Air India's Evolution: New Logo and Livery Embrace Global Future

Air India's Evolution: New Logo and Livery Embrace Global Future

By Author

Published on August 16, 2023

Air India, a venerable name in aviation, has unveiled a fresh identity that marks a significant departure from its past. The airline's rebranding, part of a $400 million initiative, showcases a new logo and livery, shedding the iconic Maharaja mascot to embrace a more global outlook.

The sweeping transformation follows Air India's acquisition by the Tata Group 18 months ago, signaling a rejuvenation effort that encompasses new aircraft acquisitions, expanded destinations, and a bolstered workforce.

The new logo, drawing inspiration from the jharokha architectural style, embodies a "window of possibilities." Golden, red, and purple hues replace the former red swan emblem, breathing new life into the airline's visual identity.

Campbell Wilson, Air India's managing director, emphasized that the Maharaja's legacy isn't fading; rather, it's finding a new home on domestic flights. This strategic shift acknowledges that while the mascot resonates with the Indian diaspora, it may not necessarily connect with international passengers.

Wilson emphasized that the values of the Maharaja—hospitality, warmth, and ethics—will continue to shape the airline's DNA. He stressed that the essence of the Maharaja will be subtly integrated into various aspects of the airline's premium offerings, preserving India's heritage in a sophisticated manner.

The creative director at FutureBrands, Bhumika Shah, explained the rationale behind the shift. The portly, moustachioed mascot, once omnipresent, was deemed more relatable to older generations than younger ones. The revamped approach seeks to infuse the mascot's presence more selectively and elegantly.

The Maharaja's depiction has also undergone a makeover, portraying him as slimmer, younger, and more stylish. The refined imagery will make its debut on the new Airbus A350s set to join the fleet in December.

This transformation extends beyond aesthetics. Air India is investing $400 million to upgrade aircraft interiors, including new seating across all cabins. By March 2024, a third of the airline's wide-body fleet will be rejuvenated, with the complete long-haul fleet set for renewal within the next two-and-a-half years.

The airline's journey toward modernization exemplifies the delicate balance of preserving tradition while embracing a dynamic global vision. Air India's new chapter is set to redefine the skies, blending heritage with innovation and setting the stage for a new era of excellence.


Jetwing Hotels Unveils Jetwing Jungle Lodge in Yala: A Bold Step Towards Sustainable Luxury

Jetwing Hotels Unveils Jetwing Jungle Lodge in Yala: A Bold Step Towards Sustainable Luxury

By Nishang Narayan

Published on September 13, 2024

Jetwing Hotels has launched its newest retreat, Jetwing Jungle Lodge in Yala, setting a pioneering benchmark for sustainable luxury tourism in Sri Lanka. Positioned at the edge of Yala National Park, this exclusive lodge aims to become Sri Lanka’s first 'Net Zero' resort, offering guests a unique blend of luxury, wilderness, and sustainability.

Nestled in Sri Lanka’s wild coastal frontier, Jetwing Jungle Lodge stands as a sanctuary of serenity, featuring ten private Jungle Dwellings that provide the perfect backdrop for a tranquil escape. Each dwelling boasts expansive wooden terraces designed for prime wildlife observation, immersing guests in the natural beauty that surrounds the lodge.

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Luxury Meets Sustainability

The lodge’s recent transformation from a safari camp into a luxurious eco-retreat includes the addition of a rooftop infinity pool, offering panoramic views of both the Indian Ocean and the jungle canopy. Guests can indulge in a diverse culinary experience at The Thicket restaurant or enjoy signature cocktails at The Hive rooftop bar, with options for private beach dining on the nearby dunes. Further elevating the guest experience, a team of skilled butlers curates exclusive excursions and offers personalized service throughout the stay.

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A true pioneer in sustainable hospitality, Jetwing Jungle Lodge features a 125kW solar photovoltaic system designed to offset both direct and indirect carbon emissions, driving the lodge towards its goal of becoming a Net Zero property. Additionally, the resort operates on biogas and biomass energy sources, further minimizing its environmental footprint.

An Eco-Conscious Escape

For travelers seeking an escape that balances luxury with environmental responsibility, Jetwing Jungle Lodge offers the ideal retreat. Guests can experience Sri Lankan hospitality while contributing to a more sustainable future, all within the breathtaking wilderness of Yala.

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Jetwing Jungle Lodge is the latest addition to Jetwing Hotels’ expansive portfolio, further solidifying the brand’s commitment to sustainability and authentic Sri Lankan experiences. As a leader in responsible tourism, Jetwing Hotels continues to champion community empowerment and environmental consciousness across its properties.

About Jetwing Hotels:

Founded in Negombo, Jetwing Hotels began with a humble 6-bedroom property and has since expanded to over 30 unique resorts and villas across 12 destinations in Sri Lanka. From the golden sands of Bentota to the misty hills of Kandy, the brand is renowned for its commitment to authentic Sri Lankan hospitality and sustainable tourism.

