Air India's Evolution: New Logo and Livery Embrace Global Future

Air India's Evolution: New Logo and Livery Embrace Global Future

By Author

Published on August 16, 2023

Air India, a venerable name in aviation, has unveiled a fresh identity that marks a significant departure from its past. The airline's rebranding, part of a $400 million initiative, showcases a new logo and livery, shedding the iconic Maharaja mascot to embrace a more global outlook.

The sweeping transformation follows Air India's acquisition by the Tata Group 18 months ago, signaling a rejuvenation effort that encompasses new aircraft acquisitions, expanded destinations, and a bolstered workforce.

The new logo, drawing inspiration from the jharokha architectural style, embodies a "window of possibilities." Golden, red, and purple hues replace the former red swan emblem, breathing new life into the airline's visual identity.

Campbell Wilson, Air India's managing director, emphasized that the Maharaja's legacy isn't fading; rather, it's finding a new home on domestic flights. This strategic shift acknowledges that while the mascot resonates with the Indian diaspora, it may not necessarily connect with international passengers.

Wilson emphasized that the values of the Maharaja—hospitality, warmth, and ethics—will continue to shape the airline's DNA. He stressed that the essence of the Maharaja will be subtly integrated into various aspects of the airline's premium offerings, preserving India's heritage in a sophisticated manner.

The creative director at FutureBrands, Bhumika Shah, explained the rationale behind the shift. The portly, moustachioed mascot, once omnipresent, was deemed more relatable to older generations than younger ones. The revamped approach seeks to infuse the mascot's presence more selectively and elegantly.

The Maharaja's depiction has also undergone a makeover, portraying him as slimmer, younger, and more stylish. The refined imagery will make its debut on the new Airbus A350s set to join the fleet in December.

This transformation extends beyond aesthetics. Air India is investing $400 million to upgrade aircraft interiors, including new seating across all cabins. By March 2024, a third of the airline's wide-body fleet will be rejuvenated, with the complete long-haul fleet set for renewal within the next two-and-a-half years.

The airline's journey toward modernization exemplifies the delicate balance of preserving tradition while embracing a dynamic global vision. Air India's new chapter is set to redefine the skies, blending heritage with innovation and setting the stage for a new era of excellence.


Saudi Tourism Brings an Immersive Qahwa Experience to Indian Travel Trade and Media in Mumbai

Saudi Tourism Brings an Immersive Qahwa Experience to Indian Travel Trade and Media in Mumbai

By Author

Published on April 19, 2025

A celebration of heritage, hospitality, and cultural connection, the Saudi Tourism Authority (STA) recently hosted Brewtopia — an exclusive, invite-only Qahwa experience that brought to life the traditions and storytelling behind Saudi coffee. Curated for select members of the Indian travel trade associations, content creators, influencers, journalists, media partners, the evening offered an immersive glimpse into the destinations warm and time-honoured coffee culture.

Brewtopia, held at Soho House Mumbai, offered guests a multisensory introduction to Arabian coffee, celebrating its rich flavours and the warm traditions of Saudi hospitality, also known as the ‘Saudi Welcome’.

image

Under the expert guidance of Ganga Prabhakar and Pavan Hanbal, founders of Coffee Mechanics and Kana, attendees explored a distinctive fusion—brewing Qahwa using a French press, a nod to popular Indian brewing methods. The fragrant blend was then poured from a traditional brass Dallah into petite ceramic cups and paired with indulgent Medjool dates, symbolising authentic ’Saudi Welcome’. Guests were immersed in the synergy between India and Saudi, united by a shared passion for coffee. 

The evening unfolded with storytelling and concluded with networking with representatives from the Saudi Tourism Authority – India team, who shared insights into the destination’s growing appeal as a dynamic, welcoming, and diverse destination for Indian travellers.

image

As part of STA’s ongoing commitment to strengthening ties with India’s travel trade and media, Brewtopia served as a platform to spotlight emerging travel opportunities, entertaining festivals, and international sporting events. With its rich history, modern cities, beautiful coastlines, and warm culture, Saudi continues to emerge as one of the most exciting places to visit.


