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By Author
Published on August 16, 2023
Air India, a venerable name in aviation, has unveiled a fresh identity that marks a significant departure from its past. The airline's rebranding, part of a $400 million initiative, showcases a new logo and livery, shedding the iconic Maharaja mascot to embrace a more global outlook.
The sweeping transformation follows Air India's acquisition by the Tata Group 18 months ago, signaling a rejuvenation effort that encompasses new aircraft acquisitions, expanded destinations, and a bolstered workforce.
The new logo, drawing inspiration from the jharokha architectural style, embodies a "window of possibilities." Golden, red, and purple hues replace the former red swan emblem, breathing new life into the airline's visual identity.
Campbell Wilson, Air India's managing director, emphasized that the Maharaja's legacy isn't fading; rather, it's finding a new home on domestic flights. This strategic shift acknowledges that while the mascot resonates with the Indian diaspora, it may not necessarily connect with international passengers.
Wilson emphasized that the values of the Maharaja—hospitality, warmth, and ethics—will continue to shape the airline's DNA. He stressed that the essence of the Maharaja will be subtly integrated into various aspects of the airline's premium offerings, preserving India's heritage in a sophisticated manner.
The creative director at FutureBrands, Bhumika Shah, explained the rationale behind the shift. The portly, moustachioed mascot, once omnipresent, was deemed more relatable to older generations than younger ones. The revamped approach seeks to infuse the mascot's presence more selectively and elegantly.
The Maharaja's depiction has also undergone a makeover, portraying him as slimmer, younger, and more stylish. The refined imagery will make its debut on the new Airbus A350s set to join the fleet in December.
This transformation extends beyond aesthetics. Air India is investing $400 million to upgrade aircraft interiors, including new seating across all cabins. By March 2024, a third of the airline's wide-body fleet will be rejuvenated, with the complete long-haul fleet set for renewal within the next two-and-a-half years.
The airline's journey toward modernization exemplifies the delicate balance of preserving tradition while embracing a dynamic global vision. Air India's new chapter is set to redefine the skies, blending heritage with innovation and setting the stage for a new era of excellence.
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By Manu Vardhan Kannan
Published on May 8, 2026
This Eid El Adha, Novotel Cairo Airport is inviting guests to slow down and enjoy meaningful family moments through a peaceful and relaxing holiday experience. Designed as a calm urban retreat, the hotel offers families a comfortable setting to reconnect and spend quality time together away from the rush of everyday life.
At the heart of the experience is the idea of togetherness. The hotel’s guest rooms and suites have been thoughtfully designed to create a warm “home away from home” atmosphere, allowing families to enjoy a comfortable and relaxed stay during the festive season.
The celebration continues through a wide range of dining experiences featuring seasonal favourites and international dishes. Whether over breakfast, lunch, or dinner, every meal is designed to encourage conversation, shared moments, and festive joy around the table.
Guests can also unwind with leisure experiences across the property, including relaxing by the pool or spending time at the gym. The overall atmosphere focuses on creating simple yet memorable moments where families can truly enjoy being together.
With comfort, warmth, and togetherness at its core, Novotel Cairo Airport aims to offer guests a meaningful Eid escape filled with relaxation and family connection.
Published on May 6, 2026
adidas and Saudia have come together to introduce the ‘Made to Fly’ travel pack, marking a first-of-its-kind collaboration that brings sportswear and aviation into one space. The collection officially launched in retail on April 20 across Saudi Arabia, the United Arab Emirates, Egypt and Morocco.
Saudia, as the national flag carrier of the Kingdom of Saudi Arabia, has played an important role in shaping the region’s travel experience over the years. By partnering with adidas, the collaboration aims to connect travel with modern sportswear, while appealing to a younger generation that sees travel as part of their lifestyle.
The collection is built on adidas’ SOFT LUX line, which focuses on clean design, premium materials and a refined look. With this collaboration, the classic tracksuit is reimagined as a modern travel essential, designed to suit both comfort and style.
Subtle design elements inspired by aviation and Saudi culture are woven into the collection, giving it a distinct identity while keeping the overall look minimal and contemporary. The idea is to create pieces that feel easy to wear, yet polished enough for different travel moments.
The garments are crafted using peached spacer fabric with modal and enhanced with a liquid cotton treatment, giving them a smooth texture and a soft feel. This makes the collection suitable for long journeys, airport transitions and everyday wear.
Speaking about the collaboration, Bilal Fares, SVP and GM, adidas EMC, said, “This collaboration allowed us to reinterpret one of adidas’ most refined sportswear lines through the lens of travel, alongside a brand that has shaped the Kingdom’s travel culture for generations. By bringing together Saudia’s connection to movement and adidas’ sportswear heritage, we created a collection that feels elevated, effortless and relevant to today’s consumer.”
The ‘Made to Fly’ pack blends elements of fashion, travel and movement, positioning the tracksuit as a modern-day travel uniform. It reflects how today’s travellers see their journeys not just as a way to move, but also as an expression of identity and personal style.
Khaled Tash, Saudia Group Chief Marketing Officer, added, “For 80 years, Saudia has connected the Kingdom to the world. Today, travel is no longer defined only by destinations, but by identity, culture, and self-expression. Building on our 2023 rebrand, which marked a new chapter in our global journey, we are expanding our brand presence beyond aviation into culture and lifestyle. Our collaboration with adidas brings these elements together, transforming movement into a statement of modern Saudi ambition and capturing the confidence and creativity shaping the Kingdom today.”
The adidas x Saudia ‘Made to Fly’ travel pack is available at select adidas stores across the region and online, offering a fresh take on travel-ready fashion.
Emirates has announced a near-complete return to its global operations, with 96% of its network now restored after a period of disruption. Over the past few weeks, the airline has gradually resumed services across key regions including the Americas, Europe, Africa, West Asia, the Middle East/GCC, the Far East, and Australasia.
At present, Emirates operates flights to 137 destinations across 72 countries, with more than 1,300 weekly frequencies. This accounts for around 75% of its pre-disruption capacity, as the airline continues to increase flights, seat availability, and travel options for passengers. The move also reinforces Dubai as a major global hub connecting international travellers.
Even during the disruption period, Emirates carried 4.7 million passengers between 1 March and 30 April, reflecting steady demand for travel and continued trust in the airline’s services.
Passengers flying with Emirates can expect a consistent and high-quality experience both onboard and on the ground. The airline offers regionally inspired, multi-course meals prepared by experienced chefs, along with a wide range of premium beverages. Its inflight entertainment system, ice, features over 6,500 channels across nearly 40 languages, including movies, TV shows, music, podcasts, and more. High-speed Wi-Fi is also available, with Starlink connectivity currently live on 28 aircraft, allowing passengers to stay connected during their journey.
To make travel more convenient, Emirates has introduced several customer-friendly benefits. Bookings made from 2 April include one free date change across all cabin classes, and travellers can hold fares for up to 24 hours at no cost. The airline’s Dubai Connect programme offers added comfort for passengers with transit times between 6 to 26 hours, providing complimentary hotel stays, airport transfers, meals, and visa support where required.
Additionally, Emirates Skywards members can benefit from faster tier upgrades and Bonus Tier Miles on Emirates and flydubai flights between 1 May and 31 August 2026.
For Indian travellers, Emirates continues to maintain strong connectivity with 167 daily flights between Dubai and nine cities, including Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram, ensuring smooth and reliable travel options.
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