Some of the standout properties include Jetwing Saman Villas on the southwest coastline, Jetwing Lighthouse in Galle, Jetwing Vil Uyana near Sigiriya, and Jetwing Kandy Gallery in the heart of Sri Lanka's cultural capital.


Rome to Host Anantara's First-Ever Historic Car Concours

Rome to Host Anantara's First-Ever Historic Car Concours

By Nithyakala Neelakandan

Published on September 12, 2024

Anantara Hotels & Resorts is excited to announce the launch of the inaugural Anantara Concorso Roma, presented by UBS, an exclusive car concours event in Rome. Scheduled from April 24-27, 2025, this prestigious event will showcase the best in Italian design, hospitality, and automotive craftsmanship. A celebration of Italy’s rich automotive history, the three-day event promises a collection of fifty of the rarest and most historic Italian cars, many from private collections, including iconic marques like Ferrari, Alfa Romeo, Bugatti, Lamborghini, Maserati, and Pagani.

What makes Anantara Concorso Roma unique is its focus on exclusively Italian cars, showcasing automotive gems that span from the early days of car manufacturing to the modern supercar era. The cars will be evaluated by a panel of international judges, led by Dott. Adolfo Orsi Jr. and Jeremy Jackson-Sytner, ensuring a high standard of competition.

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Beyond cars, the event will be a tribute to all things Made in Italy, highlighting Italian cuisine, craftsmanship, design, and luxury. These elements will be showcased to a global audience, further enhancing the event's prestige. Multiple iconic locations across Rome will serve as the backdrop, providing a grand stage for these automotive masterpieces.

Rome’s history with motor racing adds further significance to this event. The city has been a part of Italy's racing legacy, from the Mille Miglia to the Gran Premio di Roma, a race held from 1925 to 1991. The 1947 edition of the Gran Premio di Roma is particularly notable, as it marked Ferrari's first victory with their own car, the Ferrari 125 S.

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The Anantara Palazzo Naiadi Rome Hotel, a 19th-century marble palace overlooking the Fountain of the Naiads, will host the event. Its neoclassical architecture and location in the heart of the city make it the perfect setting for this prestigious concours.

William Heinecke, Founder and Chairman of Minor International, Anantara’s parent company, emphasized the importance of the event, saying, "Rome is enjoying a renaissance, making it the perfect moment for Anantara to shift the gears and launch a prestigious concours event for the capital. I am confident that with support of our esteemed partners, we will successfully establish Anantara Concorso Roma as a pre-eminent annual international automobile event.."

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Benjamin Cavalli, Head of Global Wealth Management Strategic Clients at UBS, shared his enthusiasm as well: "UBS is proud to be the official sponsor of the inaugural Anantara Concorso Roma, the latest addition to our exclusive program of classic car events. This new partnership embodies the spirit of precision and craft we aspire to as a firm. We look forward to celebrating our passion for automotive excellence in April 2025 amidst the historic beauty of Rome."

For car enthusiasts looking to be part of the event, Anantara is offering exclusive packages, including VVIP weekend tickets, accommodation at the Palazzo Naiadi Rome Hotel, elevated dining experiences, and premier access to the event. Day passes will start at 200 EUR, with options for weekend packages with or without accommodation.


Oravel Stays Expands Luxury Brand Sunday with First UK Hotel

Oravel Stays Expands Luxury Brand Sunday with First UK Hotel

By Nithyakala Neelakandan

Published on September 9, 2024

Oravel Stays, the parent company of OYO, has expanded its high-end hotel brand, Sunday, into the UK market. The brand's first UK property, Sunday Lansbury Heritage, is located in London’s Canary Wharf. The hotel is housed in a restored Grade-II listed building from 1628 and features 35 rooms, each with double-height ceilings and views of either the Canary Wharf skyline or the property's heritage gardens.

Room options at the hotel include the Octagonal Tower Chamber, offering 360-degree views of London’s skyline, and mezzanine rooms with split-level bathrooms and living areas. Guests also have access to a gym, spa, and an on-site restaurant.

Puneet Yadav, head of Oravel’s UK operations, stated, "The launch of Sunday Lansbury Heritage Hotel marks a significant milestone for Oravel Stays in the UK market – our data indicates a growing demand for premium, experience-driven accommodations. This strategic move allows us to tap into the luxury segment while maintaining our commitment to delivering value across all price points."

The Sunday brand was initially launched in May 2023 in India, as part of a joint venture between Softbank and Oravel Stays. The brand currently operates three properties in India, with plans to expand to 25 by March 2025. In addition to its presence in India and the UK, Oravel Stays has announced plans to bring the Sunday brand to Malaysia and the UAE.

In the UK, Oravel has also partnered with Sojo Stays to introduce Belvilla by OYO, a collection of over 300 high-end apartments and homes located in major cities across the country.

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