ALIVAA Hotels & Resorts Announces Strategic Alliance with Aliste Hotels & Resorts and Vivid Stays in Gurugram

ALIVAA Hotels & Resorts Announces Strategic Alliance with Aliste Hotels & Resorts and Vivid Stays in Gurugram

By Manu Vardhan Kannan

Published on February 5, 2026

ALIVAA Hotels & Resorts has officially finalised a strategic alliance with Aliste Hotels & Resorts and Vivid Stays, integrating two prominent Gurugram properties into its rapidly expanding hospitality portfolio. The partnership marks a significant step in strengthening ALIVAA’s footprint in Gurugram, one of India’s most dynamic corporate and commercial markets.

As part of the alliance, Aliste Millennium, located near Huda City Centre, and Vivid Boutique Hotel in Sector 38, Gurugram, will operate under ALIVAA’s The Hoften brand. With this addition, The Hoften now spans seven strategic locations across Gurugram, reinforcing ALIVAA’s cluster-led growth strategy designed to maximise distribution strength, sales efficiency, and operational performance.

Gurugram continues to be a major economic engine within the National Capital Region, serving as a base for Fortune 500 companies, global technology firms, and a fast-growing startup ecosystem. The city’s strong demand for specialised corporate accommodation makes it a key market for ALIVAA’s expansion. Through this alliance, the company aims to consolidate its sales capabilities and capture a larger share of high-yield corporate travel demand.

The Hoften brand is positioned to cater to modern business travellers seeking efficiency, contemporary design, and strong urban connectivity. With a focus on functionality and comfort, the brand has been developed to appeal to large corporate accounts while maintaining consistent service standards. Following the latest integration, ALIVAA will now oversee sales strategy for one flagship ALIVAA property and six The Hoften hotels across Gurugram.

Commenting on the development, Akash Bhatia, CEO of ALIVAA Hotels & Resorts, said, “This alliance is a calculated step toward market leadership in the NCR. By integrating Aliste Millennium and Vivid Boutique Hotel into our The Hoften cluster, we are not just adding keys; we are consolidating our sales force to offer corporate clients unparalleled variety and proximity. Our goal is to set a new benchmark for RevPAR in the Millennium City through aggressive distribution and operational excellence.”

Vikramjit Singh, Founder and CMD of ALIVAA Hotels, added, “ALIVAA was founded on the vision of creating value for asset owners through professional management and strategic scale. Partnering with Aliste Hotels allows us to demonstrate the strength of our franchise and management model. We are excited to welcome these properties into our ecosystem and are committed to driving market dominance in Gurugram’s high-yield corporate segments.”

Dr. Harmeet Singh Arora, Founder and Director of Aliste Hotels & Resorts, said, “Aligning with ALIVAA Hotels & Resorts represents a significant milestone for us. By joining forces with ALIVAA’s commercial engine, we are confident that our Gurugram properties will reach a wider audience of discerning business travellers while maintaining the personalised service our guests expect.”

Ms. Neha Singh, Co-Founder and Director at Aliste Hotels & Resorts, noted, “This partnership allows us to combine our focus on guest satisfaction with ALIVAA’s strong sales and marketing capabilities. We look forward to a successful collaboration that enhances the overall guest experience at both Aliste Millennium and Vivid Boutique Hotel.”


Aditya Birla Housing Finance Expands Delhi Presence with Shahdara Branch

Aditya Birla Housing Finance Expands Delhi Presence with Shahdara Branch

By Hariharan U

Published on June 30, 2026

Aditya Birla Housing Finance Limited (ABHFL), a subsidiary of Aditya Birla Capital Limited, has expanded its presence in New Delhi with the launch of a new branch in Shahdara. With this addition, the company now operates four branches in the capital, strengthening its distribution network in one of India’s key housing finance markets.

Shahdara, a well-connected and steadily developing residential locality, continues to witness consistent housing demand supported by strong metro and rail connectivity and proximity to key commercial hubs across Delhi and the NCR region. ABHFL’s new branch aims to improve accessibility to tailored housing finance solutions for homebuyers in the area.

The company offers a wide range of housing finance products including affordable housing loans, prime housing loans, construction finance, and loans against property. These services cater to salaried individuals, self-employed professionals, and emerging income groups, supported by a digital-first onboarding system that enables faster approvals and improved transparency.

To mark the launch, ABHFL has introduced a limited-period offer featuring zero login fees along with spot loan sanctions of up to ₹50 lakh. The offer is valid from June 24 to June 30, 2026, and is designed to encourage quicker and more affordable access to home financing.

