, and we appreciate our guests' support as we modernize Air India to be the world-class airline India deserves," Wilson added.

The rebranding coincides with Air India's significant aircraft orders and plans for a fleet expansion, including the introduction of the Airbus A350. The airline is also investing in refurbishing its widebody aircraft, introducing new uniforms for cabin and cockpit crews, and planning further upgrades for ground staff, engineers, and security personnel.


Celebrate the Festive Season in Style with Lords Hotels & Resorts

Celebrate the Festive Season in Style with Lords Hotels & Resorts

By Nishang Narayan

Published on December 21, 2024

This festive season, Lords Hotels & Resorts invites you to revel in the magic of the holidays with grand celebrations, exceptional dining experiences, rejuvenating offerings, and exclusive stay packages. Whether you're looking for a serene holiday escape or a vibrant destination to ring in the New Year, Lords has it all.

To make your celebrations even more special, the group is offering a stay package with discounts of up to 30% at select locations. It's the perfect opportunity to create cherished memories with family and friends in stunning settings.

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Speaking about the festive plans, Pushpendra Bansal, COO of Lords Hotels & Resorts, said, "We invite you to join us in commemorating Christmas and welcoming the New Year at our hotels, which are a haven of merriment for all ages. This delightful experience will surely immerse you in the essence of the season's enchanting celebrations."

With a presence spanning 70 hotels and over 3,000 keys across three nations, Lords Hotels & Resorts is known for its warm hospitality and exceptional experiences. This festive season, let Lords be your destination for unforgettable celebrations.

For more details and bookings, visit: Lords Hotels & Resorts Offers


DoubleTree by Hilton Gurugram Unveils Vibe – The Sky Bar with Gurugram’s Largest Whiskey Library

DoubleTree by Hilton Gurugram Unveils Vibe – The Sky Bar with Gurugram’s Largest Whiskey Library

By Nishang Narayan

Published on December 21, 2024

DoubleTree by Hilton Gurugram Baani Square has officially relaunched Vibe – The Sky Bar, a premium rooftop bar designed to deliver a one-of-a-kind experience. Located in Sector 50, this open-air haven combines breathtaking panoramic views of Gurugram's skyline with exceptional service, gourmet dining, and the largest Whiskey Library in the city.

A Whiskey Lover's Paradise

At the heart of Vibe – The Sky Bar is its crown jewel—the Whiskey Library. This meticulously curated collection features over 100 varieties of single malts and whiskeys sourced from Indian and international origins. Accompanied by detailed literature about their profiles and heritage, the Whiskey Library is a paradise for connoisseurs and enthusiasts alike, redefining the art of indulgence in Gurugram.

A Culinary Adventure

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The experience begins with a warm welcome and amuse-bouche, including unlimited lavash and pita served with three signature dips. Guests can choose from a thoughtfully curated menu featuring a range of vegetarian and non-vegetarian starters prepared using tandoor, tawa, skewers, and grill techniques. To complete the culinary journey, the Signature Indian Main Course offers a blend of classic and innovative flavors.

Vibe – The Sky Bar offers dining flexibility with three options:

  • Package Concept: Enjoy 16 starters (8 vegetarian and 8 non-vegetarian) served "Platter to Plate" style, along with a limited buffet.
  • À La Carte Option: Savor individual selections from an exquisite range of starters and dishes.

An Atmosphere Like No Other

The bar’s ambiance strikes the perfect balance between modern sophistication and ethnic charm. Lounge music adds to the vibrant atmosphere, making it an ideal spot for both casual evenings and special celebrations. Whether it’s an intimate gathering or an after-hours hangout, Vibe – The Sky Bar promises a memorable setting.

Words from the Team

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Pawan Anand, Director of Food & Beverage at DoubleTree by Hilton Gurugram Baani Square, shared his excitement: “We are thrilled to present Vibe – The Sky Bar as a destination where great conversations meet exceptional indulgence. With our Whiskey Library, gourmet kebabs, and unmatched service, we look forward to welcoming guests to this unique rooftop experience.”

About DoubleTree by Hilton Gurugram Baani Square

DoubleTree by Hilton continues to be a symbol of comfort and hospitality worldwide. Known for its signature warm chocolate chip cookie welcome, DoubleTree offers state-of-the-art amenities, exceptional dining experiences, and spaces for meetings and events.

For more details or to book your experience, visit Vibe – The Sky Bar.


Sterling Palavelli Godavari: A Reimagined Retreat in Konaseema

Sterling Palavelli Godavari: A Reimagined Retreat in Konaseema

By Nishang Narayan

Published on December 21, 2024

Sterling Holiday Resorts, a name synonymous with luxury and immersive travel, has reimagined its stunning property, Sterling Palavelli Godavari, nestled in the lush beauty of Konaseema. This 13-acre riverside retreat blends the region’s cultural richness with modern comforts, offering an unforgettable stay for travelers seeking tranquility and unique experiences.

A Natural Haven

Surrounded by sprawling coconut plantations and a vibrant biodiversity hotspot, the resort is home to 23 exotic species of flora. Guests can wake up to the breathtaking sight of blooming Amazonica lilies and thousand-petal lotuses in the central pond—a serene start to any day.

Heritage Meets Modern Luxury

Sterling Palavelli Godavari boasts accommodations that celebrate regional artistry while providing the ultimate comfort. Choose from Zamindar-style Houses and rustic Mud Houses for a heritage experience, Manduva Logili rooms showcasing local craftsmanship, or the newly upgraded spacious rooms and suites, featuring elegant, modern interiors that cater to the needs of art lovers and luxury travelers.

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According to Mr. Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, "Sterling Palavelli Godavari epitomizes our commitment to creating travel experiences that immerse guests in the region's essence while providing unmatched luxury and comfort."

Culinary Delights

The resort's signature all-day dining restaurant, Konaseema, is a gastronomic celebration of local flavors. Relish delicacies like Pulasa fish, the iconic Pootharekulu, or indulge in a blend of Indian and international cuisines thoughtfully curated to revive native tastes.

Exciting Experiences and Activities

From laidback luxury to high-energy adventures, Sterling Palavelli Godavari has something for every traveler:

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  • Relaxation: Dive into the Infinity Pool or rejuvenate at the Subuthi Spa.
  • Adventure: Speed-boat rides on the Godavari and thrilling on-site activities.
  • Celebrations: Host grand weddings or events in the resort’s 2-acre outdoor space with the Godavari River as a backdrop. For exclusivity, the houseboat offers CXO meetings and high-tea cruises.
  • Culture: Engage in local experiences like Burra Katha folk performances, Sankranti celebrations, temple trails, paddy cultivation tours, and jaggery-making workshops.

A Complete Getaway

Sterling Palavelli Godavari promises unforgettable sunsets, Instagram-worthy venues, and immersive cultural adventures, making it an ideal destination for travelers of all kinds.

Plan Your Escape
Book your stay now to experience the magic of Sterling Palavelli Godavari. For more details, visit www.sterlingholidays.com.

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