Air India's Evolution: New Logo and Livery Embrace Global Future

Air India's Evolution: New Logo and Livery Embrace Global Future

By Author

Published on August 16, 2023

Air India, a venerable name in aviation, has unveiled a fresh identity that marks a significant departure from its past. The airline's rebranding, part of a $400 million initiative, showcases a new logo and livery, shedding the iconic Maharaja mascot to embrace a more global outlook.

The sweeping transformation follows Air India's acquisition by the Tata Group 18 months ago, signaling a rejuvenation effort that encompasses new aircraft acquisitions, expanded destinations, and a bolstered workforce.

The new logo, drawing inspiration from the jharokha architectural style, embodies a "window of possibilities." Golden, red, and purple hues replace the former red swan emblem, breathing new life into the airline's visual identity.

Campbell Wilson, Air India's managing director, emphasized that the Maharaja's legacy isn't fading; rather, it's finding a new home on domestic flights. This strategic shift acknowledges that while the mascot resonates with the Indian diaspora, it may not necessarily connect with international passengers.

Wilson emphasized that the values of the Maharaja—hospitality, warmth, and ethics—will continue to shape the airline's DNA. He stressed that the essence of the Maharaja will be subtly integrated into various aspects of the airline's premium offerings, preserving India's heritage in a sophisticated manner.

The creative director at FutureBrands, Bhumika Shah, explained the rationale behind the shift. The portly, moustachioed mascot, once omnipresent, was deemed more relatable to older generations than younger ones. The revamped approach seeks to infuse the mascot's presence more selectively and elegantly.

The Maharaja's depiction has also undergone a makeover, portraying him as slimmer, younger, and more stylish. The refined imagery will make its debut on the new Airbus A350s set to join the fleet in December.

This transformation extends beyond aesthetics. Air India is investing $400 million to upgrade aircraft interiors, including new seating across all cabins. By March 2024, a third of the airline's wide-body fleet will be rejuvenated, with the complete long-haul fleet set for renewal within the next two-and-a-half years.

The airline's journey toward modernization exemplifies the delicate balance of preserving tradition while embracing a dynamic global vision. Air India's new chapter is set to redefine the skies, blending heritage with innovation and setting the stage for a new era of excellence.


Elite Island Resorts Unveils “A Love Letter To Antigua” Campaign

Elite Island Resorts Unveils “A Love Letter To Antigua” Campaign

By Manu Vardhan Kannan

Published on March 22, 2026

Elite Island Resorts has launched its latest campaign, “A Love Letter To Antigua,” inviting travellers and travel professionals to experience the island beyond just a resort stay. Designed for the summer season, the campaign focuses on Antigua’s rich culture, history, and scenic beauty through engaging and interactive storytelling.

The initiative brings together curated itineraries created in collaboration with content creators, along with a 360° interactive map that gives a closer look at the island. From cinematic visuals to detailed travel ideas, the campaign positions Antigua as an ideal summer destination for those seeking a well-rounded Caribbean experience.

The brand’s portfolio in Antigua includes a range of all-inclusive properties, each offering a distinct experience. Galley Bay Resort & Spa and Hammock Cove Antigua cater to adults looking for a peaceful escape, while Pineapple Beach Club Antigua and The Verandah Antigua offer lively beachfront settings. St. James’s Club & Villas adds a family-friendly touch with activities suited for all age groups. As part of the campaign, The Verandah Antigua is offering a “5th Night FREE” deal, valid for bookings made until May 31, 2026, for travel between May 1 and September 30, 2026.

A key highlight of the campaign is its interactive approach to travel planning. Through a social media series, content creators engage with audiences by allowing them to vote, ask questions, and shape their ideal itineraries. These journeys cover popular attractions such as Nelson's Dockyard, Devil's Bridge, rainforest trails, and local cultural events, helping travellers visualise their trip in a more personalised way.

The newly introduced 360° Antigua map further enhances this experience by showcasing all 365 beaches, natural harbours, cultural landmarks, and lesser-known spots across the island. With integrated videos and creator insights, the map offers a virtual preview of what travellers can expect before they even arrive.

Adding to this, Elite Island Resorts has also released a national parks video featuring Antigua’s protected landscapes. Narrated by Causion, widely known as the “Reggae Ambassador of Antigua,” the film captures stunning aerial views of the island’s coastline and landmarks, including areas around Devil's Bridge and Nelson's Dockyard National Park.

Beyond tourism, the resorts continue to stay closely connected with local communities. The Verandah Antigua supports sustainability by producing its own water, beer, and nursery resources on-site. Pineapple Beach Club contributes to literacy programs, supports schools, and runs a turtle sanctuary, while also promoting products from nearby village businesses like Granma Aki's hot sauce. Galley Bay Resort & Spa focuses on education and environmental efforts through scholarships, school support, and eco-friendly practices such as hydroponic farming, recycling, and wildlife protection in partnership with AB Sea Turtle Awareness.

