In a continued stride of strategic expansion, ALIVAA Hotels & Resorts proudly welcomes Hotel Blue Magnets in Dalhousie, Himachal Pradesh, to its growing collection. This addition marks the brand’s 10th hotel, showcasing its commitment to bringing quality hospitality experiences across India under both the ALIVAA and The Hoften brands.

Hotel Blue Magnets will now operate under The Hoften brand, known for offering smart, efficient, and high-value services that cater to the modern traveller. This move aligns with ALIVAA’s goal of redefining midscale hospitality with consistency and care.

Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise), shared,

“We’re thrilled to welcome Hotel Blue Magnets to The Hoften family and the broader ALIVAA Hotels & Resorts collection. Dalhousie is a truly enchanting destination, and this partnership allows us to offer our guests an even wider array of exceptional experiences.”

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted the milestone,

“We aspire to be the fastest growing Indian brand and our 10th signing in less than a year of our first opening validates our endeavour.”

Inderpal Batra, Co-founder, added,

“This expansion into Dalhousie with Hotel Blue Magnets is a testament to our robust growth strategy and our belief in the immense potential of India’s most scenic destinations.”

Paramjit Singh Khurana, owner of Hotel Blue Magnets, expressed optimism about the collaboration,

“Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Blue Magnets under The Hoften brand is a momentous occasion. Their expertise and commitment to guest satisfaction perfectly complement our vision for Dalhousie.”

With this latest signing, ALIVAA Hotels & Resorts continues to carve a niche in the Indian hospitality landscape, offering reliable and memorable experiences across a growing network of distinctive destinations.