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By Author
Published on August 16, 2023
Air India, a venerable name in aviation, has unveiled a fresh identity that marks a significant departure from its past. The airline's rebranding, part of a $400 million initiative, showcases a new logo and livery, shedding the iconic Maharaja mascot to embrace a more global outlook.
The sweeping transformation follows Air India's acquisition by the Tata Group 18 months ago, signaling a rejuvenation effort that encompasses new aircraft acquisitions, expanded destinations, and a bolstered workforce.
The new logo, drawing inspiration from the jharokha architectural style, embodies a "window of possibilities." Golden, red, and purple hues replace the former red swan emblem, breathing new life into the airline's visual identity.
Campbell Wilson, Air India's managing director, emphasized that the Maharaja's legacy isn't fading; rather, it's finding a new home on domestic flights. This strategic shift acknowledges that while the mascot resonates with the Indian diaspora, it may not necessarily connect with international passengers.
Wilson emphasized that the values of the Maharaja—hospitality, warmth, and ethics—will continue to shape the airline's DNA. He stressed that the essence of the Maharaja will be subtly integrated into various aspects of the airline's premium offerings, preserving India's heritage in a sophisticated manner.
The creative director at FutureBrands, Bhumika Shah, explained the rationale behind the shift. The portly, moustachioed mascot, once omnipresent, was deemed more relatable to older generations than younger ones. The revamped approach seeks to infuse the mascot's presence more selectively and elegantly.
The Maharaja's depiction has also undergone a makeover, portraying him as slimmer, younger, and more stylish. The refined imagery will make its debut on the new Airbus A350s set to join the fleet in December.
This transformation extends beyond aesthetics. Air India is investing $400 million to upgrade aircraft interiors, including new seating across all cabins. By March 2024, a third of the airline's wide-body fleet will be rejuvenated, with the complete long-haul fleet set for renewal within the next two-and-a-half years.
The airline's journey toward modernization exemplifies the delicate balance of preserving tradition while embracing a dynamic global vision. Air India's new chapter is set to redefine the skies, blending heritage with innovation and setting the stage for a new era of excellence.
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By Manu Vardhan Kannan
Published on April 9, 2026
Atmosphere Core has announced the promotion of Christopher Baker as Vice President Operations – Atmosphere Hotels and Resorts. In his new role, he will oversee operational performance and support growth across the brand’s portfolio in India, Italy, Maldives, and Nepal.
He will also focus on improving efficiencies, raising service standards, and supporting the launch of key upcoming properties. These include BORGO MONCHIERO HERITAGE by Atmosphere in Langhe Piedmont, Italy; STILLWOOD RETREAT, a Signature Atmosphere property in Coorg, India; and AARUNYA NATURE RESORT by Atmosphere in Banepa, Nepal.
With over 30 years of experience in the global hospitality industry, Christopher brings strong expertise across luxury and lifestyle resorts. He has worked in senior roles with leading brands such as Jumeirah Hotels & Resorts, Marriott Resorts, and Rosewood Hotels & Resorts. Over the years, he has built a reputation for driving financial performance, delivering quality guest experiences, and encouraging innovation. He has also been recognised across the industry, including being named among the Top 100 Hotel General Managers in the World 2024 by Luxury Lifestyle Awards.
Sharing his thoughts, Christopher Baker said, “From city hotels to quiet island resorts, one truth has followed me everywhere, that exceptional hospitality is never accidental. It grows from clear systems, smart planning, and teams that feel confident to own their work. I’m honoured by the trust placed in me by the Atmosphere Core leadership, and I look forward to continuing to contribute to the company’s growth.”
Ashwin Handa, Chief Operating Officer of Atmosphere Core, added, “At Atmosphere Core, our strategy is centred on nurturing talent and fostering growth from within the company. We’re proud to see Christopher evolve and grow with us, and with his proven expertise in operational excellence, team development, and guest-centric service, he is well positioned for success in this new role.”
This move reflects Atmosphere Core’s focus on strengthening leadership as it continues to expand its presence across international markets.
