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By Nishang Narayan
Published on May 6, 2024
In an innovative fusion of creative artistry and brewing expertise, Aliens Tattoo, a leading name in India's tattoo industry, has partnered with Ironhill Hyderabad to create 'Cosmic Lager'. This specialty craft beer is part of a broader collaboration aimed at blending the distinct worlds of tattoo art and craft beer brewing.
The collaboration was launched at a unique event at Ironhill Hyderabad, designed to offer a sensory experience that highlights both brands' commitment to quality and creativity. The 'Cosmic Lager' features flavor notes that reflect Aliens Tattoo's creative ethos, tailored to appeal to both craft beer aficionados and art enthusiasts alike.
Ameesha Karnani, Brand Partnership Specialist at Aliens Tattoo, shared her thoughts on the collaboration: "Partnering with Ironhill to create the 'Cosmic Lager' was an exciting endeavor. We aimed to infuse our artistic spirit into a beverage that invites drinkers to savor a blend of art and craft in every sip. This partnership allows us to reach new audiences and showcase our brand's creative identity through an innovative medium."
Prateek Rao, Head of Brand Marketing at Ironhill, also commented on the partnership: "The 'Cosmic Lager' embodies the spirit of both Aliens Tattoo and Ironhill. It’s a testament to what can be achieved when two creative industries unite. This beer is not just a drink; it's an experience, designed to engage the community and celebrate the fusion of different art forms."
The event also featured tattoo workshops, giving attendees a deeper insight into the artistic process behind Aliens Tattoo's acclaimed designs, while providing a taste of Ironhill's craft beer expertise. This initiative marks a significant step towards creating immersive experiences that highlight the synergy between craft beer and creative arts.
The 'Cosic Lager' will be available exclusively at Ironhill's outlet in Hyderabad, inviting beer lovers and art fans to come together and enjoy a unique creation that celebrates the best of both worlds.
About Aliens Tattoo:
Founded in 2009, Aliens Tattoo has become a beacon of artistry in India’s tattoo scene. Led by visionary artist Sunny Bhanushali, the studio is celebrated for its exceptional custom tattoo designs and commitment to client satisfaction.
About Ironhill:
Ironhill, established in 2017 by a group of friends, quickly ascended as a leader in the craft brewing industry. Known for its diverse beer flavors and commitment to quality, Ironhill continues to expand its footprint and influence in the craft beer market, both in India and internationally.
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