Air India's Evolution: New Logo and Livery Embrace Global Future

Air India's Evolution: New Logo and Livery Embrace Global Future

By Author

Published on August 16, 2023

Air India, a venerable name in aviation, has unveiled a fresh identity that marks a significant departure from its past. The airline's rebranding, part of a $400 million initiative, showcases a new logo and livery, shedding the iconic Maharaja mascot to embrace a more global outlook.

The sweeping transformation follows Air India's acquisition by the Tata Group 18 months ago, signaling a rejuvenation effort that encompasses new aircraft acquisitions, expanded destinations, and a bolstered workforce.

The new logo, drawing inspiration from the jharokha architectural style, embodies a "window of possibilities." Golden, red, and purple hues replace the former red swan emblem, breathing new life into the airline's visual identity.

Campbell Wilson, Air India's managing director, emphasized that the Maharaja's legacy isn't fading; rather, it's finding a new home on domestic flights. This strategic shift acknowledges that while the mascot resonates with the Indian diaspora, it may not necessarily connect with international passengers.

Wilson emphasized that the values of the Maharaja—hospitality, warmth, and ethics—will continue to shape the airline's DNA. He stressed that the essence of the Maharaja will be subtly integrated into various aspects of the airline's premium offerings, preserving India's heritage in a sophisticated manner.

The creative director at FutureBrands, Bhumika Shah, explained the rationale behind the shift. The portly, moustachioed mascot, once omnipresent, was deemed more relatable to older generations than younger ones. The revamped approach seeks to infuse the mascot's presence more selectively and elegantly.

The Maharaja's depiction has also undergone a makeover, portraying him as slimmer, younger, and more stylish. The refined imagery will make its debut on the new Airbus A350s set to join the fleet in December.

This transformation extends beyond aesthetics. Air India is investing $400 million to upgrade aircraft interiors, including new seating across all cabins. By March 2024, a third of the airline's wide-body fleet will be rejuvenated, with the complete long-haul fleet set for renewal within the next two-and-a-half years.

The airline's journey toward modernization exemplifies the delicate balance of preserving tradition while embracing a dynamic global vision. Air India's new chapter is set to redefine the skies, blending heritage with innovation and setting the stage for a new era of excellence.


Ras Al Khaimah Joins World’s Elite Luxury Travel Circles with Virtuoso® and Serandipians Membership

Ras Al Khaimah Joins World’s Elite Luxury Travel Circles with Virtuoso® and Serandipians Membership

By Hariharan U

Published on October 5, 2025

Ras Al Khaimah has officially joined the ranks of the world’s most prestigious luxury travel destinations, following its invitation-only acceptance into Virtuoso® and Serandipians by Traveller Made two of the most respected global networks in high-end travel.

This milestone marks a major step for the emirate, reflecting its growing global appeal and positioning it alongside iconic destinations such as Santorini, Kyoto, the Amalfi Coast, and the Serengeti.

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Membership in Virtuoso® and Serandipians is highly selective and reserved only for destinations and partners that meet exceptional standards in authenticity, service, and sustainability. Ras Al Khaimah’s inclusion showcases not just its luxury offerings, but also its cultural depth and commitment to meaningful, experience-driven tourism.

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Through these partnerships, Ras Al Khaimah will gain direct access to an elite network of travel advisors and luxury providers who design bespoke journeys for discerning travellers worldwide. The emirate’s growing portfolio of high-end hotels, combined with its diverse attractions, helped secure its place among these global leaders.

“Becoming part of Virtuoso and Serandipians marks a pivotal moment for Ras Al Khaimah as it continues to evolve as a destination. These partnerships will showcase the emirate’s exceptional blend of nature, culture, and exceptional hospitality to a global audience of travellers who value authenticity, exclusivity, and meaningful experiences. With our pipeline of world-renowned hotels and unique attractions, we are poised to redefine luxury in the region, reinforcing Ras Al Khaimah as a must-visit destination for discerning travellers,”
said Iyad Rasbey, Vice President – Destination Tourism Development, Ras Al Khaimah Tourism Development Authority (RAKTDA).

Famed for its stunning landscapes and high-end hospitality, Ras Al Khaimah offers an impressive mix of resorts and experiences. From luxury stays at Waldorf Astoria and The Ritz-Carlton, to new additions like Anantara Mina Al Arab and Sofitel Al Hamra Beach Resort, the emirate continues to expand its premium offering. Future projects by Wynn Resorts, Four Seasons, and Nobu Hotels promise to further elevate its status.

