Ajay’s Café witnessed a strong surge in consumer demand across its café network on Friendship Day, with its signature burgers and cold coffees recording significant growth as customers celebrated the occasion with friends and loved ones.

The café chain reported an 89% increase in cold coffee sales compared to the previous day, reaching 16,834 cups, while burger sales grew nearly 54% to 33,472 units during the celebration.

The highest contribution came from Ahmedabad, Surat, and Vadodara, which together accounted for nearly 60% of Ajay’s Café’s total Friendship Day sales across both product categories. The performance highlights the growing popularity of occasion-based dining and café experiences across Gujarat’s major urban markets.

Friendship Day emerged as a key consumption moment, with both food and beverage categories witnessing simultaneous growth. Ajay’s signature burgers and cold coffees have remained core offerings since the brand’s inception and have become popular choices for social gatherings, casual meetups, and celebrations.

Over the years, Ajay’s Café has evolved beyond being a dining destination, positioning itself as an accessible space where customers can connect, spend time together, and celebrate everyday occasions.

Speaking about the growth, Jaideep Solanki, Director, Ajay’s Good Food Pvt. Ltd., said, “We have seen the cold coffee category evolve significantly in Gujarat, and Ajay's has been a trendsetter in building and popularising the cold coffee culture, particularly across South Gujarat. What started as a signature café offering has today become a widely consumed beverage, with consumers associating cold coffee as much with everyday catch-ups and social occasions as with cafés.”

He added, “The Friendship Day numbers are a strong testimony to how deeply this consumption habit has taken root—selling more than 16,000 cold coffees in a single day demonstrates the scale of the occasion-led demand. For us, this is also what the ‘Happy Wali Feeling’ represents, creating familiar products and accessible café experiences that naturally become part of how people come together.”

The Friendship Day performance marks another milestone for the café chain, which has built a strong consumer base since its inception in 2014. To date, Ajay’s Café has served more than 4.36 crore burgers and 3.02 crore cold coffees, reflecting the continued popularity of its signature offerings among customers.