OBLU NATURE Helengeli Launches First-Ever PADI Women’s Dive Month

OBLU NATURE Helengeli Launches First-Ever PADI Women’s Dive Month

By Manu Vardhan Kannan

Published on April 19, 2025

Taking a bold step in championing women in diving, OBLU NATURE Helengeli by SENTIDO, part of the Atmosphere Core portfolio, has launched the first-ever PADI Women’s Dive Month in collaboration with TGI Maldives, ELE|NA Ayur spa, and Marine Biologist Luca Melodia. Extending the spirit of PADI Women’s Dive Day on 19th July into an entire month, this initiative gives solo women travellers, families, and groups of friends more opportunities to explore the underwater beauty of the Maldives.

Following the 2024 “PADI Outstanding Contribution to Women's Diving” award, both TGI Maldives and OBLU NATURE Helengeli continue their mission to introduce more women and families to the joys of diving. Helengeli island, with its exotic house reef located just metres from the shore, and surrounding dive sites, offers unparalleled diving experiences suitable for beginners and professionals alike.

image

Throughout July, guests at OBLU NATURE Helengeli can enjoy special offerings such as discounted dives, marine life talks, wellness activities, and curated holiday packages as part of the comprehensive OBLU Island Plan™. TGI Maldives, with over 40 years of experience in ocean diving, is offering exclusive discounts on all dives booked by women during the month, including the PADI Discover Scuba Dive sessions ideal even for non-swimmers.

image

Highlighting the initiative, TGI Maldives Operations Manager Greta Marcelli shared, “There’s nothing like seeing guests’ emotions after their first dive. While we celebrate women in diving year-round, PADI Women’s Dive Month in July provides a platform to offer more reasons to join us in paradise.”

image

image

The celebration is further enriched by ELE|NA Ayur spa, which has curated over 18 wellness activities including sunrise yoga, aqua aerobics, and core stability classes. These sessions aim to enhance flexibility and stamina, supporting guests in their diving journeys. Additionally, women who book a dive experience will enjoy special discounts on the spa’s signature Coconut Shell and Sand Bundle massages, crafted with locally sourced, sustainable ingredients.

image

PADI Regional Manager Matt Wenger noted, “By extending our PADI Women’s Dive Day celebration into a month-long event at the stunning OBLU NATURE Helengeli resort, we aim to welcome even more newcomers to the sport while also offering advanced certifications for enthusiasts.”

This July, guests are invited to embrace the spirit of exploration and relaxation by booking their stay with a 20% discount on a minimum four-night fully inclusive package. TGI Maldives and ELE|NA spa are also extending a 20% discount on women’s PADI-certified dive courses and spa treatments booked throughout the month.


A Dream Under the Sea: Dining at M6m – MINUS SIX METRES at OZEN LIFE MAADHOO

A Dream Under the Sea: Dining at M6m – MINUS SIX METRES at OZEN LIFE MAADHOO

By Nishang Narayan

Published on April 18, 2025

Nestled six metres beneath the surface of the South Malé Atoll, M6m – Minus Six Metres at OZEN LIFE MAADHOO is more than just a restaurant—it's a magical meeting point of fine dining and marine beauty. This signature underwater venue delivers an unforgettable experience where world-class cuisine is served with front-row views of the ocean’s most captivating creatures.

From the moment guests arrive at the elegant M6m Lounge, the journey begins with champagne and caviar served above water, before a graceful descent into the underwater chamber. With floor-to-ceiling glass walls offering panoramic views of vibrant coral reefs and shimmering fish, the setting is a sensory dreamscape—intimate, luxurious, and surreal.

image

At the heart of the experience is a modern seafood degustation menu, carefully curated by Executive Chef Alok Verma. The courses are a celebration of the sea—light yet indulgent, refined yet adventurous, each bite reflecting the elegance of the marine world just beyond the glass. Paired with a handpicked collection of premium wines, the culinary journey becomes a true immersion of taste and wonder.

Dining at M6m is like tasting the ocean while watching it dance around you. It’s a moment suspended in time—pure, indulgent, and utterly unforgettable,” says Chef Alok Verma.

image

Adding to its charm, M6m is part of the resort’s signature INDULGENCE™ Plan, making this once-in-a-lifetime experience effortlessly accessible. Guests staying for four nights or more are treated to a complimentary dining experience at M6m—luxury made simple, and memories made unforgettable.

Whether you're celebrating a special occasion or simply treating yourself to something extraordinary, M6m offers a dining experience unlike any other. Come for the view. Stay for the flavours. And leave with memories only the ocean can create.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.