Aliens Tattoo and Ironhill Craft 'Cosmic Lager' in Creative Collaboration

Aliens Tattoo and Ironhill Craft 'Cosmic Lager' in Creative Collaboration

By Nishang Narayan

Published on May 6, 2024

In an innovative fusion of creative artistry and brewing expertise, Aliens Tattoo, a leading name in India's tattoo industry, has partnered with Ironhill Hyderabad to create 'Cosmic Lager'. This specialty craft beer is part of a broader collaboration aimed at blending the distinct worlds of tattoo art and craft beer brewing.

The collaboration was launched at a unique event at Ironhill Hyderabad, designed to offer a sensory experience that highlights both brands' commitment to quality and creativity. The 'Cosmic Lager' features flavor notes that reflect Aliens Tattoo's creative ethos, tailored to appeal to both craft beer aficionados and art enthusiasts alike.

Ameesha Karnani, Brand Partnership Specialist at Aliens Tattoo, shared her thoughts on the collaboration: "Partnering with Ironhill to create the 'Cosmic Lager' was an exciting endeavor. We aimed to infuse our artistic spirit into a beverage that invites drinkers to savor a blend of art and craft in every sip. This partnership allows us to reach new audiences and showcase our brand's creative identity through an innovative medium."

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Prateek Rao, Head of Brand Marketing at Ironhill, also commented on the partnership: "The 'Cosmic Lager' embodies the spirit of both Aliens Tattoo and Ironhill. It’s a testament to what can be achieved when two creative industries unite. This beer is not just a drink; it's an experience, designed to engage the community and celebrate the fusion of different art forms."

The event also featured tattoo workshops, giving attendees a deeper insight into the artistic process behind Aliens Tattoo's acclaimed designs, while providing a taste of Ironhill's craft beer expertise. This initiative marks a significant step towards creating immersive experiences that highlight the synergy between craft beer and creative arts.

The 'Cosic Lager' will be available exclusively at Ironhill's outlet in Hyderabad, inviting beer lovers and art fans to come together and enjoy a unique creation that celebrates the best of both worlds.

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About Aliens Tattoo:

Founded in 2009, Aliens Tattoo has become a beacon of artistry in India’s tattoo scene. Led by visionary artist Sunny Bhanushali, the studio is celebrated for its exceptional custom tattoo designs and commitment to client satisfaction.

About Ironhill:

Ironhill, established in 2017 by a group of friends, quickly ascended as a leader in the craft brewing industry. Known for its diverse beer flavors and commitment to quality, Ironhill continues to expand its footprint and influence in the craft beer market, both in India and internationally.


Skydeck Restro Bar at Novotel Vijayawada Varun Unveils a Bold New Menu and Cocktail Experience

Skydeck Restro Bar at Novotel Vijayawada Varun Unveils a Bold New Menu and Cocktail Experience

By Nishang Narayan

Published on March 27, 2025

Skydeck Restro Bar at Novotel Vijayawada Varun is turning up the heat with a bold new food menu designed to complement its lively cocktail scene. Known for its stunning rooftop views, stylish ambience, and energetic vibe, Skydeck now offers an elevated dining experience featuring diverse flavors from around the world with a local twist.

Whether you're here for crafted cocktails, a laid-back sundowner, or a lively night out, the new menu serves up an irresistible mix of bar bites, indulgent mains, and signature dishes, each carefully curated to pair perfectly with Skydeck’s dynamic drink offerings.

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A Menu That Brings Global Flavors to Vijayawada

The refreshed menu brings together international influences and regional flavors, offering an exciting culinary adventure. Some of the must-try dishes include:

  • Bunny Chow – A South African favorite featuring hearty curry served in a hollowed-out loaf of bread, delivering the perfect balance of spice and comfort.

  • Beer Battered Calamari – Crispy, golden calamari rings deep-fried to perfection and served with a tangy dipping sauce.

  • Tawa Vanjaram – A smoky, tawa-cooked vanjaram fish marinated with an aromatic spice blend.

  • Magic Mushrooms – Sautéed mushrooms in a rich, flavorful spice mix, perfect for vegetarians.

  • Paneer Velli Ulli Karam – Succulent paneer cubes in a fiery garlic-based sauce, bringing bold flavors to every bite.

  • Lahori Murgh Tikka – Char-grilled chicken marinated in Lahori spices, offering a rich and smoky taste.

Each dish has been meticulously crafted to enhance Skydeck’s vibrant atmosphere, making every meal a memorable culinary experience.

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The Ultimate Rooftop Dining Destination

With its panoramic city views, stylish ambiance, and diverse menu, Skydeck Restro Bar continues to be Vijayawada’s go-to spot for a perfect night out. Whether you're a food enthusiast, cocktail lover, or just looking for an elevated dining experience, the new menu promises something special for everyone.

The new menu is available now, and guests are invited to indulge in these exciting flavors while enjoying breathtaking views of the city.

