ALIVAA Hotels & Resorts has announced the addition of Jawai Palash, a serene and luxurious property located in Jawai, Rajasthan, to its growing collection. This marks the ninth signing under the ALIVAA and HOFTEN brands, strengthening the group’s footprint across India’s hospitality landscape.

This partnership reflects ALIVAA’s continued dedication to strategic growth and delivering uniquely Indian, high-quality experiences in captivating locations. The signing was made in collaboration with CIN Digital Mar-tech Company, further amplifying the brand's focus on integrated and forward-thinking hospitality solutions.

Parvinder Singh, Founder of CIN Digital, shared his excitement about this venture:

“Jawai presents an extraordinary fusion of rich heritage, authentic culture, and untouched wilderness, inviting travellers to discover the true spirit of Rajasthan beyond the well-trodden tourist paths. We are very excited to partner with ALIVAA Hotels & Resorts to participate in their vision of showcasing India’s hidden treasures to a wider audience.”

Echoing the enthusiasm, Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business), stated:

“Jawai is truly a hidden gem within Rajasthan, and we are delighted to present a sanctuary that embodies its natural splendour while providing world-class hospitality. Our partnership with Jawai Palash enables us to craft an environment where guests can effortlessly reconnect with nature without sacrificing any element of luxury.”

Founded by Vikramjit Singh, former President of Lemon Tree Hotels, along with Inderpal Batra, ALIVAA Hotels & Resorts has set its sights on reaching 50 hotels within five years. Speaking on the addition of Jawai Palash, Vikramjit Singh said:

“Our team is wholeheartedly committed to delivering outstanding service and crafting truly memorable moments for our guests. From the tastefully crafted rooms that reflect the timelessness of Rajasthan, to gourmet dining experiences and exclusive wildlife excursions—every facet of Jawai Palash has been meticulously designed to surpass expectations.”

The inclusion of Jawai Palash represents a significant milestone in ALIVAA’s mission to offer premium hospitality experiences that celebrate India’s diverse cultural and natural heritage. Guests can look forward to a stay that combines adventure, elegance, and a true sense of place, set in one of Rajasthan’s most picturesque destinations.