By Hariharan U
Published on April 8, 2026
Reinforcing its position at the forefront of European retail, Outletcity Metzingen has once again been ranked as Germany’s leading outlet centre in the Outlet Centre Performance Report Europe 2025.
Published by ecostra in collaboration with French research institute magdus, the report highlights Metzingen’s consistent performance and growing influence across the European outlet landscape.
A major highlight this year is the recognition of Outletcity AG as Europe’s best operator for the sixth time since the study began. The operator category evaluates management professionalism, brand attractiveness, and the strength of partnerships with tenants, making it one of the most respected benchmarks in the industry.
Speaking on the achievement, CEO Regine Schöllkopf-Pinakidis noted that the recognition reflects a continued commitment to excellence in brand management, service quality, and destination development. The strong endorsement from international partners further underlines the trust placed in Metzingen as a long-term retail hub.
On a broader European scale, Outletcity Metzingen has also secured a place among the top ten in the category of “Most Economically Successful Outlet Centre in Europe 2025.” Based on tenant feedback, this ranking positions the destination among the continent’s most impactful retail centres.
Widely recognised as Europe’s largest outlet destination, Metzingen continues to set benchmarks in destination management. Its strong portfolio of premium and luxury brands, along with the presence of the world’s largest BOSS store, enhances its appeal as a global shopping hotspot.
The latest recognition reflects a long-term strategy focused on consistent quality, a strong brand mix, and innovation across both physical and digital retail experiences. The destination’s sustained leadership in Germany is particularly notable, with no other outlet centre achieving a similar level of engagement from international brands.
This continued dominance highlights Outletcity Metzingen’s economic strength, brand appeal, and future-ready positioning in an increasingly competitive retail environment.
About AVIAREPS:
AVIAREPS is a global leader in aviation, tourism, and hospitality representation, with a presence across 76 offices in 71 countries. Founded in Germany in 1994, the company supports over 250 clients worldwide with services spanning sales, marketing, public relations, digital strategy, and business development, helping brands expand across international markets.
OZEN LIFE MAADHOO is redefining wellness travel with a personalised and intuitive approach to well-being through its ELE|NA Elements of Nature concept. Moving beyond traditional spa experiences, the resort focuses on individuality, offering tailored wellness journeys that reflect each guest’s unique needs.
At the centre of this offering is ELE|NA Elements of Nature, where experiences are designed around specific wellness archetypes. Instead of standardised treatments, guests can choose journeys that align with their goals, whether it is restoration, balance, vitality, or transformation.
Wellness at the resort extends beyond the spa, incorporating a wide range of holistic practices. Guests can engage in sound healing sessions using handpans and Tibetan bowls, along with energy healing therapies, breathwork, meditation, and mindful movement. These experiences are designed to restore harmony between the body and mind in a natural and immersive setting.
Education also plays a key role in the experience. Through wellness and sustainability workshops, guests are encouraged to adopt conscious living practices and holistic self-care routines that can be integrated into their daily lives. These sessions aim to create a deeper connection with well-being while promoting long-term health.
The culinary experience is equally aligned with the wellness philosophy. In collaboration with the resort’s culinary team, a dedicated menu blends Ayurvedic principles with modern techniques, focusing on nourishment, sustainability, and mindful sourcing. Each dish is crafted to complement the guest’s wellness journey.
Set within serene overwater treatment rooms, guests receive personalised care from skilled therapists using products that support holistic healing. The experience is further enhanced by the resort’s INDULGENCE Plan, which seamlessly combines wellness, dining, and curated island activities into a single, stress-free journey.
Commenting on the concept, Mei P. Pun, General Manager of OZEN LIFE MAADHOO, said, “Today’s discerning traveller seeks more than relaxation; they seek alignment. At OZEN LIFE MAADHOO, wellness is deeply personal. Through ELE|NA Elements of Nature’s archetype-led journeys, elemental therapies, and mindful culinary collaborations, we offer a destination where luxury and well-being exist in complete harmony, allowing our guests to reconnect with themselves in a truly meaningful way.”
With this approach, OZEN LIFE MAADHOO positions itself as a destination where wellness is not just an offering, but a way of life, combining personalised care, elemental balance, and refined island luxury.
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