Aliens Tattoo and Ironhill Craft 'Cosmic Lager' in Creative Collaboration

Aliens Tattoo and Ironhill Craft 'Cosmic Lager' in Creative Collaboration

By Nishang Narayan

Published on May 6, 2024

In an innovative fusion of creative artistry and brewing expertise, Aliens Tattoo, a leading name in India's tattoo industry, has partnered with Ironhill Hyderabad to create 'Cosmic Lager'. This specialty craft beer is part of a broader collaboration aimed at blending the distinct worlds of tattoo art and craft beer brewing.

The collaboration was launched at a unique event at Ironhill Hyderabad, designed to offer a sensory experience that highlights both brands' commitment to quality and creativity. The 'Cosmic Lager' features flavor notes that reflect Aliens Tattoo's creative ethos, tailored to appeal to both craft beer aficionados and art enthusiasts alike.

Ameesha Karnani, Brand Partnership Specialist at Aliens Tattoo, shared her thoughts on the collaboration: "Partnering with Ironhill to create the 'Cosmic Lager' was an exciting endeavor. We aimed to infuse our artistic spirit into a beverage that invites drinkers to savor a blend of art and craft in every sip. This partnership allows us to reach new audiences and showcase our brand's creative identity through an innovative medium."

image

Prateek Rao, Head of Brand Marketing at Ironhill, also commented on the partnership: "The 'Cosmic Lager' embodies the spirit of both Aliens Tattoo and Ironhill. It’s a testament to what can be achieved when two creative industries unite. This beer is not just a drink; it's an experience, designed to engage the community and celebrate the fusion of different art forms."

The event also featured tattoo workshops, giving attendees a deeper insight into the artistic process behind Aliens Tattoo's acclaimed designs, while providing a taste of Ironhill's craft beer expertise. This initiative marks a significant step towards creating immersive experiences that highlight the synergy between craft beer and creative arts.

The 'Cosic Lager' will be available exclusively at Ironhill's outlet in Hyderabad, inviting beer lovers and art fans to come together and enjoy a unique creation that celebrates the best of both worlds.

image

About Aliens Tattoo:

Founded in 2009, Aliens Tattoo has become a beacon of artistry in India’s tattoo scene. Led by visionary artist Sunny Bhanushali, the studio is celebrated for its exceptional custom tattoo designs and commitment to client satisfaction.

About Ironhill:

Ironhill, established in 2017 by a group of friends, quickly ascended as a leader in the craft brewing industry. Known for its diverse beer flavors and commitment to quality, Ironhill continues to expand its footprint and influence in the craft beer market, both in India and internationally.


ButterBrews Opens New Café in Aundh with Coffee-First Experience

ButterBrews Opens New Café in Aundh with Coffee-First Experience

By Manu Vardhan Kannan

Published on April 7, 2026

ButterBrews has opened its new outlet in Aundh, marking its largest format café so far. The new space has been designed as an everyday destination, bringing together a comfortable layout, a strong all-day menu, and a clear focus on coffee.

The café has been planned with multiple zones to suit different preferences. It includes an indoor seating area, a non-smoking outdoor section with an amphitheatre-style setup, and a separate smoking zone placed away from the main space to ensure a smooth and relaxed experience for all guests.

The menu offers a premium all-day selection built around fresh ingredients. Guests can choose from breakfast options, healthy bowls, wholesome meals, and vegan dishes, making it suitable for different tastes and dining needs throughout the day.

Coffee continues to be at the heart of the ButterBrews experience. The café uses 100 percent Arabica beans and serves both house blends and manually brewed coffees. It also features guest roasters like Tulum Coffee Roasters and Ground Zero Coffee Roasters, adding variety to its coffee offerings.

Desserts and baked items are prepared in-house at ButterBrews’ bakehouse. Popular choices include the Basque cheesecake and cinnamon rolls, which have already become favourites among guests.

Commenting on the opening, Harsh Agarwal, Co-founder, ButterBrews, said, “ButterBrews, Aundh is our largest format cafe yet. We have built a stronger indoor experience and created clear zones across the cafe so guests can settle in the way they like. We want this to be an address people can count on through the week.”

Umang Bhimrajka, Co-founder, ButterBrews, added, “For us, coffee has always been non-negotiable. With 100 percent Arabica beans, house espresso coffees and manual brews that rotate speciality roasters, we are bringing a program that balances familiarity with discovery. Alongside that, the all-day menu and our bakehouse desserts complete the experience we want to offer Aundh.”


McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

McDonald’s India Brings Back Limited-Edition Sipper with App-Exclusive Meals

By Hariharan U

Published on April 7, 2026

McDonald's India – North and East has reintroduced its popular limited-edition Sipper, bringing back the fan-favourite collectible as part of its app-exclusive Super Sipper Meals. The offering follows strong customer demand earlier this year and is available for a limited time across select regions.

Accessible exclusively through the McDonald's App, the Super Sipper Meals can be ordered between 4 PM and 7 PM, adding an element of exclusivity and urgency for customers looking to grab the collectible while stocks last.

The meals are offered in two variants, catering to both vegetarian and non-vegetarian preferences. The Veg option, includes a McAloo Tikki Burger, Medium Fries, Small Coke, and Pizza McPuff. The Non-Veg variant, features a McGrill Burger along with Medium Fries, Small Coke, and Pizza McPuff.

Commenting on the reintroduction, Rajeev Ranjan said the overwhelming response to the earlier launch highlighted customers’ interest in unique and engaging experiences. He added that the brand remains focused on delivering offerings that combine value, taste, and memorable moments.

Operated by Connaught Plaza Restaurants Pvt. Ltd., McDonald’s India – North and East continues to strengthen its presence with over 295 restaurants and 190+ McCafé outlets across the region. The brand’s latest offering reflects its ongoing effort to create experience-led promotions that go beyond traditional value meals.

By combining everyday favourites with collectible merchandise, the reintroduced Sipper campaign aims to enhance customer engagement while driving digital adoption through its app ecosystem.


Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

Ambience Mall Gurugram Welcomes CoCo Ichibanya to Its Dining Line-Up

By Manu Vardhan Kannan

Published on April 7, 2026

CoCo Ichibanya has opened its new outlet at Ambience Mall Gurugram, adding a global flavour to the mall’s growing food and beverage offerings. Located on the third floor, the restaurant spans around 3,000 sq. ft. and can accommodate up to 52 guests.

Founded in 1978 in Japan, CoCo Ichibanya is known as one of the world’s largest Japanese curry chains. The brand is popular for its curry-and-rice dishes, offering a mix of consistency and customisation, allowing diners to personalise their meals based on taste and preference.

The launch is part of Ambience Mall Gurugram’s ongoing effort to strengthen its dining portfolio by bringing in well-known international brands. With this addition, the mall continues to expand its options, offering both everyday dining choices and unique global experiences to visitors.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said, “Consumer preferences today are evolving towards experiences that feel both authentic and globally relevant. CoCo Ichibanya brings a strong international identity along with an offering that is approachable and versatile. At Ambience Mall, our focus remains on curating a balanced and contemporary mix, and this addition further strengthens that direction.”

With the opening of CoCo Ichibanya, Ambience Mall Gurugram further builds its position as a destination that blends retail with curated dining and lifestyle experiences, catering to a modern and globally aware audience.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.