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By Author
Published on August 16, 2023
Air India, a venerable name in aviation, has unveiled a fresh identity that marks a significant departure from its past. The airline's rebranding, part of a $400 million initiative, showcases a new logo and livery, shedding the iconic Maharaja mascot to embrace a more global outlook.
The sweeping transformation follows Air India's acquisition by the Tata Group 18 months ago, signaling a rejuvenation effort that encompasses new aircraft acquisitions, expanded destinations, and a bolstered workforce.
The new logo, drawing inspiration from the jharokha architectural style, embodies a "window of possibilities." Golden, red, and purple hues replace the former red swan emblem, breathing new life into the airline's visual identity.
Campbell Wilson, Air India's managing director, emphasized that the Maharaja's legacy isn't fading; rather, it's finding a new home on domestic flights. This strategic shift acknowledges that while the mascot resonates with the Indian diaspora, it may not necessarily connect with international passengers.
Wilson emphasized that the values of the Maharaja—hospitality, warmth, and ethics—will continue to shape the airline's DNA. He stressed that the essence of the Maharaja will be subtly integrated into various aspects of the airline's premium offerings, preserving India's heritage in a sophisticated manner.
The creative director at FutureBrands, Bhumika Shah, explained the rationale behind the shift. The portly, moustachioed mascot, once omnipresent, was deemed more relatable to older generations than younger ones. The revamped approach seeks to infuse the mascot's presence more selectively and elegantly.
The Maharaja's depiction has also undergone a makeover, portraying him as slimmer, younger, and more stylish. The refined imagery will make its debut on the new Airbus A350s set to join the fleet in December.
This transformation extends beyond aesthetics. Air India is investing $400 million to upgrade aircraft interiors, including new seating across all cabins. By March 2024, a third of the airline's wide-body fleet will be rejuvenated, with the complete long-haul fleet set for renewal within the next two-and-a-half years.
The airline's journey toward modernization exemplifies the delicate balance of preserving tradition while embracing a dynamic global vision. Air India's new chapter is set to redefine the skies, blending heritage with innovation and setting the stage for a new era of excellence.
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By Nishang Narayan
Published on May 9, 2025
She held your hand through every beginning. She gave you comfort, courage, and quiet strength.This Mother’s Day, gift her something more—an escape that speaks to the soul.
These handpicked destinations are not just getaways; they are sanctuaries of stillness, beauty, and presence.For the woman who gave you everything, give her something that lingers:A view she’ll remember. A morning with no agenda. A moment entirely her own.
This Year, Let Your Love Travel FartherBecause this day isn’t just about celebrating her—it’s about honouring all the ways she made life beautiful.Give her time. Give her wonder. Give her the world.
Published on May 8, 2025
Anantara Hotels, the luxury brand by Minor Hotels, has made a striking debut in Vienna, Austria, by transforming the historic Palais Hansen into the city’s first urban luxury resort. With this, Anantara brings its signature blend of Thai-inspired hospitality and European grandeur to the heart of the Austrian capital.
Originally designed by Baron Theophil Edvard von Hansen, the neo-Renaissance palace has a legacy spanning over 150 years, having once served as both a residential complex and a public administration building. Following a meticulous renovation, the building now offers 152 guest rooms and suites, including a lavish 270m² Presidential Suite. Complete with seven French balconies, a piano for private concerts, and a wellness space with a marble bath, the suite can expand to a sprawling 408m² four-bedroom configuration upon request.
The hotel is equipped with modern luxury comforts while preserving the architectural charm of old Vienna. Guests can enjoy high ceilings, oversized windows, and triple-glazing for comfort and quiet. The property also includes the 800m² Anantara Spa, three elegant dining venues, eight versatile meeting spaces, an executive boardroom, a private reading room, and a ballroom for up to 265 guests — making it an attractive choice for both leisure and business travellers.
This marks another major step in Anantara’s European expansion, joining a portfolio of over 50 luxury properties across Asia, the Middle East, Europe, Africa, and the Indian Ocean. Earlier this year, Minor Hotels also announced plans to develop a new Anantara resort in Egypt, further extending the brand’s reach in key international destinations.
With its Vienna debut, Anantara not only celebrates the preservation of heritage architecture but also sets a new benchmark for luxury hospitality in the city — where timeless elegance meets contemporary service.
In a playful twist on vacation planning, Marriott Bonvoy has introduced “Travel Roulette”, a digital experience designed to inject spontaneity into trip bookings—just as it celebrates a huge milestone: 1 million hotel rooms across the U.S.
Inspired by the viral “vacation roulette” trend on social media, the new initiative invites Marriott Bonvoy members to spin a virtual wheel at MarriottBonvoyRoulette.com for a chance to instantly win prizes, including stays at premium hotels and the grand prize of 1 million Marriott Bonvoy points plus a four-night stay at the newly opened Canal House of Georgetown.
Running from May 7 to May 26, this initiative brings excitement back into travel decisions, allowing travelers to discover destinations at random—fitting with Marriott’s recent survey that revealed 43% of Americans are open to booking unplanned or surprise getaways.
The campaign also highlights Marriott’s 1-millionth U.S. room, located in the Canal House of Georgetown, part of the fast-growing Tribute Portfolio. Nestled in historic Washington, D.C., this boutique property features design-rich accommodations, including specialty suites, townhomes, a library lounge, and a private courtyard.
Besides the grand prize, members may win Marriott Bonvoy points or complimentary two-night stays at select properties such as:
AC Hotel by Marriott Maui Wailea
ADERO Scottsdale Resort, Autograph Collection
JW Marriott Las Vegas
Moxy Downtown Los Angeles
W New York – Union Square, among others.
“Travel roulette embraces the excitement of the unexpected,” says Peggy Roe, EVP and Chief Customer Officer at Marriott International. “With over 30 brands and 10,000 destinations, we want to celebrate this milestone by giving travelers a fun new way to explore.”
With Marriott Bonvoy's growing portfolio, members can redeem points not just for hotel stays, but also for exclusive experiences via Marriott Bonvoy Moments, immersive local activities, or even luxury hotel products from Marriott Bonvoy Boutiques.
Ready to ditch the plan and let the wheel decide? Head to MarriottBonvoyRoulette.com and give your next trip a spontaneous spin.
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