Air India's Brand Evolution: Introducing a New Global Identity

Air India's Brand Evolution: Introducing a New Global Identity

By Author

Published on December 22, 2023

Air India is ushering in a new era with the launch of its refreshed global brand identity, marking a significant step in its journey towards becoming a modern, world-class airline. The rollout, which began with a complete transition to the new brand identity across digital platforms, is now extending to major airports, starting with Delhi and Mumbai.

The new brand identity, introduced in August 2023, is centered around the 'Vista' logo, symbolizing limitless possibilities and progressiveness. The design features a vibrant color palette of Air India red, aubergine, rose gold, and gold accents, along with custom iconography and the unique Air India Sans font. This modern, bold look encapsulates the airline's commitment to offering a seamless and world-class travel experience.

The transformation includes a redesigned website and mobile app, offering a more intuitive and seamless online experience. Developed by teams in Kochi and Silicon Valley, these platforms boast enhanced performance, streamlined booking processes, and features aligned with the new brand identity.

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Air India's social media platforms have also been updated to reflect the new branding, providing an engaging and interactive space for passengers. The rebranding effort extends to various airport touchpoints, including check-in counters, boarding gates, lounges, and redesigned boarding cards.

Campbell Wilson, CEO & Managing Director of Air India, emphasized that the update is more than just a visual change; it's a promise of a transforming travel experience infused with modernity and traditional Indian warmth and hospitality.

The airline's new livery will debut on the Airbus A350 fleet, with plans to adopt it across other incoming aircraft. This rebranding aligns with the induction of the Airbus A350 fleet and the upcoming refurbishment of cabin products.

"This transformation is on a grand scale, and we appreciate our guests' support as we modernize Air India to be the world-class airline India deserves," Wilson added.

The rebranding coincides with Air India's significant aircraft orders and plans for a fleet expansion, including the introduction of the Airbus A350. The airline is also investing in refurbishing its widebody aircraft, introducing new uniforms for cabin and cockpit crews, and planning further upgrades for ground staff, engineers, and security personnel.


India’s Top Luxury Wedding Photographers Turning Celebrations into Fine Art Stories

India’s Top Luxury Wedding Photographers Turning Celebrations into Fine Art Stories

By Nishang Narayan

Published on July 12, 2025

In the ultra-luxury wedding space, photography has transformed dramatically. It’s no longer just about documenting the day—it’s about legacy, artistry, and emotion. Across India, some of the country’s top wedding photographers are not only preserving these grand celebrations but elevating them into globally relevant, editorial-quality narratives.

Whether it’s an opulent palace wedding or a private international elopement, ultra-high-net-worth families, celebrities, and legacy households trust these artists to capture the very soul of their special moments. Each brings a distinctive vision to the evolving language of Indian wedding photography, merging tradition, fashion, emotion, and fine art into timeless keepsakes.

Here are five standout names leading this movement:

  • Karan Sidhu: Renowned for his soulful, cinematic storytelling, Karan’s emotive style is rooted deeply in authenticity, capturing honest, unscripted moments.

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  • Joseph Radhik: A global name synonymous with iconic celebrity weddings—like Anushka-Virat and Priyanka-Nick—Joseph weaves poetic visual narratives that transcend cultures.

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  • Ombre by Harsheen Jammu: This luxury boutique studio is redefining fine art wedding photography with profound emotional depth and aspirations that extend far beyond India.

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  • Ramit Batra: A seasoned storyteller with more than 500 weddings shot worldwide, Ramit beautifully blends grandeur with genuine sentiment.

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  • Reels and Frames (Anand Rathi): Based in Mumbai, this studio is behind several high-profile weddings, known for its modern, cinematic flair and a collaborative approach that resonates with clients.

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Together, these photographers illustrate how Indian wedding photography today is an immersive art form—one that turns moments into masterpieces, memories into legacies, and emotions into stories cherished for generations.


Mews expands Digital Key with Salto integration for seamless guest access

Mews expands Digital Key with Salto integration for seamless guest access

By Nishang Narayan

Published on July 12, 2025

Mews has announced a strategic integration with Salto’s smart locking system, enhancing its Digital Key offering and paving the way for a more seamless, contactless guest experience. Through this partnership, hotels using Salto’s access control can now enable guests to unlock rooms via their mobile devices using the Mews Hospitality Cloud—eliminating the need for physical keys altogether.

This move streamlines the check-in process, reduces manual front desk tasks, and strengthens overall security. Matt Welle, CEO of Mews, said, “Every step of the guest journey should be effortless. With Salto smart access for hospitality compatibility, more properties can reduce the friction around arrival and check-in. Digital Key is a win-win because it’s as much about operational efficiency as it is about improving guest satisfaction.”

Early results from Belgian brand YUST, which operates a hybrid model for short and long stays, show the integration’s impact. At its Antwerp property, 12% of guests checked in using Digital Key in the first month without any promotional push, and 64% of those with an active digital key used it to access their rooms. Dirk Van Gompel, CTO of YUST, shared, “Digital Key makes it easy for guests to go straight to their room, while creating real-time savings for our team, who can then focus on building real human connections.”

Salto’s Nora Urquiza highlighted the value of this collaboration, stating, “Our integration with Mews reinforces our commitment to delivering a seamless, secure, and modern digital experience through strong technology alliances.”

Beyond convenience, the integration also cuts down on environmental waste by removing the need for plastic keycards and supports a fully digital, on-the-go check-in and check-out process. Fully embedded within the Mews Hospitality Cloud, the Digital Key capability allows hotels to customise and automate the guest experience, opening new avenues for upselling and enhanced guest engagement.

Mews has been on a roll with tech enhancements, recently rolling out a Multicurrency feature for customers across Europe.


Stone Wood Hotels & Resorts Appoints Priyanka Kumari as Corporate Training Manager

Stone Wood Hotels & Resorts Appoints Priyanka Kumari as Corporate Training Manager

By Manu Vardhan Kannan

Published on July 12, 2025

Stone Wood Hotels & Resorts has announced the appointment of Priyanka Kumari as the group’s new Corporate Training Manager, a strategic addition aimed at enhancing team capabilities and maintaining consistent service standards across all properties.

Priyanka brings with her over a decade of experience in the hospitality industry, having worked with leading global hotel brands such as Marriott, Wyndham, Carlson Rezidor, and Le Méridien Bangalore. Her expertise lies in designing and executing training programs that drive performance, uplift service delivery, and cultivate a culture of continuous learning.

In her new role, Priyanka will lead training and development initiatives across all Stone Wood Hotels & Resorts, ensuring staff are equipped to deliver superior guest experiences. She will oversee the development of standardized training frameworks, implement best practices across operations, and support team engagement and career progression.

Known for her approachable leadership and tailored training strategies, Priyanka has consistently empowered frontline staff and management teams alike. Her programs have contributed to tangible improvements in both guest satisfaction and operational efficiency.

Commenting on the appointment, Shikhar Kumar, Managing Director, Stone Wood Hotels & Resorts, said,

“We are pleased to welcome Priyanka Kumari to our leadership team as we continue to focus on delivering exceptional guest experiences across all our properties. Her extensive experience with leading hospitality brands and proven expertise in training and team development make her the ideal candidate to elevate our service standards.”

Outside of work, Priyanka enjoys exploring new destinations and connecting with people from diverse backgrounds—an interest that further enriches her understanding of guest service and hospitality excellence.

With this appointment, Stone Wood Hotels & Resorts reaffirms its commitment to professional development, consistency in service, and excellence in hospitality.

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