ALIVAA Hotels & Resorts Announces Strategic Alliance with Aliste Hotels & Resorts and Vivid Stays in Gurugram

ALIVAA Hotels & Resorts Announces Strategic Alliance with Aliste Hotels & Resorts and Vivid Stays in Gurugram

By Manu Vardhan Kannan

Published on February 5, 2026

ALIVAA Hotels & Resorts has officially finalised a strategic alliance with Aliste Hotels & Resorts and Vivid Stays, integrating two prominent Gurugram properties into its rapidly expanding hospitality portfolio. The partnership marks a significant step in strengthening ALIVAA’s footprint in Gurugram, one of India’s most dynamic corporate and commercial markets.

As part of the alliance, Aliste Millennium, located near Huda City Centre, and Vivid Boutique Hotel in Sector 38, Gurugram, will operate under ALIVAA’s The Hoften brand. With this addition, The Hoften now spans seven strategic locations across Gurugram, reinforcing ALIVAA’s cluster-led growth strategy designed to maximise distribution strength, sales efficiency, and operational performance.

Gurugram continues to be a major economic engine within the National Capital Region, serving as a base for Fortune 500 companies, global technology firms, and a fast-growing startup ecosystem. The city’s strong demand for specialised corporate accommodation makes it a key market for ALIVAA’s expansion. Through this alliance, the company aims to consolidate its sales capabilities and capture a larger share of high-yield corporate travel demand.

The Hoften brand is positioned to cater to modern business travellers seeking efficiency, contemporary design, and strong urban connectivity. With a focus on functionality and comfort, the brand has been developed to appeal to large corporate accounts while maintaining consistent service standards. Following the latest integration, ALIVAA will now oversee sales strategy for one flagship ALIVAA property and six The Hoften hotels across Gurugram.

Commenting on the development, Akash Bhatia, CEO of ALIVAA Hotels & Resorts, said, “This alliance is a calculated step toward market leadership in the NCR. By integrating Aliste Millennium and Vivid Boutique Hotel into our The Hoften cluster, we are not just adding keys; we are consolidating our sales force to offer corporate clients unparalleled variety and proximity. Our goal is to set a new benchmark for RevPAR in the Millennium City through aggressive distribution and operational excellence.”

Vikramjit Singh, Founder and CMD of ALIVAA Hotels, added, “ALIVAA was founded on the vision of creating value for asset owners through professional management and strategic scale. Partnering with Aliste Hotels allows us to demonstrate the strength of our franchise and management model. We are excited to welcome these properties into our ecosystem and are committed to driving market dominance in Gurugram’s high-yield corporate segments.”

Dr. Harmeet Singh Arora, Founder and Director of Aliste Hotels & Resorts, said, “Aligning with ALIVAA Hotels & Resorts represents a significant milestone for us. By joining forces with ALIVAA’s commercial engine, we are confident that our Gurugram properties will reach a wider audience of discerning business travellers while maintaining the personalised service our guests expect.”

Ms. Neha Singh, Co-Founder and Director at Aliste Hotels & Resorts, noted, “This partnership allows us to combine our focus on guest satisfaction with ALIVAA’s strong sales and marketing capabilities. We look forward to a successful collaboration that enhances the overall guest experience at both Aliste Millennium and Vivid Boutique Hotel.”


WorkEZ Expands South India Footprint to 1.7 Million Sq. Ft. Across Chennai, Kochi & Coimbatore

WorkEZ Expands South India Footprint to 1.7 Million Sq. Ft. Across Chennai, Kochi & Coimbatore

By Hariharan U

Published on May 11, 2026

 WorkEZ has announced a major expansion of its managed workspace portfolio, taking its total footprint to approximately 1.7 million sq. ft. across 12 active buildings and two upcoming developments across South India. The expansion strengthens the company’s presence in Chennai, Kochi, and Coimbatore, reinforcing its focus on high-growth commercial markets in the region.

As part of this growth phase, WorkEZ has added 65,000 sq. ft. at Phoenix One National Park in Chennai, further strengthening its presence in one of the city’s key commercial corridors. The company has also entered the Kochi market through a strategic partnership with Lulu Developers, adding 70,000 sq. ft. to its expanding portfolio. The move reflects increasing demand for premium managed workspaces from enterprises and Global Capability Centres (GCCs) in Kerala.

Speaking about the milestone, Sunil Reddy said, “Our growth to 1.7 million square feet reflects the trust our clients, partners and landlords have placed in WorkEZ over the years. The recent additions in Chennai, Kochi and Coimbatore mark an important step in our continued growth, and we remain focused on building high-quality managed workspaces in markets where demand continues to evolve.”

Coimbatore continues to emerge as a key growth market for the company. WorkEZ recently onboarded several marquee enterprise clients in the city, including global consulting, technology, and engineering firms, reinforcing enterprise confidence in Coimbatore as an emerging business destination.

Building on this momentum, WorkEZ has signed a new 0.4 million sq. ft. development in Coimbatore in partnership with Veeras Infra Private Limited, following the successful leasing of 0.1 million sq. ft. in Phase I. The company believes the city’s growing appeal among GCCs, IT services, and advanced manufacturing sectors will continue to drive demand for flexible office infrastructure.

