Tamarind Global, a renowned full-service luxury agency specializing in hospitality, travel, and events, has announced the appointment of Alisha Shirodkar as Vice President – Strategy. In her second stint with the company, Alisha will play a pivotal role in driving the company's growth strategy, expanding business prospects, and enhancing immersive marketing across various channels.

Alisha brings a wealth of experience from her diverse career in the hospitality and travel industry. A graduate in Finance and Marketing from NYU Stern, she previously worked with Hindustan Unilever in the Skin Care category, where she honed her marketing expertise. During her first tenure at Tamarind Global, Alisha played a key role in Marketing and Event Planning. Additionally, she co-founded the popular waffle brand The Belgian Waffle Co., serving as its Chief Marketing Officer, and is currently the Co-Founder and CEO of gourmet retail startup Hotchaa.

Speaking on her return, Alisha said, “I am excited to join the Tamarind Global family again, especially in this leadership role which will help me test my mettle a notch higher. The company has always held a special place in my career journey, and I'm excited to contribute to its next growth phase. With Tamarind's robust ethos backed by an enthusiastic team, I look forward to amplifying our brand's reach, tapping new potential markets, and elevating the company's success through the travel, hospitality, and events sectors.”

In her new role, Alisha will focus on leveraging Tamarind Global’s legacy, credibility, and vast industry expertise to achieve significant growth across business verticals. She aims to broaden the company's audience reach and solidify its brand presence as India’s leading luxury service provider. Under her leadership, Tamarind Global is set to strengthen its marketing and digital capabilities, ensuring it remains at the forefront of industry trends.

Louis D'Souza, Director of Tamarind Global, expressed his enthusiasm, stating, “We are pleased to welcome Alisha back to the Tamarind family. Her undisputed strategic insights backed by her innovative thought process integrally make her the ideal leader to drive the company's success through the upcoming times of growth. Alisha’s deep understanding of the industry combined with her hands-on experience in building brands will help us to position Tamarind Global better on the global canvas.”

Alisha's appointment comes at a crucial time as the sectors Tamarind Global operates in, including luxury travel, hospitality, and events, are rapidly growing. With Tamarind's expertise, strong industry relationships, and operational strengths, the company is well-positioned to seize new opportunities and expand its digital and marketing capabilities. Alisha’s leadership is expected to propel Tamarind Global into its next phase of growth, further establishing it as a top player in the luxury services industry.