Speaking on the expansion, Pankaj Gadgil, MD & CEO of Aditya Birla Housing Finance Limited, said that New Delhi remains a key growth market for the company. He added that ABHFL is focused on deepening customer engagement by combining its expanding physical presence with strong digital capabilities to simplify the home loan journey.

The expansion aligns with ABHFL’s broader strategy of strengthening its retail lending portfolio while promoting financial inclusion and delivering a smoother, customer-centric “Happy Home Loan Journey” for borrowers across India.


Ginger Strengthens Presence with New Hotels in Siwan and Agra

Ginger Strengthens Presence with New Hotels in Siwan and Agra

By Manu Vardhan Kannan

Published on June 30, 2026

Indian Hotels Company (IHCL), India's largest hospitality company, has expanded the footprint of its Ginger brand with the opening of Ginger Siwan, Chapra Road in Bihar and Ginger Agra Fatehabad Road in Agra.

Commenting on the expansion, Ms. Deepika Rao, Executive Vice President – Hotel Openings & New Businesses, IHCL, said, "With the launch of Ginger hotels in Siwan and Agra, Ginger continues to strengthen its presence across India’s commercial and cultural cities. Siwan is rapidly emerging as a center for trade and commerce in Bihar, while Agra remains one of the country’s most iconic tourist destinations with strong demand from both domestic. The openings of Ginger Siwan and Ginger Agra reflect our strategy to expand in high-potential markets."

Located on Fatehabad Road, Ginger Agra Fatehabad Road features 70 keys, offering modern amenities and cityscape views. Guests can dine at Qmin, Ginger's signature in-house restaurant, which serves a selection of Indian, Mughlai and international cuisine. The hotel also includes a bar, providing a space for guests to relax and socialise.

In Bihar, Ginger Siwan, Chapra Road offers 30 keys designed for convenience, comfort and hassle-free stays. The hotel also features Qmin, the brand's all-day dining restaurant, serving a mix of local favourites and international dishes.

Both Ginger Siwan and Ginger Agra Fatehabad Road are equipped with banquet halls and meeting venues, making them suitable for corporate events as well as social gatherings.


Eight Continents Expands India Presence with Hanric Launch in Varkala

Eight Continents Expands India Presence with Hanric Launch in Varkala

By Manu Vardhan Kannan

Published on June 30, 2026

Eight Continents Hotels & Resorts, the UK-based luxury hospitality and hotel management group, has announced the launch of Hanric, Varkala, further expanding the Hanric by Eight Continents brand in India. The new property marks another step in the group's strategy to strengthen its presence across high-potential travel destinations while growing its experiential hospitality portfolio in the country.

Located in the heart of Varkala, the hotel has been designed to reflect the destination's unique coastal charm while offering guests a contemporary and comfortable stay. Known for its scenic cliffside views, beautiful beaches, vibrant local culture and rising popularity as a wellness destination, Varkala continues to attract travellers looking for a mix of relaxation, exploration and authentic experiences.

image

Hanric, Varkala features 32 well-appointed rooms, along with a restaurant, bar and banquet facilities, making it suitable for leisure stays, intimate celebrations and social gatherings. Blending modern comforts with warm hospitality, the property offers guests an ideal base to explore Kerala's picturesque coastline.

Eight Continents Hotels & Resorts will manage the property by drawing on its expertise in delivering personalised guest experiences, operational excellence and destination-led hospitality. The company aims to establish Hanric, Varkala as a preferred stay option for visitors to the region.

Commenting on the launch, Ms. Richa Adhia, Managing Director, Eight Continents Hotels & Resorts, said, "The launch of Hanric, Varkala marks an important milestone in the growth of the Hanric by Eight Continents brand. Varkala's growing popularity as a coastal getaway makes it a natural fit for our vision of creating distinctive hospitality experiences rooted in place and culture. Through this property, we aim to offer travellers an authentic connection to the destination while further strengthening our presence in India's growing experiential hospitality landscape."

The launch reflects the group's continued focus on expanding in destinations with strong tourism potential and increasing demand for experience-led travel. Eight Continents Hotels & Resorts currently operates a diverse portfolio of brands, including Treetop, Hanric, Stamps, Ocho Homes and Signature Collection, across India, the United Kingdom and East Africa. Its growing presence includes destinations such as Belfast, Guernsey, Zanzibar, Kasauli, Udaipur, Sariska, Jodhpur, Pushkar and Varkala, highlighting the group's commitment to building a design-led hospitality portfolio across emerging and established travel markets.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.