ALIVAA Hotels & Resorts has announced the addition of a new property in Mukteshwar, Uttarakhand, further strengthening its growing portfolio under The Hoften brand. The property, earlier known as Snowia Luxury Stay, will now operate as The Hoften, Mukteshwar.

“Adding Mukteshwar to our portfolio is a strategic move that aligns with our vision of offering unique and exceptional experiences in both established and emerging destinations. This property, with its stunning location, is a perfect fit for The Hoften brand, which focuses on modern amenities and seamless experiences for the new-age traveller”, said Akash Bhatia, CEO- ALIVAA Hotels & Resorts (Managed & Franchise Business).

Echoing this sentiment, Inderpal Batra, co-founder of ALIVAA Hotels & Resorts, highlighted the company’s growth ambitions: “We are thrilled to welcome The Hoften, Mukteshwar, to our family. This partnership is another milestone in our journey to become a leading hospitality player in India. Our aggressive expansion strategy focuses on bringing our signature hospitality to key locations, and Mukteshwar is a gem that we are proud to add”.

On his part, Divyanshu Yadav, owner of The Snowia, Mukteshwar, expressed optimism: “Joining forces with ALIVAA Hotels & Resorts and bringing our hotel under The Hoften brand is a momentous occasion. Their expertise and commitment to guest satisfaction perfectly complement our vision. We look forward to delivering even more memorable experiences to our guests through this collaboration”.

Nestled amidst fruit orchards, conifer forests, and panoramic Himalayan views, The Hoften, Mukteshwar offers valley-facing rooms with stunning vistas of Nanda Devi and other peaks. The property caters to travellers seeking both tranquility and modern comforts, reflecting Hoften’s ethos of efficient service, contemporary amenities, and smart hospitality design.

With existing Hoften properties in Gurugram, Bengaluru, Noida, and Dalhousie, the Mukteshwar addition underscores ALIVAA’s commitment to expanding its footprint across India’s dynamic hospitality landscape.