ALIVAA Hotels & Resorts has announced the strategic addition of The Hoften DiVi Hotel, Udaipur, to its fast-growing portfolio, marking another milestone in the company’s expansion across key cultural and leisure destinations in India.

Often celebrated as the “City of Lakes,” Udaipur continues to be a favourite among domestic and international travellers for its palaces, scenic beauty, and royal charm. With this new partnership, ALIVAA strengthens its presence in one of India’s most sought-after tourist hubs, aligning with its vision to build a strong presence in high-potential markets.

Operating under The Hoften brand, the new property reflects the group’s philosophy of smart design, modern comfort, and efficient service, perfectly suited for today’s connected traveller.

“We are absolutely thrilled to welcome The Hoften DiVi Hotel, Udaipur, into The Hoften family and the wider ALIVAA Hotels & Resorts collection,” said Akash Bhatia, CEO, ALIVAA Hotels & Resorts (Managed & Franchise Business). “This hotel perfectly embodies our brand ethos of delivering quality, efficient hospitality in premier locations. Its modern design, combined with our smart service model, will enhance the experience of every contemporary traveller visiting the beautiful City of Lakes. This addition also reflects the trust our partners place in our management platform and our growth vision across India.”

Adding to this, Inder Pal Batra, Co-Founder of ALIVAA Hotels & Resorts, highlighted the strategic importance of the expansion. “Udaipur is a vital cultural and leisure hub, and the addition of The Hoften is a strategic milestone in our journey. This acquisition underscores ALIVAA’s commitment to thoughtful growth and sets a high benchmark for our brand standards across India.”

Expressing his confidence in the partnership, Sanjeev Tyagi, Owner of DiVi Hotels, Udaipur, shared, “Partnering with ALIVAA Hotels & Resorts to operate The Hoften DiVi Hotel, Udaipur, was a clear choice. Their management expertise and focus on efficiency align perfectly with our vision for the property, ensuring guests enjoy exceptional value and memorable stays.”

With brands like ALIVAA, The Hoften, and XENIOUS, the hospitality group continues to build a diverse portfolio that blends innovation, quality, and guest delight across India’s evolving travel landscape