AJIO has launched its first-ever AJIO LUXE store in Delhi NCR at Ambience Mall Vasant Kunj, marking a major step in the brand’s offline retail expansion strategy.

The new store introduces a curated luxury and premium fashion experience, featuring a mix of international and Indian labels across fashion, footwear, accessories, and lifestyle categories. Designed as an immersive retail space, the outlet reflects the growing consumer demand for experience-led and elevated shopping formats in the Delhi NCR region.

The launch further strengthens Ambience Mall Vasant Kunj’s positioning as a key destination for premium and bridge-to-luxury retail in North India. The mall has recently expanded its portfolio with several global and high-end brands, reinforcing its appeal among aspirational and affluent shoppers.

Speaking on the launch, Arjun Gehlot highlighted that luxury retail is increasingly being driven by immersive consumer experiences, and noted that AJIO LUXE aligns with evolving shopping expectations focused on curation and engagement beyond traditional retail formats.

Over time, Ambience Mall has emerged as a leading lifestyle hub in Delhi NCR, housing a strong mix of luxury retail, fashion, dining, and entertainment offerings. Existing premium brands at the mall include The Collective, Brooks Brothers, Kapoor Watch Company, True Religion, Diesel, and Tira, among others.

With this launch, AJIO LUXE aims to bridge digital-first retail sophistication with an in-store luxury experience, targeting fashion-conscious consumers and young aspirational shoppers across the region.