Event Details:

  • Venue: Novotel Vijayawada Varun, Skydeck Restro Bar
  • Timings: Lunch & Dinner
  • Reservations: 866 668 8999

The Ultimate Party Planning Checklist for Perfect Celebrations

The Ultimate Party Planning Checklist for Perfect Celebrations

By Nishang Narayan

Published on March 27, 2025

Planning a celebration should be a source of joy, not stress. However, with so many details to manage, it’s easy to feel overwhelmed. Whether you're hosting a birthday party, an anniversary gathering, or a corporate event, the key to success lies in meticulous planning. Here’s your step-by-step guide to organizing a memorable and stress-free celebration.

1. Planning with Purpose: The Foundation of a Great Party

Every great party starts with a clear vision. Define the purpose of your event—is it a casual get-together, a milestone celebration, or a corporate gathering? This helps shape decisions regarding the venue, decor, and menu.

  • Budget & Guest List: Set a realistic budget and allocate funds wisely. A well-defined guest list ensures the right venue size and adequate food and drinks.

  • Timeline & Invitations: Work backward from the event date to create a schedule. Send out invitations early, book vendors in advance, and finalize menus ahead of time.

2. Food & Drinks: The Heart of Every Celebration

A well-planned menu enhances the guest experience. Keep these factors in mind:

  • Diverse Menu: Offer a mix of vegetarian, non-vegetarian, and dietary-friendly options.

  • Signature Drinks: Create a unique cocktail or mocktail for a special touch.

  • Presentation & Hygiene: Use elegant plating, fresh garnishes, and maintain proper food safety standards.

3. Setting the Mood: Decor, Lighting & Music

Ambience is key to making your party feel special. Tailor the decor, lighting, and music to match the event’s vibe.

  • Anniversaries: Warm, dim lighting with romantic music (jazz or piano).

  • Birthdays: Colorful LED lighting with upbeat pop or Bollywood hits.

  • Corporate Events: Neutral lighting with soft instrumental music.

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4. Entertainment & Engagement: Making It Memorable

A party is only as good as its entertainment. Choose activities that align with your event:

  • Birthdays: DJs, photobooths, and games like bingo or karaoke.

  • Anniversaries: Live singers or a string quartet for a classy feel.

  • Family Gatherings: Fun elements like a live cooking station or a magician for kids.

5. Guest Comfort & Post-Party Cleanup

  • Ensure ample seating, accessible refreshments, and clean restrooms.

  • Consider hiring service staff so you can focus on hosting.

  • Have a post-party cleanup plan in place—trash bags, cleaning supplies, or a cleaning crew.

  • A simple thank-you message to guests adds a thoughtful finishing touch.

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By following these essential steps, you can host a stress-free and memorable celebration that allows you to enjoy the moment with your guests.

For More Information:


Big Bowl Heats Up Cricket Season with Special Deals and Contests

Big Bowl Heats Up Cricket Season with Special Deals and Contests

By Manu Vardhan Kannan

Published on March 27, 2025

Big Bowl, a popular name for flavorful Indian and Chinese bowls, is embracing the cricket fever with a lively campaign designed to engage fans and elevate their match-day experience. The brand has rolled out a multi-platform initiative featuring enticing deals, contests, and strategic collaborations that aim to strengthen its presence in the food industry.

To capture the excitement of the season, Big Bowl is airing a 20-second advertisement throughout the cricket tournament. The ad highlights its signature bowls at attractive prices, making it a preferred choice for those looking for delicious and budget-friendly meal options during the matches.

Adding to the excitement, Big Bowl has introduced interactive contests on its Instagram page (@official_bigbowl), encouraging fans to participate and engage with the brand. These contests offer a fun way for customers to connect, share their experiences, and win exciting rewards. 

Here are the links to watch the Instagram and YouTube campaigns.

YouTube Video Link:  https://www.youtube.com/watch?v=ii29SdeT8Jw

Instagram Video Link: https://www.instagram.com/reel/DHnV1j4AyCx/?igsh=Z3h1MnpxcXBuY2xu

Beyond ads and social media engagement, the campaign includes a series of cricket-themed content and promotional activities set to roll out throughout the season. From exclusive deals and influencer partnerships to creative digital initiatives, Big Bowl is leaving no stone unturned to keep cricket enthusiasts entertained. The brand has already teamed up with popular figures like Anupama and Jannat Zubair, expanding its reach to a broader audience.

Big Bowl, a cloud kitchen brand under Lenexis Foodworks, is known for its commitment to delivering delicious and convenient meal options. Having recently crossed INR 100 crore ARR within just four years, the brand is on track to surpass INR 150 crore ARR by FY26, reinforcing its strong market position.

Lenexis Foodworks, the powerhouse behind Big Bowl, Chinese Wok, and The Momo Co., has redefined India’s quick-service restaurant (QSR) landscape with its focus on quality, affordability, and innovation.

“Cricket is not just a sport—it’s a national celebration. At Big Bowl, we believe good food makes these moments even more special. As fans come together to cheer for their teams, we want Big Bowl to be an essential part of their celebrations. This campaign reflects our passion for bringing people closer through great food,” said Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks.

With its growing footprint and commitment to customer engagement, Big Bowl’s cricket campaign highlights its strategic approach to strengthening brand loyalty and making match-time meals even more enjoyable.

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