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By Author
Published on August 16, 2023
Air India, a venerable name in aviation, has unveiled a fresh identity that marks a significant departure from its past. The airline's rebranding, part of a $400 million initiative, showcases a new logo and livery, shedding the iconic Maharaja mascot to embrace a more global outlook.
The sweeping transformation follows Air India's acquisition by the Tata Group 18 months ago, signaling a rejuvenation effort that encompasses new aircraft acquisitions, expanded destinations, and a bolstered workforce.
The new logo, drawing inspiration from the jharokha architectural style, embodies a "window of possibilities." Golden, red, and purple hues replace the former red swan emblem, breathing new life into the airline's visual identity.
Campbell Wilson, Air India's managing director, emphasized that the Maharaja's legacy isn't fading; rather, it's finding a new home on domestic flights. This strategic shift acknowledges that while the mascot resonates with the Indian diaspora, it may not necessarily connect with international passengers.
Wilson emphasized that the values of the Maharaja—hospitality, warmth, and ethics—will continue to shape the airline's DNA. He stressed that the essence of the Maharaja will be subtly integrated into various aspects of the airline's premium offerings, preserving India's heritage in a sophisticated manner.
The creative director at FutureBrands, Bhumika Shah, explained the rationale behind the shift. The portly, moustachioed mascot, once omnipresent, was deemed more relatable to older generations than younger ones. The revamped approach seeks to infuse the mascot's presence more selectively and elegantly.
The Maharaja's depiction has also undergone a makeover, portraying him as slimmer, younger, and more stylish. The refined imagery will make its debut on the new Airbus A350s set to join the fleet in December.
This transformation extends beyond aesthetics. Air India is investing $400 million to upgrade aircraft interiors, including new seating across all cabins. By March 2024, a third of the airline's wide-body fleet will be rejuvenated, with the complete long-haul fleet set for renewal within the next two-and-a-half years.
The airline's journey toward modernization exemplifies the delicate balance of preserving tradition while embracing a dynamic global vision. Air India's new chapter is set to redefine the skies, blending heritage with innovation and setting the stage for a new era of excellence.
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By Hariharan U
Published on May 26, 2026
PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.
The portfolio spans major gateway cities such as New York, Dallas, Houston, and Phoenix, along with business hubs including Charlotte, St Louis, Richmond, and Indianapolis. It also includes leisure-focused destinations like Las Vegas and suburban markets such as Oakland, Greenville, and Pasadena.
The Studio 6 brand focuses on extended-stay accommodations designed for guests staying several days to weeks. The properties typically offer kitchenettes, workspaces, laundry facilities, high-speed internet, and flexible housekeeping services, catering to corporate travellers, relocating families, and project-based professionals.
Each hotel features approximately 100–120 rooms, a configuration that supports operational efficiency while serving consistent long-stay demand. PRISM is positioning the segment as a high-efficiency hospitality model, driven by lower turnover costs, reduced housekeeping frequency, and improved occupancy stability.
The company has stated that the expansion is part of its broader strategy to transition from a domestic hospitality platform to a globally scaled operator, leveraging India-built technology, AI systems, and revenue management tools across its international portfolio.
Speaking on the development, PRISM, the parent company of OYO, has expanded its U.S. extended-stay footprint with the launch of 38 new hotels under the Studio 6 brand operated through G6 Hospitality.
Speaking on the development, Ritesh Agarwal said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.
The latest rollout follows PRISM’s approximately $525 million acquisition of G6 Hospitality and builds on earlier phases that included eight initial hotel openings, followed by 30 additional properties in the current expansion cycle.
The move highlights growing momentum in the U.S. extended-stay segment, which continues to attract investor interest due to stable demand patterns and efficient operating economics.
said the U.S. market is witnessing a structural shift toward longer-duration stays driven by corporate assignments, medical travel, construction projects, and temporary relocations. He added that the expansion aims to deliver a tech-enabled, operations-first hospitality model focused on consistency and affordability.
Saudia has announced the induction of its first Airbus A321XLR, becoming the first airline in the Middle East and Africa region to operate the new-generation long-range narrow-body aircraft.
The delivery marks a significant step in Saudia’s ongoing fleet modernisation programme, aimed at improving operational efficiency, expanding international connectivity, and enhancing overall passenger experience. With a range of up to 8,700 kilometres and flight endurance of around nine hours, the aircraft allows the airline to operate longer routes using a more efficient narrow-body configuration.
The aircraft also debuts “The New Saudia Experience,” the airline’s refreshed onboard product focused on comfort, connectivity, entertainment, dining, and service consistency. The cabin features 24 Business Class suites designed for privacy and premium comfort, along with 120 Economy Class seats equipped with larger personal screens and charging ports.
High-speed inflight connectivity will enable passengers to browse, stream content, and attend virtual meetings during flights. Business Class travellers will also benefit from an enhanced dining experience, including chef-curated menus featuring Saudi and international cuisine.
Speaking on the milestone, Ibrahim Al-Omar said the delivery reflects the airline’s broader transformation strategy, focusing not only on capacity expansion but also on elevating product quality and operational performance in line with national aviation ambitions.
The aircraft induction is part of Saudia Group’s wider order of 105 Airbus aircraft, which is also expected to generate economic value through local supplier development and integration into global aviation supply chains.
Saudia is scheduled to add 15 Airbus A321XLR aircraft by 2027 as part of its expansion roadmap, supporting network growth across tourism, business travel, pilgrimage, and major international events aligned with Saudi Arabia’s Vision 2030.
By Manu Vardhan Kannan
Zaya Indian & Persian Kitchen in McAllen, Texas has announced the appointment of Chef Mahesh Dhami as its new Executive Chef. Bringing more than 14 years of experience in luxury hospitality, Indian fine dining, and modern gastronomy, Chef Dhami joins the leadership team with a strong background in culinary innovation and operations.
Recognised for his expertise in regional Indian cuisines and creative menu development, Chef Dhami will oversee all culinary functions at Zaya. His responsibilities will include menu innovation, kitchen operations, team training, food quality standards, and enhancing the overall dining experience for guests.
Before joining Zaya, Chef Dhami was associated with Musaafer by Spice Route in Houston, Texas, a Michelin-recognized Indian fine dining restaurant known for its progressive take on Indian cuisine in the United States. During his time there, he progressed from Junior Sous Chef to Sous Chef within a year, reflecting his strong leadership abilities and operational expertise.
Chef Dhami received his professional culinary training at The Taj Mahal Hotel through the Hotel Operations Management Training (HOMT) program. He further sharpened his skills at well-known culinary establishments including Masala Art and Machan, where he gained valuable experience across luxury hospitality, banquet operations, and traditional Indian cooking.
His expertise spans Awadhi, Mughlai, Rajasthani, and South Indian cuisines. By combining traditional Indian flavours with contemporary cooking methods, tasting experiences, and artistic presentation styles, Chef Dhami brings a balanced approach to modern dining. His experience also extends to menu engineering, food costing, team development, and luxury restaurant operations.
“I am honored to join Zaya Indian & Persian Kitchen and lead a concept that values authenticity and innovation. My goal is to create memorable dining experiences that celebrate the richness of Indian cuisine through modern techniques and thoughtful presentation,” said Chef Mahesh Dhami.
With Chef Dhami taking charge of the culinary direction, Zaya Indian & Persian Kitchen aims to further strengthen its position as one of South Texas’ emerging destinations for elevated Indian and Persian dining experiences.
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