Loading...
You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Author
Published on August 16, 2023
Air India, a venerable name in aviation, has unveiled a fresh identity that marks a significant departure from its past. The airline's rebranding, part of a $400 million initiative, showcases a new logo and livery, shedding the iconic Maharaja mascot to embrace a more global outlook.
The sweeping transformation follows Air India's acquisition by the Tata Group 18 months ago, signaling a rejuvenation effort that encompasses new aircraft acquisitions, expanded destinations, and a bolstered workforce.
The new logo, drawing inspiration from the jharokha architectural style, embodies a "window of possibilities." Golden, red, and purple hues replace the former red swan emblem, breathing new life into the airline's visual identity.
Campbell Wilson, Air India's managing director, emphasized that the Maharaja's legacy isn't fading; rather, it's finding a new home on domestic flights. This strategic shift acknowledges that while the mascot resonates with the Indian diaspora, it may not necessarily connect with international passengers.
Wilson emphasized that the values of the Maharaja—hospitality, warmth, and ethics—will continue to shape the airline's DNA. He stressed that the essence of the Maharaja will be subtly integrated into various aspects of the airline's premium offerings, preserving India's heritage in a sophisticated manner.
The creative director at FutureBrands, Bhumika Shah, explained the rationale behind the shift. The portly, moustachioed mascot, once omnipresent, was deemed more relatable to older generations than younger ones. The revamped approach seeks to infuse the mascot's presence more selectively and elegantly.
The Maharaja's depiction has also undergone a makeover, portraying him as slimmer, younger, and more stylish. The refined imagery will make its debut on the new Airbus A350s set to join the fleet in December.
This transformation extends beyond aesthetics. Air India is investing $400 million to upgrade aircraft interiors, including new seating across all cabins. By March 2024, a third of the airline's wide-body fleet will be rejuvenated, with the complete long-haul fleet set for renewal within the next two-and-a-half years.
The airline's journey toward modernization exemplifies the delicate balance of preserving tradition while embracing a dynamic global vision. Air India's new chapter is set to redefine the skies, blending heritage with innovation and setting the stage for a new era of excellence.
From Uttarakhand, India to New York: Yogesh Singh Rawat’s In...
In the ever-evolving world of hospitality, stories of persev...
Unboxed at The Lalit: Pride Month Exhibition Puts Queer Art ...
In a city where tradition and transformation often collide, ...
Al Habtoor City Redefines Luxury Wellness Escapes in Dubai
In the heart of Dubai’s vibrant landscape lies Al Habtoor Ci...
Scaling Love: Pawan Gupta on Building a $10M Wedding Dream
Pawan Gupta is the Co-Founder and CEO of The Wedding Company...
By Manu Vardhan Kannan
Published on July 6, 2025
Royal Caribbean has officially opened bookings for its highly anticipated Royal Beach Club Paradise Island, the brand’s first beach club experience debuting in December 2025 in The Bahamas. Designed to redefine the ultimate beach day, the all-inclusive destination merges Royal Caribbean’s signature service with the vibrant Bahamian spirit. Guests booked on cruises visiting Nassau from late December 2025 can now reserve all-inclusive day passes featuring access to pristine beaches, three pools, and 10 bars—including the world’s largest swim-up bar, The Floating Flamingo.
The beach club also introduces the Ultimate Family Cabana, a two-story private retreat with a personal attendant, whirlpool, slide, and more for up to 12 guests. Whether vacationers seek chill vibes at The Deep End pool, family-friendly fun, or DJ-driven party energy on The Party Deck, the Royal Beach Club offers an experience for every mood. Authentic island fare, live music, local artisan shops, and inclusive perks such as roundtrip water transportation, Wi-Fi, lockers, umbrellas, and towels complete the experience. Day passes available for adults with unlimited open bar and dining, while non-alcoholic options available for both teens and kids.
Additional upgrades include beach and poolside cabanas, drink package bundles, and exclusive access to The Party Deck’s private poolside service. The Royal Beach Club Paradise Island will be accessible via cruises from six U.S. cities and marks the first in a growing list of exclusive destinations, with Royal Beach Club Cozumel and Perfect Day Mexico set to follow in the coming years.
Wynn Al Marjan Island, the much-anticipated luxury destination opening in early 2027 in Ras Al Khaimah, UAE, has unveiled Enclave, a hyper-exclusive residential experience that reimagines luxury hospitality. Perched atop the resort’s 1,000-foot tower, Enclave offers just 313 meticulously designed rooms, ranging from plush Enclave King Suites to two sprawling Royal Apartments, each a masterstroke by acclaimed designers Anouska Hempel and Pinto Design.
Every detail, from platinum and sea mist tones to dual pantry service and culturally sensitive in-suite amenities, reflects an unmatched level of craftsmanship, privacy, and refinement. Guests arrive through a private verdant drive into an Enclave-only lobby, followed by private elevator access to floors housing no more than 15 suites each, ensuring tranquillity and exclusivity. With a private beach, three pools, and on-demand beach butlers, Enclave transforms leisure into luxury. Culinary offerings include an Enclave-exclusive skylit Lebanese restaurant and a chic Lobby Lounge serving artisanal cocktails and petit menus. Wynn’s design ethos “veiling and revealing” is woven into every touchpoint, with thoughtfully curated art, lush gardens, and a sensory restraint that whispers rather than shouts luxury.
This rarefied atmosphere, rich in storytelling and elegance, is set within the broader Wynn Al Marjan Island development that spans 60 hectares with 1,217 rooms, world-class dining, wellness facilities, designer boutiques, a marina for superyachts, and Coral Court for grand events. With construction on track and the tower spire topping out in 2025, Enclave stands poised to become the crown jewel of ultra-luxury living in the Middle East and beyond.
Holland America Line is set to mark America’s 250th anniversary in 2026 with a landmark seven-day cruise aboard the Zuiderdam, sailing roundtrip from Boston on July 4th. Titled the “America’s 250th Celebration: Stars & Stripes Voyage,” this special itinerary includes a scenic overnight in New York, a visit to Saint John in Canada, and a historic call at Norfolk, Virginia offering exclusive access to Colonial Williamsburg, Jamestown, and Yorktown. The cruise kicks off with a unique sailaway during Boston’s Fourth of July fireworks and includes opportunities to experience key American landmarks such as the Freedom Trail, Ellis Island, and the Statue of Liberty. Guests will also witness the majestic “Sail 4th 250” tall ships flotilla in New York Harbor during Zuiderdam’s overnight stay. The journey promises a deep dive into U.S. heritage with curated excursions and patriotic onboard celebrations. With fares starting at $1,459 per person, this immersive voyage blends history, culture, and celebration for a once-in-a-lifetime cruise experience.
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Subscribe for ₹2,000 and receive our monthly magazine for one year (12 months) from the coming month and save 2 months cost.