ALIVAA Hotels & Resorts has announced a major expansion milestone with the addition of Romeo Lane – Mussoorie to its portfolio. This strategic partnership strengthens ALIVAA’s growing presence across India and highlights its commitment to offering guests access to the country’s most sought-after leisure destinations.

Mussoorie, often called the Queen of the Hills, continues to attract travellers from across the world. Set in the Himalayan foothills, the hill station is loved for its panoramic views of the Shivalik ranges and Doon Valley, colonial charm and refreshing climate. Its steady visitor demand makes it a valuable and strategic location for ALIVAA’s premium collection.

Romeo Lane, known nationwide for its distinctive lifestyle and hospitality experiences, brings strong brand recognition to the collaboration. As an iconic pan-India name, the brand has built a reputation for creating unique and memorable venues, making it a natural fit for ALIVAA’s vision of expanding high-value destination offerings.

Now operating under the ALIVAA banner, Romeo Lane – Mussoorie will blend the group’s personalised guest experiences and operational expertise with the property’s local heritage and charm. This ensures that the venue maintains its unique character while adopting world-class service standards.

“The inclusion of Romeo Lane in Mussoorie is a landmark moment in our strategic expansion journey. It perfectly aligns with our vision to offer discerning travellers exceptional stays in India’s most sought-after destinations. We are confident that by leveraging the distinctive character of Romeo Lane with ALIVAA’s operational excellence, this property will become the premier lodging choice in the ‘Queen of the Hills’,” said Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business).

Highlighting the brand’s focus on distinctive properties, Mr. Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, added: “Our core philosophy at ALIVAA is centered on curating a collection of hotels that are unique, compelling, and offer deep connections to their locale. The Romeo Lane property is a magnificent asset that exemplifies quality and market leadership. This addition significantly elevates ALIVAA's presence in the leisure segment and reinforces our position as a leader in premium Indian hospitality.”

Sharing his thoughts on the partnership, Mr. Saurabh Luthra, Chairman of Romeo Lane, said: “For years, Romeo Lane has stood as an icon in various parts of India, representing cherished memories for countless visitors. Partnering with ALIVAA Hotels & Resorts marks an exciting evolution. We are entrusting our legacy to a group known for integrity and excellence, ensuring the heritage and unique spirit of this location are not only preserved but enhanced for a new generation of guests under the respected ALIVAA banner.”

Mr. Gaurav Luthra, Managing Director of Romeo Lane, added: “We are thrilled to embark on this partnership with ALIVAA. The transition of managing operations to their expert team ensures that Romeo Lane's beloved guest experience will continue, benefiting from ALIVAA's industry-leading processes and global outlook. This is a collaboration built on mutual respect and a shared vision for excellence in Indian hospitality.”