"Antigua is a Caribbean gem unlike any other, offering a blend of natural beauty, rich history, and vibrant culture," says Kari Tarnowski, Chief Commercial Officer of Elite Island Resorts. "Through our community partnerships, regenerative tourism initiatives, creator-curated itineraries, and new 360° interactive island map, we are creating meaningful ways for travelers to experience Antigua through both its landscapes and the distinctive experiences our hotels provide. We want every guest to leave inspired, having discovered the heart of the destination, and eager to return."

With “A Love Letter To Antigua,” the brand encourages travellers to explore deeper, plan better, and truly connect with the destination.


Ludlow Coffee Supply Expands in Miami with New All-Day Café Concept

Ludlow Coffee Supply Expands in Miami with New All-Day Café Concept

By Manu Vardhan Kannan

Published on March 19, 2026

Ludlow Coffee Supply, the Lower East Side-born coffee brand known for its community-driven approach and single-origin coffees, is expanding its presence in Miami with a new location at Domus Brickell Park. The opening marks the brand’s third location in South Florida and second in Miami.

This new outpost represents a significant step for Ludlow Coffee Supply, introducing its first all-day café concept that transitions from a daytime coffee destination into an evening cocktail lounge. The move reflects the brand’s evolution from a neighbourhood coffee shop into a broader hospitality experience that blends coffee culture with nightlife.

Building on its success in New York and South Florida, the brand has developed a loyal following through its specialty coffee offerings and fresh food selections. The Domus Brickell Park location will roll out in two phases. The first phase will feature Ludlow’s signature café experience, similar to its existing outlet at 801 Brickell, while the second phase will introduce a full-service evening menu along with curated programming such as DJ sets, listening sessions, and late-night events.

Speaking about the expansion, John Seymour said, “Miami has always felt like an extension of what we built on the Lower East Side; a city that moves fast but still makes time for real connection. Domus Brickell Park gives us the space to fully realize that vision: a place where the morning espresso crowd and the late-night cocktail crowd are really the same people, just at different hours. We're not just opening a café - we're planting a neighborhood.”

The café menu will feature crafted lattes, espressos, single-origin cold brews, teas, and smoothies, along with signature flavours such as maple, bourbon vanilla, salted caramel, and mocha. Food offerings include breakfast tacos, sandwiches, salads, and grab-and-go options. As the day transitions into evening, a dedicated cocktail programme will take centre stage, extending the experience into a social nightlife setting.

Designed by Zyscovich, the space blends Ludlow’s Lower East Side character with Miami’s indoor-outdoor lifestyle. Guests can enjoy a bright coffee bar for work and meetings, along with an open patio designed for relaxed, all-day gatherings. As night falls, the venue transforms into a vibrant cocktail space, bringing a new energy to the neighbourhood.

Adding to the experience, Ludlow Market Supply will offer a curated selection of wellness products, pantry essentials, home goods, and vintage items, enhancing the brand’s community-focused approach.

With this launch, Ludlow Coffee Supply continues to expand its footprint while introducing a new format that brings together coffee, culture, and nightlife in a seamless experience.


The Imperia by Dhaba Appoints Chef Jasbir Singh Adhikari as Assistant Chef

The Imperia by Dhaba Appoints Chef Jasbir Singh Adhikari as Assistant Chef

By Manu Vardhan Kannan

Published on March 19, 2026

The Imperia by Dhaba has announced the appointment of Jasbir Singh Adhikari as Assistant Chef. The restaurant, known for its fine-dining Indian cuisine, is part of a well-established family-owned group with a strong presence across New York City and New Jersey.

With an impressive 36 years of culinary experience, Chef Adhikari brings deep expertise in Indian cuisine, especially in traditional and tandoor-based cooking. Over the years, he has built a strong reputation for balancing authenticity with evolving global tastes, shaped by his extensive work across international kitchens.

He has previously worked with Old World Hospitality, including its well-known restaurant Chor Bazar, where he contributed to showcasing India’s rich culinary heritage. His international experience includes roles at Tandoori King, Indian Restaurant Maharani, and Indian Restaurant Ganga, further refining his skills and understanding of diverse dining preferences.

In India, he has also been associated with Residency Resort Pvt. Ltd., strengthening his foundation in premium hospitality and guest-focused dining experiences. His career across continents reflects his adaptability, consistency, and commitment to quality.

In his new role, Chef Adhikari will support the culinary leadership team in delivering authentic Indian flavours while maintaining the brand’s standards of excellence and innovation.

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Sharing his thoughts, Chef Jasbir Singh Adhikari said, “I am truly honored to join The Imperia by Dhaba, a brand that represents authenticity and excellence in Indian cuisine. I look forward to contributing my experience to create memorable dining experiences while staying true to traditional flavors.”

The management expressed confidence that his experience and passion will play a key role in enhancing guest satisfaction and further strengthening the restaurant’s reputation in the region.

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