Commenting on the Coimbatore expansion, Prathap Murali said, “Coimbatore has been a very encouraging market for us. The response to our Phase I development and the onboarding of leading global consulting and technology firms have reinforced our belief in the opportunity the city presents.”

Founded in 2019 in Chennai, WorkEZ has steadily evolved into one of South India’s leading managed office space providers, catering to enterprises, startups, Fortune 500 companies, and institutional landlords. The company’s growth strategy has focused on identifying emerging business corridors early and delivering scalable, experience-led workspaces designed around modern enterprise needs.

As businesses increasingly prioritise flexibility, operational efficiency, and employee-centric work environments, managed office spaces continue to gain traction across India’s commercial real estate landscape. WorkEZ’s latest expansion reflects this broader shift while further strengthening its position in South India’s fast-growing workspace market.


L’Oréal Paris Celebrates 29 Years at Cannes with Star-Studded India Line-Up Featuring Aishwarya Rai Bachchan, Alia Bhatt & Aditi Rao Hydari

L’Oréal Paris Celebrates 29 Years at Cannes with Star-Studded India Line-Up Featuring Aishwarya Rai Bachchan, Alia Bhatt & Aditi Rao Hydari

By Hariharan U

Published on May 10, 2026

L’Oréal Paris has marked its 29th consecutive year as the Official Beauty Partner of the Festival de Cannes, reinforcing its long-standing commitment to celebrating women in cinema, inclusivity, and empowerment on one of the world’s most prestigious cultural stages.

Held from 12 to 23 May 2026, this year’s edition continues to bring together global cinema, fashion, and beauty, with L’Oréal Paris highlighting its enduring philosophy of championing women’s self-worth through its iconic message, “Because You’re Worth It.”

A major highlight of this year’s participation is a powerful Indian representation led by L’Oréal Paris ambassadors Aishwarya Rai Bachchan, Alia Bhatt, and Aditi Rao Hydari, each bringing a distinct expression of confidence, individuality, and global cultural presence to the Cannes red carpet.

Alia Bhatt returns to Cannes for the second consecutive year as a global ambassador, reflecting on the experience as a celebration of sisterhood and women’s voices on an international platform. Aditi Rao Hydari’s presence this year further strengthens India’s creative visibility at the festival, symbolising elegance and self-expression beyond cinema.

Speaking on the occasion, Dario Zizzi, General Manager, L’Oréal Paris India, said the brand’s nearly three-decade journey at Cannes has been about amplifying voices and celebrating women who are reshaping culture and cinema on their own terms.

The 2026 edition also features the sixth L’Oréal Paris Lights on Women’s Worth Award, with actress and ambassador Gillian Anderson serving as juror, continuing the brand’s focus on recognising emerging female voices in filmmaking.

The global ambassador line-up this year includes names such as Jane Fonda, Eva Longoria, Andie MacDowell, Ariana Greenblatt, and others, further reinforcing L’Oréal Paris’ global creative network.

Alongside its Cannes presence, L’Oréal Paris has also partnered with Nykaa in India to bring exclusive red carpet beauty experiences closer to Indian consumers, extending the festival’s glamour beyond the French Riviera.

With its continued presence at Cannes, L’Oréal Paris once again positions beauty not just as aesthetics, but as a powerful expression of identity, ambition, and storytelling on a global stage.


WelcomHeritage Curates Mother’s Day Weekend Staycations Across North India

WelcomHeritage Curates Mother’s Day Weekend Staycations Across North India

By Manu Vardhan Kannan

Published on May 9, 2026

WelcomHeritage has introduced a curated collection of Mother’s Day weekend staycations across North India, bringing together heritage palaces, wellness resorts, wildlife retreats, and scenic hillside escapes. Designed as experience-led getaways, the stays reflect the growing preference for meaningful celebrations centred around quality time and memorable experiences.

The curated selection spans different travel styles, from peaceful mountain retreats and wellness-focused resorts to immersive outdoor stays. Moving beyond traditional hospitality experiences, the stays encourage families to slow down and spend meaningful time together in unique and character-filled destinations.

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In Himachal Pradesh, WelcomHeritage Natraj offers a calm mountain escape surrounded by nature, making it ideal for guests looking for a relaxed and peaceful retreat. Meanwhile, WelcomHeritage Santa Roza presents a boutique-style experience that combines scenic surroundings with a slower and more intimate atmosphere.

In Uttarakhand, WelcomHeritage Arka Resort & Spa focuses on wellness and rejuvenation, offering guests a refreshing break away from the fast pace of city life. For travellers interested in heritage experiences, WelcomHeritage Kasmanda Palace reflects the brand’s heritage charm through its historic architecture and panoramic valley views.

For guests seeking an outdoor and wildlife-inspired getaway, WelcomHeritage Mount Valley Resort offers a nature-led experience close to one of India’s most popular national parks, blending comfort with opportunities for wildlife exploration.

As staycations continue to gain popularity around occasions like Mother’s Day, travellers are increasingly choosing destinations that allow them to reconnect and unwind in settings that feel personal and immersive. Through these curated experiences, WelcomHeritage aims to offer celebrations that focus more on meaningful moments and less on scale.

For further information and reservations, guests can visit: WelcomHeritage Official Website

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