ALIVAA Hotels & Resorts has announced a key milestone in its national expansion with the addition of Hotel Sterling Plaza in Bengaluru, Karnataka. This new partnership marks the 11th property in ALIVAA’s growing portfolio, and the hotel will operate under The Hoften brand, known for delivering smart, efficient, and modern hospitality experiences.

This strategic move is a reflection of ALIVAA Hotels & Resorts’ commitment to strengthening its presence across India and enhancing its guest offerings under both the ALIVAA and The Hoften banners.

“We are thrilled to welcome Hotel Sterling Plaza into The Hoften family and the broader ALIVAA Hotels & Resorts collection,” said Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise Business). “Bengaluru is a truly captivating destination and this partnership allows us to offer our guests an even wider array of exceptional experiences. Hotel Sterling Plaza embodies the unique charm and quality of our brand, and we are confident that it will be a significant asset to our growing portfolio.”

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, shared his enthusiasm on the brand’s ambitious growth plans. “In our quest to be a national player, Bangalore plays a vital role in our roadmap. This signing gives us a foothold in the IT Capital of the country and is the first of many in the city.”

Hotel Sterling Plaza’s owner, Mohammed Musthaqeem, expressed optimism about the collaboration. “Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Sterling Plaza under The Hoften brand is a momentous occasion for us. Their expertise and dedication to guest satisfaction perfectly complement our vision for providing exceptional stays in Bengaluru. We are eager to embark on this new chapter and deliver even more memorable experiences to our guests.”

With this latest venture, ALIVAA Hotels & Resorts continues to strengthen its position as a fast-growing hospitality player in India, promising quality, consistency, and curated experiences across every destination it enters.