Beyond opulent stays, the emirate’s experiences are equally captivating from the world’s longest zipline at Jebel Jais and sunrise hot-air balloon rides, to stargazing in the desert and exploring the Suwaidi Pearl Farm. These adventures blend thrill, culture, and natural beauty to create a truly unique luxury experience within the UAE.

For more on Ras Al Khaimah’s luxury offerings, visit www.visitrasalkhaimah.com


Galeries Lafayette Paris Announces Return of “3J” Shopping Festival

Galeries Lafayette Paris Announces Return of “3J” Shopping Festival

By Hariharan U

Published on October 5, 2025

The much-awaited “3J” Shopping Festival is set to make its grand return to Galeries Lafayette Paris Haussmann from October 17 to November 2, 2025 and this year, it promises to be bigger than ever.

For over a century, Galeries Lafayette has been synonymous with Parisian style and shopping indulgence. The upcoming edition of “3J” continues that legacy by offering exclusive in-store reductions across an extensive selection of luxury, fashion, beauty, and lifestyle brands.

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What to Expect

  • Major discounts on premium international and French brands

  • A carefully curated selection of fashion, accessories, and lifestyle must-haves

  • The timeless Galeries Lafayette shopping experience, complete with its iconic architecture and vibrant ambiance

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Whether you’re a fashion enthusiast, a beauty lover, or simply someone looking to bring home a piece of Paris, the festival is a rare chance to shop coveted labels at unbeatable prices.

If you’re planning an autumn visit to Paris, this shopping celebration is not to be missed. Mark your calendars, explore the collections, and experience the buzz of one of the city’s most beloved retail traditions.

For more details, bookings, or information on VIP shopping experiences, you can reach out directly to the Galeries Lafayette team.


Octola Becomes World’s First Travel Destination to Monitor Clean Air

Octola Becomes World’s First Travel Destination to Monitor Clean Air

By Hariharan U

Published on October 4, 2025

Octola Private Wilderness, one of the world’s most exclusive Arctic retreats in Finnish Lapland, has set a new benchmark for luxury and conscious travel. The ultra-luxury destination has become the first travel experience worldwide to monitor ultrafine air particles using research-grade technology. Installed across its private estate, this system provides guests with measurable insight into the purity of Arctic air, long celebrated as some of the cleanest on Earth.

“Our surroundings have always offered a rare purity. Now, we have the data to prove it,” says Janne Honkanen, Founder of Octola. “By measuring ultrafine particles, some of the smallest and most harmful pollutants — we can assure our guests of the environment’s quality in a meaningful, transparent way.”

This initiative builds on Octola’s mission to offer experiences rooted in the healing powers of Lapland’s pristine air and untouched wilderness, reinforcing the restorative qualities that returning guests have always sensed.

By continuously monitoring and reporting air quality, Octola is raising the bar for environmental responsibility and guest care. The retreat collaborates with leading researchers, including Northern Lights scientist Dr. Esa Turunen, offering a rare combination of luxury, natural serenity, and ongoing scientific research.

The new Octola II, opening in December 2025, will extend these standards. Featuring five ensuite bedrooms, a children’s playroom, spa, gym, saunas, and Northern Lights-viewing areas with glass ceilings, Octola II promises immersive experiences amidst 1,730 acres of private wilderness. The Supersuite Villa includes two large ensuite bedrooms, private saunas, baths, and outdoor hot tubs.

Octola is also launching Respiro Octola, a health and wellness programme designed to connect guests with the environment’s clean Arctic air. Curated experiences include guided breathwork, sauna sessions, yoga, ice swimming, and other natural treatments shown to reduce stress, improve resilience, and support long-term wellbeing. Studies from the World Health Organization and the University of Helsinki suggest that spending a week in Lapland can extend lifespan by hours depending on one’s origin, highlighting the benefits of pristine air.

“Scientific studies show that air pollution reduces global life expectancy by roughly two years. Breathing air as clean as Lapland’s can aid respiratory recovery, enhance wellbeing, and may even contribute to a longer life,” explains Professor Mikko Sipilä, University of Helsinki.

Through advanced environmental monitoring and sustainable practices, Octola reinforces its role as a guardian of the Arctic wilderness. By combining luxury, wellness, and measurable environmental accountability, it offers a unique experience that blends indulgence with conscious travel.

“The purity of our air is often described as healing, almost otherworldly. With this monitoring, we can protect it and hold ourselves to the highest standards,” adds Honkanen.

About Octola Private Wilderness
Located in Finnish Lapland, Octola Private Wilderness offers ultra-luxury off-grid lodges, personal chefs, wilderness guides, and authentic Lappish traditions. Reservations are highly limited, with a 94% guest return rate. The exact location remains undisclosed to protect privacy, and interested travellers may request to join a private waiting list.

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